Phelisher Anyango

Phelisher Anyango

The Strategic Brand Perception Alignment Steps For Marketers

The Strategic Brand Perception Alignment Steps For Marketers
When you are developing your company, your brand is at the core of each decision. For every choice you make you must ask yourself, 'Does the design perception align with the company brand?' 'Is this consistent with the brand?' Consider these questions with each marketing decision. It is vital to your success. But, what exactly makes up your brand? Why is consistency so important?

Data Quality Assurance (DQA) | Its Role In Modern Marketing

How Data Quality Assurance (DQA) Helps In Modern Marketing
Many business owners know how crucial Data Quality Assurance (DQA) is, especially in the ever-evolving digital era. While large-scale data collection and analysis can be a vital process, it's essential for a company's success. One thing is sure: It helps marketers in the understanding of target markets, campaign effectiveness measurement, and the creation of long-term, strategic decisions. 

Top #5 Test Data Generators To Analyze Software Applications

What Are Test Data Generators?
To enumerate, Test Data Generators are tools that produce random or specific data sets for testing purposes. Realistically, this database can mimic real-world scenarios, ensuring that software applications are tested under various conditions, from typical user interactions to edge cases. Technically, the multi-phased activity of ATDG involves various techniques for each of its phases.

Revolutionize Business Processes | 10 Hyperautomation Tools

How To Revolutionize Business Processes Using Hyperautomation Tools
Numerous Hyperautomation service providers can help revolutionize business processes and optimize tasks to ensure optimal resource utilization and eliminate redundancies that may lead to poor performance. Unfortunately, choosing the right service provider can be challenging. However, these solution providers can help revolutionize your business processes.

How AI Analytics & Machine Learning Algorithms Simplify Data

What Is AI Analytics?
AI Analytics is an emerging field that combines artificial intelligence and machine learning with analytics to generate insights, automate processes, deliver predictions, and drive actions that lead to better business outcomes. By combining AI with business intelligence, AI analytics gives organizations a more comprehensive view of their operations, customers, competitors, and the market.

The Right Destination For Banner Ad Placement To Max Results

The Right Destination For Banner Ad Placement
A web banner, or banner ad, is a form of online advertising delivered by an ad server, like Google Ads or Microsoft Ads. The purpose is to direct traffic to a specific page on the advertiser’s website designed to convert leads. Often, the format of a web banner will be a static or animated graphic displaying a company’s logo, tagline, or call-to-action message.

World Wide Web (WWW) | How The Internet Protocols Work

What Is World Wide Web (WWW)?
Typically, whenever most of us are talking about the "Internet Protocols ", we're simply talking about a very specific part of the Internet. And that's the World Wide Web (aka WWW, or simply, the Web). The World Wide Web (WWW), which is also known as a Web, is a collection of websites or web pages stored in web servers and connected to local computers through the internet.