In modern days, we all got a huge feeling of social media power which is a matter of sensitivity and accuracy reception. Both to the users and the creators of the social media platforms. A social hub is an aggregation of your social media conversation across different platforms.
In most cases, the content will be curated and a mix between your client and brand’s photos and posts displayed. On the other side, there are countless creatives of the power of social media platforms, all of which have a unique characteristic and purpose.
Everything has changed about the way we market. The way we address customers to how we view our competitors.
I’ll confess: when a co-worker insisted I join Twitter in 2008, I thought it was a useless waste of time. How could anyone share meaningful communication in 140 (now 280 for some) characters? That reluctance didn’t last long at all.
How Social Media Power Works In Marketing
When it comes to marketing, the true social media power as a tool is seen through its influence. Whereby, social media provides an avenue for companies to not only engage with their customers but also influence them. Particularly, with the right content that helps them make a decision.
Unfortunately, many companies are not leveraging the power of social media to the best of their capabilities. If you’ve been reading the news headlines about social media for the last few years, you may be tempted to think: Merely opening a Twitter account will triple your revenue this year.
You’re only one blog post away from a guest spot on Oprah. If you build it (a Facebook/LinkedIn/Tumblr page/Instagram), they will come (in hordes).
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The truth of the matter is that social media power — is ultimately felt when used strategically over time. It’s the best form of marketing and market research, the world has ever seen. And it’s not a magic bean that grows overnight into a business success but it’s a platform for real work.
The art is knowing the best places to put that work so you get results. Not just a lot of annoying people who think they’re your friends. What the internet does change is the pace, scale, and cost of communication.
You can send more messages to more people, more quickly and more cheaply, than ever in history. But, what you’re going to say doesn’t change just because you’re using more efficient technology.
You can use the Social Media Power to Engage
By utilizing social media power, it’s very easy to discover your customer and client needs as well as their interests. The communication is direct and helps foster relationship building. So you can ask your customers anything, and they will respond.
Customer engagement is the key to marketing success — social media makes it a whole lot easier! As you gain contacts, you also gain their audiences. It’s a great way to get your name out there, along with the tacit approval of your fans. If they are friendly with you, their friends will assume trust.
It is all about fostering and expanding your brand recognition and loyalty. This is a key factor in impacting trust in a vendor. People are quick to share their experiences – both good and bad. The power of social media has made it easy for consumers to share their experiences.
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Once you engage the social media power and provide a positive customer service experience there is a quick turn around time. And as a result, your clients will be happy and have a new level of appreciation for you. About 60% of consumers say they are more loyal to brands they follow on social media.
Why? Well, it’s easy. The more you allow your customers to engage with you on a day to day basis, the more connected they feel to your brand. And in general, the power of social media sites is that they are a popular medium. Especially, for friends to exchange reviews of different companies and services they have received.
You can Harness its Power to gain more Followers
There are plenty of insights and data on the internet about social media and how social is increasing every company’s revenue goals by “1 trillion dollars.” Or how the population is running to every social platform by the “gajillions.”
We should all be on social as soon as we can and start posting every day, every minute, every second! Right? Wrong! Syndicating your content may be out of your price range. However, getting your followers to help spread the word will cost you only a thank you.
This has made it easier for brands to engage with their customers directly. In addition to sharing content with them so they can amplify it further. And with every post or tweet, you invite people to follow your links and like your website, page, or profile.
Hopefully, you’re not only linking to your landing page but also you’re asking for conversion with every tweet or post. Posting something unrelated and exciting makes strangers curious about you, your brand, your business.
Why is Sharing on Social Media important?
Tweeting and posting may or may not directly impact your website rankings on page one. However, the result of the social sharing jury is still on Google and the other major search engines.
This includes social activity in their keywords search algorithms which is considered an important SEO factor. You can’t be everywhere at once and trying to would raise your online digital marketing costs thus not the goal of social media.
The trick is to narrow down your social media efforts. To the channels where your target audience is most likely to spend time and share content. And in reality, competitive intelligence can help with that since the true social media power is seen through its influence.
For one thing, it provides an avenue for companies to engage with customers. And also influence them with the right content that helps them make a decision. Many companies are still not leveraging the power of social media to the best of their capabilities.
And in that case, these companies are:
- Reposting the same content across social every channel
- Not using the appropriate voice for the social platform
- Asking for likes
- Posting only conversion posts: i.e. Fill out this form to download <insert piece of content>
- Lacking a social strategy that aligns with the marketing strategy
- Using every social channel out there
The power of social media has the ability to reach a huge number of people in many parts of the globe.
Take the events of the Arab Spring, for instance, a country like Egypt was able to oust their leader in a matter of days. These events did not stop there but have since influenced others to stand against their leaders.
Lastly, take a case of #Uganda asking for the release of #Bobiwine from the arms hand of Museveni. People are able to organize themselves using social media to hold these protests in different parts of the world.
Takeaway,
Because the internet has always been social, these tools are still new, but communication and interaction are as old as humanity itself.
That’s why so many essential principles of web communication haven’t changed much from the old days of face-to-face selling. If you’ve been reading the news headlines about social media for the last few years, you may be tempted to think: Merely opening a Twitter account will triple your revenue this year.
Or that you’re only one blog post away from a guest spot on Oprah. And if you build it (a Facebook/LinkedIn/Tumblr page), they will come (in hordes). Then you look around at the real world and realize that, sadly, none of this is true.
The truth is, social media — when used strategically over time — is the most powerful form of marketing and market research the world has ever seen. But it’s not a magic bean that grows overnight into business success. It’s a platform for real work.
Related Topic: The 10 Top Social Media Tools Brands are Using to Succeed
The art is knowing the best places to put that work so you get results and not just a lot of annoying people who think they’re your friends. Marketers are faced with an ever-growing list of responsibilities. From social media marketing to customer experience and advertising, it can be a challenge to stay on top of everything.
Luckily for us, there are a plethora of great social media tools on the market to help you succeed in your role and stay productive. Tools for content curation, discovery, scheduling, publishing, analytics, and more can be used to enhance your effectiveness.
You can see some of the most-used social media tools used by some of the world’s top brands in this article. And in other words, social media is such a powerful tool when in the right hands. It can be good or bad not just for yourself and society as well.
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Finally, I hope the above-revised guide on social media power was helpful to your business or even your marketing team.
Above all, if you’ll have any additional questions or queries, please Contact Us for more help. You can also share some of your thoughts in the comments section below this blog.
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Important Note:
Competitive Intelligence (in short CI) is an integral piece of every successful business strategy. It’s important for a company to understand where they stand within their market, so they can make intel-driven decisions.
CI avoids operating in a vacuum, instead of encouraging decisions designed to place itself as separate from and ahead of the competition. However, it requires understanding not just the general concepts, but the various nuances and subcategories that fall within.
You can keep reading to understand the complete picture of what CI entails through this article.
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