Cost Per Click (CPC) is a paid advertising term where an advertiser pays a cost to a publisher for every click (per action taken) on an ad. For newcomers, CPC is also called Pay Per Click (PPC). And it's used to determine the costs of showing users ads on search engines. Like, Google Display Network for AdWords, social media platforms, and other publishers.
Given that all factors are constant, it’s a known fact that not all countries pay the same cost-per-click (CPC) in Google Ads. Search volumes and the demand for certain target audiences differ per country. If at all, which can affect how much a brand would pay to run AdWords campaigns in specific countries.
A Keywords Search is a strategic plan and best utilization of SEO tools so as to look for words anywhere in any given record especially when it comes to online digital marketing. On a clear note, keyword searches are a good substitute for a subject search, particularly, when there's no standard heading.
Whether you are a beginner or a professional marketer, you'll realize that Paid Search Marketing is a very important tool for online businesses. And when done properly, paid search can grow businesses exponentially. So, just set your goals, forecast your outcomes and avoid the pitfalls I’ve listed in this article, and you will benefit from the results.
Google Site Kit is a brand-new SEO/analytics plugin for WordPress, developed by Google. Google Site Kit enables you to connect and monitor your site across Google’s online marketing services including Search Console, Google Analytics, PageSpeed Insights, Google AdSense, Google Optimize, and Google Tag Manager.
Facebook Advertising is a form of online ads program that utilizes paid messages from businesses. Where advertisers create campaigns that have specific goals, which are called Facebook Advertising objectives. And then, they create business ads within those campaigns to help them reach those objectives.
By definition, RPM stands for “Revenue per Mille” (Mille means thousand in Latin). So, Page RPM is an estimated revenue you can generate by serving a thousand page views to the readers. It is calculated by dividing your estimated earnings by the number of page views you received, then multiplying by 1000. So, How do you Increase it?
PPC Marketing (Pay-per-click marketing) is a way of using search engine advertising to generate clicks to your website, rather than “earning” those clicks organically. You know those sponsored ads you often see at the top of Google’s search results page, marked with a yellow label? That’s Pay Per Click advertising (specifically Google Ads PPC).
SpyFu is a web platform that offers Managed SEO Tools for Site Optimization Experts to get started with. It's free for all beginner webmasters. However, for Pro webmasters, it starts at only $33/mo (that's with more added key features to its users).
Conversion Values help you track and optimize your campaigns' return on investment (ROI). You can use the Target (ROAS) bid strategy to help maximize your conversion value while averaging your target return on ad spend. If you don't have a specific return on ad spend target, you can use the Maximize conversion value bid strategy to maximize the total conversion value of your campaign within your specified daily budget.
eCPM, short for “effective cost per mille,” is how much an advertiser pays for an ad space per unit of 1,000 ad impressions (Mille is Latin for thousand). eCPM is one of the most important KPIs in mobile advertising, as it shows how lucrative certain ad spaces, apps, and other dimensions are. With a full understanding of eCPM, publishers can optimize their monetization strategies.
Your site Page CTR (short form for Page Clickthrough Rate) is the ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement. It is commonly used to measure the success of an online advertising campaign. For a particular website as well as the effectiveness of email campaigns.
