Google Analytics Platform

Conversion Values

Conversion Values Tracking | A Guide To Website Analytics

Conversion Values help you track and optimize your campaigns' return on investment (ROI). You can use the Target (ROAS) bid strategy to help maximize your conversion value while averaging your target return on ad spend. If you don't have a specific return on ad spend target, you can use the Maximize conversion value bid strategy to maximize the total conversion value of your campaign within your specified daily budget.
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