A good Social Media Hub allows for the aggregation of your social media conversation across different platforms. It collects content from various social networks and displays it all together. In most cases, the content will be either curated or a mix between your client’s and brand’s photos and posts displayed. Creating a social media hub can be a very worthwhile project.
Especially, for brands that want to build strong relationships with their customers, and give extra value to those that are highly engaged with the brand. The process is not lengthy, and the steps I describe below should help you create a thriving social hub on your website. Marketing trends have been on a roller coaster ride in this emerging world of digitalization.
Of course, some are a perfect blend of diverse strategies, while some have proved to be disastrous for the brands. One such successful trend is to connect your social audience with your professional audience base. Marketers ought to embed social media content on their websites to enhance their performance conversion results rate at a scale.
Basically, Social media Hub has changed the face and pace of marketing. Everywhere consumers go they see Facebook buttons, Twitter feeds, and Instagram photos. However, the biggest challenge for businesses is standing out from the crowd. Especially in an endless sea of choice, information, and data aspects.
What Is A Social Media Hub?
According to taggbox, Social Media Hub, or rather, a Social Hub is a digital tool that collects content from various social networks and displays it all together. And, one thing is for sure, it aggregates content with multiple social media channels. Like Twitter, Facebook, LinkedIn, Instagram, Pinterest, YouTube, etc. Each and every day, it becomes difficult.
Particularly, for businesses and brands to control their posts on every social network. And, as a result, the overall brand reputation becomes socially scattered. In that case, social hubs provide a social snapshot of the activities of a brand from every single social channel. Bearing this in mind, that’s why brands that are socially active consider social media hubs.
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As a great toolkit source for their overall content aggregation and simplification. Infusing this idea into your marketing strategy can help the brands supercharge their business. The most dynamic way of doing so is by creating a Social Media hub. One thing is for sure, a great social media hub allows brand followers to follow, like, or even join each of the social networks.
And, this is something that they can do directly from their unique social media hub. As a result, this means both followers and brands can have instant access to all social media streams and activities together in one place. Also, consider how painful, time, and energy-consuming the task of using social media channels individually.
Including tasks like:
- Updating posts on each channel,
- Responding to follower queries,
- providing feedback,
- giving updates, etc.
In the end, there’s just a whole lot more that is required to be done for each and every social channel. Luckily, a majority of social network hubs already provide followers, potential customers, and the brand itself with a new dimension of social marketing. On a broad note, everyone can experience cross-platform streams embedded in a social hub at an event easily.
More so, a cohesive presentation that they have more control over. Anyone from a personal site or portfolio website to a Fortune 500 company can benefit from a social hub, and there are a variety of tools. Simply put, a social media hub will provide your business or brand with a unique way for you to display your social media content on your digital properties.
Even our very own Web Tech Experts Taskforce work by aggregating posts from social media networks like Twitter, Vine, Instagram, Facebook, Pinterest, etc. While, at the same time, presenting them in one unified location. Today, a majority of brands are using social media feeds for hashtag marketing campaigns to drive more engagement with their campaigns.
What’s more, by displaying visual content in a rich interactive display brands humanize their marketing campaigns and their products. On the other side, tint aka tintup can be used for technical novices to put together a beautiful social hub. And now, since we know what a social media hub is, let’s unfold the benefits of using it for websites and events.
Why Is A Social Media Hub Important?
Notably, Social Media Examiner put together a report that surveyed over 2,500 marketers about their businesses’ social media marketing efforts. 83% of those surveyed place a high value on social media, and it’s clear that its marketing works. Realistically, being active on social media has the clear benefit of increasing inbound traffic.
But, once customers land on your site, how do you re-utilize your social media marketing efforts to increase conversions? This is where a social hub can come into play. Walking in this era of digital media, brands have witnessed the impact of social media on audiences. For your information, according to statistics, 45% of the world’s population are daily active social users.
Increasingly, big companies and brands have realized the importance of social hubs to fascinate more visitors and convert them into potential customers. This has changed the way brands connect with customers to grow their market reach.
Social Media Hub Use Cases Illustration:
- On one hand, a bakery wants to show off both the photos of cakes they take on Instagram, the positive customer tweets on Twitter, and the recipes they post on Facebook. While, on the other hand, a celebrity uses a social network to reach her fans on an hourly basis but has no time to log into her personal website to update it. Similarly, an online fashion retailer wants to showcase user-generated photos of people wearing their products. All these are simple sample scenarios that a social media hub needs to apply in order to see more performance-driven results in terms of sales, leads conversion, and web traffic.
In building our product, we’ve encountered all of these use cases, and more, in person! So, generally, social media hubs help brands to invite more customers with vibrant and appealing images and videos. This is a perfect tool to magnify growth and intensify the brand’s performance.
Social Media Hubs Allow You To:
- Target your website audience with your social media marketing. Your site audience is the most likely to be the one purchasing or learning about your brand, and a hub can bring the marketing effort put into social media back to the website.
- Make the most of each post. A social hub allows a brand to re-utilize the content they post on each social network to the maximum benefit, to reach the users most interested in their brand (the ones landing directly on their website)
- Build trust. Brands that are active on social media are more trusted because their active presence indicates legitimacy. A social hub showcases this activity where it matters most.
- Increase engagement. By aggregating and showcasing social media content, a social hub can create more opportunities for a customer to interact with a brand, whether it be through a retweet or a shared Facebook post.
- Increase sales. The cumulative effect of the above is to increase conversions and improve brand performance when it comes to sales.
In a nutshell, a social media hub is a digital property for your web business, online brand, or even digital products. Usually, it collects the content you post on various social networks and displays it together. Though it may or may not contain user-generated content. Social hubs allow brands to tie together disparate content into a more cohesive presentation.
Great Examples Include:
As can be seen, there’s a very great need of creating a social media hub and clientele base for your overall web business presence awareness. But, how do you make sure you’re seen and heard by your lead users and target customers?
Simple Steps To Build A Strong Social Media Hub
Marketing trends have been on a roller coaster ride in this emerging world of digitalization. Some are a perfect blend of diverse strategies, while some have proved to be disastrous for the brands.
In nutshell, a social media hub is the most convenient way to showcase your social media content in aggregated form on a single screen. It renders ample benefits to the brands and is an advantageous strategy for success. Brands can create engaging and enticing social media hubs and embed them on websites.
You can even display them on on-screens at events to exert influence on a large-scale audience. Social Media Hubs for websites are similar in their functionalities and features to social media walls. As such, they’re useful tools that brands can make use of efficiently to reduce their costs. As well as bring their social identity and interaction together under one roof.
They also allow them to simplify their social media strategies. Infusing this idea into your marketing strategy can help the brands supercharge their business. The most dynamic way of doing so is by creating a Social Media hub. Below are a few steps to always include in your strategy:
Step #1: Connect With Your Existing Community
To start with, a great way to send the message is by connecting with your existing community. Not to mention, the people that follow and engage with your brand are always online. Whereas, you can provide a hub for these people, where they can communicate with your brand and with each other.
That’s why it’s such a successful trend to connect your social audience with your professional base. Marketers ought to embed social media content on their websites to enhance their performance. You should ask yourself why you need a social media hub. Firstly, determine why you need a social hub on your site.
In essence, do not add one just to say you are using social media. Instead, do you need one to keep in touch with a growing community? Perhaps you want to give conference attendees the ability to connect with each other. You might even want to ask a select group of clients what they think of the social hub before you put it on your site.
Getting client involvement in something like this will only help to nurture the feeling of ownership clients have with the social hub on your site.
Step #2: Build Your Social Media Community Base
Figure out the benefits for your community. While your product might benefit from the additional exposure, your social hub will not prosper, unless you know how it will help your prospects. This is a crucial aspect of social hubs.
They are not just pretty social media posts to put on your sidebar. They need to integrate with the rest of your marketing and branding. Using the right tools, as we discuss in the next section, will help you determine how you can best help your community. Whilst, making sure that the social hub you choose to use has all the right features.
Eventually, if you are trying your best to help your network, it will only help you in the end. This means you’ll need to actively invite and engage with members of the community. A self-sustaining community takes a lot of work. Unfortunately, most communities never get off the ground! Obviously, the founders do not take enough time to build that community up.
If you are not an active part of the initial community, it is next to impossible for your social hub to thrive. On some social hubs like Social Engine, which operate similarly to forums – active participation is essential in the early growth stages.
Step #3: Start Using Social Integration Tools
Generally, a quick definition of social media integration is that; it’s an act of using social media accounts as an extension of your marketing strategy. This is typically accomplished in two ways. Firstly, by directing all your social media audience traffic to your website. Secondly, allow easy access to your channel-specific social media accounts on your website.
Think about those social media buttons you see on blog posts and web pages. It allows you to easily share an interesting piece of content without having to copy and paste the URL. That’s a perfect example of social media integration in action. Social media integration helps accomplish a few key goals, including increasing your brand reach and awareness.
Uniquely, it also encourages engagement with your website and helps build a bigger audience on social media. It’s more important than ever that businesses and brands give their audiences more ways to interact with them. We all know that the COVID-19 Pandemic has changed the landscape of how people interact with businesses.
That’s why more people are turning to social media than ever due to the global pandemic. Thus, in order to help keep your brand awareness afloat (or even increase it), you’ll need to integrate social media throughout your communication channels. With that in mind, there are many tools that you can utilize in your social media hub integration plan.
Including:
That aside, there are other more helpful social media hub Tools that you can harness in your strategic hub creation plan. Imagine you walk into a store to buy new running shoes. As you sit down to try on a pair, you notice a giant screen full of Facebook, Instagram, and Twitter posts streaming in real time.
You see photos of people on their morning runs and tweets about the sneakers you’re about to buy. Then you snap a picture of the shoes you’re holding, add a caption asking your friends what they think, and watch your very own post appear on the screen. Now imagine you’re the store owner or shoe manufacturer.
Step #4: Utilize Social Data Visualization Tools
Don’t you think a beautiful, interactive display of great social content from real people would enhance your customer’s experience? As well as the authenticity of your brand? We do, too. That’s why today, I couldn’t be more excited to officially introduce you to some of these best data visualization tools for creating your social hub.
Data visualization is an increasingly important technology for the C-suite and marketers of brands big and small. Companies using this technology can more easily gather perspectives on their customers’ view of the world and then use those insights to create more engaging relevant customer experiences.
You may consider a tool such as Postano by Sprinklr, for instance. The world’s leading social visualization platform. Working with more than 200 companies like Michael Kors, Time, the L.A. Kings, the Cleveland Cavaliers, Postano’s technology, etc. It enables brands to find, curate, and analyze the best social content.
And then, publish it as beautiful visualizations across web, mobile, and large-screen displays, from stores to stadiums. With the analytical power of Sprinklr — and the visual capabilities of Postano — they can deliver the best social display capability in the market. That aside, there are other many data visualization tools that you can consider.
Including:
Most of these tools, if not all, are committed to helping brands create moments their customers love extends even further. More so, in order to live, ‘real-world’ events transcend the gap between online and offline experiences.
For instance, Sprinklr’s Experience Cloud and unified platform will provide the content, governance, and data. Particularly, for Postano’s flexible, robust, and striking visual technology. Most importantly, this acquisition will provide brands with an improved outlet for creating incredible customer experiences.
The integration of Postano into the Sprinklr family will allow brands to not only hear the voice of their customer but also see what they’re saying. Thereby, creating a unified way to engage and entertain, both on and offline.
Step #5: Integrate CRM Into Your Strategy
At first, people used social media to connect. But over time, they started to use and rely on social media more and more. After all, billions of people of all ages are engaging with each other directly and in various communities. Some users were too small to remember when social media first came about. They grew right into the social media world.
So, this world of interconnectedness comes naturally to them. In response to that, brands realized they needed to build a greater level of intimacy with their customers and community. All of that shows us the growing influence of social media in marketing and Customer Relationship Management (CRM) as well.
See All Related Benefits Of Social Media In Marketing And CRM
For instance, do you think KOT (Kenyans On Twitter) privileges the Social Community Power Online? Especially on matters affecting first, second, or even third parties. Including the social community general users, the state, and the media. Well, that’s the question of matter everyone here at jmexclusives too has been clinging on.
But, not until one of our reputable research and management consultants volunteered to provide some basic. Therefore, towards the end of this blog, you too will have a general understanding of the social community’s power of influence. For your information, a social community such as KOT utilizes its online power for a variety of reasons.
Such as in order to;
- promote a particular agenda
- or share opinions, contributions, and further agenda add-ons
- oversee the wrongs and faults in a particular industry
- speak on behalf of the less privileged (in accordance with social media platforms access)
- transcribe, translate, comment, or even elaborate on matters affecting the general society
- incite on changes to a failed government operations
- support individuals, corporates, organizations, celebrities they follow, etc.
Social community is the ability to affect the decision-making process, as well as the use of public and private resources.
Step #6: Embrace Social Media Hub For Virtual Events
Not only live in-person events, but virtual events too can display social media feed without disturbing the flow of the event. Just like any other live event, marketers desire enhanced audience engagement with full interactive sessions for their virtual events also. To satisfy the urge of event marketers and companies, that’s where social media hub tools come in.
For one thing, they provide an option to display social media aggregated feeds in virtual events so easily. To maintain high-quality communication, audiences from different corners of the world can connect with the speakers or with each other easily and smoothly. For example, by using hashtags to post their content on social media.
Overall, this content is then moderated and curated in the form of a single feed. After all, which is then displayed on the screen during virtual events. As a result, this increases the spark of the event. It also allows audiences to have an amazing experience with superlative social media hub features. Whilst, creating customized and personalized real-time social media feed.
Step #7: Use Competitive Intelligence (CI) In Marketing
So far, the Social Community is the ability to affect the decision-making process. In addition to the use of resources, both public and private. Especially, within a social community or watershed group. As a matter of fact, Social Community Power is simply the capacity to bring about change. It’s the energy that gets things done.
All levels of the Conservation Partnership need to know about community power structures. Particularly in order to more effectively implement and maintain locally-led conservation
initiatives. Competitive Intelligence (CI) is an integral piece of every successful business strategy. It’s important for a company to understand where they stand within its market.
More so, in order to make intel-driven decisions. Designed to empower stakeholders to improve their decision-making and execution, competitive intelligence (CI) is the process of capturing, analyzing, and activating information related to your competitors. Generally speaking, businesses conduct CI with the intent of mitigating risk, accelerating revenue, and growing market share.
CI avoids operating in a vacuum, instead of encouraging decisions designed to place itself as separate from and ahead of the competition. However, it requires understanding not just the general concepts, but the various nuances and subcategories that fall within. You can keep reading to understand the complete picture of what CI entails through this article.
Takeaway,
Marketing trends have been on a roller coaster ride in this emerging world of digitalization. Some are a perfect blend of diverse strategies, while some have proved to be disastrous for the brands. One such successful trend is to connect your social audience with your professional base. Marketers ought to embed social media content on their sites to get more.
Infusing this idea into your marketing strategy can help the brands supercharge their business. The most dynamic way of doing so is by creating a social media hub. A great start is to use a tool such as TwineSocial. To enumerate, TwineSocial is a powerful platform that delivers authentic content at scale in just easy steps.
It includes other helpful tools for your social media aggregation. For instance, you can easily moderate any post from your hub with just one click. Or route content meeting certain criteria to an approval area before publishing. Go ahead and join the world’s most sophisticated social marketers — collect, curate, brand, and then publish easily and quickly.
And now, whatever the case, you have some key guidelines to start on easily. But, if you’ll need more support, you can always Consult Us and let us know how we can sort you out. Likewise, feel free to share your additional opinions, thoughts, suggestions, contributions, recommendations, or even questions in our comments section below.
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