AWS Marketplace is a curated digital catalog that makes it easy for customers to find, buy, deploy, and manage third-party software. As well as, data, and services that customers need to build solutions and run their businesses. Additionally, AWS Marketplace simplifies software licensing and procurement. We’ll learn more in detail ahead.
It comes with flexible pricing options and multiple deployment methods. And then again, the Marketplace includes data products available from the AWS Data Exchange. In the end, the AWS Marketplace helps you get the visibility you need to gain traction in the market. As well as allowing you more time to focus on your core business.
You can use AWS Marketplace as a subscriber (buyer), provider (seller), or both. Here’s what you should know about it.
What Is AWS Marketplace?
According to Amazon, the AWS Marketplace is a web store that enables qualified partners to market and sells their software to AWS Customers. It’s unlike many online software stores that help customers find, buy, and immediately start using the software and services that run on AWS.
Technically, the AWS Marketplace is designed for Independent Software Vendors (ISVs), Value-Added Resellers (VARs), and Systems Integrators (SIs). Mostly, those who have software products and completed AWS Training may want to offer them to customers in the cloud.
As of today, they’ve got many partners on their bucket list. Such as Jaspersoft, 2ND Watch, Citrix, Matillion, Grok, etc. Whereby, they all use AWS Marketplace to be up and running in days. And, as such, they offer their software products to their various customers around the world.
In other words, Amazon Web Services (aka AWS Marketplace) is a digital catalog with thousands of software listings from independent software vendors that make it easy to find, test, buy, and deploy software that runs on AWS.
So, in the end, you gain access to millions of AWS customers looking for innovative products from startups like you. Basically, the AWS Marketplace makes it easy for startups to grow at scale. Whereby, your brand and products get discovered by over 140,000 AWS customers who use AWS Marketplace daily.
Anyone with an AWS account can use AWS Marketplace as a consumer and register to become a provider too. Above all, Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform, offering over 175 fully-featured services from data centers globally.
Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS. To lower costs, become more agile, and innovate faster. An AWS provider can be an independent software vendor (ISV) too.
Or rather, a value-added reseller, as well as an individual that has something to offer that works with AWS products and services.
AWS Marketplace Software Listings Include;
Through the Marketplace, customers can quickly launch pre-configured software with just a few clicks and choose software solutions in AMI and SaaS formats and other formats. Additionally, you can browse and subscribe to data products.
Flexible pricing options include free trial, hourly, monthly, annual, multi-year, and BYOL, and get billed from one source. AWS handles billing and payments, and charges appear on customers’ AWS bills. You can see the List of all Products associated with Amazon Web Services in detail.
The Key Benefits of AWS Technology
Eventually, the Amazon N2WS (through AWS Marketplace) is a leading provider of enterprise-class backup, recovery, and disaster recovery solutions for Amazon EC2, RDS, Redshift, Aurora, and DynamoDB. Not to mention, N2W Software is used by thousands of customers worldwide.
Whereby, Cloud Protection Manager is the Most preferred Backup Service Solution. Especially, for a Fortune 500 company, an Enterprise IT organization, or even Managed Service Providers. Operating large-scale production environments on AWS.
Surprisingly, through its N2WS Technology, AWS Marketplace is leading the public cloud for a reason. But, their model is only half of the story. That’s where for instance, jmexclusives come in.
Complementing and completing the vision of the always-available, disaster-proof cloud platform with no downtime or worries. AWS Marketplace makes it easy for startups to grow at scale. But, make sure you review the Marketplace Seller prerequisites, listing options, and requirements first.
How AWS Marketplace Benefits Its Key Partners
Basically, as I mentioned, AWS Marketplace provides its partners with numerous advantages over competitors. For instance, the AWS Technology Partners provide hardware or connectivity services on AWS. Including original equipment manufacturers (OEMs), semiconductor manufacturers, and network carriers.
Eventually, as an AWS Technology Partner, you’ll gain access to a variety of resources, training, tools, and support to build, market, and sell with the AWS. In addition, you’ll unlock more benefits and programs as you progress through the AWS Technology Partner Tiers.
You’ll also grow with the AWS Partner Network (APN). In addition to these benefits you’ll receive as an APN partner, there’s even more. For one thing, Marketplace Sellers may also qualify for the below program benefits:
Marketing & New Users
Partners can take advantage of the Management Portal to better build and analyze their business too. Whilst, using features such as Free Trials to drive marketing activities and customer adoption.
You’ll be able to deliver your software as an easy-to-build Amazon Machine Image (AMI) too. As you take advantage of the AWS 1-click deployment feature. In order to enable customers to launch your software in minutes pre-configured to run on AWS.
Leave the metering, billing, collections, and disbursement of payments to AWS – focus on marketing and selling your software. If your firm is interested in selling your software on AWS Marketplace, please review the AWS Seller Registration process.
What Is AWS Partner Network?
The AWS Partner Network (APN) is the global community of Partners who leverage Amazon Web Services to build solutions and services for customers. AWS helps Partners build, market, and sell their AWS offerings by providing valuable business, technical, and marketing support.
There are tens of thousands of AWS Partners across the globe. More than 90% of Fortune 100 companies and the majority of Fortune 500 companies use AWS Partner solutions and services. AWS Partners are uniquely positioned to help businesses take full advantage of all that AWS has to offer.
More so, in order to accelerate their journey to the cloud. That said, in order to get started with the AWS Partner Network, there are a few things that you’ll need to have in mind. And, as such, you can consider the following before you start. Let’s learn how to;
Become An AWS Partner
Whether you are beginning to build or grow your AWS-based business, the APN is a great place to start. Join at no cost and advance your journey with AWS. Learn how you can Join the APN in detail.
Grow As An AWS Partner
As an AWS Partner, you can leverage numerous Partner Programs to differentiate your business, reach new customers, and deeply engage with AWS customers. You should Explore Partner Programs to know the one that best suits your needs.
Build Your AWS expertise
You should be able to build and strengthen your AWS-based business when you register with the APN. Especially, by taking advantage of training, discounts on AWS instructor-led training courses. As well as the key guidance available through APN Navigate Foundations Track too.
Unlimited Market Support
To gain even more, you can go-to-market support. Bearing in mind, many AWS Partners gain visibility with customers through such marketing opportunities. Including co-branded campaigns, joint customer-facing webinars, case studies, event sponsorships, with featured placements on the APN Blog too.
Collaborate And Co-sell With AWS Sales
Drive successful customer engagements with the APN Customer Engagements (ACE) Program. All AWS Partners can submit sales opportunities to seek AWS Sales support. AWS Partners who participate in Partner Programs become eligible for funding benefits and AWS referred opportunities and leads to help you co-sell.
Funding Benefits For AWS Partners
As businesses join the AWS Partner Network (APN) and participate in specific programs available to AWS Partners, you can unlock various funding benefits to help you build, market, and sell with AWS.
These funding benefits are tailored to meet your business needs in various ways. For example, around training, new product and solution development, and go-to-market activities. Whilst, enabling you to reach new customers and differentiate your business outreach.
All in all, AWS partners may receive funding in the form of cash or even promotional credits depending on the specific funding option. With that in mind, you can discover how to make the most of your available funding options and how to submit funding requests as well.
By all means, they help you get the visibility you need to gain traction in the market, allowing you more time to focus on your core business.
Note: Data product providers need to meet the AWS Data Exchange eligibility requirements.
So, for more information, see Providing Data Products on AWS Data Exchange in the AWS Data Exchange User Guide. Gain competitive advantages with AWS Marketplace as shown below;
Through AWS, create a market impact quickly by accelerating your go-to-market approach. They provide the resources you need to sell more from a product showcase page to account creation and sales enablement tools.
By providing sales, marketing, and PR support, helps startups create product awareness among thousands of AWS users.
AWS brings your brand’s story to life with dedicated product showcase pages, content, and messaging. Use your startup’s unique story to connect with customers on a global scale.
AWS Marketplace is global, which means it offers a route to expand globally with a little operational burden. Make the most of AWS support and infrastructure.
Having said that, read and learn more about how you can build a Website on AWS for Free
Is it Easy to Start on AWS Marketplace?
Of course, Yes! Every software product on AWS Marketplace has been through a curation process. On the product page, there can be one or more offerings for the product.
When the provider submits a product in AWS Marketplace, they define the price of the product and the terms and conditions of use. While at the same time, when a consumer subscribes to a product offering, they’ll agree to the pricing. As well as, the general terms and conditions set for the offer.
Furthermore, the product can be free to use or can have an associated charge. Meaning that the charge becomes part of your AWS bill, and after you pay, the Marketplace pays the provider.
Since I last checked, setting up in AWS has been significantly improved. The sheer volume of available services and options means that you’ll need to study your options carefully to get exactly what you need.
But, while Amazon has necessarily delivered one of the more complex IaaS solutions on the market, the setup process has been well thought out and was surprisingly clear. Here is more about why Setting up a basic Amazon cloud is easy.
Which are the Main AWS Product forms?
For instance, a product can be offered as an Amazon Machine Image (AMI) that is instantiated using your AWS account. The product could also be configured to use AWS CloudFormation templates for delivery to the consumer.
In addition, the product could also be software as a service (SaaS) offerings from an ISV, or a web ACL, set of rules, or conditions for AWS WAF. Software products can be purchased at the listed price using the ISV standard end user license agreement (EULA) or offered with customer pricing and EULA.
Products can also be purchased under a contract with a specified time or usage boundaries. Once the product subscriptions are in place, the consumer can copy the product to their AWS Service Catalog to manage how the product is accessed and used in the consumer’s organization.
At your time, you can explore more products on Amazon Web Services (AWS) – Cloud Computing Services.
How do I use AWS Marketplace as a Subscriber?
As a subscriber, you visit AWS Marketplace to search, filter, and navigate to a product that runs on Amazon Web Services. The software products can be available in many forms, such as AMIs or SaaS products. When you choose a software product, you are taken to the product’s page.
The page has information about the product, pricing, usage, support, and product reviews. To subscribe to the software product, you log in to your AWS account and are taken to a subscription page that has the EULA, terms, and conditions of usage, and any options available for customizing your subscription.
Once the subscription is processed, you can configure fulfillment options, software versions, and regions on which you want to use the product and then launch the software product. You can also find or launch your products by visiting Your Marketplace Software on the AWS Marketplace website.
In that case, from your AWS Marketplace or Amazon Elastic Compute Cloud (Amazon EC2) console, or through AWS Service Catalog.
How do I use AWS Marketplace as a Provider?
As a provider, you visit the AWS Marketplace Management Portal to register. If you’re providing a data product or charging for use of your software product, you must also provide tax details. As well as banking information as part of your registration.
You create a profile for your company or yourself that is discoverable on the Marketplace. As well as create and manage product pages for your products. After you are registered as a provider, you use the AMMP to manage your account. And also the products as well as to access reports of usage of your products.
So, do you have a software solution that runs on or is integrated with AWS? For businesses that provide software solutions that run on or are integrated with AWS, you can explore the AWS ISV Partner Path » to see more details. And as for other types of products integrated with AWS, you can learn more » too.
Likewise, do you provide professional, consulting, managed, or other types of services? More so, like businesses that provide professional, consulting, or managed services to help customers design, architect, build, migrate, and manage workloads on AWS. You can also Enroll For Amazon AWS Partners Program Funding to help power up your business.
Other More Useful And Related Resource Topics:
- A list of Business Applications by AWS Marketplace
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- Amazon Machine Image (AMI) | Here Is What To Know
- Application Programming Interface Key Means What?
- Benefits Of Artificial Intelligence For A Company To Know
- Linode | 6 Reasons Why it’s Better than AWS Marketplace
By all means, we hope the above-revised guide on AWS Marketplace towards your business cloud computing needs was helpful and supportive enough. But, if you prefer a personal touch, please get in touch with us. Or even feel free to share your questions, contributions, suggestions, recommendations, or even further references in our comments section below.