WhatsApp Chatbot | Power Your Digital Online Business Brand

With more than 2.2 billion monthly active users in 180 countries, the WhatsApp Messenger App and its WhatsApp Chatbot have become the global leader in messaging. Even though it began as a platform for people to interact with their friends and family, a portion has gradually become a possible channel for companies to communicate with customers. It also helps reach a wider audience.

In reality, the popularity of Facebook Messenger and eCommerce Chatbots for easing business-customer interactions inspired the development of the WhatsApp Business API and WhatsApp Chatbot for Business. WhatsApp Company is an application developed by WhatsApp (bought by Facebook) that facilitates communication between small business owners and their consumers.

On the other hand, WhatsApp Business API is designed for big and medium-sized businesses. WhatsApp’s advantage is allowing them to interact with clients worldwide and send automated instant responses at scale. You can deliver authentic conversational AI experiences, maximize operational efficiency, drive innovation, and unleash growth potential on the most robust platform.

Typically, a chatbot is an application created to process conversations with users. Chatbots work as computerized virtual assistants, competent in communicating with people with text messages on quick messaging forums, platforms, and onsite live chat applications. A chatbot can also provide customer updates on the order status. We posted a complete article with more details.

Understand What A WhatsApp Chatbot Entails And How It Works

Technically, a WhatsApp Chatbot is a program that automatically replies to messages on WhatsApp Messenger. WhatsApp bots work 24/7 and can have conversations with multiple people simultaneously. It can automatically respond to customer questions, send order and shipping updates, broadcast promotional messages of new promotions/deals in real-time, and much more!

Today, given the ever-evolving technology, chatbots are used in various industries, such as the restaurant business, to enhance customer experience. For example, they can take the customer’s order and send it to the kitchen. Now, with the power of AI, we can train a chatbot on a website or knowledge base, and it can automatically answer any questions about it within minutes.

WhatsApp chatbots work by using Conversational Text-To-Speech flows, Artificial Intelligence (AI), Natural Language Processing (NLP), Machine Learning (ML), and other innovative technologies. Though they contain some limitations, AI-driven chatbots are becoming “smarter” with time. We will witness a condition in the future where it can become hard to rule out things.

Such as differentiating between people responding to you and chatbots responding to you — chatbots of the present time are that fast at learning to communicate like us. WhatsApp chatbots work by using conversational flows and artificial intelligence.

Conversational Flows

Technically, WhatsApp Chatbot Design Platforms, like Manychat, can create a chatbot without using code. These platforms have tools that help you build conversational flows. A conversational flow determines the structure of a chatbot conversation and consists of three main parts.

  1. Trigger: This is like a start signal for the chatbot. It tells the chatbot when to begin talking.
  2. Action: This part tells the chatbot what to do, such as replying to a message or asking a question.
  3. Condition: This is like a decision-maker. It uses “if this, then that” logic to decide what the chatbot should do next based on what the person said or asked.

For example, if I type “hey” to my own WhatsApp business chatbot, you will get the following response:

An Example Of A WhatsApp Chatbot

And this is how it looks like in ManyChat (the WhatsApp chatbot builder we’ve used):

How A WhatsApp Chatbot For Business Works

How it works:
  1. If someone types a message containing “hey”, “hi”, or “hello” we reply with this flow (the trigger)
  2. The chatbot first checks if the user is a new user or a returning user (a condition)
  3. If the user is new, we will send the first message (top). Otherwise, we will send the second message (the actions)

So just by using conversational flows, you can already create really good WhatsApp chatbots. But to make your chatbot even better, you can also add Artificial Intelligence (AI) to your WhatsApp Bot.

Artificial Intelligence

Using artificial intelligence, we can train our chatbot using our own data and give it specific instructions so it can automatically answer customers’ questions. For example, with Chatbase (an AI tool), you can train a chatbot on any website:

Train your chatbot on knowledge base sources with Chatbase

And then Chatbase can automatically answer questions about it within minutes:

How To Create A WhatsApp Chatbot For Business 

So here are two examples of real WhatsApp business chatbots.

  1. KLM Royal Dutch Airlines: Flight Notifications & Updates
  2. My Jewellery: Online Fashion and Jewellery Retailer

On the one hand, KLM Royal Dutch Airlines is one of the biggest airlines in the world, with 30.000+ employees, and it serves passengers and cargo to 145 destinations. In this case, KLM was one of the first airlines to create a WhatsApp Chatbot and use it to send various messages.

  • Booking information
  • Check-in notifications
  • Boarding passes
  • And flight status updates

Customers can also ask the chatbot questions in 10 different languages. On the other hand, just as we mentioned, My Jewellery is another excellent example of what a WhatsApp chatbot for a business looks like.

It’s a Fashion and Jewellery brand with a significant eCommerce presence and 30+ boutiques in the Netherlands, Belgium, and Germany. The company uses a WhatsApp chatbot to serve customers at scale. With the chatbot,

Customers can:
  • Track the status of an order
  • Get answers to frequently asked questions
  • And get connected to a support agent if the chatbot doesn’t know the answer

If you want to try out their WhatsApp bot, click this link to land there.

How WhatsApp Chatbot Empowers Digital Online Business Marketplaces

WhatsApp chatbot is a hub of different tools that can be utilized for diverse purposes. These tools offer an easy and accessible interface to their users for rapid conversation. Users can track their engagement and check the average order value & the level of fulfillment amongst the clients after the communication. Marketers can improve customer interactions using AI analytics.

As a result, they can discover areas and opportunities where extreme output can be gained. Furthermore, most businesses now recognize the significance of reaching clients where they are already present. One of the main advantages of WhatsApp Business and WhatsApp Chatbot Tools is that they may assist in establishing a steady and long-lasting relationship with your clients.

WhatsApp makes all this possible without requiring them to use multiple channels. Driven by AI Chatbots, WhatsApp offers companies the chance to increase their consumer base and provide the highest support and service. Some WhatsApp Chatbot service providers, such as Infobip, offer low-code, no-code, or AI-generated solutions. Below are the other benefits of a WhatsApp chatbot.

For Customers 

The WhatsApp chatbot is highly advantageous for consumers and clients:

  • Customers and clients may receive immediate responses to their inquiries and begin connecting with your company anytime.
  • The Business’s help is provided to consumers and clients around the clock.
  • A chatbot driven by artificial intelligence customizes discussions, enhancing every engagement’s quality and value.
  • Along with identification and data protection, business verification includes end-to-end encryption.
  • They can locate your company on a platform they currently employ.
  • They are already familiar with using the program.

For Businesses

These are the advantages for company owners of having a WhatsApp bot for Business:

  • The platform is accessible to businesses of all sizes, including small, medium, and big enterprises.
  • WhatsApp’s ability to provide a superior customer experience increases consumer engagement and retention.
  • Bots boost consumer connections to increase brand exposure and loyalty.
  • The omnichannel WhatsApp AI bot integrates all of your company’s web touchpoints.
  • You acquire the opportunity to broadcast customized news, notifications, and informative content.
  • The advantage of WhatsApp is that it is an international platform so you can globalize your business anytime.

For Marketers

In several ways, your marketing team may employ a WhatsApp chatbot:

  1. WhatsApp chatbots enabled by artificial intelligence would allow marketers to send customized, time-based messages to clients, known as the WhatsApp drip campaign.
  2. The process of generating and contacting leads becomes time- and cost-efficient.
  3. Marketers can automate the customer’s progression through the marketing funnel.
  4. Customizing offers and discounts for prospective leads or repeat consumers is more straightforward.
  5. To engage leads, marketers might provide multimedia material.

For Sales

After marketing, WhatsApp Conversational AI will also assist with sales:

  • The fast bot-to-human transfer by WhatsApp chatbots powered by AI enables your sales representatives to turn “hot leads” into sales.
  • Artificial intelligence chatbots are available 24 hours a day, seven days a week, to assist clients with purchasing decisions, relieving the load on your sales force.
  • AI-powered chatbots may execute marketing campaigns to convert “cold leads” into “hot leads.”
  • It can send out automatic orders, appointments, and other update alerts.
  • Rapid responses from an AI bot maintain consumer engagement throughout the purchasing experience.
  • Customers receive relevant and comparable product information from an AI chatbot, allowing your firm to upsell.

Regarding Potential Customer Service And Consumer Engagement

Having a WhatsApp Business Chatbot is also advantageous for your customer service and engagement efforts:

  1. WhatsApp AI chatbots can respond to both primary and complicated client questions.
  2. Your company may respond immediately to customers’ inquiries by interacting with a bot.
  3. An AI bot enables a human agent to take over a discussion on the same platform when necessary.
  4. A chatbot may provide your store’s location pins to assist consumers in finding your establishment.
  5. Your team may conduct micro surveys and collect consumer and client feedback using the WhatsApp chatbot.

Businesses can use WhatsApp’s devoted audience base and increase engagement by creating a user-friendly chatbot. With the right chatbot platform, customer care processes may be expedited, and clients can receive superior service compared to rivals.

How To Create An Effective WhatsApp Chatbot For Your Business 

People converse with the WhatsApp chatbot integration using the chat interface as if talking with a natural person. It is a series of automated responses that resemble a human conversation on WhatsApp. Since May 2022, WhatsApp has made its API available to enterprises of all sizes. Previously, WhatsApp API was only available to medium and enormous enterprises.

As a result, smaller firms had to contact other suppliers to gain access. The chatbot evaluates historical data and prior transactions, enabling businesses to provide customized suggestions to clients. By integrating WhatsApp chatbots, a company may automate tedious marketing processes, allowing the sales and marketing teams to concentrate more on lead generation.

Building an intelligent chatbot in WhatsApp using cognitive services would allow businesses to automate several tasks, such as product research, product catalog, customer assistance, follow-up communication, sales, conversion, etc. A WhatsApp bot service helps a business increase brand recognition, nurture leads, and establish client loyalty.

WhatsApp, one of the most prominent messaging services, has released the WhatsApp for Business application. The advantages of WhatsApp business are that it allows companies to build an online presence on WhatsApp, smoothly engage with consumers, and flourish. WhatsApp for Business is a tool that may assist businesses in developing an AI-based chatbot application.

By doing so, they can boost their Business’s accessibility, engage with their consumers conveniently, and communicate with them in real time. By incorporating WhatsApp chatbots into CRM and ERP solutions, firms may improve customer relationship management and service efficiency. You can follow a few easy steps to create an application like WhatsApp chatbot.

Consider the following steps:
  • Just type WhatsApp chatbot in the Google search bar and, select the suitable link & click Signup.
  • When the user has signed up, check the infrastructure for customer support wisely.
  • Judiciously test or examine the chatbot.
  • Make the chart flow.
  • In the last, examine the chatbot over mobile WhatsApp.
  • If the platform works well, the user can explore the payment option or choose to find the other platforms.

Building an intelligent chatbot on WhatsApp using cognitive services would allow businesses to automate product research, cataloging, customer assistance, follow-up communication, sales, conversion, etc. A WhatsApp bot for Business helps companies increase brand recognition, nurture leads, and foster client loyalty.

Final Words:

WhatsApp chatbots are a great way to improve customer communication and help boost sales in eCommerce online stores. Hence, we can conclude that a WhatsApp chatbot integration is simply one of the finest marketing tools you should choose. Utilizing it in one’s WhatsApp Business API will assist in making a company more efficient. In addition, it is almost entirely risk-free.

This is because it’s free, and there is no prospect of making it a paid application. The end-to-end encryption of this platform also makes it a safe app for receiving data from any customer. They are simple and efficient to develop, and one can take the services of companies that offer expert services.

Other More Related Resource References:

  1. How WhatsApp Web Works | Steps To Link Mobile Devices
  2. WhatsApp Messenger App | Everything You Should Know
  3. WhatsApp Safaricom Zuri For Free | How To Get Started Easily

Finally, at Web Tech Experts, we can help you develop an AI-based chatbot application that fits your business needs. Together with our partner experts from Groovy, we have the experience and a professional team to serve you with a beneficial and successful endeavor of WhatsApp API chat, help you get API access, and guide you through the application solution for your business.

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