
Data Quality Assurance (DQA) | Its Role In Modern Marketing
Many business owners know how crucial Data Quality Assurance (DQA) is, especially in the ever-evolving digital era. While large-scale data collection and analysis can be a vital process, it's essential for a company's success. One thing is sure: It helps marketers in the understanding of target markets, campaign effectiveness measurement, and the creation of long-term, strategic decisions.