Every successful business owner knows the importance of strategic lead magnet ideas to increase revenue. Lead magnets are an effective way for e-commerce stores to capture leads, build relationships and ultimately make more sales. With the right lead magnet ideas, you can quickly turn a website visitor into a loyal customer and generate more income from your online store.
In this article, we’ll look at five successful lead magnet ideas that can help you increase revenue in your e-commerce store. We’ll discuss how each idea you can use effectively and tips on creating successful lead magnets for your store. By understanding these strategies, you’ll be able to create compelling offers and drive more customers to purchase products.
As well as consult about business services from your e-commerce store. What’s clear is that this particular guide targets small business owners who may not have the proper sales process in place to make sales consistently. So, in the next section, we’ll dive in and explore the topmost and best successful lead magnet ideas for increasing revenue in your online store.
How Basic Lead Magnet Ideas Can Impact Your Store Business
According to HubSpot, having great lead magnet ideas in place, in marketing terms, can be an effective technique for gaining a prospect’s contact information. The only problem is these magnets can take a lot of time and energy to produce. Podcasts, e-learning courses, video series, and contests all sound great – but who has time to create them all?
To enumerate, Marketing Leads are tools that help marketers to generate leads by offering a long-form resource in exchange for a prospect’s contact information. Lead magnets can take the form of ebooks, whitepapers, templates, and similar downloadable assets. As an example, before we consider some lead magnet ideas, let’s quickly review the conversion path.
Especially, a lead conversion journey that turns website visitors into leads – and the role email marketing plays in this process. So that we can be on the same book about how this really works and why it is important for businesses.
Consider the following user-based basic paths:
- Landing Page: This is where your lead magnet captures information provided by the visitor. Once visitors click on the CTA, they’re brought to a landing page where they fill out a form with their name, email address, and any other relevant info.
- Call To Action (CTA): This is the button that website visitors click to access the resource you’re offering. Always remember, that your CTA should be clear, short, and to the point. It should also use words that will appeal most to your audience.
- Add Some Social Proof: Adding reviews and testimonials to your landing pages adds credibility to your offer and can increase your conversion rate.
- Custom Kickback Email: On one side, you can Automate A Welcome Email in your plan. The kickback email is your follow-up message to the lead a short time after the exchange takes place. This email marketing campaign starts a conversation with the lead to keep them engaged with your business.
Similarly, a thank-you message page is also very important. Essentially, this is where a visitor-turned-lead now lands on a thank-you page with information on where to access their resource and is added to your mailing list.
Realistically, every blog post in your archive has the potential to generate new leads for your company. So it’s wise to make sure that your blog is a lead-generating machine. Below are a few tips to make this happen like magic.
Step #1: Define Your Target Audience
In the first place, the main goal of lead magnet ideas in your marketing plan is to offer something your audience wants in exchange for their contact information. To do this, you have to know what user persona you’re targeting and what offer would entice them. Perse, you may have one to three personas with different needs and pain points.
This means, that one lead magnet likely won’t appeal to all three personas. For instance, let’s say you are an influencer marketing agency. You may have two personas, each facing these issues.
Actualize the following cases:
- On one hand, Influencer #1 doesn’t fully understand the inner workings of an influencer-brand relationship. They don’t have all the tools to brand themselves and foster relationships.
- On the other hand, Influencer #2 is overrun with brand partnerships and has reached a point in their success where they are so busy with managing administrative tasks that they have limited time to create content.
Be that as it may, knowing this, the agency could create knowledge-based lead magnets for influencer #1, focusing on eBooks and knowledge libraries. For influencer #2, the agency may offer resource-based magnets, such as free downloadable templates and other resourceful tools. During this process, you can also get some ideas from your competitors.
Ask yourself the following quiz:
- What offers are they creating?
- What are they including in their offers?
Of course, you can use the likes of the questions above as your starting point. In addition, look at your current content library. What has your audience responded most to? Are they asking questions on a particular topic? Are they more engaged in videos or blog posts? This can be a big indicator of what they’ll want in a content offer.
Step #2: Actualize Your Conversion Path
Moving on, now that you know what your offer will be, it’s production time. You have to create and design your lead magnet. If you don’t have an in-house designer, you can utilize a platform like Canva as your great companion toolkit. Their platform offers hundreds of templates that you can customize to build your lead magnet.
Specifically, everything from books and presentation slides to worksheets and reports. You can also outsource the work using an independent contractor with the skills to produce a high-quality offer. Once the design work is done, name your lead magnet — think of something catchy that will pull in your audience and highlight its benefits.
Such as “The Ultimate Worksheet Every Influencer Needs,” and “101 Ways to Monetize Your Brand.” Forthwith, the next step is building your conversion path, which must include your landing page, thank-you page, form, and email sequence. As aforementioned, starting with your landing page — for sure, there are a few best practices to improve conversions.
For instance, as you curate your targeting landing page, have a dedicated landing page that doesn’t include a navigation bar. This will keep users’ focus on your offer and not the other pages on your website. And also, consider eye-scanning patterns. Whilst, keeping in mind, that users in Western cultures typically follow F- and Z- reading patterns.
As a result, this is why most landing pages are designed with key elements placed in those zones. For your form, the two pieces of information you’ll want to include are your name and email. Everything else is optional. However, keep in mind that the more fields you include, the higher the chance a user may abandon the form.
Step #3: Create A Scheduling Plan
Next up, your email sequence should also come in handy. Whereby, once you’ve acquired your lead, you can add them to a nurturing sequence that will lead them further down the funnel. This can include additional resources, such as webinars and newsletters. Also, make sure to set up tracking on your conversion path to see how users are behaving on it.
And then again, try to identify the best optimization opportunities that you can integrate into your bucket list of lead magnet ideas. Also, bear in mind, that depending on the type of lead magnet you create, you may need to update it every six months to a year. For instance, let’s say you created a report on 2022 data science salaries — as you get closer to 2023.
You’ll need to update the information on the report to reflect current data. Otherwise, your offer may no longer be valuable to your audience. In addition, if you conduct feedback surveys on your offers, sift through your leads’ comments. Their comments could give you ideas on how to improve your current offer, coupled with a few other lead magnet ideas.
The Topmost Best Strategic Lead Magnet Ideas For More Conversion
One of the best lead magnets we can borrow a few lead magnet ideas from was produced by Tim Soulo. It was so effective that you could immediately opt in without thinking twice. Suolo had written a blog post about sending an outreach email to well-known SEO expert Rand Fishkin — you just had to know what the email subject was.
Precisely, his particular call-to-action was pitch-perfect because it got its target audience a little bit more curious. You also need to know that it would be a relatively short read so he wouldn’t have to commit to a lengthy eBook – sounds a bit lazy, yes, but that’s human nature sometimes. This is an idea that falls under “Behind-The-Scenes” or “Secret Insights.”
That aside, do you have any behind-the-scenes insights into a blog post that are compelling enough to offer as a downloadable secret? One way is to recycle your existing content into lead-generating assets for your blog content. All you have to do is implement lead magnets and campaigns that get them into your email list coupled with these other ideas:
The #1st Idea: Using A Discount Code
Discount Codes are booming business lead magnet ideas that help boost revenue and customer loyalty in an e-commerce store. They allow customers to purchase items at discounted prices. Whilst, giving customers an incentive to shop from the store more often. By utilizing discount codes, businesses can attract new customers, and encourage repeat business.
As well as help their business to reward loyal customers for their patronage. Discount codes provide an excellent way for companies to target specific customers with special offers or promotions. Businesses may offer discounts tailored explicitly toward specific customers. These codes can also be used as promotional tools to increase brand awareness.
In addition, they can also help build customer loyalty, and increase consumer-based business product sales revenue. Every successful business understands that discounted prices are only one of the ways to attract customers. Combining discount codes with other creative strategies can further encourage customers to shop from their stores frequently.
The #2nd Idea: Using Infographics, Or Guidelines
For example, you can incorporate things like infographics, or even resource-based technology guides in your list of lead magnet ideas too — great tools for successful business ideas and increasing leads and revenue in an e-commerce store. It’s no secret that effective content marketing is the key to successful e-commerce stores.
The beauty of creating an infographic, or a guide resource is that it makes your content easily accessible and shareable across multiple channels. It’s easier than ever to create visually appealing designs and engaging stories to draw readers to your website. Furthermore, it provides a platform for you to offer discounts or exclusive content to customers.
Mostly, those who subscribe to your E-book, infographic, or guide. This will help you generate leads and improve customer loyalty, leading to increased revenue. As per the image down below, the Sales Evangelist — a sales coaching and training business designed to help sales managers and their teams thrive — is a great site to borrow a few lead magnet ideas.
For your information, the company even offers a free ebook titled “How to Transform Your Small Business Sales,” which offers insights on how to generate more sales. Generally, the copy tries to address the user’s pain point, provides the potential reasons, and leads into why this offer will help resolve it – a classic and effective formula for landing page copy.
The #3rd Idea: Create Some Downloadable E-books Content
In the first place, eBooks are perfect when you have a series of blog posts about a related subject. This means, that some of the most successful lead magnets will often offer an irresistible and instant reward to their visitors, thus having a well-crafted and creatively written eBook will check off that box. This is an item to never miss in your lead magnet ideas.
For example, if you were running an online SEO consulting agency, you might pick out some of the topmost and best-performing posts from your business website blog to combine into an ebook. And then, make sure that you give your eBooks attractive topic titles. Basically, these posts could be logically compiled into an ebook.
At all costs, you may consider entitling them in a way that leads to a direct conversion since the website visitor is already directly informed of the expectation in regard to the subject title. To begin with, as an SEO expert, you may consider a subject topic title such as this one: “The Best SEO Strategy: Everything You Need To Know To Optimize Your Content.”
You can also consider the following topic titles:
- “Search Engine Optimization (SEO) Guideline For New Webmasters”
- “A Full SEO Webmasters Course: What You Should And Shouldn’t Do”
- “The Ultimate Guide To Auditing Your Website For The Top Position Ranking”
- “How To Create SEO-Friendly Content: What To Expect In The First 3 Months”
- “The 5 Topmost Best Software Tools That Every SEO Webmaster Needs”
Talking about eBooks, templates are some of the most popular lead magnets out there. Why? Obviously, because they help users streamline their processes and save time. But at the core of it, it solves the problem many of us have: creating and designing from scratch. The fact of the matter is that you can easily create free templates for just about anything.
Including free templates for:
- Email Subscribers List
- Social Media Marketing
- Spreadsheets Creation
- Graphics Content Design
- Gift Certificate Templates
- Website Coming Soon Page
It’s all about tapping into what your audience needs the most and creating that for them. Plus, it’s another low-maintenance magnet. As an example, a resource reference such as the one below that is titled: 18 Free eBook Templates is a very great way to include additional featured eBook content alongside your website pages as well as other blog posts.
With that in mind, this type of eBook is effective because you’re making the lives of your website visitors easier – which should be the goal of any lead magnet you create. Eventually, by doing so, you’re cleverly packing it up into a convenient bundle that they can keep and refer back to. Rather than asking them to find all this content one article at a time…
The #4th Idea: Have A Resource Reference List In Place
The resource list is an effective way to increase leads and revenue in your e-commerce store. It helps successful business owners identify, prioritize, and implement successful business ideas. These ideas help business owners to achieve their desired outcomes. A resource list can include external resources like product vendors, suppliers, or key service partners.
A web reference hub can also encompass internal resources such as staff or management teams who can offer additional help in areas where you lack expertise. When incorporating a successful resource list into your e-commerce store, it is essential to remember that its purpose should be more than just a listing of products and services you want to offer.
That said, as you can see from the image below, Clever Girl Finance is a very good website to borrow a few lead magnet ideas from. Specifically, they allow their website visitors a unique way to check out their personal finance and business worksheets. As well as the best financial worksheets and budget templates to help you make money decisions easily.
Equally important, a reference hub should also include information about how these items will improve the customer experience. A successful resource list should contain detailed descriptions of the products or services being offered.
Ultimately, it should also include information on pricing, availability, delivery methods, and customer service options. Overall, this’ll ensure that users understand what’s available and can make informed decisions when purchasing from you.
The #5th Idea: Utilize Free Surveys Plus Quiz
Surveys and quizzes are successful business ideas you can use to increase leads and revenue in an e-commerce store. These tools help businesses collect customer data, such as product preferences, demographics, or customer experiences with the brand. It’s always good to understand what customers think about a particular product or service.
This way, eCommerce web-based businesses as well as marketplace companies can tailor their offerings to suit their needs. Additionally, surveys or quizzes can use for promotional campaigns to generate more sales. Surveys or quizzes are among the best ways to engage customers and build relationships with them. They can provide very valuable insights.
Particularly, into customer behavior to better serve them. By setting up surveys or quizzes on your website, you can ask customer feedback, preferences, and needs questions. This information is invaluable for improving your products or services and helping customers quickly find the best solutions to their problems.
When it comes to using surveys or quizzes in an e-commerce store, timing is essential. You must ensure you are collecting data at the right time, so your customers have a great experience while interacting with the survey or quiz. For example, if you run an online clothing store, you could ask customers to answer questions about what they’re looking for first.
More so, as soon as they land on your homepage and start hovering along its content. And then, when they fill out the survey or quiz, you can send them tailored product recommendations based on their answers. Not to mention, in the same fashion, you can also use surveys or quizzes after a successful purchase.
The #6th Idea: Try To Offer Free Shipping
Offering free shipping is some of the most successful business lead magnet ideas for more store conversion rates and sales. When adequately implemented, free shipping APIs can significantly impact a company’s bottom line and customer acquisition goals. It encourages customers to buy more significant or more items, increases overall sales volume, etc.
And, by all means, it also helps in improving conversion rates — whilst, eliminating the cost of shipping as an obstacle to purchase. When deciding whether to offer free shipping, you must consider your budget, Average Order Value (AOV), and target market. Essentially, it’s true that offering free shipping may appear expensive at first glance!
However, businesses should consider how it will affect their overall sales volume. When customers can purchase with no additional costs, they’ll likely buy more items in larger quantities. If a company generates enough extra sales volume, the cost of free shipping can be easily offset. They should also consider how their target market perceives free shipping.
For many consumers, it’s a critical factor in deciding whether or not to purchase from an e-commerce store; if the competitor offers it, they may choose them instead. Therefore, when launching or running successful campaigns, businesses should consider the impact of free shipping on both acquisition and retention efforts to be applied for successful campaigns.
You may consider digital online marketing and web advertising networks to drive campaigns such as Black Friday, business/brand/product launch promotions, seasonal discounts, referral affiliate programs, loyalty rewards programs, donation campaigns, and the like. In particular, used strategically with an understanding of budget constraints and customers.
The #7th Idea: Create An FAQ Answers Section
When you think of a lead magnet, you probably think of an eBook. But there’s yet another quick and easy lead magnet you can develop that will only take you a few hours (at most): a quiz. In this example, we may refer to Karmen Kendrick Creative — a brand that offers WordPress maintenance services and tests its audience with its WordPress knowledge.
Additionally, with his team, Karmen Kendrick offers freelancers various ways and methods like attracting better clients, pricing their services for growth, and creating systems to better manage projects. After answering a few questions, they must enter their email address to view the full results.
Then, you land on a landing page with your knowledge level and the option to share your results on social media. As a maintenance service, this is a great lead magnet strategy — to serve as a signal to users who are considering outsourcing the service that they don’t have. Especially, the knowledge of web resources to manage their website on their own.
The best thing is that it’s very interactive — which is already a win! In addition, the FAQ Answers Section will require little to no maintenance, as all the questions are based on historical facts — while making it a simple yet effective item to include herein.
The #8th Idea: Integrate Grader Or Calculator Tools
Using a grader or calculator tool on your website is yet another great interactive aspect to include on your list of lead magnet ideas that you can consider implementing in regard to credible integration partners. The HubSpot Website Grader takes seconds to scan your website and provides a score based on performance, mobile experience, SEO, and security.
Suffice it to say, the free website grader makes understanding website performance easy. The hardest part of building a website is often the guesswork. Which changes are important, and which aren’t? It can sometimes feel impossible to tell. Like, why do you think User Experience (UX) in a mobile-based website design matters? Well, you’ll get all the answers.
The online grader demystifies the whole process — you’ll be able to learn about your page performance, security, Search Engine Optimization (SEO), and mobile experience. Not forgetting, you’ll also be able to discover what makes your website strong and uncover new opportunities for the future. Thus, including such a tool in the list of lead magnet ideas is also useful.
The #9th Idea: Creative Content Resource Libraries
Remarkably, if you’re in an industry that is already well established, it can be hard to come up with original content. However, if you’ve already written a strategic blog post, the next thing as a webmaster or even web-based business owner is to consider offering a resource library or guide as a lead magnet. To enumerate, a resource library is a collection of tools.
Tools that help people achieve great results in simple steps. David Dean from Backlinko used this strategy in his post, “SEO Tools: The Complete List.” In his resource library, he offered a free download that detailed the 153 tools featured in his post – the perfect resource for a reader to keep and refer to whenever they need it.
Sometimes, you’ll notice that other people doing the same business as you (potential competitors or rivals) may have covered a subject in such detail that it’s almost impossible to add extra value. In this situation, I’d recommend producing an ultimate guide or a resource library — a comprehensive collection of the best articles about a particular subject.
I know you are asking: What is the main difference between an ultimate guide/resource library and an eBook? Well, you’re not recycling posts from your blog; you’re linking directly to other sites. As a rule of thumb, in content writing, it’s important that you don’t copy and paste someone else’s content into your guide, but rather include a link back to the original article.
The #10th Idea: Utilize Checklists And Workbooks
On one hand, instructional blog posts are just waiting to be turned into checklists — and they couldn’t be easier to create. To get started, just take your blog post and simplify it into a series of bullet points. Next, remove any points that don’t contain actionable advice. Split the list into several numbered steps to make the outcome more achievable.
A bonus point is that you may offer the checklist in a printable format — for users to physically tick off each item on the list as they complete it. This sense of achievement is a great feeling that people will attribute back to your business. Overall, hosting webinar-based content involves balancing a lot of different tasks coming together at the same time.
In reality, the checklist informs you about everything you need to watch out for, from pre- to post-webinar. On the other hand, we can also consider the use of Workbooks in our list of lead magnet ideas as well. In its simplest form, a workbook is a download-and-complete resource that helps people to apply the principles of your blog post to their own business.
And in layman’s language, the ultimate goal of a workbook is to have the participant learn by doing. As the teacher in this scenario, you’re positioning your business as an expert on the subject matter at hand. With that in mind, you’ll want to choose the exercises included in your workbook carefully — try to tease information out of the participant gradually.
On that note, at the end of the workbook, the participant will be able to easily and quickly combine their short answers into a comprehensive piece of work. Meaning, that it’s the perfect stepping stone to your premium products or services — just include a strong CTA at the end that tells the participants how you can help them to apply their newfound knowledge.
Other Memorable Mentions:
- Webmail Career Courses
- Free Learning Whitepapers
- Your Store Product Offers
- Eventual Webinars Update
- Tailored Howtos Cheatsheets
- Custom Webmaster Guestbooks
- Bonus Packs + “Secret” Insights
- Free Downloadable Templates
- Private Community Groups
Last but not least, case studies are also a great way to convert leads — but they depend on very specific types of content, and the successes they reveal can entice a website visitor to take action. In that case, if you have a blog post or interview clip that spotlights a real customer you’ve worked with, package this content into a written case study that expands more.
Make sure that it elaborates further on the need the client came in with and the metrics of their success. And then, thereafter, gate this case study behind a form that website visitors can fill out with their name and email address to access. Also, keep in mind, that you’ll need permission and approval from the client on which you’d like to create a case study.
In conclusion, successful e-commerce stores use lead magnets to attract new customers and increase revenue. Of course, yes, lead magnets could be anything from discounts to free samples or exclusive offers. The lead magnet ideas presented above are some of the most successful business tips that have helped countless companies grow their bottom lines.
By taking advantage of these and other marketing automation apps and strategies for your unique business, you, too, can benefit from higher sales and more returning customers in return. Perse, this will help your business succeed and become stronger. With these successful strategies in place, you’re sure to see a boost in customer satisfaction and profits!
That’s it! So, is there a particular subject that you think we missed out on that could help you/your business or even your target audience understand more clearly what your web company or digital brand is offering online? Well, please feel free to share some of your additional thoughts, suggestions, recommendations, or even contribution questions down below.