Sometimes, you may look for simple logos and inspirational ideas online—to reach the beauty of a simple logo with a minimalist design. So designers, today we’re bringing you an entire collection of some breathtaking, beautiful simple logos for your inspiration. You must have heard that being able to communicate your brand’s identity sells you more than your actual product. But how?
“A brand is a voice, and a product is a souvenir,” — Lisa Ganksy. In this globalized landscape, many simple techniques are to the advantage of the common man. Thus, businesses no longer require TV or Radio adverts as much as they used to communicate or market their brand identity. Many design elements can pique the user’s interest and relive better brand experience results.
Furthermore, companies, business enterprises, and even retail vendors (online marketplace and offline storefronts) now advertise their unique brand identity using simple logos designed to be as minimalist as possible. On that note, as you learn through different stages of becoming a designer, you’ll pick up different styles along the way, and as you study them, you’ll become a good designer.
A company’s marketing efforts directly impact its sales and market share but are not the only factors influencing overall performance. Creating a positive brand image through marketing efforts is also vital to a business’s success. But what exactly do we mean by Brand Identity, and what role does a simple logo design play? This article will unravel all this and the best logo design practices.
Understanding How Brand Identity Empowers Digital Online Web Marketing
To enumerate, Brand Identity creatively portrays the purpose behind the branding and how a company or business carries it out. In other words, brand identity is a collection of visible, creative elements, such as color, logo, and design, that enables consumers to quickly identify and differentiate the brand in their minds, thereby portraying the right image to their market consumers.
Of course, consistent digital online marketing and messaging (email marketing) leads to consistent brand identity and, therefore, consistent sales. By all means, an identity like a logo needs to communicate the brand—its purpose and personality effectively—and it needs to do that in a straightforward, transparent way. Equally important, it also needs to be memorable and recognizable.
More so with a little bit of creativity and quirky style. Design is all about creating harmony, and if you can choose between a great idea and a great design, the execution will not be a problem at all. Just as a Personal Identification(ID) confers you with unique Individual identification, so does a simple logo create a solid ground for your brand identity. But things are changing fast lately!
As mentioned, brand identity is the visible elements of a brand, such as color, design, and logo, that identify and distinguish the brand in consumers’ minds. Brand identity is distinct from brand image. Generally speaking, the former corresponds to the intent behind the branding and how a company does the following—all to cultivate a particular image in the potential target consumers’ minds.
The key elements:
- Chooses its name
- Designs its logo
- Uses colors, shapes, and other visual elements in its products and promotions
- Crafts the language in its advertisements
- Trains employees to interact with customers
On that note, Brand Image results from successful or unsuccessful design and marketing efforts. Using color, fonts, imagery, and shapes, a good logo tells your brand’s story. It will be easy to distinguish against competitors and have an impact wherever it’s seen. It’s also translatable across every medium—it may be a distinguishable Instagram Logo on a business card and more.
How Simple Logos Can Impact Your Business Reputation And Brand Identity
Often, the simplest things are the most beautiful, and the adage of less is more is particularly noteworthy in this respect, especially in modern art and designs, as you’ll find in these inspiring simple logos. If you think you know everything you need to know about current, simple, sleek-looking logos, think again! You will be amazed at how striking these simple logos can look just terrific.
For instance, as shown below, many popular brands no longer need their names mentioned before they can be identified; once any consumer spots their trademark or simple brand logo, they can quickly tell what brand it is at the speed of the heart. On the one hand, when you spot an iPhone mobile phone, you do not necessarily need to turn it on before identifying it as an Apple product.
To enumerate, the half-bitten apple behind it speaks louder than what version the iPhone belongs to. Therefore, you already have a brand in mind. The half-bitten apple represents the trademark and the logo and is registered and backed by law. This means that their products have been protected against counterfeits and fraud. It is exclusive to the brand and is also an intellectual property.
On the other hand, Amazon’s orange arrow stretches from A to Z, representing the extensive range of their products and the dimpled smile of their happy customers. However, you might feel about McDonald’s; its golden arches are the stuff of logo legend. Similarly, FedEx cleverly uses negative space between its ‘E’ and ‘x’ logo design. There are vital ingredients that make up these logos.
Including:
- Colors
- Typeface/font
- Line
- Shape
- Negative space
- Graphics/icon
- Layout
We all have our unique tastes, but there are objective measures by which a logo can be judged. According to Melbourne-based brand designer Tamarin Morley, who’s worked with agencies including Truly Deeply and TANK, a solid concept is critical. “It can be as pretty as you like, but if it doesn’t mean anything and doesn’t communicate anything, then it’s not going to be a good logo.”
The Topmost Reasons Why You Need Simple Logos For Your Branding
Of course, a good logo design makes sense for mindful online businesses and digital brands. It will feel simple, unforced, a ‘natural’ choice. But as with most things that appear effortless—the glide of a swan, lift of a dancer’s arm, or ‘bed head’ waves—a lot of energy, thought, and effort goes into their execution. In a nutshell, a logo is a mark of text and images that most brands adopt.
An organization can utilize simple logos to help quickly identify its offering. Ideally, a symbol will present a brand to an audience while differentiating it from the competition. It will be packed with meaning and perfectly communicate a company’s industry, services, demographics, and values so consumers can speedily decide if it’s for them. Learn more about branding in this video guide:
In creative design, simple logos play a significant role in brand identification and are rapidly becoming indispensable for many business owners and companies. Creating and registering a logo for their brand allows these companies to harness numerous benefits. Now, it is easy to say that you have an idea of what a logo can be and how fast it builds an image in the eyes of consumers.
Here’s a little secret: after establishing a unique logo, you can register it. This way, it becomes associated with your brand and gains legal protection. Let us take a look at the reasons why you should create one for your brand.
1. Establishing a solid first impression
A simple logo design is the first means by which you can introduce or communicate to your consumers. If creatively designed, it can elevate the public’s interest and invite them to check out what you do. But if you fail at it, the opposite will be the result, which might be the beginning of the end.
Therefore, take your logo creation as your first chance to get it right, and put in your best. Do you offer male sneakers with a softer base? Do your cooking services incorporate a specific diet?
2. Grabbing target customers’ attention
Due to past happenings, it can be said that the public is too busy readjusting to their usual way of life and may give little or no attention to specific items. They can either flash their gaze on you for a split second and then walk away like it was never there. So, what can you do? Consider having less than 3 seconds to convince the public and potential customers with a great message.
For instance, with a creative message that your products are worth their time and consideration. Create your logo with this in mind! A logo can easily capture the attention of its viewers and communicate your brand’s value to them engagingly and concisely.
It keeps them so interested that they have no other option but to look at it intently and take action that can significantly benefit them. With a solid logo, you will grab their attention and communicate your brand effectively.
3. Establishing a base for brand identity
Branding comprises storytelling, creativity, and visuals that influence consumers’ emotions. Truthfully, a logo design is part of your company’s brand and is the foundation for the intent behind your brand’s establishment. Applying unique colors, fonts, and tone determines your brand’s narrative, and the logo presents a stage for the story.
All these elements will collectively transform and translate from your logo onto quality branding materials such as letterheads, business cards, and lots more, which you can apply in various sectors while marketing your brand.
4. Distinguishing yourself from competitors
On the one hand, being unique and creative is the key to grabbing attention. Elevate your brand’s identity by making a unique logo. For example, 30 other cake stores could be in your city if you own a cake store. So what do you do? Brainstorm and develop something that can easily differentiate you from the crowd, and ensure your logo communicates it.
On the other hand, a quality logo design can effectively communicate everything about your brand, from its background to its mission, using a unique icon and font. In layman’s language, your logo is a platform to communicate your values to consumers and show them why you’re nothing like your competitors. It promotes your brand in the brightest light possible.
5. Helping in triggering some memories
The most straightforward point of identification for any brand is a logo. They are the symbols your consumers see, which strikes a connection and enables them to recognize your brand. Therefore, your logo design tells people what your brand offers and evokes emotions simply by looking at it. It’s an aesthetically pleasing element with visuals that enable people to recall your brand.
It also empowers reputation more effectively than your company’s name would. Most will quickly forget your brand’s name—they’re humans, so don’t feel wrong about that—but remember your logo anywhere they find it. It’s simpler to say that the eye loves creative things much more than reading letters—with a combination of the right fonts, colors, and design, the eyes will want more.
The Best Practices And Design Principles For Creating A Unique Brand Logo
Have you ever just felt the vibe, good or bad, of color when you saw it? You’re not alone! How people experience color might differ from person to person, but there is an opportunity to elicit visual and emotional impact when choosing colors for your brand. Must web-based businesses and digital online brands use color selection to their advantage to stand out and be remembered?
It also can set the stage for the experience of their audience. The science behind this is called color psychology, and it is used to influence how people see and experience a brand through color. We wouldn’t even start a branding project until we understood everything. Working out what you want something to look like is pointless until we know its point—like the message per the audience.
For example, color is one area where most simple logos can get lost in translation. One thing is sure: Most creatives design with just RGB in really bright colors and then go to print it, which looks flat and horrible. As a rule of thumb, ensure you understand the difference between RGB, CMYK, and Pantone and how things will translate between the relay of digital and print media.
Once we’ve got a good understanding of that side of things, then we’ll start mood-boarding. Regarding logo design ideas, it should always start with strategy. This includes a deep dive into the business, its purpose, personality, offering, and point of difference—which will mean a lot of market research and workshopping with the client. Next is sketching—where these design principles come in.
1. Make the logo precisely simple
Simplicity is king when cutting through, so now is not the time for fiddly bits. Something bold and straightforward will be far more memorable and recognizable than something with a lot of detail. The detail can come in the visual language and be expanded in other applications, but the mark must be simple. It doesn’t have to be super simple, but it has to translate from large-format signage to a tiny digital icon.
2. Design for the overall audience
Every brand will have its target audience, and you’ll want to consider its defining features, including gender, age, location, income, occupation, etc. You’ll also want to do market research and eyeball the competition, but don’t let industry norms restrict you. Remember, rules and regulations are there to be broken. You’ve got the fundamentals, but they’re worn well, and people get sick. There’s a lot of great branding with quite a naïve approach that is very much aimed at a higher-end adult audience; it’s all in how it’s executed.
3. Make your brand logo memorable
With thousands of new start-ups launching each year, creating a logo that stands out is challenging. Steer well clear of motifs and symbols that appear in generic-looking designs, such as globes, cityscapes, and swooshy ‘V’ people. There are many resources to ‘get people inspired’ and borrow heavily from existing content. Our professional Web Tech Experts suggest drawing from a brand’s origins to keep a logo fresh. If you can tell a business story in a mark, that’s the holy grail of branding.
4. Make your creative logo idea timeless
Another challenge of logo design is achieving a modern yet timeless look. Everything changes so quickly that something can become incredibly fashionable and unfashionable in no time. Avoid anything super trendy because, by the time you’ve finished the branding project, it’s probably out of fashion. Purely typographic logos can look classy and timeless and are unlikely to become kitsch or unfashionable because they’re so simple.
5. Make the logo versatile and scalable
Your brand logo might look smashing on a computer screen, but how will it hold up on a pen, paper print-out, or 10-foot billboard? “You’ll need something that works on a tiny little digital graphic scale as well as it does on the side of a building. Creative graphic designers suggest mocking a design up across various applications. It should also be easily adaptable to different formats–long and horizontal for a web banner, for example–so you get that versatility of design formats and sizes.
6. Use quality typography and font typeface
Whether it’s a classic serif, crisp sans serif, or flowing script, a logo’s font (or fonts) says a lot about the brand it represents. In a perfect world, we’d all have the chops to make an entirely custom typeface from scratch, but there’s no shame in sprucing up an existing one. Even if you take a typeface and change it up a bit—so there’s a little quirk that makes it unique—it individualizes it. We think that goes a long way to creating something special—like an unusual word into a brand mark.
7. Be strategic with your choice of colors
In most cases, different colors evoke different emotions, and it’s no coincidence that the most common colors used in the logos of famous brands are blue (thought to evoke feelings of calm, stability, and trust) and red (energy, passion, and action). Technically,95 % of brands often use no more than two colors in their logos, and it’s widely believed that a signature color can boost brand recognition by 80%. We would say generally keep it pretty minimal with color. You probably want a hero color, but we don’t think there are any hard-and-fast rules here.
8. Make it look great in black and white
We’ve just discussed the importance of color, but a logo should never entirely rely on its hue. Often, a brand’s mark will appear in black and white. In scenarios such as sponsorship, when a logo is paired with others, it will often appear in monochrome—a brand logo must work in greyscale or black and white. On the contrary, we’ve seen some fantastic marks with a unique rainbow spectrum of colors. Most of the time, this would look terrible, but if executed well, it can look fabulous.
9. Let your brand look be well balanced
Humans are geared to recognize flat images as beautiful, and there are some tried-and-tested design ‘rules’ (the golden ratio, the rule of thirds) to help lay out a logo. That said, mathematical balance is not the same as optical balance. Adjustments should be made according to your eye. The thing with logo balance is it’s not necessarily literal balance. It’s not like a logo needs to be even, symmetrical, or anything like that—it just visually works. Something happening in one place should be offset and anchored in another.
10. Test and fix your brand logo outlook
Above all, every design decision must align with the story and spirit of the business a logo represents. This comes back to the strategy and why it’s essential to understand the brand’s purpose, personality, and offers. We recommend showing it to a handful of trusted friends and family members in the relevant target audience. Take note of a few things during the process.
See how:
- They respond to it,
- It appeals to them,
- They feel that it’s telling the story you think it means,
- It influences them to achieve what you think it’s performing.
In other words, you need to have that set in stone and continually refer back to it in anything that you do in communicating that brand. Ask yourself: Does it express the business marketing strategy? Does it ring true to the brand’s personality and purpose?
As you can see from the above illustration, Gap made the mistake of a ‘corporate’ rebrand and swiftly reverted to its heritage logo. Gap’s highly recognizable logo, representing the brand from 1990 to 2010, is a simple dark blue square featuring the ‘Gap’ name in white serif writing. Typically, such a brand will undergo a visual rebranding following a significant change in the company’s plan.
Or rather, a business strategy change warranting an optical signal for something new within the organization. Therefore, the almost complete upheaval of the original logo in 2010 was a shock felt (and expressed) amongst both consumer and professional communities. The old Gap brand logo disappeared overnight—see more: Learning From The Gap Logo Redesign Fail for more details.
In Conclusion;
The impact of a simple yet unique logo design on any brand speaks volumes to the masses of more than a thousand speakers. Your brand’s identity can go from zero to becoming the next favorite thing of the kind of your consumers and the public in general by a simple logo. So, take your time to create one and dare to be different. A brand logo can mean anything to your business.
But with exemplary efforts, you will enjoy its benefits. For your information, color schemes and other interaction color psychology principles are invaluable design elements. To enumerate, Color Schemes Psychology is the study of the interaction of human experience and color. For example, when you see the color yellow, you may feel a spark of youthfulness or even a wave of optimism.
The color red might make you feel passionate, which may be why Target picked red as its primary color. Another brand may strategically select its brand color for Whole Foods, branded in green, a color associated with health. These brands didn’t just pick colors based on favorites. They choose good colors that help to resonate with their potential customers’ feelings or messages.
So, before picking colors for your business design (brand logo) purposes, you might want to take a second and ask yourself what your brand or business is offering and how you want your followers or customers to feel when they think about your brand. Be that as it may, if you need more help, you can Consult Us anytime to get more support from our professional creative designers.
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