Buffer is a terrific example of being transparent on social media. And they rocked the business world when they published all their employee salaries (and more) online. Bearing in mind, transparency is the bedrock of any long-lasting relationship. Still, giving customers a glimpse behind the scenes of a brand can prove vital in establishing a healthy relationship.
That’s why you need to use social media platforms like Buffer to help you publish information that will help consumers understand the mechanics of a brand better. Of course, it doesn’t have to be as radical as Buffer’s, but simply letting customers know future plans or admitting to mistakes is a great start. As an online marketer or publisher, there are many other benefits.
As well as more than many obvious reasons why you should use a tool like Buffer. For instance, chances are, you’re a busy person who wants to keep your Twitter account updated with great tweets. But, you don’t want to take a break every hour or so to post them to your account. This is where Buffer comes in, to draw customers into the world of your brand or company.
Buffer helps you to grow your audience on social and beyond — as you build your audience organically. They’re a values-driven company that provides affordable, intuitive, marketing tools for ambitious people and teams. That said, in this elaborate guide, we’ll let you know how it works and how you can make use of it maximumly to grow your social media base.
What Is Buffer All About?
Buffer is a Twitter app that allows you to add tweets to be sent on a schedule. It’s a software application for the web and mobile, designed to manage accounts in social networks. By providing the means for a user to schedule posts. It helps you to schedule posts on platforms like Twitter, Facebook, Instagram, Instagram Stories, Pinterest, and LinkedIn.
You can also use Buffer to analyze results and engage with your community. Whether beginners or even professional marketers, we all know that social media can be the fastest and cheapest way to build your following and grow your business. But, it can also take up all your time. Fortunately, there are various ways Buffer can help your match the competition.
A Buffer contains data that is stored for a short amount of time — in the computer’s memory (in short RAM). Typically, Buffer allows you to grow your following without draining your time. With the main purpose being to hold data right before it is used.
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For example, when you download an audio or video file from the Internet. Whereby, it may load the first 20% of it into a buffer and then begin to play. While the clip plays back, the computer continually downloads the rest of the clip. And then, it stores it in the buffer. So, what more are you waiting for? You can get started now to see it in full action in real time!
In other words, because the clip is being played from the buffer, and not directly from the Internet, there is less of a chance that the audio or video will stall. Or even skip for that matter when there is network congestion as well as other internet connectivity issues. More often, buffering is used to improve several other areas of computer performance as well.
Most hard disks use a buffer to enable more efficient access to the data on the disk. Video cards send images to a buffer before they are displayed on the screen (screen buffer). Computer programs use buffers to store data while they are running. And in reality, if it were not for buffers, computers would run a lot less efficiently and we would be waiting around a lot more.
What Does Buffer Usually Offer?
A brand’s profile on Facebook, Twitter, Pinterest, Instagram, your company blog, and everywhere else it has a presence online should be unified. And in line with the brand’s essence and style. That’s why you should be consistent with graphics, color, style, language, and even your posting routine. Like inspirational Monday Quotes, WCW Wednesday, TBT Thursday, etc.
Whatever the routine, keep it consistent so followers know what to expect. For your information, a successful logo is the anchor of a brand and its design should represent a brand’s philosophy. But, when designing a logo, it’s important to realize, you need to consider what the brand represents, and what the brand doesn’t represent. There are hundreds of social media apps.
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As well as new ones that are popping up every day. For such and many other reasons, it’s quite tempting to jump into all of them. However, every social network might not be the right fit for your company. Therefore, you’ll need to find the networks that connect with your brand’s image and goals so as to make progress.
For instance, if your company is a steel manufacturer, then Tumblr probably isn’t the best option — its primary followers are teens in their early twenties. A better option would be LinkedIn since it’s a B2B network that attracts business owners.
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Along those same lines, we really focus on building a relationship with customers by conversing, interacting, engaging, and caring. So, don’t solely plug products or services – broadcasting is dead. Genuine, two-way communication is key because, at the end of the day, people need to inherently trust a brand and that takes time and effort.
On the other hand, brand awareness is cited as the top priority for marketers in both the business-to-business and business-to-consumer fields. Nearly 2.1 billion people (just over two-thirds of active Internet users) have social media accounts. So, it’s easy to understand why business and consumer marketers nearly unanimously believe that social media is a great tool.
Markedly, Buffer is a crucial tool for building a tangible online brand personality. But, this should be reflected in social media posts to create a social media voice. Bearing in mind, this is the way your brand reflects in Tweets, Facebook posts, and Snaps. In many ways, Buffer is a tool that can help you accomplish all your digital online and social media marketing goals.
Buffer helps you to:
- Share click-worthy content — get the clicks you deserve. As soon as you start creating, Buffer will tell you when and what to publish to make your content stand out.
- Build an engaged audience — grow your following in a click. Once you decide that you want to start growing, Buffer will share your content on the right channels, with suggested hashtags to help you grow.
- Save yourself or your team tons of time — halve your overall business workload. As soon as you start optimizing, Buffer will publish everything for you to save time and it’ll showcase your work with automated reports.
- Coordinate your tasks with ease — given a collaboration that has never been that much easier before. With Buffer, you are able to start collaborating as soon as you are in. It allows you to set permission levels and approval flows in an instant. So your team can work freely without any micro-management.
Unfortunately, finding the right voice for your brand may take quite some time. But, in the long run, the business is able to settle into it. To find this voice, you can consider a variety of the topmost features and main branding elements.
Such as follows:
- The culture of your brand,
- Details about the brand, and
- What makes it special.
The use of hashtags like #IWILL in social media posts shows the company’s voice. A direct reflection of its culture. And so to say, the best way to build that is through the savvy use of social media. In fact, 71 percent of brands plan to invest more heavily in social media in the coming year. This will enable the reach of new followers and build a long-lasting brand reputation.
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Another reason why Buffer comes into play is that building a brand doesn’t happen overnight (even Pantene knows this very well). It takes time and dedication according to the brand channel. For example, it took 15 years for Nike to cement its brand. By focusing on maintaining a ‘360-degree delivery,’ especially, ensuring its brand was consistent across all products.
As well as its all advertising campaigns, customer service solutions, and packaging. So, with that in mind, it is important to build a strong and consistent brand across all social media platforms.
What More Do You Expect To Get?
By all means, Buffer makes sharing stories and building brands on social media so much easier. It’s a simpler social media tool for authentic engagement. Start telling your brand’s story and grow your audience. With a publishing, analytics, and engagement platform you can trust. Not to mention, you can even mix & match their tools, and build a plan that fits your workflow.
With Buffer, you can easily and quickly publish your content and queue up thumb-stopping content across your social channels, and enjoy up-to-date Instagram tools. In addition, you’ll also have access to an easy way for you to analyze your campaigns, measure your ads engagement performance, create data reports, and get insights to grow reach, engage, and make sales.
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In addition, you’ll be able to visually plan and schedule your social media campaigns. You’ll also coordinate creative campaigns to drive engagement on social. And even measure and report on the performance of your content. As you get in-depth insights to grow your reach, engagement, and sales.
Through Buffer, you’ll also be able to build your community on Instagram. As you engage with the most important comments faster and gain customer trust. You can read and learn more about the latest social media strategies — so that you can test & iterate them from the official site of the Buffer application platform.
Examples of blog articles and podcasts include;
- Why the topmost brands are embracing Instagram memes
- Behind a record-breaking social media marketing campaign
- Why social commerce will rule social media in 2023 and beyond
With Buffer, you can greatly help support companies that align with your values. Now that many businesses all over the world trust them to build their brands. With over 75k customers, 10 years’ worth of business experience, 100k+ monthly blog readers, and 1.2m+ social followers. That’s why they’re so committed to putting their values to practice.
And now, with that in mind, you can check out for yourself more about them. Their fully-transparent salaries, business revenue metrics, remote culture, parental leave policies, why they bought out their investors, and so much more.
They are an official marketing partner of the industry leaders such as Facebook, Pinterest, and LinkedIn. Their main products are Publish and Analyze and you can see their Pricing before making any final decision. Or even visit their Resources Page for more.
Why Are Social Media Branding Tools Important?
As can be seen (in this article), social media branding can be a great tool to increase your online presence. But, as more brands jump on the Internet bandwagon, marketing clutter can make it hard to compete. For instance, think of your professional services brand as the product of your reputation and your visibility.
By all means, a Brand Building or rather, Branding Tool is a technique that helps you build and refine your firm’s reputation or increase the visibility of that reputation. All in all, the best branding tools manage to do both at the same time. In that case, be sure to not only use social media as a branding tool but to effectively stand out and keep customers engaged and interested.
Assuming that, if you are an industry veteran, you probably already know the value of having a strong professional services brand. And, if not, consider some of the benefits listed below. With a strong brand plan, you can do a lot of amazing stuff.
Consider the following uses:
- Generate leads more easily
- Command higher rates
- Achieve a higher win rate
- Recruit more effectively
- Have fewer competitive bid situations
Who wouldn’t want these advantages? Next, how do you build a leading brand? That’s where branding tools come into play!
Takeaway Thoughts:
One challenge that a lot of businesses have with social media branding is building initial traction. Getting your first few followers can seem impossible when you don’t even know where to start. However, if you’ve been in business for a while or have other Web properties (like a website blog, or other social media accounts) then you should start there.
Furthermore, unless you tell your current customers, colleagues, and network that you have a Snapchat or Instagram account, how will they know? Never make the mistake of just assuming everyone knows about all your social media channels, even within your own company. It’s also important to realize, users, engage with social media posts that include images.
More so, than with posts that don’t include images. For example, you can add infographics, photographs, and other visual images to your weblog posts. And then, take advantage of Pinterest and Tumblr, which can be used to store and share visual content. But also, don’t post for the sake of posting.
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Therefore, keep social media posts relevant, meaningful, and simple. Whilst, keeping in mind, that posting too frequently, and posting ‘boring’ content are the main reasons people will unfollow and unlike brands.
Finally, we hope the above guide was useful to your business as well as your social media team. But, if you’ll need more help, you can always Contact Us at any time for more help. Or even share your additional questions and requests in the comments section. Also, don’t forget to Donate in order to support our online digital research work, bloggers, and other projects.
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