Brevo (Formerly Sendinblue) | An Email Marketing & CRM Suite

Brevo (Formerly Sendinblue) is an all-in-one email marketing platform for building better customer relationships. It has even updated its pricing plans to suit the new brand image. It now has a free version of the software and three paid plans: the Starter plan, Business, and Brevo Plus. Generally speaking, Brevo’s pricing structure is based on the number of emails you send per month.

This is different from what other email marketing software does, namely, charging users based on the number of contacts they have. This has both its pros and cons. If your email sending is consistent monthly, this model will be ideal since you can easily estimate costs (and keep your email marketing affordable). However, Brevo will be less than perfect if your monthly sends fluctuate.

Why? Since you risk pausing your email sending when you exceed your limits. Another thing we should note is that almost all plans (even the free ones) contain many of the platform’s features, like marketing automation, CRM, and web tracking. Equally important, the company offers a Pay As You Go Plan to suit occasional senders. The Free Plan is an excellent option for beginners.

As well as for those who want to test the tool and explore its features before committing. This plan can also prove valuable if you have a small email list. In most cases, choosing the perfect email marketing tool for your small business is essential to nail your digital marketing efforts. Be that as it may, let’s explore some of the Brevo marketing and CRM features that companies enjoy.

Understanding What The Brevo Application Offers Businesses And Marketers

Established as Sendinblue in 2012, Brevo has grown to over 500,000 active users. This year, the application platform was revamped and rebranded as Brevo. In other words, Brevo is a popular email marketing tool and CRM platform. It built its reputation as an email marketing platform for small businesses given its Customer Relationship Management (CRM) tools, chatbot features, etc.

As mentioned, Brevo is a marketing app for Shopify that helps merchants increase sales and engagement. Creating and sending effective campaigns is easy with features like email automation, customizable templates, and advanced reporting. Plus, merchants can reach customers on multiple channels with built-in SMS marketing and chat. It also offers robust user segmentation.

As well as other custom features for integrations with popular applications and services. Start growing your web-based business online with Brevo and Shopify today. Our thorough Brevo Review found that the email marketing tool is powerful for beginners and pros. It offers ease of use, robust automation features, and additional functionality like SMS and WhatsApp campaigns.

The application tool has everything marketers need—from more intuitive email builders and online forms to marketing automation features and increased email sending. Nevertheless, it delivers a reasonable pricing plan package, giving all Brevo Alternatives a run for their money. With that in mind, there are many reasons why you should start utilizing this email marketing and CRM platform.

Such as follows:

Seamless Integration: Easily connect with the best Shopify apps and sync customer data.
Streamline Campaigns: It provides tools with automated workflows for abandoned carts and more.
Limitless Support: Provide 24/7 customer support through Chatbots or a live chat.
Performance Tracking: Analyze metrics and track performance with detailed reports and analytics.
Demographic Targeting: Target customers based on shopping behavior, purchase history, and more.

Are you ready to supercharge your marketing efforts and skyrocket your business’s success? Sign up for Brevo today and unlock a world of possibilities. Whether you’re a small business owner, a marketing professional, or an entrepreneur, Brevo equips you with the suitable email marketing and CRM tools and resources you need to drive results. Don’t miss out on this opportunity!

After all, we already know many ways that Generative AI will shape our work. Now, a survey suggests AI has the potential to automate 40% of the average workday, according to research firm Valoir. Brevo can save time and streamline and improve workflow. And it can translate to your customers’ customers as well. However, too much automation can result in disengaged users.

Why Businesses And Marketers Should Consider This Application Platform

Discover the revolutionary marketing solution that can take your business to new heights — introducing Brevo! With its cutting-edge features, user-friendly interface, and unparalleled customer support, Brevo is the ultimate marketing automation and email solution for businesses of all sizes. Join us on this exciting journey as we explore the incredible benefits of using Brevo application software.

For instance, we can consider its powerful Drag-And-Drop Editor tools—it’s straightforward. Our team is a big fan of its new image editor especially. A great way to make engaging visuals for your emails, even if you’re a beginner. Next is its Brand Library, which lets you apply brand styles to all templates. This makes it easier to deliver consistent designs across email campaigns.

Equally important, you’ll also come across a very intuitive Automation Builder inside the application—it’s also very user-friendly. Whereby you can build sophisticated workflows using if/else conditions and track contact behavior. Its Sales CRM helps you to monitor how deals progress and automate tasks. Great for sales-oriented teams—and best of all, it’s free to get started!

In other words, Brevo is a marketing application for Shopify that helps merchants increase sales and engagement. Creating and sending effective campaigns is easy with features like email automation, customizable templates, and advanced reporting. As a SaaS solution for relationship marketing, it offers cloud-based marketing communication software. Below are more notable use cases.

1. Sales Marketing Automation

With its powerful automation tools, Brevo empowers you to streamline your marketing campaigns. Personalized emails, targeted SMS messages, and more—Brevo’s automation capabilities enable you to engage with your audience at every touch point effortlessly. Create custom automation scenarios with easy-to-use workflows tailored to your business needs, saving you valuable time and effort. Brevo’s sales marketing automation also lets you set up and send SMS, email, and WhatsApp sequences, which is impressive. Moreover, you can use the feature for contact management, updating details, scoring leads, removing inactive subscribers, and more.

2. Intuitive Email Marketing Options

Crafting stunning email campaigns has never been easier with Brevo’s intuitive drag-and-drop editor. Design eye-catching newsletters, promotional emails, and transactional messages that captivate your subscribers. Whether you choose from pre-designed templates or unleash your creativity and build emails from scratch, Brevo ensures that your messages resonate with your audience and drive conversions. Easily and quickly create a new email subscribers list to test the segments and add contacts using an Excel spreadsheet.

3. Powerful Audience Segmentation

One size doesn’t fit all, especially in marketing. Brevo understands this, offering advanced audience segmentation capabilities. Effortlessly divide your subscribers into groups based on demographics, purchase history, engagement levels, and more. Tailor your messages to specific segments and deliver highly targeted content that speaks directly to your customer’s interests, resulting in better engagement and higher conversion rates. It’s the complete application toolkit to turn one-time browsers into long-term customers.

4. Robust Analytics And Insights

Data-driven decision-making is the key to success in the digital age. Brevo provides in-depth analytics and reporting tools that offer valuable insights into your campaigns’ performance. Keep track of open rates, click-through rates, conversion rates, and more, allowing you to achieve maximum ROI as you optimize your marketing strategies. With Brevo’s real-time analytics, you can make informed decisions and continuously refine your approach. Never miss a window. Know who your leads are and where the opportunity lies.

5. Stellar Customer Support

Businesses across industries and around the world have built better customer relationships with Brevo. One thing is for sure: it goes above and beyond regarding customer service support. Their dedicated team of experts is always ready to assist you, ensuring a smooth experience and helping you make the most of the platform’s features. The application platform is committed to your success and growth from initial onboarding to ongoing support.

A Few More Brevo Tool Add-Ons (Extra Cost) That You Should Know About

As mentioned, its pricing plan is relatively straightforward. Brevo’s (updated) pricing plans begin with the Starter Plan at $25/month for 20,000 monthly emails. For more advanced features, unlimited marketing automation, and landing pages, you need the Business Plan starting at $65/month for 20K monthly emails. At the same time, a Free Plan also allows up to 300 email campaigns a day.

Even though the free plan offers access to many features, the daily send limit is relatively low, especially for a giant entity. A good email open rate should be 17-28%, depending on your industry. While knowing these numbers is a great starting point, it’s worth looking into your specific industry averages and comparing your metrics with those in your business industry.

Fortunately, Brevo is there to help you streamline your email marketing campaign process to increase lead conversions and optimize growth. Realistically, some notable companies using this tool for Marketing Automation include AXA Group—a French banking and Financial Services organization, and Tesco Freetime—a United Kingdom Retail company. So, you, too, should join this list.

Paid Add-Ons:

Remove Brevo branding: You can remove the Brevo logo from your email marketing campaigns on the Starter plan for an additional $12/month.
SMS marketing: You can purchase SMS credits from 100 SMS and choose from over 100 countries. Charges depend on the country. Here is a price calculator from the Brevo website.
WhatsApp campaigns: Similar to SMS credits, you can buy credits to send WhatsApp messages. Purchasing a monthly plan gets you the first 1,000 messages for free.
Dedicated IP address: You can completely control your sender reputation with a dedicated IP Address at an extra cost of $251/year (per dedicated IP address).

By thoroughly examining the Brevo application platform email and CRM features, we can say that it is an excellent tool with robust email automation features, ease of use, and additional services, such as WhatsApp and SMS campaigns. What we liked the most about Brevo’s email marketing platform were the email and form builders, which were both user-friendly and fun to use.

On that note, you can now quickly set up the Gmail API trigger to run a workflow that integrates with the Brevo API. For instance, using the Pipedream Integration Platform, you can easily and quickly incorporate Gmail and Brevo. As a result, you can send up to 100,000 emails every month, and once you exceed this limit, you can contact the sales support team for a custom plan.

Other Products:

Conversations: Live chat and messaging functionality for your website at $15/month (limited free plan also available).
Transactional Email: To send more than 300 transactional emails daily, prices start at $15/month for 20,000 monthly emails.
Sales platform: to keep track of your sales processes. This includes Brevo’s contact management system, which is entirely free.

However, not everything is perfect, and the email marketing tool could improve its email application system deliverability and customer support team (which users found slow sometimes). Still, while the robust email marketing platform is undoubtedly worth checking out, the free plan “fails” to impress with its strict sending limits. But it’s worth giving it a try and then sharing your input.

On the other hand, improving certain features, such as the basic reports, tweaking the features included in each plan, and taking steps to have a stable deliverability score and faster customer support will improve the user experience. Moreover, the lack of a valid free package will be a bummer for beginners. So, you can check its competitors for something more affordable.

In Conclusion;

As you already know, email marketing is a direct digital marketing method that uses emails to engage with a business’s audiences. It involves sending promotional or informational content. Email marketing is typically used to create product or brand awareness and generate leads or sales. On that note, to help optimize your email marketing campaigns, that’s where Brevo comes in.

It’s the ultimate marketing automation and email solution. Its seamless automation, intuitive interface, advanced segmentation, powerful analytics, and outstanding customer support empower businesses to thrive in the competitive digital landscape. Take action today, sign up for Brevo, and experience the game-changing benefits for yourself. Get ready to soar to new marketing heights!

Resource Reference: How To Utilize The Brevo Email Marketing And CRM Platform

Like most services, Brevo locks advanced email marketing features behind paid plans. The Starter plan has core email features and limits automated workflows to 2000 contacts. This means a business doesn’t have the 2000 contact cap on marketing automation. So, to maximize your email marketing automation process, it’s wise that you upgrade to the premium package plan.

In a nutshell, Brevo makes creating and sending newsletters and marketing campaigns easy. It keeps all the options in one place and guides you through all the steps. The drag-and-drop email editor is straightforward, with 40+ good-looking, responsive templates. The template design tab has styling rules for all text. And set a background color or image for all templates. That’s it—you are welcome!

Frequently Asked Questions Answered

1. Is Brevo suitable for online businesses?

The Brevo platform will offer all the features you need to run your online store, including email automation features, personalization, transactional emails and SMS, push notifications, unlimited contacts, and more. According to user reviews, Brevo’s support team has room for improvement. The help center offers tutorials and articles that are quite helpful in solving simple issues.

2. What are the best Brevo alternatives?

Brevo’s lack of a live chat, a more direct support channel, has dissatisfied many users. This can cause user/customer relationship issues and drive people away if slow customer support hinders their campaign performance. As such, you’ll find a lot of powerful competitors out there. Some of the best Brevo alternatives include Mailchimp, Moosend, Constant Contact, and HubSpot.

3. Can I use the Brevo platform for free?

Yes. Brevo has a free plan you can use. However, it is limited, allowing you to send only 300 email marketing campaigns daily. As the branding took place to give users more powerful tools to enhance the customer experience, we expect Brevo to expand its integration list. In particular, to help businesses connect all their favorite application tools and streamline their efforts.

4. Is Sendinblue CRM (currently Brevo) good?

Brevo’s CRM is an excellent addition to your marketing stack. It’s also free, so you can use it any time, especially if you don’t have the budget to get a dedicated sales tool. To get more advanced reporting tools, such as heat maps, geolocation tracking, and more in-depth open-and-click rates, you need to upgrade to the Business plan, which is a lot pricier than the Starter.

5. Does Brevo have a lot of integrations?

Brevo has 63 integrations, including a Sendinblue WordPress plugin, Google Analytics integration, eCommerce platforms, and more. Regarding the actual creation, the tool will let you build a landing page from scratch or choose one of the available pre-made landing page templates (60+). The landing page builder is easy to use but slightly clunky for third-party integrations.

6. Who is the Brevo application best for?

This email marketing platform is a tremendous small online store, digital agency, and Non-Profit solution. Moreover, there are Business and Enterprise plans to cover more complex needs. As Sendinblue has now become Brevo, we expect to see a lot of improvements and new things from the team. We hope this detailed review sheds some light on the pros and cons.

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