In modern days, the Power of Social Media is a matter of sensitivity and accuracy reception. Both to the users and the creators of the social media platforms.
On the other side, there are countless creatives of the power of social media platforms, all of which have a unique characteristic and purpose.
Everything has changed about the way we market. The way we address customers to how we view our competitors. I’ll confess: when a co-worker insisted I join Twitter in 2008, I thought it was a useless waste of time.
How could anyone share meaningful communication in 140 (now 280 for some) characters? That reluctance didn’t last long at all.
The Power of Social Media Beginnings
If you’ve been reading the news headlines about social media for the last few years, you may be tempted to think: Merely opening a Twitter account will triple your revenue this year.
You’re only one blog post away from a guest spot on Oprah. If you build it (a Facebook/LinkedIn/Tumblr page/Instagram), they will come (in hordes).
The truth is, the power of social media — when used strategically over time. Its the best form of marketing and market research, the world has ever seen. It’s not a magic bean that grows overnight into a business success but it’s a platform for real work.
The art is knowing the best places to put that work so you get results. Not just a lot of annoying people who think they’re your friends.
What the internet does change is the pace, scale, and cost of communication. You can send more messages to more people, more quickly and more cheaply, than ever in history. But what you’re going to say doesn’t change just because you’re using more efficient technology.
Engagement Power of Social Media
The power of Social media makes it easy to discover your customers’ needs and interests. The communication is direct and helps foster relationship building. So you can ask your customers anything, and they will respond.
Customer engagement is the key to marketing success — social media makes it a whole lot easier! As you gain contacts, you also gain their audiences. It’s a great way to get your name out there, along with the tacit approval of your fans.
If they are friendly with you, their friends will assume trust. It is all about fostering and expanding your brand recognition and loyalty.
This is a key factor in impacting trust in a vendor. People are quick to share their experiences – both good and bad. The power of social media has made it easy for consumers to share their experience.
Once you engage and provide a positive customer service experience with a quick turn around time.
As a result, your clients will be happy and have a new level of appreciation for you. 60% of consumers say they are more loyal to brands they follow on social media. Why? Well, it’s easy.
The more you allow your customers to engage with you on a day to day basis. The more connected they feel to your brand.
In general, the Power of Social media sites is a popular medium for friends to exchange reviews of different companies and services they have received.
Power of Social Media Followers Presence
There are plenty of insights and data on the internet about social media and how social is increasing every company’s revenue goals by “1 trillion dollars.” Or how the population is running to every social platform by the “gajillions.”
We should all be on social as soon as we can and start posting every day, every minute, every second! Right? Wrong!
Syndicating your content may be out of your price range. However, getting your followers to help spread the word will cost you only a thank you.
This has made it easier for brands to engage with their customers directly. In addition to sharing content with them so they can amplify it further.
With every post or tweet, you invite people to follow your links and like your website, page, or profile. Hopefully, you’re not only linking to your landing pages but also asking for conversion with every tweet or post.
Posting something unrelated and exciting makes strangers curious about you, your brand, your business.
Sharing the Social Media Concept
Tweeting and posting may or may not directly impact your rankings. However, the result of social sharing jury is still on Google and the other major search engines.
This includes social activity in their search ranking algorithms which is considered an important SEO factor. You can’t be everywhere at once and trying to would raise your marketing costs thus not the goal of social media.
The trick is to narrow down your social media efforts. To the channels where your target audience is most likely to spend time and share content.
Competitive intelligence can help with that. The true power of social media is its influence.
For one thing, social media provides an avenue for companies to not only engage with customers. But, also influence them with the right content that helps them make a decision.
Many companies are not leveraging the power of social media to the best of their capabilities. These companies are:
- Reposting the same content across social every channel
- Not using the appropriate voice for the social platform
- Asking for likes
- Posting only conversion posts: i.e. Fill out this form to download <insert piece of content>
- Lacking a social strategy that aligns with the marketing strategy
- Using every social channel out there
General Social Awareness
The power of social media has the ability to reach a huge number of people in many parts of the globe. Take the events of the Arab Spring. For instance, a country like Egypt was able to oust their leader in a matter of days.
These events did not stop there but have since influenced others to stand against their leaders.
In conclusion, take a case of #Uganda asking for the release of #Bobiwine from the arms hand of Museveni. People are able to organize themselves using social media to hold these protests in different parts of the world.
Because the internet has always been social. The tools are new, but communication and interaction are as old as humanity itself.
That’s why so many essential principles of web communication haven’t changed much from the old days of face-to-face selling.
If you’ve been reading the news headlines about social media for the last few years, you may be tempted to think:
- Merely opening a Twitter account will triple your revenue this year
- You’re only one blog post away from a guest spot on Oprah
- If you build it (a Facebook/LinkedIn/Tumblr page), they will come (in hordes)
Then you look around at the real world and realize that, sadly, none of this is true.
The truth is, social media — when used strategically over time — is the most powerful form of marketing and market research the world has ever seen.
But it’s not a magic bean that grows overnight into business success. It’s a platform for real work.
The art is knowing the best places to put that work so you get results and not just a lot of annoying people who think they’re your friends.
Finally, Social media is such a powerful tool when in the right hands. It can be good or bad not just for yourself and society as well.
If you’ll have additional questions or queries, please Contact Us. Below are more useful and related links. Such as,
- jmexclusives: Cloud Computing & Technology Revised Guides
- The Power of Social Media: Pedowitz
- Copy Blogger: Essential Tools — Social Media
- Reddal: Leveraging social networking services with the power of Big Data