Most Important Google Ranking Factors You Should Pay Attention To
SEO ranking factors change frequently, and it can be difficult to keep up with the latest updates.
However, if you want your website to appear at the top of Google’s search results, you need to stay informed.
Well-optimized websites attract more visitors over time. As a result, they get more potential customers and sales.
Without SEO ranking, people would not be able to find your website, and all your efforts will go to waste. Therefore, you need to pay attention to Google’s most important ranking factors.
This guide will provide you with the most recent and important SEO ranking factors that will help your website stand out in organic search results.
An SEO content writer understands search engine optimization and knows how to write content that’s informative, compelling, and relevant.
1. Top-quality & well-researched content
Content is very important for Google to decide how relevant a web page is when someone searches for something. Google looks at different things in the content to make this decision:
- Keyword density
- Keyword relevance
- Content quality
- Content uniqueness
To make sure your content is good for Google, you can do these things:
- Do proper research
Look up information about your topic before you start writing. This will help you know what people want to read about.
- Write in simple words
Avoid using confusing words. Instead, use simple language.
- Keep your content updated
Make sure to update your content regularly. This shows Google that your content is valuable and useful to people.
Moreover, you should also follow the latest SEO trends to get yourself updated with advanced market strategies. In this way, you can design your content per those trends, drive more conversions, and generate leads for your business.
Most people use their smartphones to browse the internet.
They expect websites to work well on their phones.
If a website does not work properly on the phone, people will leave it quickly. As a result, the bounce rate of your site will be increased.
That’s why your website should be mobile-friendly. And if it does not work well on phones, Google will rank it lower in search results.
To rank higher on Google, you need to make sure your website works well on phones, tablets, and computers.
Choose a theme or template that can adjust to different devices.
Also, make sure your pictures are clear. Avoid long blocks of text that can cover the whole phone screen.
3. Domain authority
Choosing the right website name is important. Sometimes, if a website has a name that matches exactly with a keyword, it can be seen as spammy or not very good.
But if the website with the exact name is good and useful, it can help it appear higher in search results.
However, if you already have a website that people know about, you do not need to change the name to match a keyword.
So, what’s the best way to choose a website name?
Pick a name that shows what your business is about, and make sure it works well for search engines.
When it comes to getting your website to show up higher in search results, domain authority matters a lot.
This means having good content on your site and other websites linking to yours.
4. Technical SEO
This is another crucial SEO factor that needs to be considered. Here are some things you can do even if you are not an experienced coder:
- Use the main keyword in the titles of your web pages. This helps Google figure out your content when people search for things.
- Write a short description of your page that makes people want to read it. Make sure to include the primary keyword in the description. Keep it around 160 characters so it catches people’s attention.
- Use header tags to organize your content. Start with a big title (h1) and then use smaller titles (h2 or h3) for different sections.
- Use the main keyword in the images. This tells people and search engines what the images are about.
- User experience
Google has been relying on Artificial Intelligence (AI) to decide which web pages should be at the top of the search results.
If people go to your website but do not like it and leave right away, Google will think your website is not helpful for what they were looking for.
If this happens a lot, it can make it harder for your website to show up higher in the search results.
This means that your website’s content needs to match what people are searching for. You should go back and choose better words to focus on.
On the other hand, if people click on your website in the search results and stay on it for a while, it tells Google that your website is helpful for what they want to find.
So, you need to consider this point as well.
Backlinks are like special links that connect one website to another.
Statistics revealed that they are one of the most powerful Google ranking factors. They are important because Google thinks they help decide how high a website should appear in search results.
However, not all backlinks are the same.
Some have a bigger impact than others. Even though nobody knows exactly what makes a perfect backlink, Google suggests you should try to get them from important websites that discuss the same topic as yours.
7. Social profiles & links
Google thinks social media is important. If you have interesting content, people will share it, and that will make your website more popular.
Google also thinks having social media accounts is important for local businesses.
They use information from social media to show people everything they need to know about a local business.
So, your SEO and social media strategy should go hand in hand with each other.
If you want to learn more about how having social media accounts can benefit local businesses, you should check out this helpful article on SEO vs Social Media. It explores how Google uses information from social media to provide a complete picture of local businesses and who you need both of them for successful marketing.
Even though there is no guaranteed method to make your content rank high on Google, there are certain things you can do to improve your chances.
These are called Google ranking factors.
You should focus on the most important factors first and then move on to the less important ones.
It might take some time, but Google is fair and generous to people who work hard.