In order to get more YouTube channel engagement, you’ll need to learn how to Create YouTube Intro that’s responsive and impressive to your audience. As a marketer, we are all aware of the potential of YouTube as a medium of communication. The immense popularity of the platform, not just as a video streaming service but also as a search engine, has every marketer excited.
But, with such immense popularity of YouTube comes a major challenge! How do you stand out as a brand when your audience is exposed to unlimited content – even from your competitors? This is where a well-thought-out and executed intro can increase your brand recall.
Whether you run your own YouTube channel or manage it for a brand, the YouTube intro is a great way to capture your audience’s attention. So, what exactly is this magic bullet? It is a simple video that you add before your actual content.
Learn More: Why is YouTube a Great Marketing Tool? YouTubers Guide
The specialty of a YouTube intro is that it is short (ideally between 3-5 seconds), crisp and consistent across your content. This helps build recognition for your brand in the audience’s mind. Every time they see your intro, they know what to expect and are willing to check it out. While YouTube has a provision to add outros to any video, the same is not the case with intros.
Thus, your intro needs to be added to your videos with a good YouTube intro maker. Forthwith, we’ll look at some elements that must be present to create an impactful YouTube intro. And then, we’ll also look at the step-by-step process of creating the same using a tool like YouTube intro maker.
What are the Elements of a YouTube Intro?
Your YouTube intro is your brand’s signature. You are trying to create an impression in the viewer’s minds to ensure they connect with your content. In other words, you are defining the identity of your brand on YouTube. Thus, you need to be careful of what you include in the intro and how it is presented. Below are some ideas to help you make a choice:
Brand elements:–
These are the most critical aspects of your brand identity. There can be many elements that represent your brand like logo, tagline, brand colors, channel name, etc. Choose a mix of all these elements that will become a part of your intro video. The repeated display of these elements in different videos makes your audience recall your brand as soon as they see these. Any good YouTube intro maker makes it easy to incorporate one or more of these elements in your video.
Visual Style:–
Being a visual platform, YouTube allows you to play with visual styles instead of simple text. Whether you want to play with animated text, live-action videos, or an animated collage, you can play around creatively, depending on your brand values. Incorporating this visual style in your intro is a standard feature in every good YouTube intro maker and helps you build your brand aesthetics.
Signature Tune:–
YouTube is not a static display of text but a video platform. This gives you the flexibility to reinforce your branding with visual elements and other sensory elements. For example, having a catchy or relevant signature tune in your intro video can instantly help your audience make the connection.
Every time the tune comes up, they will recall your brand. It is simple to add your signature tune to your video with the help of any YouTube intro maker.
Consistent Messaging:–
This is the most crucial aspect of your YouTube intro. You are creating the intro to create brand recall, and so the messaging needs to be consistent.
You may choose to have the same visual in every video. Like displaying the channel name in the same font and colors across your videos. Or you may choose to play with colors yet displaying them at the same location in your videos. Your creativity, coupled with a good YouTube intro maker, is all you need to ensure that the messaging you are sending out remains consistent.
A Step-by-step Guide to Create YouTube Intro
The YouTube studio does not provide the option to add a common intro to all your videos in one go. This feature was introduced somewhere in the year 2014 but was removed in the year 2015.
The primary reason was to ensure a consistent viewing experience for the end-user. Having the same video overlaying different videos may cause a jarring effect. Instead, the YouTube intro videos need to be assimilated consistently in any content you want to include.
To create this consistent effect, a YouTube intro maker is a part of all video editing tools and online platforms. If you are using an online video editing platform like InVideo, there is a wide variety of standard templates available to you to make your life easier. Here is how to create a powerful YouTube intro video using the YouTube intro maker platform.
Follow these Simple Steps:
Step 1: Create your account on the platform. If you already have an account, log in.
Step 2: If you already have your creatives like the video and intro video ready, select a Blank Template. At this stage, if you do not have an already created YouTube intro video, you can use the huge library of templates designed specifically for YouTube intro videos. Select the one best aligned to your brand aesthetics.
Step 3: Select the aspect ratio. It is strongly recommended to use the 16:9 ratio for an optimum user viewing experience. If you choose a different ratio, the YouTube player will render it per your selection, but the experience may not be great for the end-user. Thus, every YouTube intro maker comes with a standard aspect ratio of 16:9.
Step 4: Upload your content.
Step 5: Create your video while reviewing the timeline. You can add audio, transition effects, and/or voice-over depending on your conceptualization of the intro. Make sure you keep the intro short, as user attention wanes after seven seconds, and they may skip it completely after 25 seconds.
Step 6: Review your video and download it.
That’s it! You are ready to upload the video to your YouTube channel. So, go ahead and make that crucial impression as well as build a powerful brand recall. But, if you’ll need more support, you can let us know how we can help you.
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