How Guest Posting Program Can Help Your Website In Outreach

If the On-Page SEO work you’ve done on your Guest Posting Program is garbage, you’ll only get a fraction of the value you could get by doing it right. On that note, if you want to squeeze the full link juice out of a post while being able to pass a manual review, there are several guidelines to follow. Lucky you! In this guide, you’ll learn all the chops you need to do it right.

But, how do you guest post, or rather, how do you write a guest article? Well, you probably have a lot of questions about this topic. Don’t worry! We’ll try to answer them plus many more. There was a time when link building was very much a numbers game. Back then, quantity was king! But, today, the situation is very different in terms of how you build natural backlinks.

Whereby, link building today is about quality, context, and simulating organic growth. Suffice it to say, more than ever before, we often see that most webmasters and SEOs opt for dozens of non-sense links rather than one high-quality contextual link. Simply, because they believe more is better. Now, the point isn’t that PBNs or Web 2.0s are dead – because they’re not!

However, it seems that people value the cheap mega backlink packs over a few incredibly relevant and well-placed backlinks. And to us, that’s a shame! That said, before we teach you how to guest post or blog somewhere else and have them do the same for you, as well as what guest blogging can do for you, we’ll first try to break down what it is… So as to understand it fully…

What A Guest Posting Program Entails

Now that you know what a blog guest posting program usually entails, it’s time to learn why it is so important for beginner bloggers. Well, it means writing and publishing an article on someone else’s website or blog (like jmexclusives). It’s a great way to connect with new readers and get your name out.

I offer this on my own site (occasionally) and do it quite a bit on other blogs with audiences that I want to speak to. But for the longest time, I overlooked this essential discipline for growing a popular blog. I wish I hadn’t. And I hope you won’t.

Why A Guest Blogging Program Is Important For Your Website Business

These days, we (Web Tech Experts) are guest posting like madmen and madwomen — more than even we ever have done business blogging there before. In fact, in over 10 years of steady blogging, this is one of the most sought-after service solutions. In addition to our commitment to regularly posting on this blog, it’s quite an investment of time. So why should you too bother?

On one hand, a Guest Posting Program offers a number of benefits for any business. For instance, by sharing your expertise on other companies’ websites, you can establish yourself as an authority figure within your business market industry. As well as build relationships with other thought leaders in your field and expose your brand to an entirely new audience.

Additionally, featuring guest posts on your own blog will help you deliver new perspectives and fresh content to your audience. We’re all guilty of falling victim to a routine and growing tired of the same old stuff, so featuring guest posts is a great way to keep readers engaged — not to mention the promotional boost that occurs when your guest bloggers share their blogs with their personal networks.

Some blogs, like OpenView, source the majority of their content from other leaders in their industry. Even if you don’t have the resources to stick to a robust blogging cadence, guest bloggers can help you offer new content to your readers without much additional time and effort needed by your team.

I believe guest posting is the single most important strategy for growing your blog readership and platform. Allow me to explain. Bearing in mind, there are three reasons why guest posting is such a key strategy for every blogger to build their online influence.

1. Guest posting builds relationships

Bloggers need good content. By being good at guest blogging and adding value to someone else’s blog, you’re going to build relationships with other bloggers too. Bloggers make up a large percentage of conversations happening on the Internet.

Especially, when it comes to social media sites like Facebook and Twitter. They can be tremendously influential. Which makes them good friends to have. By making friends with other bloggers through guest posting, you’re going to grow your influence in the realm of social media.

2. Guest posting is great for search engines

The one non-negotiable you should have for guest-posting is this: That the host blogger must include a link to your blog in the post somewhere (usually at the beginning or end).

Over time, these backlinks will raise the value of your blog to search engines. Making your content easier to find via Google, Yahoo, Bing, and others. Ultimately, this will also lead to more blog subscribers.

3. Guest posting introduces you to new people

Perhaps, the best part of guest posting is that it allows you to enter an already-established community, and share your message. It allows you to connect with new people, which can ultimately benefit you if you do it right.

If you’re adding value to the discussion, you’re going to see that convert over time to more readers, fans, and followers. Conversely, if all you’re ever doing is asking or selling, you may end up famous, but with a reputation, you don’t want.

You don’t want to be “that guy” who’s hawking his own agenda. Add value. Help people. Be patient. And over time, you’ll win.

4. You’ll mutually benefit from other bloggers

I’m also a fan of allowing other people to guest post on my own site from time to time. You should consider offering guest posting on your blog, too (if you don’t already). If you’re asking for opportunities to guest post on others’ blogs, this just makes sense.

It allows the relationship you’ve developed with the host blogger to be mutual. Some bloggers will even blog about their guest post and link to it from their own blog (giving you some great link juice). Personally, I’m a fan of this practice too.

There’s always the first rule of being a good guest author. Whereby, when I guest post for someone else, I do certain things. More so, in order to make sure that the end results are mutual. And that they are also able to bring in the intended results.

Consider the following:

Link to the post from my blog
Promote it on Twitter (several times)
Share it on Facebook
Link it on my LinkedIn profile and page
Thank the person
Stick around and respond to comments on the post

While not everyone does this, it’s not a bad idea. However, this is important! And if you have to choose between getting people to guest post on your site or guest posting elsewhere, do the latter. It’s always better to get your name out into new communities.

So, Does Guest Posting Matter?

Of course, Yes! When it comes to SEO, guest posting on other sites is five times as valuable as creating new content on your own site. So long as you get the backlink. And whether that’s precisely true or not, I don’t care.

The point is that this is an excellent strategy for extending your reach and boosting your reputation online. Plus, if you’re a writer wanting to land more “traditional” publishing opportunities, this is a great first step.