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How to Design Ad Graphics | A Step-by-step Novice Guide

If you are working on a design ad graphics project, you must have some skills at the beginning. It is vital to take all your ideas down no matter how normal or slight they are. And it happens that a great idea just comes to your mind suddenly. May it be when you are sitting in a café, looking around, or listening to others unconsciously.

Whenever the right moment comes, just take out a piece of paper. Or even a phone or something else that can take notes on and write your ideas down. They may be creative graphic design inspiration someday. Maybe you are asked to design ad graphics or posters for your customer.

How to Design Ad Graphics

The first thing you may do is to see how other designers do design their posters. That is ok and a good step to start. However, if you want to get some inspirations that are really special, try to see other design works too.

Whenever you see a newsletter, a street picture, or a sense of normal life, it should brainstorm your ideas. After the brainstorm of design ad graphics inspiration, just stop thinking of more ideas and relax your brain. And think back to all the ideas that have crisscrossed your mind.

Eventually, there lies a good one. If you get stuck for inspiration, thinking back of original thoughts will help you open the door of new creativity.

How to Design Ad Graphics

We’re living in an internet world that can teach us everything, including graphic design. There are thousands of graphic designers teaching everything they know about design. It is important that you collect your favorite design blogs and websites to your bookmarks.

And then also, read what they share often, you will find graphic design inspiration sinking in your mind. Imitating others’ thoughts seems an easy and fast way to design things. However, a breathtaking design is always given the creator’s soul.

Making sure that you get inspired by others doesn’t mean that you don’t need to think. After that, keep searing and thinking, you’ll get endless graphic design inspiration.

As can be seen, a good idea is vital. Especially when it comes to design ad graphics for your customers or website. But, no idea can be seen if you don’t start to create.

Whenever you have a great idea, open your notebook or get a pen and paper or any online design tools like those by PearlMountain, to start the design work. However, it’s not easy to know how exactly you want to get started. Particularly, when it comes to good design ad graphics.

And when we say design, we don’t just mean the image itself. We mean the big picture: copy, images, videos, and CTAs, the whole shebang.

Steps on How to Design Ad Graphics

There’s so much to take into consideration. And it’s no surprise that brands and marketers alike feel stumped when it’s time to head to the drawing board. With the right tools and strategies at hand, though, this process gets a lot easier and a lot more efficient.

To do so we invest our money and the brainpower of our experts. To experiment and find out what really works and what doesn’t. After managing almost 300 million dollars of ad spend on Facebook Ads worldwide, we still learn new, surprising things with every new design ad graphics campaign we create.

And this is even after wasting lots of our own money making every conceivable mistake. With this in mind, below are some of the Secrets and Pros to use in order to create great design ad graphics;

1. Visualize a captivating identity whenever you design

Always remember, a brand is a relationship between a business or organization and its audience. On the other hand, a brand identity is how the organization communicates its personality, tone, and essence. As well as memories, emotions, and experiences.

Visual identity graphic design is exactly that—the visual elements of brand identity that act as the face of a brand. In order to communicate those intangible qualities through images, shapes, and color. At most, designers that specialize in visual identity graphic design often collaborate with other brand stakeholders.

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This allows them to create assets like logostypographycolor palettes, and image libraries that represent a brand’s personality. In addition to the standard business cards and corporate stationery, designers often develop a set of visual brand guidelines (style guides).

While describing the best practices and providing examples of visual branding applied across various media. These guidelines help to ensure brand consistency throughout future applications. Not to mention, visual identity design is one of the most common types of design.

So, visual identity graphic designers must possess general knowledge—of all types of graphic design. In order to create design elements that are suitable across all visual media. They also need excellent communication, conceptual and creative skills, and a passion for researching industries, organizations, trends, and competitors.

2. Work with designs and graphics focused on marketing trends

When most people think of design ad graphics outlook, they think of designs created for marketing and advertising. Companies depend on successful marketing efforts to tap into their target audience’s decision-making process.

Of course, great marketing ads engage people based on their wants, needs, awareness, and satisfaction. Particularly, the views they have about a product, service, or brand. Since people will always find visual content more engaging, graphic design helps organizations promote and communicate more effectively.

Marketing designers work with company owners, directors, managers, or marketing professionals to create assets for marketing strategies. They might work alone or as part of an in-house or creative team.

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Designers can specialize in a specific type of media (vehicle wraps or magazine ads, for example). Or create a broad assortment of collateral for print, digital, and beyond.

While traditionally print-centered, this type of design has grown to include more digital assets, especially for use in content marketing and digital advertising. On the other hand, marketing designers need excellent communication, problem-solving, and time management skills.

In addition, they need to be proficient in several graphic designs, layout, and presentation apps. They must also be familiar with production for print and online environments. Entry-level positions in this area are a great way for new designers. Who wish to learn the processes and acquire valuable skills and experience.

3. Consider the interface of the end-user application

A user interface (UI) is how a user interacts with a device or application. UI design is the process of designing interfaces to make them easy to use and provide a user-friendly experience.

And as a rule, UI includes all of the things a user interacts with. May it be the screen, keyboard, and mouse—but in the context of graphic design. Therefore, the design focuses on the user’s visual experience and the design of on-screen graphic elements. Like buttons, menus, micro-interactions, and more.

It’s a UI designer job to balance aesthetic appeal with technical functionality. UI designers specialize in desktop apps, mobile apps, web apps, and games. They work closely with UX (user experience) designers (who determine how the app works). And UI developers (who write code to make it work).

Examples of user interface graphic design include;
  • Web page design
  • Theme design (WordPress, Shopify, etc.)
  • Game interfaces
  • App design

UI designers must be team players. Then backed by both serious graphic design skills and an excellent understanding of UI/UX principles, responsive design, and web development. In addition to graphics apps, they need knowledge of programming languages like HTML, CSS, and JavaScript.

4. What are your means of publications

Publications are long-form pieces that communicate with an audience through public distribution. They have traditionally been a print medium. Publication design is a classic type of design—think books, newspapers, magazines, and catalogs.

However, there’s recently been a significant rise in digital publishing. Graphic designers that specialize in publications work with editors and publishers alike. While creating layouts with carefully selected typography and accompanying artwork. Including photography, graphics, and illustrations.

Examples of publication graphic design include;
  • Books, Newspapers, and Newsletters
  • Directories, Annual reports, Magazines, and Catalogs, etc.

Publication designers may work as freelancers, as creative agency members or in-house as part of a publishing company. They must possess excellent communication, layout, and organizational skills. In addition to graphic design expertise, they need to understand color management, printing, and digital publishing.

5. What are your means of packaging and delivering your designs?

Most products require some form of packaging to protect and prepare them for storage, distribution, and sale. But packaging design can also communicate directly to consumers, which makes it an extremely valuable marketing tool.

Every box, bottle, and bag, every can, container, or canister is a chance to tell the story of a brand. Packaging designers create concepts, develop mockups, and create print-ready files for a product. This requires expert knowledge of print processes and a keen understanding of industrial design and manufacturing.

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Often, packaging design touches so many disciplines. It’s, therefore, not uncommon for designers to find themselves creating other assets for a product. Such as photography, illustrations, and visual identity.

Packaging designers may be a jack-of-all-trades. Or rather, specialize in a specific type of packaging. Like labels or beverage cans or a specific industry (like food or children’s toys). Their work requires top-notch conceptual and problem-solving skills.

In addition to a strong working knowledge of print and industrial design. They must be flexible to meet the demands of clients, marketers, and manufacturers and be aware of current trends.

6. You can also include motion graphics in your design

Simply put, motion graphics are graphics that are in motion. This can include animation, audio, typography, imagery, video, and other effects that are used in online media, television, and film. The medium’s popularity has skyrocketed in recent years as technology improved and video content became king.

A motion graphics designer is a somewhat new specialty for designers. Formally reserved for TV and film, technological advances have reduced production time and costs. Making the art form more accessible and affordable.

Now, motion graphics is one of the newest types of design. And can be found across all digital platforms, which has created all sorts of new areas and opportunities. Motion graphics designers begin by developing storyboards.

And then bring their concepts to life with animation, video, and traditional art. Depending on the industry, a strong working knowledge of marketing, coding, and 3D modeling can be definite assets.

Examples of motion graphic design include;
  • Title sequences and end credits
  • Advertisements, animated logos, and trailers
  • Presentations, promotional videos, and tutorial videos
  • Websites, applications, video games, banners, GIFs, etc.
7. What about environmental graphic designs?

Environmental graphic design visually connects people to places to improve their overall experience. By making spaces more memorable, interesting, informative, or easier to navigate.

Traditionally, environmental graphic design has produced static print pieces. But, digital interactive displays continue to rise in popularity as a means of creating a more engaging experience. It’s a broad type of design, so below are some examples.

Examples of environmental graphic design include;
  • Signage, Wall Murals, and Museum Exhibitions
  • Office Branding or Public Transportation Navigation
  • Retail Store Interiors, and Stadium Branding
  • Event and Conference Space Decorations, etc.

Wayfinding is a specific type of environmental graphic design that consists of strategic signage. As well as landmarks and visual cues that help people identify where they are. And where they need to go so they can get there without confusion.

Environmental graphic design is a multidisciplinary practice that merges graphic, architectural, interior, landscape, and industrial design. Designers collaborate with people in any number of these fields to plan and implement their designs.

Because of that, designers typically have education and experience in both graphic design and architecture. They must be familiar with industrial design concepts and able to read and sketch architectural plans.

8. Incorporate art and illustration for graphic designs

Graphic art and illustration are often seen as being the same as graphic design, however, they’re each very different. Designers create compositions to communicate and solve problems, graphic artists and illustrators create original artwork.

Their art takes a number of forms, from fine art to decoration to storytelling illustrations. Even though graphic art and illustration are not technically types of graphic design, so much is created for commercial use. Within the context of graphic design that you can’t talk about one without the others.

Examples of art and illustration for graphic design include;
  • T-shirt design and graphic patterns for textiles
  • Motion graphics, stock images, and graphic novels
  • Video games, websites and comic books
  • Album art, book covers and picture books
  • Infographics, technical illustration, and concept art, etc.


Graphic artists like jmexclusives use any combination of media and techniques to create their work. As they collaborate with writers, editors, managers, marketers, and art directors across all graphic design types. They’ll often have a foundation in fine arts, animation, or architecture.

Overlapping skills and apps make it possible to find graphic designers. Who also work as graphic artists and illustrators (and vice versa). And in reality, graphic design is an ever-growing field. And the demand for specialized and skilled designers is on the rise.

When you’re looking for the right person to take on a design job, it’s good to know different design types. In that case, for you to identify the specialist you need. You can Contact Us if you’ll need more support or help in content design. Below are more useful and related topic links;

  1. FlexClip | How to Quickly Create Amazing Videos for Free
  2. Kissmetrics | Get, Keep & Grow Customer Engagements
  3. Crazy Egg Analytics Tool | Know your Customers better
  4. Call to Action | 5 Benefits & 3 Simple Steps of CTA Creation
  5. Instagram Advertising | How to Start with Lead Campaigns

Important Note:

As an addition, Video Marketing can be used for everything from building customer rapport, to promoting your brand, services, or products. It can serve as a medium to present how-to’s, promote customer testimonials, live-stream events, and deliver viral (entertaining) content.

With the prominence of video content on social media platforms and search engines continuing to grow, having a stable video marketing strategy for your business has never been more important. That’s why I’ve created a free and exclusive video marketing guide. In order to help you get started on your journey, or simply have a refresher mindset here.

You can also read and learn more about 22 Evergreen Secrets to Create a Great Facebook Ad Design. Or even see the Top 6 Essential Graphic Design Software for Beginners. Don’t forget to share your thoughts in the comments section or donate to support our work here.

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