Cost Per Click (CPC) is a paid advertising term where an advertiser pays a cost to a publisher for every click (per action taken) on an ad. For newcomers, CPC is also called Pay Per Click (PPC). And it's used to determine the costs of showing users ads on search engines. Like, Google Display Network for AdWords, social media platforms, and other publishers.
Instagram Advertising is the way that brands use Instagram to connect with their target audiences and market their offerings. Recently, it’s gained popularity as an exciting method for brands to show off their cultures, recruit new employees, engage with customers, and show off products in a new light.
Facebook Ad Credits is a form of payment for your ads on Facebook and/or Instagram. When you advertise on Facebook, you set a budget for each ad that you run. After which Facebook will try to spend your budget evenly throughout the time your ads run. Unless you've selected the Accelerated option as the delivery type.
Amazon Advertising (formerly AMS or Amazon Marketing Services) is a service that works in a similar way to pay-per-click ads on Google. Whereby, sellers only pay when shoppers click on ads (regardless of whether or not the item sells). So, discover insights, tips, guided learning, and advertiser success stories that will help you better understand how it works and how you can use it to grow your business.
