Social media sites are a popular medium for friends to exchange reviews of different companies and services they have received. Bearing this in mind, it’s important to keep your brand and company visible. So, when a need for your services arises, potential customers always think of you first.
That’s why every business today needs to leverage proper channels in the best possible way. By giving your business brand the social media touch, you not only generate more business but you connect with your customers better and serve them on a higher level.
But, whether you own a JAVA, warehouse, plumbing, cleaning, janitorial, or lawn care company your services are not required on a daily basis. Meaning, you’ll need to keep your clients and potential users engaged online at all costs. And that’s where social media platforms come into play.
It’s still 2020 and we all have a pretty good understanding of social media and how it works, right? But, what if I told you that Twitter has 6 different forms of communication networks? Or that Facebook is most active on Fridays. Do you still think that you’re a social media guru?
What Is Social Media?
Social Media is a computer-based technology that facilitates the sharing of ideas, thoughts, and information through the building of virtual networks and communities. By design, since social media is internet-based, it gives users quick electronic communication of content. Content includes personal information, documents, videos, and photos.
Through social media, users engage with social media via computer, tablet, or smartphone via web-based software or web application, often utilizing it for messaging. And while social media is ubiquitous in Kenya, America, and Europe, China and India now lead the list of social media usage.
Eventually, social media originated as a way to interact with friends and family. But, it was later adopted by businesses that wanted to take advantage of a popular new communication method to reach out to customers. The power of social media is the ability to connect and share information with anyone on Earth, or with many people simultaneously.
Globally, there are more than 3.5 billion social media users and it’s an ever-changing and ever-evolving web-based platform. And according to the Pew Research Center, users tend to be younger. Nearly 90 percent of people between the ages of 18 and 29 used at least one form of social media.
Which are the Social Media forms?
My guess is that social medial tools are pretty important. But maybe that’s because I didn’t actually guess — I asked you. And 89 percent of top-performing sales professionals said that their empowerment has increased. Surprisingly, in the past five years—2.1 times the amount their underperforming colleagues cite.
In the first place, social media may take the form of a variety of tech-enabled activities. Secondly, even governments and politicians utilize these tools to engage with constituents and voters.
Social media activities include;
- photo sharing,
- social gaming,
- social networks,
- video sharing,
- business networks,
- virtual worlds,
- reviews and much more.
By all means, are you willing to empower your sales and online team professionals? And especially those who aren’t properly trained?
Probably not! Above all, who needs formal sales and online team building and training? Of course, everyone. In that case, you can read and learn Why is Training a Communications Team is important?
What is the Role of Social Media?
One of the main roles of social media is in helping businesses significant growth and reputation awareness online. For one thing, it facilitates communication with customers, enabling the melding of social interactions on eCommerce sites. Whereas, its ability to collect information helps focus on marketing efforts and market research.
Equally important, it helps in promoting products and services. As it enables the distribution of targeted, timely, and exclusive sales and coupons to would-be customers. Further, social media can help in building customer relationships. Through loyalty programs linked to social media and other networking platforms like LinkedIn.
While it has its positive side, many points to the platform and call out negative features, likening its overuse to an addiction. Some contest it contributes to inattentiveness, stress, and jealousy. For instance, the National Center for Biotechnology Information links its heavy use to depression.
Also, many times, it may be a conduit for misleading information and falsehoods. Not forgetting, the 2016 American presidential election has well-documented accounts of its impact. With the ability to spread false information through the platform.
Such as the main phenomenon that leverages its power, allowing anyone to reach an audience of millions with content that lacks oversight or fact-checking.
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With this in mind, below is a figure for the most popular social media websites as of January 2019.
Popular social media websites as of 2019 include:
- Facebook (2.27 billion users as of January 2019)
- YouTube (1.9B)
- WhatsApp (1.5B)
- Facebook Messenger (1.3B)
- WeChat (1.08B)
- Instagram (1B)
- QQ (803M)
- QZone (531M)
- Douyin/Tik Tok (500M)
- Sino Weibo (446M)
For individuals, social media is used to keep in touch with friends and extended family.
Some people will use various social media applications to network for career opportunities. And even find people across the globe with more likely interests. Allowing them to share their thoughts, feelings, insight, and emotions. Those who engage in these activities are part of a virtual social network.
By the same token, for businesses, it’s an indispensable tool! Whereby, companies use the platform to find and engage with customers. Or rather, drive sales through advertising and promotion. As well as, gauge consumer trends, and offer customer service or support.
What Is Social Networking Service?
In general, Social Networking Service users create a profile with personal information, photos, etc., and form connections with other profiles. These users then use their connections to grow their online relationships. Through sharing, emailing, instant messaging, and commenting.
Additionally, Social Networking Services (SNS) may also be referred to as a “Social Networking Site” or simply “Social Media Platforms.” Also, a majority of social networking services tailored for business models are based on online advertising.
Successful specialized SNS include:
- Pinterest, and
Social Networking Service profiles are very popular across the globe. Not to mention, Facebook alone boasts over 2.4 billion users worldwide.
How does Social Networking Service work?
The social networking service business model is based on online advertising. Either through targeted advertising that utilizes an individual’s personal information, search habits, location or other such data. Or even, by selling the personal information to third parties.
Ubiquitous mobile technologies, such as smartphones and tablets, have helped the growth of social SNS adoption and use. And while social networking services may take many forms, they share several characteristics. Such as all utilizing the internet.
Other similar characteristics include:
- User-generated content, such as photos, videos, and posts that inform other users about the activities and interests of the poster.
- Their ability to connect individuals from all over the world, though some platforms recommend that individuals know one another in real life before connecting online.
- Some if not all are free of charge. Their business model is based on the breadth of membership. Therefore, charging for use would be counterproductive.
- Allow connectivity of people with common histories. Such as school attendance, work colleagues, or people who share a common interest.
- A majority of them help forge and develop relationships between people who share a profession or business network.
- They may be used to help individuals find information, products, services, or resources that are relevant to them.
What are the Downsides of SNS?
Of course, Yes! There are some downsides to SNS. Where some users worry about the security of their SNS profiles. For example, as seen in the March 2018 revelations about how Cambridge Analytica, a political information firm operated. By illegally harvesting information from roughly 50 million profiles of U.S. users to target for highly politicized content.
In addition to potential leaks of personal information, including tax and personal identification information there’s more! SNS users who are not careful about their privacy settings find that strangers can track their movements. Or even see their most private details and questionable photos.
This is especially a concern for job seekers whose potential employers might search for their profiles as part of the hiring process. While at the same time, social networking service overuse may lead to depression and anxiety. And such services may also facilitate bullying and other risks to child safety.
How is Social Media Marketing done?
To enumerate, Social Media Marketing (SMM) is the activity and process of creating, communicating, and delivering offerings that have value to customers.
Meaning, therefore, the purpose of social media marketing is to build a tangible brand online and increase its visibility. Through building relationships and communicating with potential customers.
Likewise with content marketing, due to the continuously developing internet marketing industry, there are countless digital media and social networking sites. And not forgetting, all of them have unique characteristics and purposes. Below is a list of examples of important platforms for building a brand reputation online.
It’s the biggest and arguably most powerful social network in the world with 1.55 billion active monthly users.
Regardless if you are a startup or a fortune 500 company, you need to be on Facebook and start *engaging with your consumers.
This is known as the ‘‘in the moment’’ platform and boasts a respectable 255 million active monthly users.
Twitter is a perfect online marketing tool for businesses that want to reach out to people (and are ready for a reply). The key is to be quick and smart, ever heard of the dunk in the dark?
There’s a ton of advice out there about how to use Instagram as an effective online marketing tool.
But, if you’re brand new to the platform or you can’t seem to drum up a following in the first place, you might feel overwhelmed.
According to data from SelfStartR, Instagram has become the top platform for brands to engage with followers that are willing to buy.
It’s a visual platform designed for customers to post, share, comment and engage through digital media. As the old saying goes, a picture is worth a thousand words.
Here is How to Build an E-commerce Brand Using Instagram When You Have No Followers.
As a professional marketer, LinkedIn should play a big part in your company’s branding strategy.
By sharing your knowledge and values through digital content, you can showcase your experience, build relationships, and stand out from the crowd. Be effective and stand out in the right way by understanding how the platform works.
LinkedIn is known as a professional social networking site that largely focuses on b2b marketing rather than b2c.
Other Additional Networks
It is important to realize, Google My Business, YouTube, Foursquare, and Pinterest are other social network sites that harshly miss out on the list. And then there’s Snapchat, the new kid on the block, which recently recorded six billion daily views.
The above-mentioned are just but a few from a large bucket, and I call them the top giants. However, every day, new platforms will emerge with their own capacity and ability all at the same.
Having said that, it’s always good to stay in the loop and also realize what is new. As well as, how useful it could be to your brand and social loops. Having a social presence without an appropriate strategy and plan can be just as damaging for your business as having no plan at all.
I have created a marketing strategy checklist that should aid your online marketing operations.
– It is important to set your goals. Start big and work down. Do you need to increase customer loyalty?
– Consider who your target audience is. Don’t just use demographics but expand with psychographics.
– Also, it is important that you decide which digital media will help you connect with your audience most. Will this take the form of a blog, video, podcast, etc?
– Focus on a social network that adds value. Just because a network has over a hundred million active users doesn’t mean. It will directly contribute to your brand’s objectives.
– What does success mean to you? You need to constantly analyze your social media strategy to understand how effective it is. Engage with your audience, and find out what works and what does not.
How do you Train a Social Media Team?
Basically, training a vibrant and skilled online team is one of the most productive strategies every business must adopt. Especially, by providing them with general knowledge and understanding of digital marketing channels.
However, with so many different platforms available and heavy competition. It can be tricky to set your brand apart and link it to Twitter, Instagram, and Facebook. And on one hand, social media is turning out to be one of the most effective tools to market your brand and stand out from the crowd.
Firstly, Social Media Branding can be used for a variety of purposes. Whether it’s social selling, content marketing, or customer support. This provides a perfect opportunity to reach the target audience and build a brand. Above all, when social media branding is done correctly, it can and will help you connect to your target market in an optimal way.
While on the other hand, branding forms a natural but essential part of your overall marketing efforts on major social platforms such as Facebook, Twitter, and LinkedIn. Make sure you read and learn more from our Social Media Branding User-based Edition.
Then again, Social Marketing increases your brand awareness. For instance, 78 % of small businesses use it to attract new customers. Furthermore, 33% of customers have identified social media as how they identify new brands’ products and services.
What is a Working Social Media strategy?
A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. While guiding your actions and letting you know whether you’re succeeding or failing. Every post, reply, like, and comment should serve a purpose.
The more specific your strategy is, the more effective the execution will be. But, Keep it Concise! And also, don’t make your plan so lofty and broad that it’s unattainable or impossible to measure. And if you’re struggling to put one together or to understand how to measure your ROI then get in touch with the online growth experts!
Finally, as I conclude, I hope you have gathered enough information in regard to the above-revised topic on social media utilization benefits. But, if you have additional information, contributions, or even suggestions, please Contact Us.
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