Millions of people all over the world use Facebook today. Your potential customers are already on this platform.
You can easily reach a wide audience through Facebook Marketing. Here I will talk about 10 reasons why Facebook Marketing is important for every business?
Facebook has the largest audience in the world
Facebook grew to over 2.9 billion monthly active members according to Statista (as of 1st quarter 2022). It also broadened its advertising network to accommodate a wide spectrum of businesses.
Not only that, but since acquiring Instagram in 2012, Facebook has expanded its marketing network to provide users quick access to both channels.
Great Advertising Tools
Facebook has become the no 1 marketing platform in the world over the last decade for its largest audience and popular advertising tools.
You can use several advertising tools and reach a larger audience by scheduling your post by using a social media scheduler.
On Facebook, you can target your potential customers based on their interests, age, gender, location, and more. You won’t have to spend time searching for them outside of your target audience.
So if you want to reach a specific group of people or have a global audience in mind, using Facebook advertising will make it easier than ever.
Advertiser Support
Facebook offers faster support to its customers which means “Advertisers”. Advertisers can easily contact Facebook Support for any issue on the ad account and business suite.
You can also get Facebook live chat support for any problems in showing ads, payment issues, ad blocking, and any other issues.
Select exact audience
No doubt social media is now a hotbed for advertisement. Among all the social media platforms, Facebook comes first for some advertising features like enriched data and audience targeting tools.
Facebook has a detailed and in-depth targeting system that allows you not just to reach a broad audience
but instead, focus on a particular person or a group of people based on your marketing objectives.
You can target their audience based on the following information:
- Gender
- Age
- Location
- Languages
- Interests
- Education Level
- Job Title
- Income
- Political Affiliation
- Claims according to your Product or Service
- Behaviors
- Major life events
If your product is only for females under 30, You can target only female and under 30 age groups. Thus, you can select the exact audience you want to target.
Besides, you can filter the audience group you want to block to see ads. Doing this will show your ads to the most relevant people.
Get the highest ROA
Now you might have a question, “How effective is Facebook Marketing?”
As per the KPI Report 2020 by Wolfgang Digital, no other social media platforms provide such a high ROA as Facebook.
Instagram is on the rise but is still struggling. At the moment, Facebook is the biggest player in the social media market, with its Facebook Feed, Messenger, and Marketplace ads all occupying the top ranks.
This is why Facebook advertising is way ahead of Google Shopping.
In many studies, it was found that users were more likely to click ads on Facebook than on any other social media platform.
Thus, if you are planning to invest in your business growth, Facebook is the ideal place to start.
Use different Ad types
Facebook offers a wide variety of Ad types that are not available on other social media platforms. You can choose ad types of your choice and preference.
Facebook Ad types are as below:
- Image Ads: This type of ad shows a graphic image with texts and photos.
- Video Ads: You can set video ads to appear in-stream, in user feeds, or in Stories.
- Story Ads: A story ad can be a customizable ad that takes up the whole screen. Stories ads can be videos or static images, and tapping on them will take users to your site (or whatever you set).
- Messenger Ads: These ads will appear on the Messenger Contacts list
- Carousel Ads: These ads contain up to 10 static images in a carousel. Users can scroll to see the images.
- Slideshow: These advertisements use motion, sound, and text to create short videos.
- Collection: Users can interact with a collection of products through a single advertisement.
- Playables: Playable ads show an interactive demo game that users can play before downloading an app or game.
You have the freedom to choose any ad type that suits to your products and business.
Affordable advertisement
Facebook Ads, in the same way as other compensation pay-per-click Ad networks, is free to all businesses and the Ads Manager tool is additionally free.
The cost of Facebook advertisements is determined by a variety of parameters such as your budget, ad types, industry, region, etc.
Facebook allows you to run ads with a daily budget of a minimum of $1. So, you can start testing your ads without wasting money on an ad that doesn’t work.
Facebook promotion is very affordable considering its result, which is another reason why Facebook is popular among advertisers over the world
Test Ads to get optimum result
One more advantage of Facebook Ads is that you can test 2 different Ads on their performance. Specifically, A/B testing allows you to display almost 2 identical Ads (with slight modifications) to evaluate which Ad is performing better over time.
Facebook allows you to employ split testing to test and show ad variants. Besides, you can set times for testing ranging from 1 to 30 days, with particular costs, and with customized audiences.
Thus, you can find out which Ad is getting more ROI and minimize your ad cost.
Retarget your audience
Retargeting means you can again target the audience or visitors who have previously interacted with your business page, ads, or visited your website. This will help, to reach the most specific customers. And helps you to also helps you in lead generation.
This method employs the “Facebook pixel” which is a short bit of code you have to place on your website. With the help of this code, Facebook tracks your visitors, and the product page, adds to card activities.
In the next advertisement, you can target those people who have already visited your site, saw products, and added products to the cart.
Final words
These are the most significant benefits of Facebook marketing. If you already have a business and planning on how to grow your business, you can start marketing on Facebook without thinking too much. In 2022, every business are active in internet marketing around the globe. Why not you?
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