An SEO Audit is the process of analyzing how well your web presence relates to best practices – it is the first step to creating an implementation plan that will have measurable results. Whereas, by definition, Search Engine Optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic.
The Google Search Engine remains the cornerstone of just about everything the company does. As large as Google has grown, and as many changes as it has seen, its primary purpose is still clear —to help users find what they want on the internet. And that's where the Google search engine algorithms shine.
The Domain Authority (in short DA) is a ranking metric developed by Moz. Whereby, it predicts how well a site will rank. And it’s one of the industry standards we use when we talk about SEO and ranking on the SERPs.
WP Magazine Modules Lite is a handy and user-friendly WordPress plugin for creating different styles of magazine layouts. This plugin works perfectly with Gutenberg and is fully compatible with the Elementor page builder that enables the drag & drop feature.
Content is king and your business’ online reviews matter. Now more than ever, it’s important for businesses to get Google reviews. That’s because customers want detailed first-hand information from their online peers — whom they trust. In order to help them make decisions and become informed about the customer experience.
A/B testing is also known as split testing. It's the process of comparing two versions of a web page, email, or other marketing assets. And then measuring the difference in their performance. You do this by giving one version to one group and the other version to another group. Then you can see how each variation performs.
Traffic to your website helps to improve your rank which in turn generates more traffic, but you want to make sure that the increase in traffic is associated with an increase in engagement as well. If your traffic is increasing but your conversion rates are decreasing, you’re not bringing in the right traffic.
As an example, if you're caught violating Google Webmaster Guidelines, Google will slap your site with a penalty. And in the end, all your Search Engine rankings decline dramatically (often 50+ spots each).
There are so many different ways you can use your writing skills in life. For instance, you may need your expertise for personal matters. In addition, your friends will enjoy reading a well-developed story or letter from you. It is also great for the overall quality of your speech.
A Push Notification is a message that pops up on a mobile device. App publishers can send them at any time; users don’t have to be in the app or using their devices to receive them. They can do a lot of things; for example, they can show the latest sports scores, get a user to take any action, such as downloading a coupon.
In general, Content Marketing is a form marketing technique used to consistently create and distribute valuable and relevant web content. Especially, in order to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.
Technically, the best SEO strategy is made up of a very complex array of many moving parts. For instance, when it comes to SEO Ranking in SERPs, if your blog post, article, or product is on any other page of the search engine results than the first, then it’s the equivalent of it not ranking at all.
Is your bounce rate too high? Do you want to reduce your bounce rate? By definition, a Bounce Rate is a percentage of visitors that leave a webpage without taking any other action to the next page. Such as clicking on a link, filling out a form, or making a purchase.
Search engine optimization (SEO) is a marketing discipline focused on growing organic visibility (non-paid) search engine results. Additionally, it is the process of improving the position that your website appears in the "organic" search results. For example, returned by sites such as Google, Yandex, Bing, Yahoo, etc.
In reality, Progressive Web Apps have burst onto the mobile web scene and are recklessly evolving daily. The continuous efforts for serving better to users and shedding the flaws have resulted in these lightweight yet feature-rich web apps. A point…
The 21st century has evolved with it some of the most highly refined and best search engines in 2020 alternative to Google for the next decades. Google may be the most popular choice in search engines yes, but there are other alternative search engines you can – and should – try.
Tags & Categories in WordPress are something that you will always find in the right sidebar when writing or editing a post. But there’s more to the topic than just that. Categories and tags have much more significance when it comes to the content organization on your site, as well as SEO.
SEOPressor Connect is a WordPress Plugin that gathers the most essential SEO intelligence of your website and then presents them all in one place. With this tool, you can easily gain important insights into your website’s SEO health with crystal clear clarity.
DuckDuckGo is an internet search engine that emphasizes protecting searchers' privacy and avoiding the filter bubble of personalized keywords search results. It distinguishes itself from other search engines by not profiling its users. And by showing all users the same search results for a given search term.
The schema plugin involves a collaborative, community activity with a mission to create, maintain and promote schemas. For structured data on the Internet, on web pages, in email messages, and beyond. Schema.org vocabulary uses many different encodings, including RDFa, Microdata, and JSON-LD.
As an introductory, this is a website analytics tool that is the content side of the heatmap software. Of course, this plugin with the crazy name is anything but crazy. Founded by Hiten Shah and Neil Patel in 2006, Crazy Egg is one of the first testing platforms created to help webmasters improve on website conversion rate in as few as 30 days.
As I will explain to you, site conversion optimization tools are the fuel that keeps the topmost and profitable websites alive business-wise. For one thing, every site conversion represents either a direct revenue or future revenue leads. So, the higher your conversion rate, the more money you stand to make.