WordPress Themes are interchangeable designs within the website that dictate the look and feel of the site’s front end. For instance, the part of the website that visitors see and interact with. Hence, for the WordPress Theme you use (the front of the house) sets the tone of the part of your website where visitors see and interact with the content you’ve created in the back of the house.
Online Marketing is the act of marketing businesses, brands, products or services using digital technologies on the internet, through mobile phone apps, display advertising, and any other digital mediums. While Digital Marketing Channels are systems based on the internet that can create, accelerate, and transmit product value. Especially, from producers to a consumer terminal, through digital networks.
Online Digital Marketing is the process of marketing brands, products, services or solutions using digital technologies. Especially on the Internet, but also including mobile phones, display advertising, and any other digital medium.
Website Reputation Management is a service involving the updating, analyzing, promoting and developing of a particular website. Whereas, some website owners were of the impression that once you have a website designed and accessible on the internet that the job was finished.
There are Software-as-a-Service (SaaS) applications for fundamental business technologies. Such as email, sales management, customer relationship management (CRM), financial management, human resource management (HRM), billing and collaboration.
PaaS, or Platform-as-a-Service, is a cloud computing model that provides customers a complete platform—hardware, software, and infrastructure. Basically, for developing, running, and managing applications without the cost, complexity, and inflexibility. Especially, of building and maintaining that platform on-premises.
Infrastructure-as-a-service (IaaS) is a form of cloud computing that provides virtualized computing resources over the internet. IaaS is one of the 3 main categories of cloud computing, alongside Software-as-a-service (SaaS) and Platform-as-a-service (PaaS). In an IaaS model, a cloud provider hosts the infrastructure components traditionally present in an on-premises data center.
WordFence Security is a very powerful plugin and comes with an extensive set of features and options. But first, you'll get to set up the basic plugin options. Which includes enabling or disabling the core plugin features and providing an additional email address for alerts.
Business blogging is a marketing tactic that uses blogging to get your business more online visibility. A business blog is a marketing channel (just like social media, direct mail, email marketing, etc.) that helps support business growth. Often, business blogging entails the process of creating relevant contextual and well-written articles and blog posts.
LinkedIn is the largest and most dominant social network in the professional arena. Totally different from the likes of Facebook, it is used for maintaining a professional persona and brand. Other uses for LinkedIn include finding a job, networking, recruiting new employees, getting sales leads and even getting your business news. Linkedin is a work based social networking service.
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Upwork Global Inc, formerly Elance-oDesk, is a global freelancing platform where businesses and independent professionals connect and collaborate remotely. In 2015, Elance-oDesk was rebranded as Upwork with its main base in Mountain View and San Francisco, California.
Pinterest Ads provide you with a great way to get your products and content in front of more people as they search, browse and discover on Pinterest. In the Pinterest Ads Manager, you can create, edit and manage your Pinterest campaigns.
The EU General Data Protection Regulation(GDPR) came into full force in May of 2018. Businesses have been scrambling to comply – rewriting their Privacy Policies. Not to mention, deleting all traces of unnecessary personal data. And emailing their existing customers to refresh marketing consent.
A Whois domain lookup allows you to trace the ownership and tenure of a domain name. Similar to how all houses are registered with governing authority, all domain name registries maintain a record of information. Especially, about every domain name purchased through them, along with details of who owns it, and the date till which it has been purchased.
Search Engine Optimization (in short SEO) is a marketing discipline focused on growing organic site visibility in the search engine results page (in short SERPs). Unlike PPC marketing, this form of marketing does not incur any payments unless when consulting with an SEO expert. When it comes to the best SEO tactics, this is any activity that helps you improve your ranking on search engines such as Google, Bing, and others.
