With Mailchimp, apart from Email Marketing, it’s easy to make your business stand out right from the start — with no coding skills needed. In other words, with Mailchimp, you’ve got everything you need to manage your online presence.
Basically, introduce your brand and start marketing on day one with a beautiful website. Buy a custom domain and build a site that seamlessly connects to all of your Mailchimp marketing channels. It’s time for you to stand out even if you’re just starting out—no coding needed. Best of all? Mailchimp websites are forever free.
Sending updates when you publish a new blog post or newsletters to your subscribers is the best way to build credibility and traffic to your website. Unfortunately, creating an email list is not something that is done overnight, and it depends on many factors, but mainly on the quality of your content.
Your site comes with a signup form, so you can grow your audience from day one. And even before your site is live, they’ll put up a page where people can learn about you. In that case, everything works together seamlessly, so you can keep your brand consistent.
Important to realize, MailChimp was built by some smart folks in Atlanta, Georgia, not by Fractured Atlas or Artful.ly.
What is MailChimp?
MailChimp is a web-based email marketing service that helps you design email newsletters, and share them on social networks. In addition, it allows you to integrate with services you already use and track your results.
Surprisingly, MailChimp sends more than a billion emails a day. That’s its business. The company operates a service that lets anyone send out messages en masse to their customers or followers. And by the end of the year, Mailchimp executives expect its servers will be handling way more. But sending that amount of email isn’t the problem that keeps the company’s engineers busy all day.
Sending an email is a fairly well-understood engineering problem. Need to send more? Just add more servers. The real problem for Mailchimp is making sure that those emails end up in people’s inboxes, not their spam folders. “There’s a big difference between sending email and delivering email,” says vice president of operations Joe Uhl.
Technically, you can send a newsletter or announcements about your upcoming shows via your personal email. Email providers like Gmail, Hotmail, and Outlook, however, are designed for one person to send one email to just a couple people at once–not a whole list of fans. That’s a different kind of task achieved more efficiently, effectively, and professionally with a different tool.
Why Should you Use it?
What many people don’t realize is that today’s spam filters don’t just scan an email for questionable keywords, like references to pharmaceutical products or porn. Nor do they look merely at the email address of the sender. Crucially, they also look at the servers sending the email.
Most of today’s biggest email services, such as Gmail, Yahoo Mail, and Outlook, use reputation scoring to rank the likely spamminess of a server that’s sending an email. Think of it as a sort of credit rating for email senders.
Reputation scoring is a big part of how email providers keep your inbox from completely overflowing with spam. It also helps them protect you from phishing scams and malware. But these little-known barriers also make it much harder for just anyone to send group emails, even in small amounts.
That’s where companies like Mailchimp and rivals such as ConstantContact and AWeber come in, and how they try to distinguish themselves. They don’t just send an email—they try to deliver it.
Here are a few reasons why an email marketing service like MailChimp is a better tool for this kind of task:
Approved bulk mailer
Most email services and Internet service providers (ISP) limit the number of emails you can send at one time. This is to prevent spamming. With a tool like MailChimp, you can send an email to an unlimited number of recipients at one time.
Services like MailChimp work with ISPs and corporate domains to ensure your emails are recognized as safe and approved. If there is a problem with delivery, MailChimp will attempt to re-send the email and tell you why an email might be bouncing.
Adherenceto privacy laws
Bulk mailers are required by law to include an unsubscribe link in every email. MailChimp and other email marketing services include this automatically and ask recipients why they are removing themselves from your list.
MailChimp offers a wide variety of customizable templates for designing polished emails. You can also build a template from scratch to use with MailChimp.
Compatible with various email readers and devices
MailChimp gives your recipients the option to read your emails in fully-styled HTML or text only. They can also click a link to read the email in a web browser instead of their email.
Also, did you know that over 50% of emails are now opened up on mobile devices, and this number is only growing? MailChimp also provides you with tools to see how your email campaign looks on a smartphone and other mobile devices.
Know if people are reading your emails
If you send an email through your personal email, you have no idea who opened it. Email marketing tools give you all sorts of fun analytics on successful deliveries and open rates so you know your fans are listening.
Why not ConstantContact, Vertical Response, MadMimi, etc?
…MailChimp has a clean, intuitive interface and powerful tools.
…their pricing is fair.
…a lot of artists and arts groups use and like MailChimp already.
…they offer an API that makes it easy to integrate our tools with theirs.
…they are friendly and nice to work with.
MailChimp was their first pick, but someday they may offer integration with other email marketing tools. Got one you really love that they should consider? Tell them in their Feature Requests Forum.
The platform allows you to include all the pages and sections you need to tell your brand’s story. As well as customizing your website’s navigation menu. So that in the end, you can make sure people will find your most important pages when they visit your site.
Apart from creating lucrative websites, there are other cool stuffs its Email Marketing platform provides;
Divide your Form Lists into Groups
It allows you to divide your fan-base into subgroups based on engagement, location, social statistics and more. Allowing you to tailor your message to the people reading it.
Install a Sign-up Form on your Website
Customize the fields you require and embed the HTML on your site. MailChimp also helps you easily send fans to your sign up form via URL, Twitter, Facebook, and QR code.
A click map is a graphic representation of the areas of your website where visitors click. It allows you to track user activity on your page and see which images, buttons, text or page elements they click on. As well as the areas of your website that are being ignored.
How does MailChimp work?
By now you already have an idea as to why MailChimp as it is one of the world’s leading email and newsletter service providers. But, Do you know that you can implement it on your WordPress website? Knowing how to use MailChimp to build your email list is one of the best ways to attract more traffic to your website.
And it seems to be a must-have skill for most bloggers and website owners. Furthermore, the email list is critical to bloggers who earn revenue from ads on their pages. Using a MailChimp plugin is currently the most beginner-friendly email marketing service, and it is easy to use and has quite a lot of WordPress integrations.
It has an integrated ranking system that sorts your subscribers by their activity level. The ones that always open your emails will have a better rank than those who rarely or never open them. How cool is that? Also, you can create groups of your subscribers based on email open rates, demographics, etc.
The plugin also offers more than enough beautiful templates for all of your newsletter needs! You can just drag and drop your design, set up RSS to email subscriptions, then monitor your email campaign performance in an analytics report. All of that can be ready within minutes.
How much does MailChimp cost?
MailChimp offers a variety of different plans. Read about it all on their pricing page, but here’s my short version:
Forever Free. As long as you’ve got fewer than 2,000 subscribers across all lists in your account, you can send up to 12,000 emails per month without paying a dime. So if you’ve got 1,999 subscribers you can email them all six times a month. (And really, only your mother wants to hear from you more than that.) They don’t even ask for a credit card.
Monthly Plans. You can upgrade to a paid plan if you don’t want limits on the number of emails you send a month. Unlimited email plans start at $10 for 500 subscribers and go up from there.
Pay As You Go. If you’re not a frequent sender, you can purchase credits that work like stamps for email. Buy them when you need them. Starting at $0.03 per email and decreasing in price as your volume increases.
Generally speaking, Mailchimp is amazing. So amazing that we use it ourselves for all of our own email marketing and automation needs. It is one of the most important services we use to run and grow our business and we can’t recommend it highly enough.
With this powerful extension, you can grow and engage your audience by taking advantage of all the features Mailchimp provides. Whereby, you can automatically subscribe customers to specific lists and groups based on the item(s) they have purchased. Plus, your customers can opt themselves into a list during checkout by simply checking a box.