A lot of businesses already understand the key benefits of digital marketing outsourcing services and how they can help them. But, do you? In today’s highly competitive online marketplace, digital marketing has become an absolute necessity. Particularly, for those who want to establish a great presence, produce quality content, deliver it, etc.
As well as in terms of engaging with potential customers, managing social media platforms, etc. Using analytics to optimize the content, and initiating advertisement campaigns are all essential practices for a successful marketing approach. But, they require a lot of time and resources to deliver. In such a case, that’s where you know you need help.
The question is should you hire a digital marketing department or outsource it? As a business owner or entrepreneur, there is always more work to be done than time to do it. When it comes to promoting and growing your business, the key to greater success (and less work for you) could be to consider your digital marketing channels and outsourcing strategy.
What Is Digital Marketing Outsourcing?
The clear meaning of the term Digital Marketing Outsourcing in your campaign is when you use a third party to create web-based content. Or rather, by consulting others to perform marketing services for your company as well. And then, use their wit to promote and grow your business. (Full disclosure: our Web Tech Experts often offer these services.)
Some of the tasks to outsource from an agency include:
- web & cloud hosting and site content designing
- writing blog posts or even managing website data
- designing creative ads and creating social media posts
- producing video content, and creating lead magnets
- manning pay-per-click (PPC) marketing campaigns
- creating Facebook, Instagram, or Google ad campaigns
- handling business-related affiliate & referral programs
- taking care of website content SEO audit and SERP rank
- listing service solutions, or products to an eStore site, etc.
Overall, these are just but a few examples from the bucket list of digital marketing outsourcing services that freelancers or marketing agencies in this field demonstrate their expertise in.
Moreover, working with qualified, lead, and professional online digital marketers who are experts in their field means you’re handing off your profitable marketing functions to someone who knows how to get the results you’re looking for.
In House Marketing Vs Digital Marketing Outsourcing
There are simply two routes available for businesses when it comes to investing in digital marketing services – In House Marketing and Digital Marketing Outsourcing. On one hand, In-House Marketing is any marketing initiative that is not outsourced to a third party.
On the other hand, digital marketing company refers to the creation and dissemination of content through digital media channels — websites, landing pages, social media, email, and mobile applications — and the promotion of that content using a variety of strategies across paid, earned, and owned digital channels.
Including SEO, Search Engine Marketing (SEM), pay-per-click (PPC) advertising, content syndication, social, email, text, and more. In small businesses, in-house marketing is sometimes referred to as guerilla marketing or duct tape marketing. So, which side are you on? Well, let’s have a look at the useful features of good outsourcing.
The Main Outsourcing Benefits You Should Know
To put things into perspective, the first step to curating your digital marketing strategy is to decide between the two aforementioned choices. You need to ask yourself, which will give you faster effective results and drive more traffic?
While both have their benefits, outsourcing is the more popular of the two. And rightly so. Having said that, below are some of the common benefits of using digital marketing outsourcing service solutions in your work plan.
Skillful Industry Experts
Working with seasoned marketing experts lets you harness their years of experience in the industry. This expertise comes in the form of a team of proven and skilled marketing leaders that you can entrust to do the heavy lifting for you. You should go for eCommerce developers or development companies to outsource your online business.
Always remember, a reputable web agency is often loaded with the topmost professionals with numerous and different talents. And, as an example, at jmexclusives, we have a team of webmasters and marketers who have years of experience and proven successful digital online marketing strategies backing them.
By the same token, when it comes to in-house vs Outsourcing marketing, if you choose the former, you have to hire top talent in the industry which is not only difficult but also quite expensive. Small businesses suffer the most here. And in the end, they have to settle with an entry-level staff.
Money is always the proverbial elephant in the room when it comes to any discussion about a service or product. However, when outsourcing, a lot of businesses do not provide prospects until they feel it is time to end the conversation regardless if it lasts just 5 minutes or 5 months. But, things change when businesses hire personnel.
Usually, they set a hiring budget and more often than not spend little time researching what talent they need and how to get it. This leads to organizational bloat. This bloating sucks the profit out of the business. In other words, a company has a marketing department of 10 entry-level marketers. More so, with each earning about $30,000 a year.
That means the department costs the company about $300,000 a year. And this cost is just limited to the personnel expense. On the contrary, another company outsources a reputable agency that costs about $10,000-15000 a month. To put things into perspective you get expertise at a cheaper price with internet marketing outsourcing services.
Business Focus Improvement
As previously said, ensuring that your marketing efforts are producing great outcomes will necessitate a team of specialists with a range of skill sets and a variety of techniques. And if you spend all of your time worrying about your marketing, you risk losing sight of what matters most to your company.
And, that’s by offering the finest possible service or product to your consumers. Instead, spend more time concentrating on your business and what you do best, safe in the knowledge that a team of marketing professionals is dedicated to providing exceptional marketing services with proven results.
Marketing is only one aspect of running a successful business. As a business owner, there are several things you need to take care of. When you outsource digital marketing services, there is minimal management. That means you can focus on other important matters of your business.
When you know that the digital marketing side of your business is being managed by a reputable agency, you can polish other aspects of your business like sales and conversions. With an in-house marketing team, delegation is important. And this requires a lot of time and effort. Most businesses do not have this luxury.
And some that do are not able to execute the delegation effectively. This leads to failure. In a nutshell, outsourcing saves businesses and their owners from a lot of trouble and hassle. There are a lot fewer headaches when you know the grunt work is handled by professionals. Also, this allows everyone to focus on the work they are supposed to do.
Fewer Business Risks
Hiring is tough. Especially when you need industry experts and have a limited budget. On top of there are several challenges that come with hiring an individual. There’s also risk involved. In the real sense, it’s not that economically viable in comparison to outsourcing. If you want a full-time expert marketer, you need to bet at least $50,000.
Are you willing to make such a commitment? In contrast, outsourcing is less risky. It is far easier to find a match and you do not even have to make a long-time commitment. The best part is you can end the relationship if it is not working out. And it is not the end of the world. Perfect, right?
Projects Management Flexibility
When you have an in-house marketing staff, you can keep track of the day-to-day responsibilities associated with your company’s marketing. Would your team have the time and resources to undertake a large project?
Such as a fresh new website redesign, just in case your company took on such a task. A digital online agency may provide a wide range of services to assist your company. Whether you need assistance with a one-time website makeover or ongoing marketing services, agencies provide a wide range of services and projects.
How To Know When To Outsource
The benefits of outsourcing digital marketing are far more than its drawbacks. The aforementioned list of benefits is only the tip of the iceberg. You get better skills, more technology, expert perspectives, less risk, and all of that at a better price. Essentially, with outsourcing, you get a simple, carefree, and stress-free partnership.
And then again, basically, by outsourcing, you can let go of the tasks and functions that would take you too much time to do yourself. When you have highly skilled people in your organization doing low-skill tasks, you’re not properly using your resources. For example, let’s say you charge $150 an hour for your consulting services.
Or even for landscape designs. Well, you probably shouldn’t spend 10 hours a month on social media. It may be better to outsource your social media as a $200-per-month expense. And then, find clients to fill those 10 billable hours for $1,500 in revenue. The key is to do more work — done in less time.
How To Know When Not To Outsource
While it can seem like the missing piece in your success plan, it’s important not to use outsourcing as a way to add more nonessential tasks to your business processes. One of the main disadvantages of handing off your marketing is working with marketers and teams remotely.
Not forgetting, this is where the overall work plan instructions and business marketing concepts can easily get lost — more so, in process of translation. And, as a result, this can cause time-related and financial complications. Also, outsourcing may not make sense for your business if you’re required to sign yearly contracts.
Especially, with voluminous pages of fine print. Whilst, ensuring that the service provider gets paid no matter what happens in the next 12 months. To make your final decision, you should also ask yourself this: Can I make more money outsourcing this than doing it myself or in-house?
The Key Questions To Help Identify The Right Teamforce
According to a blog by Forbes, a quality and effective digital marketing outsourcing strategy allows you to partner with people who are experts in the areas where you lack the knowledge or workforce. So, you should look at it as an opportunity to build a team that helps your business grow to the next level.
That said, to guide you through the selection process of finding a long-term partner faster, you can use these five questions. Particularly, in order to identify marketing service providers who are good fits for your needs.
Q #1: Do you have experience in my industry? Do you serve my competitors?
If they have experience, ask for examples of work and services, and actual numbers for results they have achieved in your industry. Ask for the names of any clients in the same industry so there is no conflict of interest with providing services to competing companies.
Q #2: How do you measure success? What happens if goals are not met?
Answers to this question should focus on goals, metric tracking, and establishing what benchmarks demonstrate successful marketing campaigns. Also, discuss what it means for your financial commitment if services fall short of expectations.
Q #3: Do you outsource any of the services I’m interested in getting?
I’m a huge advocate of outsourcing, but when you add two or three intermediaries, there are too many places for things to fall apart. Look for a provider who will do the work in-house, which will make it easier to manage accountability and communication.
Q #4: How do you handle reporting and updates on my metrics?
Outsourced marketing functions need to be tracked, measured, and analyzed. Get clear expectations on how often you will receive reports and if the outsourcer will provide report analyses to you through regularly scheduled calls.
Q #5: What will the first 90 days of working together look like?
Get information on the setup and onboarding process, how communication and billing are handled, and what exactly will be done to drive early results on each outsourced marketing function. You’re looking for documented and systematic processes that are already in place.
In other words, automating your business processes and systems wherever you can is a good start. Once you are clear on what digital marketing functions you can handle in-house, find a way to outsource everything else.
You may employ digital companies to help you with short-term or long-term initiatives, small or huge. In any case, our purpose is to assist you in achieving your objectives, whatever they may be. At any cost, digital marketing outsourcing generally only makes sense when there is a clear path ahead.
More so, between all the digital marketing tasks — you don’t need to micromanage to generate greater profits. Having a performance-based agency or freelancer — who provides expert knowledge, dependable execution, and support — is the key. Not to mention, it can be a seamless game-changer in scaling or even growing your business.
But first, take a clear look at whether you can improve your digital marketing plan and revenue generation by outsourcing. And then, go ahead and outsource experts who specialize in the work you need to be done.
In that case, ask yourself:
- Do you or your employees have all the hands on deck? Maybe, maybe not.
- What digital marketing experience is essential in implementing your marketing strategy?
- Is spending the money and time necessary to acquire and utilize the latest technology worth it?
- Does outsourcing benefit your business in an ever-changing digital landscape?
- Is it a good use of your business marketing resources? Maybe not.
- How do you even decide which stack of software is right for your marketing mix?
When you are restricted by the knowledge, software, and a number of hours you can leverage, there is only so much digital marketing you can get done. Want to outsource digital marketing? Well, you should look no further.
For one thing, we are here to help you each step of the way. So, whatever the need be, you can always Consult Us and let us know how we can support your business. Be that as it may, is there something more that you’d like us to add? Well, you can share it with us in our comments section — opinion, suggestions, contributions, thoughts, questions, etc.