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Pinterest Ads | How to Promote your Pins Step-by-step

Would you like to learn how Pinterest Ads & Marketing Campaigns are done? Especially, while utilizing the basic Google Tag Manager platform to convert leads in your promotional campaigns. If your answer is yes, please follow my leads to the end of this post.

Through Pinterest Ads Campaign, you’ve got the opportunity to tell the story of your business. For one thing, people come to Pinterest in search of inspiration, crafted goods and a community of like-minded creatives.

In short, making it an ideal place for you to showcase the ideas and products that define your business. And that’s why you need to learn how Using Ads Manager is beneficial right away!

Pinterest Ads Manager

Whether you’re a one-person team or a corporate entity, it’s important that you create visually compelling Pins, while categorizing them into ad groups.

By targeting your business goals, running a successful Pinterest advertising campaign can greatly help. Especially, if you’re also interested in gaining a loyal following.

With this in mind, spark inspiration amongst millions who are in search of your creativity as soon as you become an advertiser on Pinterest.

What is Pinterest?

Pinterest is a visual social media marketing site where users, or “pinners” can share images or videos from around the world with friends and family. These pinners also have the opportunity to create specific boards packed full of “pins” of the content that they like.

Often, each board will feature description, and so will the individual pins on that board, making it easier for other people to find the content with keywords. For example, the jmexclusives Pinterest profile has a board entitled Campaign Marketing Promos.


How Pinterest Works

As can be seen, the above mentioned Pinterest board includes pins from jmexclusives and re-pinned items from other Pinners who share similar content marketing tips. Users can make their board public when they want to share their creativity with others. Or preferably, keep it private if they’re using the content specifically for personal inspiration.

What’s more, when it comes to finding images, pinners will be able to either manually upload and share visuals. As well as, re-pin content that their friends share, or re-pin material that they find online. Though many people assume that Pinterest is reserved for moms and lifestyle bloggers, the truth is that any company can grow with a Pinterest account.

What are Pinterest Ads?

Pinterest Ads provide you with a great way to get your products and content in front of more people as they search, browse and discover on Pinterest. In the Pinterest Ads Manager, you can create, edit and manage your Pinterest campaigns.

In general, when you think of social media marketing, you probably think of Facebook, Twitter, even Instagram. But, have you ever stopped to consider the benefits of Pinterest marketing?

Pinterest Ads Campaign

Though the channel is frequently overlooked and underappreciated, it’s actually an incredible place to facilitate brand growth. At the beginning of 2019, Pinterest had 291 million monthly active users, and an average awareness reach of 72% too!

Other channels like Facebook and Twitter continue to lose organic reach. While struggling to overcome the demands of a changing audience. On the other hand, Pinterest is earning increasing engagement from its audience.

Therefore, if you’re not using Pinterest as a solution for a social engagement yet, then you could be missing out on an incredible opportunity.

Why are Pinterest Ads important?

Pinterest is bringing in huge results for businesses that know how to use it well, with average increases of 20-30% in traffic and coverage. It’s no joke when you read headlines such as “$41,254.34 in sales made from $775 investment” on Pinterest blog posts.

As a business user, you also have the option of running a competition, collaborating with other bloggers or popular Pinterest accounts. Though, so it’s important to be clear on your reasons for wanting to advertise specifically.

Pins last forever and are repinned frequently (80% of the content is repinned content). So, promoted pins are a great way of drawing attention to an individual product, special article or event. To understand whether your business can benefit read more about Pinterest demographics.

Some key details about it include:
  • Pinterest brings in BIG results, the average increase of 20-30% in traffic and coverage
  • Pins last forever, and 80% of Pinterest content is repinned
  • Ideal to sell a product by featuring visually
  • Works when you know your target demographic
  • Pinterest users spend on average $80 per purchase, more than twice that of some other platforms

Once you understand the main objective of your business or those of your marketing team, and the main features of Pinterest discussed here, you’ll know more. Especially, if there’s serious ROI to gain from Pinterest advertising for your business.

However, think about how Pinterest users measure up with your target demographics before doing any bigger strategy work.

How does Pinterest Ads work?

In the first place, to advertise on Pinterest, you start by running a campaign. Whereby, your business has a story to tell and your campaign is where it all begins. Think of it as an umbrella that shapes your advertisement. And then under which all other tenants of advertising at Pinterest fall.

Secondly, within any campaign lie multiple Ad groups – you can think of these as chapters. And this is where the action happens. Like setting a bid and budget, and targeting specific audiences. You can create multiple ad groups to achieve a variety of goals and tell different parts of your business’ story.

Once your ad group has been created, you can play around with promoting Pins within it to best fit your campaign objective. You may find that changing your targeted audience or promoting a video Pin changes your campaign results in an exciting way.

Pinterest users are:
  • 41% of women and 16% of men
  • 31% from suburban areas
  • 84% between the ages of 18 and 64
  • 70% US mothers and 33% US dads
  • 55% of shoppers

Everyone gathers information differently – through words, images or videos. So, enjoy the freedom you have to promote a number of Pins that represent your business in different ways.

According to research, 50% of people make a purchase after seeing a promoted pin. And 67% even say they discovered a new product or brand from the network.

What are the Goals of the Ads Campaign?

When you create a campaign, you’ll give it a title and an objective. Perhaps you’re looking to establish a loyal following, so increasing traffic is the perfect objective. Alternatively, you may want users to discover your merchandise, in which case opting to ‘build brand awareness’ would be a great fit.

Whatever objective you choose for your campaign, let it reflect your overall business goals. The objective will determine bidding and ad formats available to you and has the potential to set you up for great success.

Ad groups are where the action happens. You set your budget, timeline, targeting audience and bids for the Promoted Pins within the group. Creating multiple ad groups is a great way to explore how different Pinners engage with your content.

You have flexibility in targeting certain ad groups towards a specific audience. At the end, which will allow you to gain an understanding of and observe trends for how your products and Pins appeal best to Pinners.

Are there Benefits of Promoted Pins?

Of course, with six million advertisers on Facebook alone, it’s easy to think of it as the go-to advertising platform. But, with all the competition to contend with, there needs to be another option to consider. And under such circumstances, Pinterest Ads are the answer.

Pinterest Ads are underutilized — compared to a behemoth platform like Facebook. Whereby, has Pinterest only 1.5 million brands connecting with users every month. But, it offers tremendous opportunities to get in front of more people.

Pick a Pin for a project, idea or product you want to showcase. Bearing in mind, that creating an image for your Pin that sparks interest is the key! And by the same fashion, you can create multiple Pins that promote the same product. So, have fun exploring which Pins capture different audiences, and which seem to meet your main objectives.

When your Pin has been curated and posted, you’ll pay to promote it. The Pin will then appear in your audience’s home feed and in relevant searches. You’ll be on your way to attracting fans, followers, and customers. Here’s more about Pinterest Ads: A Guide To Everything You Need To Know To Get Started.

Ads Placement & Targeting

A great way to learn about how people engage with your content is to play with the Ads placement and Ads targeting tools. When you first set up an ad group, the Pins within it will appear everywhere. Allowing people to browse their home feed or search for relevant keywords.

In time, you can change the placement so that some ad groups only display their Pins as people browse, and others only appear as Pinners search for related content. It’s a great tool to observe which behavior increases the impressions of your Pins.

Ads targeting is another way to understand the different ways in which people interact with your Pin. Let’s say you’re promoting a portrait photography guidebook. You should, therefore, target people interested in “headshots” or “cameras.” And perhaps play with different targeted audiences to compare and learn who engages with your content the most.

Targeting creates a unique opportunity for your business to reach the millions of people who come to Pinterest every day to find or shop for your products and services. And having said that, you can also read and learn more about Google Tags Manager and Pinterest Tag Codes Implementation.


Finally, I hope that the above-revised guide on how to incorporate Pinterest Ads in your marketing plan was helpful to you or even your marketing team.

But, if you’ll need additional support in regards to this or even more of our blog topics, please Contact Us. You can share your inputs and questions in the comments section.

Below are more useful and related topic links.

  1. Advertising Networks | Everything you Should know
  2. Social Media | Why is It such an Important Online Tool?
  3. Brand Building Tools & Methods for Beginner Marketers
  4. Lead Generation | How Do I Increase Online Conversions?
  5. Page CTR | How to Increase your AdSense Click Rates
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