AI Analytics is an emerging field that combines artificial intelligence and machine learning with analytics to generate insights, automate processes, deliver predictions, and drive actions that lead to better business outcomes. By combining AI with business intelligence, AI analytics gives organizations a more comprehensive view of their operations, customers, competitors, and the market.
Google Marketing Live this year showcased the integration of AI technology into digital marketing, highlighting its potential impact on marketers' work. By leveraging AI-powered tools, Google aims to provide marketers with the means to create high-quality ads that resonate with their target audiences. The event emphasized the importance of customer connection.
Overall, through Google Analytics 4 Integration, you will be able to track website traffic more precisely. For one thing, GA4 tracks Sessions through Session ID. Now, sessions aren’t restarted at midnight or when new campaign parameters are encountered. These are especially great news for websites with a global audience or those using UTM tagging to track traffic sources.
Spammy Backlinks are those that come from spammy websites that are, typically, obtained from low-quality websites with low domain authority or even those notorious for spamming. The traffic from these backlinks is often from countries you do not target, resulting in an unanticipated rise in your website's traffic. You may have witnessed similar activity on your website, right?
In order to add or transfer iCloud mail to Gmail simply go to your Google account and click the “Add another account” tab. Herein, you’ll see an option with the iCloud logo on it. So, click on it and then add your email address and password.
Google Analytics 4 Property is the next-generation measurement solution by Google that is replacing Universal Analytics. On July 1, 2023, standard Universal Analytics properties will stop processing new hits. If you still rely on Universal Analytics, we recommend that you prepare to use Google Analytics 4 going forward.
A scroll map (also called scrollmaps or scroll heatmaps) is specifically designed to take data on how visitors scroll through a part of a website, to help identify UX improvements, make changes, and increase conversions. This insight shows the section of a webpage that a visitor or a viewer is scrolling through the most and least.
