SEO Webmasters | Visit Homepage | Content Design & Development | What is Website Flipping?

Website Flipping | What does It mean for Webmasters?

Website Flipping is one big-time cause to make some good cash online. But, can you make money by starting or buying a niche website? Or, building it into an income source, and then selling it? In fact, some people do!

You can turn a profit this way, but you need to remember two things. First, it takes some serious work over a period of months or more. Secondly, you can lose money if things go wrong.

Surprisingly, the cost of entry into domain flipping is increasing. Following the sharply increasing valuation of domain names. Whereby, website flipping business has become more financially accessible. Especially, to the average investor compared to domain name investment.

Flippa Website Flipping

To enumerate, a useful analogy to understand this trend is that of the homeowners’ choice. For instance, when deciding whether to build a new home versus buying an existing home.

In reality, most people looking to live somewhere buy an established home in a specific location. Especially, that which they want to be. Instead of buying some bricks, building materials and or building themselves a house.

What is Website Flipping?

Website Flipping is the art of reserving, buying, improving and selling websites online. Notably, the term comes from the property industry where investors will buy a property and renovate it. Adding lucrative value to it and then sell it at a higher price.

As a matter of fact, website flipping is essentially the same process online. And yes you can make money online through websites flipping.

Website Flipping

Similarly, websites such as the flippa site are amongst the #1 platform to buy and sell online businesses. So, if you want to sell custom-built websites per request you can start as soon as today.

For example, you can open up a web development company whereby, you can charge businesses to create new websites for them. Start making money by listing and selling your website through flippa.

What is the Benefit of Website Flipping Business?

Basically, websites flipping businesses are on the rise. Not to mention, the site flipping business online will be one of the fastest growing online markets in the coming years.

Essentially the market always existed but was just overshadowed by its compatriot domain name flipping. As it becomes harder and more expensive to enter the domain name flipping industry, website flipping is poised to become the next big thing.

Everybody fantasizes of being a millionaire either by hook or by crook. But, very few are able to accomplish their dream. If a person doesn’t get the right guidance, he went off his way and, in the end, he gives up.

For your information, there are two main benefits that website flipping has over other industries. On one hand, website flipping business has a low capital investment compared to the property or domain investment.

On the other hand, there are income possibilities whilst “enhancing”. Although other investments are usually stagnant, (not making any money until the investment is sold) websites flipping business is completely different.

Which Methods are Used on Website Flipping?

Making a website is not such a difficult task. How is your reaction now that you have come to know that you can make money through website flipping?

Website flipping business is an expanding technology that has made money-making easy to do the task. Furthermore, it just requires a bit of hard work and lots of smart work.

In any case, there are so many ways you can turn your interests and skills into real cash online. And in that case, working from the comfort of your home.

When buying a site with a consistent income you can profit while you are enhancing it. This means that; you’ll then be able to sell it off for more than you bought it for.

1. Basic Website Flipping (Beginners Term Investment)

Whilst not necessarily “flipping” it is still a valuable business model that should be discussed. Essentially this is to build a website from scratch. And generally, doing some promotion and then selling it once it has traffic.

This method takes more time but gives greater control over choosing the direction and setting up an interesting area of the website.

2. Standard Website Flipping (Medium Term Investment)

Above all, this is the most common flipping business model. Essentially you buy a fixer-upper website with some potential, enhance it as quickly as possible and sell it at a higher price.

However, the choice of a website is the most important element here.

3. Advanced Website Flipping (Long Term Investment)

Always remember, many people buy a website for its proven monthly recurring income. And then develop that website as a long-term investment.

Whereas, this type of investor will hold onto the site for years whilst profiting from its income capacity. And thereafter, selling the website once it reaches a market threshold for an increased price.

However, this requires more money and requires plenty of patience and skill.

To Build or To Flip Sites

You can either build and sell a new site or “flip” an existing one. Building a site is a bit like building a house; you pick a market and a location, decide what you want to put there, and go to work. Flipping, on the other hand, is another real estate analogy. You buy a site that isn’t living up to its potential, fix it up so it’s a money-maker, and then sell it.

As an example, Empire Flippers, a marketplace for buying and selling sites, presents a case study by a person who started up a niche site and sold it. Doug Cunnington says the project took him a bit less than a year and he turned a profit of $10,479. That’s not riches, but it’s a nice bit of extra income.

Empire Flippers Website Flipping

We need to remember that we’re hearing from one of the winners. Empire Flippers aren’t likely to publish stories by people whose investments fell on their faces.

Doug’s story is plausible and seems sincere, but people have failed, and a few have had even bigger successes. He acknowledges in the comments that the business is “super risky.”

How is Website Flipping done?

Most importantly, the quicker option is to buy an established website (existing home).

For the matter,  in the location that you want to be (in the center of a city for homes or at the top of Google for websites).

So to say, instead of buying all the tools that they need to build a website. And then getting it into the location that they want to be themselves.

Here is how you go about it;

1. Buying

Firstly, you must find a suitable website (like jmexclusives) to buy. Do not be fooled, whilst this sounds easy, it is the most important step and also the one that most people do incorrectly.

For tips on finding a suitable site to buy, get in touch for some advice.

2. Enhancement

Secondly, you must add value (like jmexclusives blog) to the site. Generally, you must make changes that increase traffic or income.

Increasing either or both of these factors, significantly will almost guarantee a profit (if you paid the right price originally).

3. Selling

Finally, you must now sell the website. Of course, it would be best to sell the site at the same place you bought it. As the market value that determined the price, there will be the same.

So any value added to the site, in theory, should create a higher market price and deliver you a profit. If you have an established website that you would like to sell, we can offer advice on how to get started finding buyers.


I hope the above-revised guide on How Website Flipping Business is done was useful.

But, if you have questions, please Contact Us. You can also share your thoughts in the comments box below.

Below are more useful and related links to further help you.

  1. Website Design & Development Basic Guides
  2. How to Make Money by Website Flipping or Selling
  3. 13 Easy Online Business Ideas With Minimal Or No Investment Needed
  4. Successful Website Flipping Business
  5. Make More Profit Online Through Website Flipping
  6. How to Buy and Sell Websites for Big Profits
  7. How to Run a Business by Website Flipping 
Get Free — Newsletters!
Let everything flow into your email! Including our newly created blogs, well-researched articles, exclusive user-based posts & relevant content.