Overall, the Facebook Monetization Program Rules and Partner Policies apply to all content interactions like blog posts on Facebook pages. Including rules against hate speech, calls for violence, and sexualized content. Meaning, that any content posted by publishers or creators that breaches the Community Standards may cause them to become ineligible.
In addition, a breach of these set standards may even make publishers lose their eligibility to monetize using the Facebook Monetization Program features. Including their policies regarding intellectual property, authenticity, user safety, etc. Whereby, as of early 2019, it boasts having more than 2.7 billion active monthly users, with 500K new users added daily.
And it’s important for Facebook to be a place where people feel empowered to communicate. After all, their Community Standards apply around the world to all types of content. Whilst, at the same time, explaining everything else in detail such as what it is all about and what is not allowed on Facebook. That said, you can follow our leads in this guide to learn more.
What Facebook Monetization Program Is All About
In order for publishers and creators to make money from their Facebook content, they must comply with the Partner Policies based on the Facebook Monetization Program. These rules apply to behaviors, pages, and payments. And there is a separate set of policies specifically for monetized content. Monetized content must pass an additional level of standards.
Above and beyond the Facebook Community Standards. These additional rules are called Content Monetization Policies. Eventually, these include deeper restrictions on the content itself and the formats in which it is presented. Generally speaking, Facebook is quite possibly the most enduring social media channel in existence.
No other online media giant has caught so much flack for data collection. As you can see, Facebook is taking a little bit of a playbook from the YouTube playbook. Where YouTube pays its creators for video content. In other words, AdSense for videos. Let’s consider the video tutorial below — which is more of a complimentary discussion on Facebook video monetization.
From this video, we learn that as it transits from Facebook to Meta, it’s now able to encourage a seamless expression. This means, that it’s now paying creators to advertise on top of their videos. Whilst, creating a safe environment for all.
How The Facebook Monetization Program Works
When you monetize on Facebook with features such as in-stream ads or Instant Articles, you can earn revenue from ads that run in your content. Through its Community Standards, Monetization Eligibility Standards, and other relevant policies. Including content creators and advertisers. But, in order to monetize your videos on Facebook, you’ll need a few things.
First, you must satisfy the Facebook Monetization Program Partner Policies. Therefore, to do this, you must: comply with their Community Standards, Payment Terms, Page Terms, etc. Secondly, learn about reducing links to low-quality web page experiences as well. And then, thirdly, make sure that you adhere to the set Content Monetisation Policies to the letter.
Next, you must also read and agree to the Content Monetization Terms, share authentic content, and develop an established presence on Facebook. By including ads in your videos, you confirm that you have the right to use all of the video content .
With that in mind, you can learn more about the Partner Monetisation Policies in detail. Not to mention, the Community Standards serve as guidelines for communication. Including intellectual property, authenticity, and user safety.
Some tips to keep in mind while monetizing on this platform:
- First of all, review their Community Standards
- Particularly, to ensure that your content on the platform (links videos, text, or photos) follows the policies
- Secondly, make sure that you have the right to post your content – don’t breach anyone else’s intellectual property
- Again, make sure that your followers don’t experience low-quality content by keeping your website domain “clean”
- Lastly, take a look through the Content Guidelines for Monetization in detail to learn more
Following these guidelines will help keep your content eligible if you’re monetizing through in-stream ads or Instant Articles.
The Topmost Ways To Earn Through Facebook Monetization Program
To begin with, you can use Facebook Live to show love to your fanbase. Go live to inspire your fans – share your gifts and talents with them. Generate excitement around real-time content, and produce a social viewing experience for your community to engage in conversation. More so, as you also give them an opportunity to spark a dialogue with you in real-time.
Just check your eligibility for Stars and start earning money. Take your live stream to the next level — earn money with Stars by connecting with fans during live videos. Stars are a fun way for fans to express themselves. In addition to showing your support in the comments of a video. Try to engage with Groups, Live, Live Audio Rooms, and Reels to see more success.
In addition to that, there are also other valuable programs such as the We The Culture plus lots of bonuses that you’ll equally enjoy. All in all, make sure you encourage your fans with shout-outs or perks that fit your content and style – earn money on your own terms. Stars lets fans show creators love and creators love them back. Go live, show love, and get paid!
Related Toolkit: StreamYard | A Live Streaming Studio In Your Browser!
Besides using the Facebook Stars feature, there are other ways that you can choose to use – that’s if you want to make money through Facebook as well. For example, you can start by exploring a variety of Facebook Monetization Application Tools that best fit your needs – check your eligibility, and then apply.
This means, that you’ll get rewarded for the many ways you build community. So, by all means, the monetization tools provide you with the flexibility to earn money on your own terms – in ways that make sense for you, your community, and your content. Your Pages will be reviewed to make sure that they meet all the Partner Monetization Policies by Facebook.
And then, you’ll receive an update by email and on this page informing you of the next steps when the review is complete. The first thing is to make sure that you meet the collective criteria to apply for these monetization tools. And then, thereafter, complete the setup tasks for the tools that you’re interested in using – to submit your qualifying pages for Facebook review.
The main toolkits:
- In-stream ads
- Paid online events
- In-stream ads for live streamers
- Brand Collabs Manager
- Fan Subscriptions
From the list above, Instant Articles allow you to monetize your articles with this fast-loading native format preferred by readers. Whilst, for paid online events, you’ll earn money by hosting events online that guests can pay to attend. And, as for the Fan Subscriptions, it works on an invitation-only basis. Create a subscription for your Page and earn a monthly income.
For example, if your preferred page isn’t following the Facebook Monetization Program Partner Policies (See Policy Issues), it means that you’ll have not met the criteria to apply for monetization tool access. The page(s) should also have reached the minimum requirement of 10,000 followers. You should also build your video library with active videos.
Just like it’s the case with YouTube public watch hours, for eligible video minutes viewable, it all narrows down to creating engaging content. Whereby, in the last 60 days, you needed a total of 600,000 on-demand, live, and previously live minutes viewed. Including replayed minutes, but not including boosted, cross-posted, or paid watch time.
In terms of limited originality of content violation, this kicks in if you shared content that was unoriginal, or repurposed content from other sources with limited added value. There are a few other examples of the most common behaviors flagged for limited originality. Such as voiceover, commentary, graphics, or creative editing that doesn’t add any value.
The other most common behaviors include:
- Limited Editorialization: Content that the Page did not film or produce, with minor but not meaningful enhancements
- Content Aggregation: If the Page compiles and posts videos from multiple pages or third-party content creators
- Duplicative Content: Content that already exists on Facebook that the page had no meaningful role in creating
Always remember, that your particular pages can only monetize content that’s original or meaningfully enhanced. If your page had no role in creating a piece of content and doesn’t meaningfully alter its source, that content violates the limited originality policy. All these rules for monetization can help you better understand the type of acceptable content on Facebook.
Choose a monthly price, offer exclusive benefits and grow the community of people who subscribe to support you. Last but not least, there are the In-stream ads for live streamers as well. To include short ads in your live streams and previously live videos to earn money. You decide which videos you want to monetize with pre-roll, mid-roll, or image ads.
And then, you can choose when Facebook can tailor the ad experience to your viewers based on where they’re watching. You can view all the criteria basics in detail to fully understand what’s all needed for a streamer. Likewise, you can now use Business Suite to easily view payouts and manage payout settings for all of the ways you earn on Facebook.
The Simple Steps To Get Started With The Creator Studio
As we mentioned, the main focus of the Facebook Monetization Program through its Creator Studio is the in-stream ads. This allows you to learn whether you can use in-stream ads in your videos or not. Or rather, for you to check your Page’s eligibility as well as too. But, in-stream ads are only available to pages that publish videos in certain languages and countries.
But, before you can place in-stream ads in your videos, you will need to check your page’s eligibility in Creator Studio. If you’re eligible for in-stream ads, use the following steps to onboard and begin including them in your videos. Only Facebook Pages are eligible to use in-stream ads. You’re eligible for in-stream ads if you are 18 years or older and meet the following criteria.
Such as publishing videos from a page. You must publish videos from a page, not a profile, to be eligible for in-stream ads. Learn how to convert a profile to a Page and about our video template for Pages. Make sure that you meet all the Partner Monetisation Policies, for your page to be eligible for in-stream ads and stay eligible.
Related Topic: Video Marketing | 5 Simple Steps to Get Started in 2020
You must also have at least 30,000+ 1-minute views and 10,000 Page followers. This metric helps determine how successfully you’ll be able to monetize with in-stream ads. In the last 60 days, you need to have had at least 30,000 one-minute views on videos that are at least three minutes long. Videos must be published from a Page that has at least 10,000 followers.
You should also be in an available country and language. Review the current (but growing!) list of supported countries and languages. It’s also recommended that you Publish 3-minute Videos. Videos themselves must be at least three minutes long to be eligible for in-stream ads. To check your Page’s eligibility, head to Creator Studio > Monetisation overview.
NB: If you think that they’ve (Facebook) got it wrong, you can request another review. Reviews usually take 2-3 working days to complete, but some violations may require more time. But, if you checked your eligibility and aren’t yet approved, there are a few steps that you can take before you try again as shown below:
Step #1: Create A Page/Convert A Profile
If you haven’t already, either create a Page from which to publish your videos or convert a profile to a Page. Once you’ve created a Page, consider using Facebook’s video page template to give your videos even more visibility. Once you’ve converted to a Page, you will also be able to access Page insights, boost posts, and give others access to edit your Page.
Step #2: Improve Your Content Distribution
Audience distribution can help you increase your followers and improve engagement with your videos. This will help you meet the following two eligibility requirements: 10,000+ Page followers and at least 30,0000 1-minute views on 3-minute videos. You can get more tips to improve your distribution.
Step #3: Meet The Partner Monetisation Policies
Please ensure that your Facebook page and content meet the Partner Monetisation Policies. And while you create, share, and monetize content on Facebook, it’s important to understand the guidelines and policies.
These guidelines are intended to preserve an authentic and safe environment for people to engage with content. If you aren’t eligible for in-stream ads, you can review all the partner monetization policies in detail first. More so, in order to make sure that there’s nothing else in regards to Facebook Monetization Program that you’ve missed.
Before you get started:
- Choose your financial admin or the person who will receive all financial information relating to in-stream ads
- You can assign multiple financial admins. And then, choose an editor to enable and disable ads or assign multiple editors
- Have your tax ID (this could be a VAT number or other government-issued tax ID) ready
- You should also avail your bank account, or your International Bank Account Number (IBAN).
- Lastly, have your company’s address, phone number, and email address.
The next step is on how to Set up In-stream Ads in Creator Studio. If eligible, you can begin the in-stream ads onboarding process from within Creator Studio.
- Choose the Page(s) you want to onboard.
- Review and accept the terms and conditions.
- Set up your payment account and choose how to receive your earnings.
- Enable automatic placements to earn ads in all of your videos published in the last 30 days.
- Select Next to complete the setup.
There are two places where you can enable in-stream ads on your back catalog of content. The first is when you onboard your Pages to in-stream ads. Forthwith, you can automatically monetize all eligible videos uploaded in the last 30 days at a go.
The second place is in your monetization settings. Backfill will only monetize the last 30 days of eligible videos. If you have older videos you would like to monetize, you can use the Facebook Creator Studio to try bulk monetization as well.
The Facebook Monetization Program Payment Schedules
According to the 2:00 video tutorial segment above, you can do it with your YouTube channel. So every video you release, you do run advertisements on that channel. Of course, you should block any of your competitors from being able to run ads on your channel. But yeah, it’s just a little bit extra money for the business. And it kind of pays for editing and some extra stuff.
But, it’s certainly a very small percentage of the overall revenue of the business. With that in mind, as on the 5:00 video tutorial segment above, you get about $2,000-$2,500 per million views, so it’s not that much money. However, it depends on your channel and your audience. Right? Let’s say you have a golfing channel, and Rolex wants to advertise on top of your channel.
You’re probably going to make a lot more from those million views than, let’s say, a relationship advice channel. So, it does depend on your audience. Surprisingly, we are some of the biggest believers!
Related Topic: How to Monetize YouTube Content | A Step-by-step Guide
You drive everyone to the main source of your income and double down on that. Simply, because the last thing you want people to do is to click over and go to someone else’s website. Clearly, when they could be clicking over, going to your website, and buying your products or services.
In general, the way you gotta look at it is if someone is advertising on your video. And whether it’s through Facebook or YouTube: they’re paying the company, the network, YouTube or Facebook, etc. Eventually, they’re taking a huge cut; whatever portion you’re getting, surely, you’re keeping it. But, it’s not as high compared to if you sold your product share service.
Additionally, you need to keep in mind, that the person who’s paying to advertise, if they keep advertising in the long run, not only are they paying a bigger fee than what you’re seeing because of the middleman taking a cut, but they’re making a killing because they have to recuperate their costs from whatever product or service that they’re selling.
The Facebook Brand Collabs Manager Role
Brand Collabs Manager makes it easier to get discovered for paid partnerships and unlocks the earning potential of your Facebook presence. Connect with brands looking to promote their products and services. Especially, through the relationship that you already have with your followers.
And then, collaborate on campaigns to increase your engagement. Seamlessly, you’ll be able to earn more money with the Brand Collabs Manager’s ultimate help and support. Branded content labels are applied to posts as a result of brand collaboration. And, they can come from a creator, publisher’s Page, or verified profile “with” a business partner’s Page.
A paid partnership label is applied to the post in grey (as a metadata timestamp). Facebook and Instagram remain committed to helping you turn your passion into a livelihood. Having said that, in this article, you’ll find some exciting updates about managing your presence. As well as more details of how you can start earning money doing what you love.
In addition, you can see all the new ways to monetize on Facebook & Instagram in detail. Coupled with more information from Facebook for Creators such as how it’s empowering video creators to build a community and business. Whatever the case, you can always choose our team of Web Tech Experts Taskforce to handle all your Facebook and other social media profiles.
How To Remain Eligible In The Facebook Monetization Program
Simply put, Facebook regularly reviews some of the most common breaches that can lead to publishers and creators becoming demonetized. Especially at the Page-level to help publishers and creators remain eligible. These include, among other relevant policies: the Community Standards breaches, copyright, and intellectual property claims.
As well as the overall Instant Articles implementation. In that case, page owners are able to use their content to earn money on Facebook Monetization Program. However, doing so requires compliance with certain policies. Perse, the main Facebook Monetization Program and Community Standards are broken down into three sets of basic user rules:
1. Community Standard Policies
These are the foundational rules against unsafe content that depicts graphic violence, nudity, and hate speech. In most cases, even non-monetized content must follow this set of rules. Basically, the Community Standards are rooted in these principles:
- Safety: People need to feel that the content they share is protected enough to build healthy communities.
- Voice: Facebook is committed to embracing diverse views and allowing for productive discourse wherever possible.
- Equity: Since the Facebook community is diverse, they believe that all creators should be valued stakeholders.
Again, bearing in mind, that multiple breaches or severe infractions can affect specific pieces of content. As well as result in loss of all monetization features. You can read and learn more about the Content Guidelines for Monetisation. In this case, if you believe that your content may have breached the Community Standards, check for a notification in your support inbox.
2. Partner Monetization Policies
These standards typically apply at the Page-level. They address the behavior of your Page as a whole. They include rules for the content that your Page creates, how that content is shared, and how your Page receives and makes online payments. You can read and learn more about Partner Monetisation Standards.
3. Content Monetization Policies
Mainly, these rules typically apply at the content level. Whereas, they address the content of each individual video or post that your Page publishes. Also, they include rules against violent, sexual, criminal, graphic, or even profane content. You can read and learn more about the Content Monetisation Standards and Partner Monetisation Policies.
The Program Copyrights And Intellectual Properties
Pages and accounts that share content with their audience on Facebook are an important part of the ecosystem. Adding value for both the Facebook community and advertisers. Facebook builds monetization tools to help these individuals and organizations generate meaningful, reliable revenue that’s sustainable over time.
The Facebook Terms of Service do not allow you to post content that breaches someone else’s intellectual property rights. Including but not limited to copyright and trademark infringements. So, you should only post content that you have the right to post. Learn more about How can I make money on Facebook? and 9 Ways to Monetize Your Facebook Page in detail.
If you’re not sure about the extent of your rights to post content, you may want to contact a legal advisor to advise you on your rights. More information about intellectual property on Facebook is available in their Help Centre. You can check a specific Page or video’s ability for the Facebook Monetization Program at any time in Facebook Creator Studio.
And if you believe that one of your videos or Pages has been incorrectly restricted, you can submit an appeal directly to the Facebook reviews team. You can also read and learn more about Demonetisation.
Publisher Website Instant Articles Domain Review
According to Facebook, Instant Articles content extends beyond what is posted by a publisher on their Page. And therefore, can only be comprehensively checked by looking at the domain that feeds the content into Instant Articles. For this reason, Facebook uses a combination of machine learning and manual review to assess a website’s quality.
An example of this is providing low-quality web experiences to users who land on your website. As a matter of fact, I’ve heard from their community that they’re disappointed when they click on a link that leads to a web page containing little substantive content. Or rather, if it’s covered in disruptive, shocking, or malicious ads.
You can also lose access to Instant Articles because of low traffic thresholds. Or not publishing Instant Articles consistently during a period of time. All in all, to reapply for access, you can submit your domain for review once more. That is when you have at least ten articles in your production library.
What Facebook Stars Are All About
Facebook Stars is a toolkit feature that allows you to monetize your live streams. Viewers can buy Stars and send them to you while you’re streaming. Fans can also send animated, virtual gifts to different star amounts that will appear in your stream. Basically, Stars is a virtual good that lets fans show creators love and gives creators the ability to show love back.
For your information, with this toolkit, viewers can purchase Stars and send them to you to show support. Perse, you’ll earn 1 cent from Facebook for every Star you receive. Moreover, if you are interested in using the Facebook Stars feature, all you’ll need to do is fill in an interest form in order to let the Facebook team know.
Ultimately, the overall Facebook Stars universe is expanding from live broadcasts to multiple content types — including on-demand video and more. Whilst, allowing users to create deeper connections with their fans using Stars. Remarkably, there are two categories: stars for on-demand video and stars for live broadcasts to all interested Facebook parties.
Below are other main benefits you’ll enjoy from the stars program:
- A simple way to earn: For every Star, you receive from a fan, Creators earn 1 cent from Facebook
- Connect with fans: Stars are a fun way for fans to express themselves and show you support
- Be creative and authentic: Being yourself is all it takes to get rewarded for building a loyal fan base
On one hand, you can easily and quickly earn money with Stars for on-demand video. Uniquely, the stars for on-demand video give you the opportunity to use the features you know and love from Stars for Live to the on-demand video. For example, while recognizing Stars senders, liking comments from Stars senders, and reviewing your Stars insights.
By the same token, the stars for live broadcast allows you to earn money on your live videos, both during and after your live broadcast. Take your live stream to the next level with Stars! For every Star you receive, Facebook will pay you $0.01 USD. Unlike Twitch, most of its streamers are from overseas.
Facebook Gaming on the other hand is new, and it’s a good opportunity for all streamers that have just started their carrier as a streamer. Overall, you’ll need to be eligible for receiving a star as a Facebook video streamer.
The other key metrics you’ll need to meet include:
- By category, have at least a Gaming Video Creator Page
- Stream from an eligible country with at least 100 Page followers
- Stream Video gaming content for at least four hours in the last 14 days
- Stream Video gaming content on at least two days in the last 14 days
- Adhere to the Community Standards and Partner Monetization Policies
Once you have those matrices, you can now stream on Facebook and receive stars from your fans. Suffice to say, viewers can buy Stars and send them to you while you’re living or on past live videos that had Stars enabled.
In other words, you’ll get paid for creating evergreen content with Facebook Live. You’ll also stay relevant even after the live broadcast is over. Meaning, that your content will live on as video-on-demand. Whilst, providing your fans with the opportunity to watch when it’s most convenient for them.
To Enable Your Features For Facebook Stars:
- Click on the notification that you received or go to Creator Studio > Monetization to begin setup.
- Accept Terms and Conditions. At this point, you can begin using Stars, but we recommend a setup to get paid
- So that Facebook can route your Stars earnings in your payments account in a timely, consistent manner
- Set up a Payment account. If you’ve already set up a payout account, you can select your existing account
- Otherwise, you can also set up an additional account.
- To set up a new payout account:
- Add your details when prompted
- You will need your tax form
- Upload your tax form
- Link your bank or PayPal account
- Next, review all your details and you are good to go!
That’s all! Your setup is now complete. The next steps are not required to complete the setup and can be done later.
Consider the following:
- Go to Creator Studio > Monetization > Stars to continue setting up Stars
- Follow the best practices outlined in the basic tips to get started with Stars
- Go live with Stars enabled
As a matter of fact, your viewers will now be able to send you Stars in your live streams. Be that as it may, it’s good to note that Video Ecosystem, Creator Studio, and even the Rights Manager are other unique tools that can also come in handy. That said, you can see all the topmost steps and best practices to get started with Facebook Stars in detail to learn more.
Facebook also targeted audiences depending on your localities, primarily those that speak your native language. This is also the key ingredient in getting the right fans and followers. Important to realize, that even most of the newborn local streamers in the Philippines started their carrier on Facebook Gaming.
By reviewing your insights regularly, you can make decisions on future content. And even learn more about your audience. Facebook Stars are now available across versatile formats. You can also learn how you can use stars to drive success in detail. More so, while earning money at multiple moments in your content creation journey through Facebook monetization.
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