10 Different Types of Business One-Pagers and When to Use Each

In the modern business world, time is key. When you’re trying to make a pitch, secure a new client, or attract investors, you need to convey your message quickly and effectively. This is where business one-pagers come in. 

But with so many different types of business one-pagers out there, how do you know which one to use for your specific needs? In this article, we’re going to explore 10 different types of business one-pagers and when to use each one.

By the end of this article, you’ll gain a clear understanding of the various types of business one-pagers available and the specific situations where each one can be used to maximum effect. By communicating your business in a way that resonates with your audience, you can attract more customers and reach your sales goals quicker. and  improve your customer experience analytics.

What is a business one-pager?

It’s a one-page document that summarizes essential information about a company. It’s intended to capture the reader’s attention and generate interest in the business without overwhelming them with too many details. 

The document typically highlights the company’s unique offering, target market, competition, and key performance indicators. 

Why do you need a business one-pager?

A business one-pager can be a powerful tool for startups and small businesses, especially in the early stages when they are still trying to establish themselves in the market. It can help you to:

  1. Attract investors: A business one-pager can be a great way to pique the interest of potential investors and get them to request more information about your business.
  2. Win new customers: By clearly and concisely communicating your value proposition and target market, you can make it easier for potential customers to understand how your business can help them.
  3. Build your team: A business one-pager can also be useful for attracting top talent to your team by demonstrating the potential of your business and what you’re trying to achieve.

Overall, a business one-pager is an essential tool for any entrepreneur or business owner who needs to quickly and effectively communicate their business to others. By distilling your most important information into a single page, you can make it easier for decision-makers to understand the value of your business and take the next step in engaging with you.

What are the main types of business one-pagers?

With so many different options out there, it can be overwhelming to figure out which type of business one-pager will work best for you.

But don’t worry, we’re here to help! In this post section, we’ll take a closer look at the main types of business one-pagers and guide you towards the one that will work best for your needs. We’ll cover everything from corporate to personal one-pagers, explaining the main purpose of each type and when it’s most effective to use.

Are you ready? Then let’s dive right in!

1. Company one-pager

A company one-pager is a handy document that summarizes the most important aspects of your business on a single page. It’s a quick and easy way for potential investors, partners, or clients to get a snapshot of your company’s mission, goals, and achievements.

The idea behind a company one-pager is to communicate your business’s essence in just a few minutes. It should cover essential information like your company’s history, market position, financial performance, and future plans.

When done right, a company one-pager can be a powerful tool for attracting new investors or clients while keeping existing ones up-to-date with your progress. It allows you to showcase your business’s strengths and accomplishments in a concise and engaging way, highlighting the value your company provides and what sets it apart from others in your industry.

When is a company one-pager best used?

  • Media outreach: Share your company’s key information with journalists and other media outlets.
  • Website or social media profiles: Use it as a brief introduction on your company’s online profiles.
  • Trade shows: Showcase your business and its key information in an easily digestible format.
  • Company meetings: Provide an overview of your business and its progress to your team or stakeholders.
  • Introducing new employees: Quickly communicate your company’s mission and values to new hires.

2. Business plan one-pager

A business plan one-pager is a condensed version of a traditional business plan, designed to provide a quick and easy way to communicate your business’s key information to potential investors. Unlike a traditional business plan, which can run dozens of pages long and go into exhaustive detail about every aspect of your business, a one-pager distills that information down to a single page, focusing on the most essential elements.

The purpose of a business plan one-pager is to give the reader a high-level overview of your business, including your goals, strategies, and competitive advantages. It should include key information such as your business’s mission, target market, products or services, financial projections, and marketing plan. The easiest way to create this document is to start from business one pager templates. This should save you time and money. 

When is a business plan one-pager best used?

  • Pitching to investors: Use your one-pager to quickly communicate your business’s value proposition, competitive advantage, and financial projections.
  • Networking events: Hand out your one-pager to potential partners or customers as a concise introduction to your business.

3. Sales one-pager

A sales one-pager is a single-page document whose purpose is to quickly and easily communicate the value of what you have to offer in a visually appealing and engaging way. You can find sales one-pager templates here to get you started.

With a sales one-pager, you can:

  • Capture the attention of potential clients: A one-pager with a clear message can grab the attention of busy decision-makers who may not have time to read a lengthy sales pitch.
  • Showcase your unique value proposition: Highlight the key features and benefits of your product or service and communicate what sets you apart from the competition.
  • Drive conversions: By presenting a compelling case for your product or service, a sales one-pager can help convert potential clients into paying customers.

When is a sales one-pager best used?

A sales one-pager is best used as a part of your sales outreach strategy. It can be sent as an email attachment, included in a sales kit, or even handed out at trade shows or networking events. With a well-crafted sales one-pager, you can make a powerful first impression and ultimately drive more sales for your business.

4. Startup one-pager

A startup one-pager is a brief document that summarizes the key aspects of a startup company such as the value proposition, business model, target market, team, and milestones. Its goal is to provide a quick and compelling snapshot of your business to potential investors, partners, or customers. 

It’s essential for startups to have a one-pager because it can be challenging to get your foot in the door in the early stages. With a startup one-pager, you can make a memorable first impression, even if you only have a brief window of opportunity to pitch your business. It’s an excellent tool for creating interest in your startup and demonstrating its potential to succeed.

When is a startup one-pager best used?

  • Investor pitches: Provide a concise and compelling overview of your startup to potential investors.
  • Crowdfunding campaigns: Use it as a tool to attract backers and convey the value of your product or service.
  • Networking events: Quickly introduce your startup to new contacts and potential partners.

5. Product one-pager

A product one-pager is a document that provides an overview of a specific product in your company’s offering, highlighting its key features, benefits, and specifications. 

It’s commonly used by product managers and marketers to introduce new products, showcase the advantages of existing ones, or provide a quick reference guide for sales teams. 

A well-designed product one-pager can make all the difference in generating interest and increasing sales. It allows businesses to present their product’s unique selling points in a way that’s easy to understand and digest. This, in turn, makes it more likely that potential customers will be motivated to take action and make a purchase.

When is a product one-pager best used?

  • Sales meetings: Give a snappy and compelling overview of the product’s key features and benefits.
  • Trade shows: Highlight the product to potential customers and generate buzz in a short time.
  • Email marketing: Include the one-pager in your email campaigns to introduce the product to your subscribers.
  • Website or social media profiles: Use it as a quick introduction to the product on your company’s online platforms.

6. Solution/service one-pager

A solution or service one-pager is a powerful marketing tool that can help businesses effectively communicate the key features and benefits of their solution or service to potential customers.

The purpose of a solution or service one-pager is to provide a concise and compelling summary of what your solution or service offers, how it solves a particular problem or need, and why it’s the best choice for the customer. It is a great way to grab their attention and leave a lasting impression.

A solution or service one-pager should include key information such as the problem your solution/service solves, its unique features and benefits, customer testimonials, pricing options, and any other relevant information that can help prospective clients make an informed decision.

When is a solution or service one-pager best used?

  • Sales meetings: Provide potential customers with a quick and easy way to understand the value of your solution/service.
  • Trade shows or events: Use it to stand out and quickly convey your message to attendees.
  • Email marketing: Send it as an attachment or link to potential customers who have expressed interest in your offering.
  • Website or social media profiles: Use it as a way to introduce your solution/service to website visitors or followers.

7. Project one-pager

A project one-pager is a brief document that provides a snapshot of your project’s key information. It is designed to help stakeholders quickly understand the purpose, scope, timeline, and budget of your project without having to read through lengthy project plans or reports.

The purpose of a project one-pager is to give an overview of your project’s goals, deliverables, and expected outcomes in a concise and easy-to-understand format. It serves as a communication tool to ensure that all stakeholders are on the same page and understand what the project entails.

A project one-pager can help you gain support from stakeholders, secure funding, and ensure project success. It allows you to showcase your project’s strengths and provide a clear roadmap for achieving your goals.

When is a project one-pager best used?

  • Project kick-off meetings: Use it to introduce your project to your team and stakeholders.
  • Status update meetings: Provide a quick progress report and highlight key milestones.
  • Funding proposals: Use it to pitch your project to potential funders or investors.
  • Marketing and PR: Use it to showcase your project’s value proposition and generate interest.
  • Project close-out: Use it to summarize the project’s outcomes and lessons learned.

8. Process one-pager

A process one-pager is a document that outlines a particular process, workflow, or system in a clear and easy-to-understand format. Its purpose is to provide a quick reference guide to employees or stakeholders who need to understand the steps involved in a particular process.

A process one-pager typically includes an overview of the process, a diagram or flowchart of the steps involved, and a description of each step. It may also include relevant metrics or data points, as well as any relevant policies or guidelines.

The purpose of a process one-pager is to improve efficiency and consistency by ensuring that everyone involved in a particular process is on the same page. By providing a clear and concise overview of the process, it helps to reduce confusion, errors, and delays, and ensures that the process is followed correctly every time.

When is a process one-pager best used?

  • Onboarding new employees: Help new hires understand the company’s processes and workflows.
  • Training sessions: Provide a quick reference guide to employees who need a refresher on a particular process.
  • Process optimization: Identify areas for improvement and streamline processes.
  • Cross-functional projects: Ensure that everyone involved in a project understands the steps involved in each process.
  • Compliance: Ensure that everyone follows the correct procedures to meet regulatory or legal requirements.

9. Team one-pager

A team one-pager is a document that provides essential information about your team, including their roles, responsibilities, and accomplishments. It’s a great way to introduce a team to stakeholders, clients, or potential partners.

The main goal of a team one-pager is to showcase the strengths and expertise of a team and demonstrate how they can add value to a project or organization. It can also establish credibility and trust by providing a clear understanding of the team’s background and achievements.

When is a team one-pager best used?

  • Project proposals: Use it to introduce the team to potential clients or partners.
  • Company website: Showcase the team’s expertise and accomplishments to website visitors.
  • Investor pitches: Demonstrate the team’s strengths and potential for success to potential investors.
  • Recruitment: Attract top talent by highlighting your team’s accomplishments and expertise.

10. Personal one-pager

A personal one-pager is a document that summarizes your professional experience, skills, and achievements. It’s essentially a condensed version of your resume, but with a more creative and visual twist.

The purpose of a personal one-pager is to showcase your unique strengths and experience in a clear and concise way, making it easy for potential employers or clients to understand what you can bring to the table. It allows you to present yourself in a more personalized and memorable way, setting you apart from other candidates or professionals in your field.

A personal one-pager can be a great supplement to your traditional resume, perfect as a leave-behind after a networking event, or even added to your email signature for an introduction that’s sure to stand out.

When is a personal one-pager best used?

  • Job searching: Stand out to potential employers and showcase your unique skills and experience.
  • Freelancing: Highlight your services and expertise to potential clients.
  • Networking: Leave a memorable impression on those you meet at events or in professional settings.
  • Personal branding: Establish yourself as a thought leader in your industry and promote your personal brand.

Where to find the best business one-pager examples

In today’s fast-paced world, businesses need to communicate their ideas and values quickly and effectively. Static one-pagers, which have been around for ages, just don’t cut it anymore. With so many companies vying for attention, you need to stand out.

Enter the interactive one-pager. In addition to offering a more visually appealing experience for the reader, they also provide an opportunity to showcase your brand’s unique story, values, and offerings in a more immersive and interactive way.

Switching from static to interactive one-pagers isn’t just about keeping up with the latest trends. It’s about staying relevant and adapting to a constantly evolving business landscape. Creating a dynamic one-pager is a powerful way to communicate your brand’s message and connect with potential investors, clients, or partners.

So, if you’re still using static one-pagers, it’s time to make the switch. The future of one-pagers is here, and it’s interactive. But don’t just take my word for it. Here are some of the best one-pager examples. Just pick one and use it to create your best-performing one-pager yet!


Dominika Krukowska is a Content Specialist at Storydoc. As a creative professional with experience in sales and fashion, she wants to show you how to amplify your brand message through the power of storytelling and eye-catching visuals. 

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