The big question is this; Is your current Online Reputation Management (ORM) Plan hurting your business? Well, a Zignal Labs report revealed that a company’s online reputation is responsible for at least half its market value. Take charge of your reputation online and build a positive brand image through our Lead Internet Marketing Agency service solutions.
So, in the real sense, what does your brand reputation look like? Whether you own or manage a small business, Fortune 500 company, or multi-location firm, you’ll need to maintain a positive online reputation — in order to establish your thought-leadership brand. And even gain better online recognition. Well, a great ORM strategy allows you to do just that!
By using ORM, a company may try to mitigate the effects of a negative viral video, create proactive marketing strategies for online consumption or broaden its domain holdings to ramp up online visibility. So, what is it really and what does it entail to get started and do it right? In the next section, we are going to learn about ORM in detail plus the best tools to use.
Whilst, bearing in mind, online reputation management is one of the most important tasks that any company can undertake in order to protect its brand image. Not forgetting, negative online content can be conjured up by anyone. Whilst, acting as a form of cyber vandalism by your competition and it is even more common than you think. So, where do you start?
Understanding Online Reputation Management (ORM) Meaning
By definition, Online Reputation Management (ORM) is the practice of structuring a brand’s reputation on the internet. Especially, by displacing misleading content, uploading trending content, and making it visible through the help of other internet algorithms. For a user, the brand must display or provide correct solutions for their queries.
Usually, companies with little to no online exposure can create a pre-emptive shield against future online attacks. What if negative online content is already affecting your business? Well, the best thing is that you can quickly find a way to solve this together with your in-house managerial team. Or rather, outsource some professionals to do the lifting work for you.
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On that note, it’s, important to realize, that our team of Web Tech Experts can help improve your online reputation and push down all negative content — by replacing it with positive news. Perse, our online surveillance system monitors your reputation through constant vigilance to make sure you are never caught unaware of potentially damaging online comments.
As an example, we’ve got a secret-shopper service — a great way to gain an outside perspective on your sales and marketing operations. Uniquely, its reports help serve as a catalyst for many positive changes and innovations within any given business. And, as a result, often uncovering hidden issues that could be costing your organization millions.
Equally important, our online reputation management professionals can also serve as public relations consultants to assist in various ways. Such as launching new companies, products, or even solution services. In extreme cases of slander, our team of legal experts can often help mediate the removal of dishonest or aggressive acts of cyber vandalism.
What An Online Reputation Management (ORM) Strategy Entails
On one side, an Online Reputation Management (ORM) plan is safeguarding the online reputation of an individual, company, or organization to shape public perception. While, on the other side, Internet Reputation Management (IRM) makes sure that online users and search engines can find the right materials — when they search for your brand online.
In short, Online Reputation Management is the process by which a company can build positive feedback, and respond to negative sentiments about their brand in online conversations. As well as try to minimize the effect of negative publicity by suppressing damaging web pages in Google search results. Below is a beginner tutorial video (quick guide) to cheer you up.
By the same token, your online reputation serves as a trust signal — that determines if prospects will do business with you. According to a study by the University of Technology Sydney, the majority of consumers are willing to pay more for a product or service from any company with a stellar reputation online.
One broad ORM philosophy is using positive material to counteract, balance, or “push” negative material. An example is using online content to influence Google’s search engine results pages (SERP). Simply, because the first SERP page can hold only a finite number of results. Meaning, that there are some other successful ORM projects to consider.
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Some of these projects include but are not limited to; generating large amounts of positive content about a company or entity. Other ORM campaigns involve multichannel strategies, including email, social media, and website projects. On that note, your brand reputation handlers can build extensive website projects to distribute text, video, or other relevant elements.
Likewise, they can also use social media analytics to determine a company’s status too. That’s even before engaging in products that influence reputation on a social media platform like Facebook or Twitter. Also, meaning, it all goes hand in hand with the social media power in marketing per see. But, why?
The main reason is that Social Media Management alone has become a major ORM element because many users participate in the most popular social media platforms and because of features that quickly help create significant changes in a company’s online reputation.
ORM often involves:
- Review generation
- Survey campaign management
- Reputation Monitoring
- Social media follower growth service
- Review marketing
- Search engine optimization (SEO) reputation management
- Online reputation repair
If you ignore your reputation online, you’ll easily risk falling victim to rumors and misinformation. On the contrary, you can gain your online reputation control by creating a wealth of positive, quality materials that reflect your personal brand. To make sure that your business or organization retains its positive online presence, that’s where an ORM plan comes in.
This is because, just as we aforementioned, online reputation management is all about structuring a brand’s reputation on the internet. More so, to increase the brand perception of the target audience or even potential customers. By displacing misleading content, uploading trending content, and making it visible through the help of other internet algorithms.
Why Digital Online Businesses Need Online Reputation Management
As a rule of thumb, a business, an organization, or even a brand must display or provide correct solutions for normal user queries. Whereby, if the questions are not resolved, a user may not trust the brand for their requirement, thus making them provide negative comments on the brand, which is then marked by the internet algorithms. Something we must avoid!
For one thing, negative comments or even reviews take a heavy toll on the brand’s reputation — it slips down from the search results giving a window for the competitors to rise higher. To your rescue, online reputation management manages the brand by organizing its digital structure, uploading the correct information, linking the correct pages, etc.
As well as counteracting misleading data, and providing a brand’s best image to the user. Whilst, keeping in mind, the internet is a global village that brings together friends and enemies in one place. On that note, this builds a place of worry because strangers and competitors are always a step ahead to draft a bad reputation for a brand.
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Statistics show nine out of 10 consumers read online reviews before making a purchase and nearly 62 percent will not buy from a company that censors business reviews. Furthermore, brands that receive only one or two stars on review platforms such as Yelp or Google risk losing 86 percent of their prospects.
Don’t let a single negative comment or fake customer review ruin your reputation online. Capitalize on goal-driven reputation management services and learn how to get more reviews on Google and other platforms for all your digital success.
The internet is the first place people turn to when searching for information about a person, company, product, or service – and a big portion of their online research involves browsing online reviews. To ensure your business is accurately represented online, reputation monitoring and review management are crucial. Reputation management online allows you to:
1. Improve your bottom line
No matter if you own an eCommerce business store, a multi-location company, or a brick-and-mortar business, you need web reputation management to protect your brand image and drum up new business. A Spiegel Research Center study found that online reviews increase conversions by 270 percent.
Moreover, business reviews ramp up conversion rates of higher-priced products by up to 380 percent. With search engine reputation management, you can build better relationships with your prospects and maximize the multitude of interaction channels to convert them into paying customers.
2. Attract high-performing employees
Your team plays a crucial role in keeping your business alive and thriving. As such, you must ensure employee satisfaction is one of your top priorities. Internet reputation management allows you to measure employee engagement and experience and gather actionable insights to further improve your staff retention and acquisition strategies.
Statistics show 69% of applicants would reject a job offer from a company with a negative reputation online. To attract the right candidates and grow your team, you need to invest in an ORM service focused on your holistic growth.
3. Appeal to high-intent prospects
Customers are constantly evaluating their options. Approximately 97 percent of consumers report that business reviews influence their purchasing decisions. In a similar vein, 95 percent of travelers read online reviews before booking accommodation.
Internet reputation management involves review monitoring and reputation management, which allow you to amplify your positive business reviews across online platforms and position them in front of your target audience.
4. Generate positive business reviews
According to statistics, 92 percent of online users don’t trust a brand without online reviews. What’s more, 23 percent said they have difficulty making a purchase decision when there are no product reviews. On one hand, a reputation manager ensures your business has a steady flow of verified online reviews.
More so, in order to guide your customers’ buying process. On the other hand, a reputation management firm can also use advanced reputation management software. So that they can build your review generation strategy. And, as a result, get honest online reviews from satisfied customers.
5. Increase customer lifetime value (CLV) and loyalty
Selling to existing clients is 6-7 times cheaper compared to generating new customers. However, one of the biggest challenges that companies face today is keeping existing customers happy over the long term. Brand reputation management offers a unique way to promote brand transparency.
It’s also a great way to build trust with your clients. Many reputation management agencies leverage both positive and negative online reviews. Why? Obviously, because they want to showcase your commitment to customer satisfaction and build stronger client relationships.
6. Boost your overall website optimization efforts
SEO reputation management is an excellent way to create awareness about your brand, amplify customer voices online and boost your search rankings. According to Moz, online reviews make up 15 percent of Google Local Pack ranking factors. You’ll create more User-Generated Content (UGC) by learning how to get more reviews on Google and other review sites.
After all, which drives qualified traffic and conversions to your landing pages. The best reputation management companies integrate these UGCs into your Google My Business (GMB) profile and other marketing campaigns to showcase your brand’s trustworthiness and improve your overall Page CTR (Click-Through Rate) and high SERPs website position rankings.
The Consequences Of A Poor Reputation Online
Still not convinced about search engine reputation management is essential to business success? Unfortunately, many businesses treat digital marketing channels as a set-and-forget way of building an online reputation. However, online marketing entails more than launching local SEO and social media marketing campaigns.
Meaning, even if you have a robust digital marketing strategy, you still run the risk of increasing your customer churn by 15%. That’s if you don’t engage actively with your customers. No matter how many followers you have on social media unless you respond to customer reviews, your followers will only see you as a business page looking to earn profits.
In real essence, all it takes is one dissatisfied customer to negatively impact your brand’s online reputation. With that in mind, in the tutorial video review below, you are going to learn more about how to do online reviews correctly:
Orders, bookings, and subscriptions run the risk of being canceled if negative online reviews plague your online profiles. These can ripple through all your marketing efforts, affecting more than just your sales. Additionally, a poor reputation management strategy can lead to even other unseen downsides. Some of which may hurt your business now or in the future.
Such downsides include:
- Low search engine rankings
- Diminished trust
- Loss of revenue
- Increased marketing expenses
- Decreased profitability
- Low customer engagement
- Damaged brand reputation
- Reduced customer and employee retention rate, etc.
In other words, your online business’s reputation is very important. So, make sure you are working with a company that is committed to making a difference. Fortunately, you can contact our reputation management agency today to learn about how to get more reviews. As well as get some tips to improve your online reputation management plan.
Positive Growth Online Reputation Management (ORM) Steps
Generally, what makes a business’s reputation truly visible and valuable on the internet is its honesty and reliability. If the company is being ethical, it would have no concerns about a bad reputation. In fact, being online alone is always a threat due to other factors, but what makes a business superior is how a customer sees it.
Therefore, while a business should focus on managing its reputation online, it should always seek to better its services for the people it serves. Notably, there are many steps, which all businesses can take to manage their online reputation awareness at large. As they minimize the impact of any negative publicity which can adversely affect their brand.
As well as the performance of their online marketing campaigns. For instance, online reviews are inevitable components of digital marketing. People want to know they’re reading real reviews written by real customers. And as such, your reputation manager must regularly monitor the quality and quantity of your online reviews.
- How many business reviews and star ratings do you need, exactly?
- What does your online reputation say about your company?
- Does your reputation management strategy bring profit or do more harm than good to your business?
- Do you really need help with your online reputation monitoring and review marketing?
To guide your reputation management even further, let’s look at some of the significant research results.
Consider the following facts:
- Synup’s recent State of Retail report revealed that a whopping 82 percent of consumers would not transact with a retailer with less than 3 stars.
- A BrightLocal survey also found that online users read 10 or fewer online reviews before making a decision.
- Nearly 23 percent of consumers consider online reviews that are no more than two weeks old as credible online resources.
- Only 14 percent of people transact with a business with a 1- or 2-star rating.
The best reputation management companies recommend that businesses aim for a 4- or 5-star rating. And at least 10 new online reviews on various review sites every three months. In that case, one good way to get started is by using an online review widget on your web business.
Whereby, once you sign up for our reputation management services, you get a review widget that can be customized to fit your existing web design. To enumerate, this review widget is a free tool powered by Rize Reviews. And it displays and aggregates your online reviews and ratings from the Better Business Bureau (BBB), Google, and Facebook.
Now that we know what online reputation management is, and what it usually entails, it’s time to have a look at a few ORM steps. Specifically, in order to implement a practical strategy into your strategic business management plan.
Step #1: Create the right business presence awareness
In this case, it means displaying the only thing that a business needs to show to its customers. To create the right presence on the internet, a business must monitor all the content, the ad plays, and interlinked sites that are associated with its business site. This includes making industry-specific content, promoting press coverage, backlinking rich media sites, continuous up-gradation, etc.
Step #2: Make sure that your business is found
Chiefly, this means creating a space on the internet exclusively for the business. SEO helps bring the business to the top of the search results. It is the ORM’s responsibility to help the search engines find the page suitable and suggestive for every related search term. Hence, ORM managers of the business must produce relevant content, research user behavior, update the site and check for the trustworthiness of the content.
Step #3: Providing sufficient content
We all know that ‘Content is King,’ right? To enjoy those lucrative benefits, it is a business’s responsibility to supervise that the content published on its website has 100% relevance to the industry that it represents. Without accurate content, the user would not be interested in visiting the website, thereby disturbing the reputation of the business.
Step #4: Interact with customers
On one hand, customer interaction is one of the crucial parts of managing an online reputation. Meaning, that if a customer has a complaint, a business should understand the complaint. To help retain positive business ratings online, on the other hand, the business should try its level best to resolve the complaint. As well as make sure things works as planned.
Step #5: Advertise only what a business can provide
One of the most factors of a business’s downfall is that it promotes way more than what it can provide. For example, when a business promises to provide a discount of 10%, it should give a discount no matter the situation. Likewise, if it has terms and conditions levied to the discount, it should properly mention them to keep its customers aware.
Last but not least, it’s also good that you get active on social media. Social media serves as social evidence of a business’s existence. Brands that are present on social media have many benefits. First of all, it can tell a business what the audience is generally interested in hearing and buying from the business. So as to get custom or tailored user-based preferences.
Secondly, the business can analyze the audience trends and accordingly bring change in the way it delivers its business product/s or service/s to the customers. On top of this, social media reduces the communication gap between the customer and the seller. While, at the same time, making it possible for customers to get in touch directly without any intermediates.
The Best Tools For Online Reputation Management (ORM) To Consider
It’s now time to create a working strategy — using the best ORM Tools. Bearing in mind, if you own, operate, or manage a business, then you’ve likely received a negative review from a dissatisfied customer. Of course, yes, even the most reputable businesses have experienced disgruntled customers from time to time.
Although it might be easy for successful businesses to shrug this off, they are often surprised to discover just how damaging such negative reviews can be. Even if it’s from one customer, it can be so damning to their online reputation. At times, we also receive negative reviews here at jmexclusives as well. But, that does not call for any alarm.
Simply, because negative reviews have their positive side too. However, you should try to address them promptly without any delays. So, if you receive a negative review online, how do you manage it? Whether it’s legitimate or a scam, a negative review can be frustrating, and worrisome and you may even feel violated and/or powerless.
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But, you should worry no more! We’ve got just the right plan and tools to get you going. So, do your current online reputation monitoring tools take too much of your time and effort? By using online reputation management software and investing in the right online reputation management service, you can improve your average ratings across review websites.
On that note, our brand management firm has got you covered! We only use state-of-the-art reputation management software to facilitate your reputation management online. As well as streamline your review marketing efforts. As an example, we are going to list a few of some of the topmost best online reputation management tools for you down below.
Apart from the list above, in this article, feel to compare other related Online Reputation Management Software in detail. There are other related methods to note as well in order to be successful in your online reputation management plan.
Other things to do include:
- General Reviews Monitoring
- Online Business Reputation Repair
- White Label Reputation Management
- Online Product Reviews Management
- Overall Business Listings Management
- Social Media Following Growth Analysis
- SEO Reputation Management
- Survey Campaign Management
- Happy Customers Review Showcase
- A Working Email Marketing
- Quick Review Responses
Likewise, our review software — through the help of Capterra — supports localized SMS and email campaigns at any scale. As well as regular online reputation monitoring, and social media reputation management across multiple locations. You can see a more practical ORM guide to help you update your online reputation management skills in detail.
The Main Online Brand Protection Battlegrounds To Note
In reality, social media networking application websites and Google Search Results are the two main battlegrounds for online brand protection campaigns. And as you would expect the larger the company the more powerful the negative publicity it gets.
But, companies of all sizes are vulnerable to this aspect too. Many search engines like Google, Bing, Yahoo, and Yandex are now the default portal for anyone looking for a company online. Thus, the effect of negative publicity showing up in SERPs can be business-critical. However, negative publicity is not just confined to the bad press shown in search results.
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As online discussions on forums, Twitter, Facebook, and product review sites become more popular and customers turn to these channels too. More so, as part of their buying decision. Therefore, all web-based companies need to be aware of where and how their business is being discussed. Consider a hotel-based review website like Trip Advisor or Airbnb as well.
They are both some of the best examples of how this new channel is changing the way a whole industry operates. Trip Advisor reviews can make or break a hotel. While Airbnb reviews can even increase or even crush the hospitality-based real estate business industry. But, reviews and online conversations are becoming more popular in all industries.
A few companies are still safe from the backlash of disgruntled customers online these days. Not to mention, as Google love to rank these review and discussion sites right up in their rankings the effect of negative publicity becomes compounded.
In general, Online Reputation Management (ORM) is a niche area of internet marketing, but one that is becoming increasingly important. Despite being a subset of Social Media Marketing and SEO (Search Engine Optimization), both have a plethora of good practical information available about them. But, ORM remains something of an information vortex.
Particularly, where good actionable advice is rarely shared in great detail. Not forgetting, this is where professional reputation management services are extremely costly. And are, therefore, the reserve of household brand names with large budgets. Fortunately, at jmexclusives (Internet Marketing Agency), we are dedicated and committed to helping all businesses.
More so, help them build brand awareness and credibility at all costs. For instance, through encouraging positive reviews and restoring their brand names. Our reputation management firm partners with Rize Reviews to deliver results-driven all online-based reputation services. These are solutions that increase the likelihood of your prospects choosing your company.
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If you’re a business that doesn’t collect emails, fear not! We’ll set up review kiosks in your store for patrons to stop and leave a quick review. With Rize, all you’ll need to do is send us your customer list. At Rize Reviews, they reach out to your customers very politely and with your permission, and they’ll handle the management of your reviews.
Whereby, they’ll politely ask your customers for feedback, using custom emails with your branding (get started). Throughout the years, we’ve continuously developed and improved our reputation management services to provide our clients with the best online reputation management. Especially, one that fits their marketing needs and meets industry guidelines.
Feel free to Contact Us so that we can show you the right way using research-based methods. Be that as it may, you can also partner with our reputation management agency to discover how our reputation management software can simplify your online reputation monitoring. As well as increase and improve your general online reviews in very significant ways.
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