In this guide, we are going to discuss a few web design tips plus tricks that every designer should follow. Have you hired web design services or any ` for your new website? Then this blog is for you. As many creative agencies and branding companies follow, there are many designs and styles that a designer can follow when building a website design.
A majority of website design companies can take the website from looking very classy to minimalist to vibrant to sleek to modern to playful. It is all dependent on the web designer who chooses to make the website based on what the website is about, the target audience, and the requirements of the clients.
There are always certain ground rules that every website should follow such as a great user experience, good website functionality, easy-to-understand content and visuals, and even great navigation. In other words, when it comes to website design tips, there are so many different styles and directions in which your website can go, just as we aforementioned.
Web Design Tips Plus Tricks For Every Designer To Follow
There are so many websites for authors out there as of today, all with a mission. Great web design feeds into your user experience and functionality while being easy to understand at first glance. Within five seconds of landing on your website, can your visitors determine what your company does? Could users easily navigate to the blog if they need to? Is the layout of your pricing easy to understand? Does your website have a low bounce rate?
If you’re finding yourself answering ‘no’ to these questions, it might be time to take a hard look at the way you’ve been designing and optimizing your website. Basically, a great website truly excels when it has a design that feeds into your website’s user experience, and functionality, and appropriately complements your content. But, there are even more facts…
One thing is for sure, it can be super easy for even a professional website designer to neglect these things, thinking these updates are the lowest thing to worry about on your totem pole of website priorities.
However, a successful website has both high-performing content and an exceptional user experience that ensures your design goes above and beyond.
On the same note, the last thing you want is to be spending time writing some amazing content on your blog or service pages, only for it to go unnoticed due to design flaws, navigation issues, confusing layouts, or missed conversion opportunities. That said, below are a few design tips and tricks that every designer should keep in mind when building a website.
We’ll consider the following:
- Keep the home page minimal and clutter-free
- Design with good navigation
- Create easy-to-read content
- Engaging visuals
- Effective usage of whitespace
Before we elaborate on the above list further, it’s worth mentioning that the umbrella of website user experience has a lot under it. And, it can often be challenging to understand all that’s under it while figuring out the most important things to tackle. So, what do you need to know to start improving your web design? Well, let’s now elaborate on the above web design tips.
Keep the home page minimal and clutter-free
Your website home page is going to act as the face and the life of your website and brand. It will act as your identity and communicate the message your brand wants to convey to the audience. Everything on the homepage needs to be detailed, accurate, precise, and to the point.
Keep your home page minimal and also clutter-free. You do not want the target audience to think that the home page is a mess. Many creative agencies follow the rule of minimalist design in general when it comes to home pages and it is for the benefit of keeping it simple and to the point.
The less clutter there is, the more the visitors can stay and explore the page or even click on buttons. Add good call-to-actions on your home page along with appealing visuals and great content but everything balanced out with not too much of anything.
Design with good navigation
Your customers must not feel lost or bored or tired of finding stuff on your website. They must be able to navigate through sections, web pages, and headers/footers easily. A confused customer is not a customer. They are someone who is going to add to the bounce rate on your website.
Always make the website which is easier to navigate and convenient for the user that visits the website. When they can find what they are looking for easily, they will remember it and visit the website again, once more.
Create easy-to-read content
The user must be able to read and understand the content properly. Misinterpretation leaves room for brand switching. Make the content effective, creative, unique, and something that will make the customers click on your page.
Content also plays a major role in deciding the SEO ranking of your website which is why it is important and many branding companies always focus the most on providing the best content for your website pages.
Only content will make your website look dull, messy, and cluttered. What you need is a good balance of content and visuals. Web design companies usually prefer to add high-resolution images, graphics, illustrations, and charts.
The first thing that customers notice when they stumble upon your website page is not the content but the visuals that appeal to their eye.
If the website is not good-looking enough for them, they won’t bother reading it up.
Most of your target audience is now using a smartphone. Very less users are left who actually look at the website from their desktops or laptops. Everyone is using a smartphone which is why if your website is not mobile-friendly, it is going to be a problem.
Your website needs to be compatible not only with a smartphone but any and every device that a user can be using. Laptops, desktops, mobiles, tabs, iPads, etc. This way, you will ensure that no matter where they visit your website, they will get a unique experience.
Effective usage of whitespace
Branding companies will always tell you that when you as a designer are working on your website design, you need to also keep sufficient whitespace on the pages. Whitespace allows your content and visuals and everything on your website to breathe and look attractive.
If you do not keep properly balanced white space on your website, it will make the website look cluttered and there will be no space left to make the existing content and visuals look appealing and attractive.
Your website needs to be SEO-friendly in order for it to rank on the search engine. How does that work? Well, your content needs to have the right keywords, and your design needs to be perfect and balanced for your website to be able to rank higher on the search engine. Use the headers properly, and optimize the images, the links, and the tags and it will help you more in this process.
When it comes to website design, every designer knows that one of the major aspects to keep in mind is the fact that there needs to be consistency in everything. Designs on the web page, typography, fonts, color scheme, spacing, content flow, hierarchy, header and footer menus, everything should be consistent and follow a theme.
Consistency keeps the user engaged and makes it easier for them to understand the tone and the theme of the website and that is why it is important to maintain consistency. Another reason behind maintaining consistency is to keep the brand identity maintained.
All website design companies have different ways of completing a website. There are a thousand different rules to this and no set of functions is set in stone as to how to build a website. The above-given tips and tricks are just some of the few that creative agencies usually follow when building an effective, attractive, and SEO-friendly website.
Brijesh Jakharia co-founded SPINX Digital in 2005 and takes great pride in crafting web and mobile marketing solutions for mid-market businesses to enterprises. Marketing is his passion, and the thrill to build a brand from the ground up has helped him craft successful brand stories for world-class clients. While not at work, he loves to spend his time on research and reading digital content stories.