Notably, Online Fundraising and Online Giving continue to rise daily due to their simplicity, convenience, and consumer behavior. These days, supporters can donate instantly using computers, tablets, and smartphones. Eventually, you can do the same through your organization’s website, virtual appeals, text-to-give initiatives, apps, and email. Accessibility is cited as a primary reason.
More so, the reason why online fundraising increased by 12 % in December 2016, according to Blackbaud’s Charitable Giving Report. As electronic donation campaigns continue to grow, various ways exist to take advantage of the giving trends. Be that as it may, if you want to market and confidently advertise your fundraising campaign, you’re in the right place to learn the best methods.
During the COVID-19 Pandemic, online fundraising has saved many nonprofits from closing, but it’s more than a recent trend. Online fundraising was popular before 2020 and will continue to grow as technology advances. According to a recent study in 2020, online giving has increased by 21% during the global pandemic. This interest in online giving is only part of the change.
With the addition of social media to our daily lives, more people have shared what organizations they care about with their friends and family. To enumerate, a Donation Campaign is a gift for charity, humanitarian aid, or to benefit a cause. A donation campaign may take various forms and perceptions defined by the course, including money, alms, services, or other custom goods.
Getting To Know How Online Fundraising Empowers Target Beneficiaries
In reality, the surge of online fundraising presents an opportunity that all types of fundraisers can leverage to spread the word. In this article, learn the new fundraising rules by combining events with social connectivity. And your nonprofit or charity will amplify its efforts and enact real change. For example, when a hurricane strikes a coastal community, there are destruction images.
These images are spread rapidly through social media. Seeing the painful images, the sympathetic public quickly sets up online fundraising campaigns. Ultimately raising funds for the relief effort—all before the storm victims can register their shock. The ability to fundraise online and leverage social media has upended the art of giving. But what if you’ve always used live events?
Primarily to raise awareness and funds for a cause—don’t panic. Live events are still critical to the reason, too. One out of five of us recently attended a fundraising or charity event. So, what changes has online fundraising brought? For generations, online fundraising events have centered on the affluent donor class.
But, while there are still significant, traditional donors who prefer to be wooed into signing generous checks to their favorite causes, you can’t afford to ignore younger ones. By all means, the more socially connected generations. There are several ways online fundraising benefits the donors and the nonprofit. In the next section, let’s examine some of the top crowdfunding benefits.
A New Givers Generation
For example, 48% of millennials feel strongly that attending live events is the best way to express support for something they believe in. Known as the “experiences generation,” they’re enthusiastic event-goers who jump at the chance to make memories — and change. But, they’re also statistically smaller givers than the preceding generations, giving, on average, only $580 a year to charity.
To compare, the average Baby Boomer donation is $1,365. Well, don’t be deflated by this statistic. What millennials lack in cash donations, they make up for in social capital. They’re typically enthusiastic about advocating for a cause they believe in across their social channels.
A New Crowdfunding World
Remarkably, this spirit of social generosity is essential, according to research by CrowdRise. Today’s young adults have a lot of social capital, and their behaviors drive the new rules of event fundraising. For instance, they’re more likely to donate a few dollars here and there to a casual friend running in a charity race than to write an annual check to a single organization. But those small donations here and there add up.
CrowdRise data shows that when someone shares their contribution on social media, it generates another $15. If your 300 original donors each share their offering online, you stand to raise another $4,500! In other words, even a small donation can make a big dent in your fundraising goals if it starts a chain reaction of giving. Choose a fundraising platform that makes it easy for your donors to share about their donations—and your mission—with their networks.
How To Recruit Your Online Fundraising Teams For Quality Crowdfunding
By all means, online fundraising is a way for nonprofits to raise money online. It usually comprises an online donation page, donation form, or donate button on the website where donors can seamlessly donate to your nonprofit. While social media can play a big part in your online fundraising campaigns, online fundraising also includes email and text-to-give campaigns.
Coupled with peer-to-peer and crowdfunding and virtual events. But how can you start generating traffic to your donation campaign pages? That is the question ringing in your mind even at the moment. All in all, this is an open question whose answers are guided by past working experiences. Of course, you’ll get results if you’ve spent significant time building a well-designed donation page.
Technically, you’ll need to implement some of the best practices to help your page perform at its best. Planned giving is, above all, a gesture from the heart. However, it is essential to be informed about the tax regulations which will be applied.
The more structured your planned gift is the greater its impact. For one thing, the new donors aren’t just social—they’re team players. Crowdrise Marketing Director Gary Wohlfeill says, “When a fundraising event encourages supporters to form teams, they motivate individuals to raise more money than they would on their own.”
Consider these numbers from CrowdRise:
- Fundraising events get 59% of their donations from teams or groups
- Teams typically raise 70% more than individual participants
- Team captains tend to donate 74% more, on average, than individual fundraisers
- When team captains come back a second year, they raise two to three times more than first-time team captains
Teams — and especially team captains — make a big difference in fundraising. To encourage teamwork, look to the natural leaders within your fundraising audience. Aim to recruit captains with a personal connection to your cause. They’ll build teams of others with similar personal relationships who are motivated to work together to raise funds.
The New Rules Empowering Online Digital Fundraising Events To Note
Regardless of the type of fundraising events you’re promoting or the charity you represent, social media has a powerful influence on your efforts. With the new donor in mind, you can master the social trends in this post and widen the scope of your fundraising. You’ve spent significant time building a well-designed donation page and implementing best practices.
Mainly to help your page perform at its best. Now, you should ensure donors can find your page and inspire them to contribute. Getting potential donors to your donation campaign page can be difficult if you don’t have the right strategies. Online fundraising isn’t like online shopping; people don’t browse around for nonprofits they want to support.
That said, promoting your donation page goes hand-in-hand with promoting your cause. People passionate about your work will be more inclined to visit your donation page. Let’s look at five marketing strategies that will help boost your donation page.
They are as follows:
- Analyze and segment your donors
- Share your nonprofit’s story
- Unify your website and donation page
- Link to your donation page in appeals
- Direct supporters to your page via social media
How can you attract new donors online? See an example of our Donations Button, and most probably donate to our projects. Below are the tips for using email to acquire new donors and build relationships with existing donors.
1. Collect email addresses
Most people probably won’t donate their first visit to your site. But if you get their addresses for your email subscribers list, you can build a relationship and invite them back to your website. There are many ways to collect email addresses, such as offering an e-newsletter or asking people to sign an online petition. Don’t trust the common belief that email is a lost cause.
2. Make it easy to subscribe
Carve out space above the fold on your homepage to promote your email newsletters. Put a box for capturing email addresses prominent throughout your site.
3. Make your messaging interactive
Create compelling calls to action and special offers. Let recipients interact with your content. Build simple interactive polls and fundraising challenges, and watch your response rates and donor data levels climb. Remember, a two-way relationship is more complex to break than a one-way relationship. And don’t forget to include your donate now button.
4. Keep your subject line short and sweet
Regarding email marketing, the best subject lines tell what’s inside the email. For instance, the worst subject lines affect the awareness of what’s inside. A recent study showed that subject lines with 49 or fewer characters are more interactive. They had open rates and click-through rates up to 75% higher than those with 50 or more characters.
5. Use social media’s potential to the maximum
Social accounts are the easiest way to spread the word. Including the link sharing to your donation page into your social media updates, sending direct messages, encouraging followers to re-tweet your fundraiser, and asking bloggers to feature your appeal.
6. Thank your donation campaign Responders
Word-of-mouth is one of the most effective promotion methods. But your donors will not spread the word with their families, friends, and networks if you don’t express your gratitude. Moreover, they won’t donate again either. Thank donors promptly (in less than 48 hours), and ensure you provide them with an easy method of sharing your Donation Page with other users.
You don’t need to be the only one talking about your nonprofit organization and your cause! Encourage fans to promote your donation page along with their content. And to use hashtags when sharing your page link on social media.
Some Topmost Best Donation Campaigns Effective Practices, Tips, And Ideas
With everything and everyone moving online for minor needs, your nonprofit cannot afford to fundraise in the traditional, offline methods. Finding a win-win for both parties is rare, but online fundraising is one of those rarities. Online fundraising will benefit both your organization and your donors in many ways. With that in mind, you can learn more about the best strategy in this video:
Whether your concerns are financial, excitement, or long-term relationship building, online fundraising will advance the goals of both your donors and your nonprofit. Crowdfunding has become famous for raising money for emergencies or specific projects. It would be best to have a powerful story, images, and even videos to hold a successful crowdfunding campaign.
Remember, crowdfunding campaigns speak to the heart. Those who reach the right audience and discuss their desires will succeed the most. Storytelling has proved to be a stellar way to hold an effective crowdfunding campaign. Look at this successful crowdfunding campaign by Seeds Wilderness Therapy on the Donorbox platform.
Engaging supporters and determining prospects to donate online requires a bit of inventiveness and lots of practice. Here are some simple donation campaign ideas and tips to make your donation website powerful.
1. Be transparent
There are two areas where you need to focus on—as an illustration, disclosing what percentage of financial resources are allocated to programs. The most successful charities state that around 90% of their revenues go to supporting the cause and showing donors the impact of gifts. You can attain both goals on your donation page. Remember how Save the Children featured a pie chart on its donation page to provide financial information, as long as you can tell your supporters what actions you will take using the donations.
2. Use the right calls-to-action
Supporters need constant reminders to stay engaged and donate valuable time and finances. But neither should you be too insistent and always ask for money. Since there are other Call To Action (CTA) buttons, besides making donation appeals, encourage people to visit your website or view your videos.
3. Be a good listener!
You cannot generate supporter engagement if you don’t allow your audiences to communicate with you. Accepting feedback and advice also helps determine what may prevent supporters from contributing, aside from responding to all comments and questions on social networks. You can also ask users what they think about your donation website and nonprofit donation page. With this intention, you may get precious advice.
4. Your supporters want to have fun!
While your cause may be severe, this doesn’t mean your tone of voice should always be grave. One of the latest trends in social media fundraising is offering non-profit mobile apps. Working on your storylines and social games helps you to collect additional contributions. These good practices are not just an option. Because of the idea that most donors stop contributing since they are not informed about how donated funds are allocated.
5. Give the entire credit to your donors!
Your organization’s achievements should be its donors’ achievements. “Don’t spend your communications trumpeting your successes. Celebrate what your donors have accomplished through you. Give them all the credit.”
6. Understand your forthcoming campaign needs
Understand your donors’ needs. Not to mention, people love to be entertained. Also, to be rewarded for their efforts and to have their merits recognized. The following simple fundraising ideas will get more people to complete the donation form on your nonprofit website and hit the “Donate Now” button.
- Nonprofit Contests: Please, check this post on how to use matches to build a community around your nonprofit. Contest example; ask supporters to submit funny photos related to your cause. And require a $5 donation to enter the contest.
- Matching Gifts: This fundraising idea implies starting a partnership with a sponsor. When a donor offers a certain amount, the sponsor will donate the same amount too. Promote the matching gift idea intensively, including on your donation page.
- Silly Punishments: Motivate supporters to donate by inflicting an infantile punishment on your organization leader. For instance, when a certain donation threshold is attained. Who wouldn’t laugh at images of your president inside a dog house or wearing pajamas at work?
- Branded Gifts: T-shirts, silicone bracelets, bags, etc. When a small reward is in sight, your supporters will be happier to go through the entire donation process. If famous endorsers are seen wearing the item in public, the small token will become even more desirable.
- Online Voting: This creative fundraising idea works because people like to feel controlled and able to decide. You can ask organization members or local celebrities to provide childhood photos, and you’ll allow supporters to vote for the cutest baby. On condition that they donate a certain amount of money to your cause.
Which of these creative fundraising ideas matches your organization better? You can download the free guide, The New Rules of Fundraising with Events, to gather more helpful information.
You don’t need to be the only one talking about your nonprofit organization and your cause! Encourage fans to promote your donation page along with their content. Try and use hashtags when sharing your page link on social media. It is vital to find the right fundraising platforms for each campaign. Without a quality fundraising app, your efforts may be stymied before you start.
Here is a beneficial resource containing popular nonprofit hashtags. Particularly regarding Kivi’s Nonprofit Communications Blog.Hashtags for Every Day of the Week (Nonprofit Edition). Still, enabling donors to personalize your donation page will increase the number of donations. So, allow people to include their personal stories, videos, photos, and messages on your donation website.
Other Related Resource References:
- How to Launch a Successful Fundraising Campaign
- 8 Surefire Ways to Run a Successful Fundraising Campaign
- Online Fundraising Websites To Raise Money For Anything
- 3 Tips To Running A Wildly Successful Recurring Donation Campaign
- GoFundMe: #1 In Free Fundraising & Crowdfunding Online
Finally, we hope the above-revised guide will help your donation campaign implementation plan. However, if you have additional contributions, suggestions, thoughts, personal experiences, or even further questions, please share them with us or Contact Us for more support. Furthermore, your generous donations will be highly appreciated. Until the next one, thanks for your time!