Driving a strategic website sales plan is a very lucrative business because it can take quite some time before making the first deal. But, your dedication, time, and effort will eventually pay off. And, one thing is for sure, a website is a great business asset for generating leads and sales online. Thus, a professionally designed and optimized website is a must!
Simply because it can be the difference between a higher conversion rate and little to no conversions. A lot of businesses jump onto paid ads for getting sales without doing the necessary leg work on their website. This blog will explore 5 ways to double your website sales without spending more on advertising and other digital online marketing campaigns too.
In simple terms, implementing 1 or a couple of these strategies will dramatically boost your website sales in a short time. So, keep reading so that you can discover a few chops that will help you double your website sales without spending too much budget on advertising and marketing campaigns.
The Steps To Double Website Sales On A Slim Budget
This is really frustrating to see that much marketing copy is crap and holds no ground for the claims it makes. An unauthentic, unreal copy will not damage the brand’s reputation, it also fosters trust in your brand. So, if you’re looking to make more sales, then you need to be truly honest in what you are saying in your sales and marketing copy.
And also, avoid making unsubstantiated claims. But, there is so much more that you can do to cut the budget cost that you have put in place — so that you can see more value in your web business and make informed decisions.
Consider the following:
- Website Optimization
- Dedicated Category Sections
- Your Customer Testimonials
- Influence Buying Decisions
- Optimize Your Products Offer
- Instagram Organic Marketing
- Use High-Quality WebP Images
- Write SEO-Optimized Content
- Top-notch Customer Service
1. Website Optimization
Imagine a grocery store you stopped by to pick up a few travel-related stuff before going on a countryside family tour. You go in and there is nobody to guide you where is the relevant section to go and pick your required items? In a worse scenario, there is no defined section for the purpose. Would you feel bad? Absolutely. This is true for your website as well.
It represents your online store where people come to look for specific products and buy. If your website is not optimized to enhance the user experience and guide them through their journey, they will instantly leave your website forever.
As a starting point, experts that offer WordPress website development services recommend having a clear navigation menu on your website, a mobile-friendly and responsive design, fast loading speed, relevant and engaging content, and optimized metadata to provide information to search engines about your website’s content. Here are a few key website optimization opportunities to grow your website sales.
2. Create Dedicated Sections For Each Category
As I mentioned before, not finding the dedicated product sections is the surest way to lose your customer and declining sales. You need to optimize your website to make the user experience as great as possible. It would be a breeze for your website visitors to be able to easily navigate through their favorite sections and browse the products.
3. Customer Testimonials
Customer testimonials are a great way to build the credibility of your brand and it encourages people to buy again and again from you. This is because adding your previous customers’ testimonials will make your customers like and trust you, and it fuels more conversions you would miss otherwise.
4. Create Urgency
This is one of the greatest ways to influence buying decisions online and offline. As humans, we have a tendency to take everything for granted unless there is an urgency. You can create urgency by telling your customers there’s limited stock available, or the offer ends in two days, etc. Anything that would catch the attention and push them towards taking quick decisions would result in an increased conversion rate.
5. Optimize Your Offer
Most often, when people don’t buy, it is attributed to the flaws in the marketing strategies or the execution itself. Which is not the case, in actuality.
The underground fact, which most marketing campaigns simply ignore, is that your offer is not attractive enough to influence people to buy. Offer optimization is one of the best ways to effortlessly persuade people to say yes to your offer, and pull up their credit cards.
6. Instagram Organic Marketing
Instagram is among the most-valuable online social medium to sell your products and services. When you are just starting out, you may buy Instagram followers to give the initial boost to your account.
If you learn how to use this magical social app to market your products, you can hugely increase your website’s sales without spending on paid advertising. All you need to do is do research about your competitors, analyze the market trends, create authentic content, and share your brand’s voice.
Following a value-first-centered content marketing strategy on Instagram can skyrocket your sales in a matter of a few months. Add credibility to your profile by downloading the profile picture of popular brands using Instagram profile downloader and model that to create yours.
7. Use High-Quality Images
Using quality images enhances the look and feel of your website. It looks professional and credible which boosts conversions. Always try to use original images for your products and avoid using stock images from pixabay. Pexels, etc. You should always use high-resolution and non-pixelated images for the products you are selling on your website.
8. Write SEO-Optimized Content
There are a number of ways people find your website or online store online. One of the greatest ways is to bring people from Google. This is not only free traffic, but this audience has a high buying intent as well. This is why you need to optimize your website for Google search visibility. Writing SEO-optimized content for product pages brings you unique traffic by far.
Particularly, from those who are actively looking to buy stuff by writing a search query on Google. It takes a little bit of effort to research for the right keywords you can rank for, write SEO-optimized content, write compelling copy on the product sales pages, etc, but, this is truly worth it.
Once your content wins the Google ranking for a keyword, your website typically stays there for a long time, bringing in free and high-quality traffic to your website and bringing sales.
9. Top-notch Customer Service
Customer service makes a lasting impression of the company on your customers’ minds. Top-notch customer service wins the liking of your customers and they become advocates of your company.
They share the things they loved about your company and the word gets huge circulation. You can improve upon your customer service in a number of different ways;
- Provide livechat support
- Offer free shipping
- Give money-back guarantee
- Include a FAQ (Frequently Asked Questions) section
Finally, I hope, by now, you have mapped out your winning strategy to win sales on your website. The ways shared above can potentially boost your conversions by an insane number if done right. Which of the above strategies and tips did you like the most? Let me know in the comments section below.
All in all, thanks for reading this guide to this end — have a great day!
I am Azeem Ahmed a professional content writer who loves to blog and has always been mesmerized by marketing and social media. It has been my prestige to write for multiple brands and carry out the top marketing practices as a blogger. I am always looking to help brands with their marketing efforts online and take pleasure in doing that.