What is Social Media Branding?
In the first place, Social Media Branding can be used for a variety of purposes. Whether it’s social selling, content marketing or customer support. This provides a perfect opportunity to reach the target audience and build a brand.
However, with so many different platforms available and heavy competition. It can be tricky to set your brand apart and link it to Twitter, Instagram, and Facebook.
On one hand, Social Media is turning out to be one of the most effective tools to market your brand and stand out from the crowd.
Above all, when social media branding is done correctly, it can and will help you connect to your target market in an optimal way.
On the other hand, Social Media Branding forms a natural but essential part of your overall marketing efforts on major social platforms such as Facebook, Twitter, and LinkedIn.
What is the Right Social Media Branding Strategy?
With hundreds of social media apps out there, and new ones popping up every day. It’s tempting to jump into all of them.
However, every social network might not be the right fit for your company. Find the networks that connect with your brand’s image and goals so as to make progress.
For instance, if your company is a steel manufacturer, then Tumblr probably isn’t the best option for you. Tumblr’s primary followers are teens in their early twenties.
A better option would be LinkedIn since it’s a B2B network that attracts business owners.
Along those same lines, I really focus on building a relationship with customers by conversing, interacting, engaging and caring.
So, don’t solely plug products or services – broadcasting is dead. Genuine, two-way communication is key because, at the end of the day, people need to inherently trust a brand and that takes time and effort.
What is a Brand Personality?
Brand awareness is cited as the top priority for marketers in both business-to-business and business-to-consumer fields.
Nearly 2.1 billion people (just over two-thirds of active Internet users) have social media accounts. So, it’s easy to understand why business and consumer marketers nearly unanimously believe that social media is crucial to building a brand personality online.
This should be reflected in social media posts to create a social media voice. This is the way your brand reflects in Tweets, Facebook posts, and Snaps.
Finding the voice may take quite some time, but in the long run, the business is able to settle into it. To find this voice, consider these three main elements:
- The culture like at your brand,
- Details about the brand, and
- What makes it special.
The use of hashtags like #IWILL in social media posts shows the company’s voice. A direct reflection of its culture. And so to say, the best way to build that is through the savvy use of social media.
In fact, 71 percent of brands plan to invest more heavily on social media in the coming year. This will enable reach new followers and build brand reputation.
What are Social Media Branding tools?
As can be seen, social media branding can be a great tool to increase your online presence.
But, as more brands jump on the Internet bandwagon, marketing clutter can make it hard to compete.
In that case, be sure to not only use social media as a branding tool but to use effectively in order to stand out and keep customers engaged and interested.
If you are an industry veteran, you probably already know the value of having a strong professional services brand.
And, if not, consider these benefits. Whereby, with a strong Brand you can:
- Generate leads more easily
- Command higher rates
- Achieve a higher win rate
- Recruit more effectively
- Have fewer competitive bid situations
After all, who wouldn’t want these advantages? But, the question is, how do you build a leading brand?
That’s where branding tools come into play.
For instance, think of your professional services brand as the product of your reputation and your visibility.
With this in mind, a Brand Building or rather, Branding Tool is a technique that helps you build and refine your firm’s reputation or increase the visibility of that reputation.
The best branding tools manage to do both at the same time. All in all, the best branding tools manage to do both at the same time.
How do you Introduce a Brand on Social Media?
For example, it took 15 years for Nike to cement its brand by focusing on maintaining a ‘360-degree delivery.’ Especially, ensuring its brand was consistent across all products, advertising, customer service, and packaging.
So with that in mind, it is important to build a strong and consistent brand across all social media platforms.
Below are more useful guidelines on brand introduction through social media strategies.
1. Social Media Branding Consistency
A brand’s profile on Facebook, Twitter, Pinterest, Instagram, your company blog and everywhere else it has a presence online should be unified and in line with the brand essence and style guide.
Be consistent with graphics, color, style and language, and even posting routine. Inspirational quotes on Monday? #TBT photos on Thursday?
Whatever the routine, keep it consistent so followers know what to expect.
2. Use Colors That Make A Statement
As in the first point, be consistent with color across all media platforms – online and offline – to ensure a consistent, unified and professional look.
3. Design An Outstanding Logo
But, when designing a logo, it’s important to realize, consider what the brand represents, and what the brand doesn’t represent.
4. Know Your Brand Voice & Style
The product or service plus the demographics of the target audience will determine the voice and style of a brand on social media.
Imagine the brand as a person and consider what type of language it would use and what types of things it would share online.
Try and describe this person in terms of age, gender, interests, and personality.
As an example, Social Media Explorer’s Stephanie Schwab’s helpful guide on finding a brand voice lays out several additional factors:
- Tone. Be clear to followers about what and how the brand will communicate online. Is your brand cheeky and irreverent or serious and formal?
- Language. What type of language will brand use online? A young and hip brand might get away with more slang, or a niche brand may use more acronyms and industry-specific language.
- Purpose. Identify the main reason the brand is on social media? Is your goal to educate or entertain?
Finally, put together a social media style guide. It will be a useful reference document for anyone in the company who speaks on behalf of a brand.
5. Talk Normally Like A Human Being
Now, that a brand’s personality has been identified, use that personality to build a brand people can trust.
When it comes to social media, the method that has proved successful over time is to talk like a human being.
Ditch the professionally elevated or corporate-speak and converse with other brand users like a human being would.
for instance, respond to inquiries on a first-name basis (if provided), and don’t be afraid to use colloquial dialogue and humor. Quirky? Witty? Serious?
All in all, talking like a human being with a sense of personality will make a brand more relatable. And if it’s really clever, genuine and entertaining it may even go viral.
6. Be Creative And Provide Compelling Stories
Who doesn’t love a good story?
Generally speaking, it causes the listener to turn the story into their own idea and experience.
In the same way, a brand – or the idea of a brand – can become more compelling by spinning a yarn about it. Involve customers in a brand story and they will engage with it.
7. Be Honest And Transparent
Transparency is the bedrock of any long-lasting relationship, so in the same way, giving customers a glimpse behind the scenes of a brand can prove vital in establishing a healthy relationship.
Use social media platforms to publish information that will help consumers understand the mechanics of a brand better.
Of course, it doesn’t have to be as radical as Buffer’s, but simply letting customers know future plans or admitting to mistakes is a great start.
Simply put, draw customers into the world of the brand or company.
8. Provide Visual And Relevant Content
Important to realize, users, engage with social media posts that include images more than with posts that don’t include images.
For example, add infographics, photographs and other visual images to posts and take advantage of Pinterest and Tumblr, which can be used to store and share visual content.
But also, don’t post for the sake of posting. Therefore, keep social media posts relevant, meaningful and simple.
Posting too frequently and posting ‘boring’ content are the main reasons people will unfollow and unlike brands.
9. Promote Your Brand Profile
One challenge that a lot of businesses have with social media branding is building initial traction. Getting your first few followers can seem impossible when you don’t even know where to start.
However, if you’ve been in business for a while or have other Web properties (website, blog or other social media accounts) then you should start there.
Unless you tell your current customers, colleagues, and network that you have a Snapchat or Instagram account, how will they know?
Never make the mistake of just assuming everyone knows about all your social media channels, even within your own company.
10. Claim Your Online Brand Name
Trying to be active on eight or nine social media sites isn’t a good idea unless you have a social media team managing it all for you. It’s better to be excellent on two or three platforms than mediocre on seven.
However, just because you’re only going to be active on a few doesn’t mean you can’t set up profiles on others.
By claiming your company name on major social media platforms, you’re securing them in the event that you ever decide to use them.
This is also beneficial for SEO. When people Google your company name, some of the results on the first page may be from sites like Facebook, Twitter, and other social networks.
As can be seen, from the above guidelines, this clearly shows that social media branding is a tool for most brands.
Our Team has been working with other big brands to create their vibrant and elevated brand reputation and presence online.
I hope you have gathered enough information in regards to the Beginner’s knowledge of Social Media Branding.
But, if you have additional information, contributions or even suggestions, please Contact Us.
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