Cost Per Click (CPC) is a paid advertising term where an advertiser pays a cost to a publisher for every click (per action taken) on an ad. For newcomers, CPC is also called Pay Per Click (PPC). And it's used to determine the costs of showing users ads on search engines. Like, Google Display Network for AdWords, social media platforms, and other publishers.
Return on Investment (ROI) is a financial metric that is widely used to measure the probability of gaining a return from an investment. It is a ratio that compares the gain or loss from an investment relative to its cost. ROI is as useful in evaluating the potential return from a stand-alone investment as it is in comparing returns from several investments.
Consumer Products (also referred to as final goods) are products that are bought by individuals or households for personal use. In other words, consumer products are goods that are bought for consumption by the average consumer. And from a marketing perspective, there are four types of consumer products, each with different marketing considerations.
Outbound marketing refers to any kind of marketing where a company initiates the conversation and sends its message out to an audience. Outbound marketing examples include more traditional forms of marketing and advertising such as TV commercials, radio ads, print advertisements (newspaper ads, magazine ads, flyers, brochures, catalogs, etc.), tradeshows, outbound sales calls (AKA "cold calls"), and email spam.
Google Discover (previously known as Google Feed) is a personalized content feed created by Google that proactively serves relevant content to users. While traditional search requires users to input a query, Google Discover anticipates user behavior to surface new and interesting content.
Return On Marketing Investment (ROMI) is the contribution to profit attributable to marketing (net of marketing spending), divided by the marketing 'invested' or risked. Instead of money that is 'tied' up in plants and inventories (often considered capital expenditure or CAPEX), marketing funds are typically 'risked'.
Conversion Values help you track and optimize your campaigns' return on investment (ROI). You can use the Target (ROAS) bid strategy to help maximize your conversion value while averaging your target return on ad spend. If you don't have a specific return on ad spend target, you can use the Maximize conversion value bid strategy to maximize the total conversion value of your campaign within your specified daily budget.
Brand Management is the influence of brand perception within the target market of any given company business. Whereby, the goal of an effective brand strategy is to measure and control its credibility. As well as the perceived customer value, satisfaction, customer loyalty, and brand awareness.
One of the main reasons why you should consider using Twitter Ads in your marketing campaign strategy is very simple – Twitter has over 310 million active monthly users. Meaning that, if it were a country, it would have the fourth largest population on the planet. Not to mention, it's Ad Network also has the highest CTR rates.
