In the UK, around one-quarter of small businesses do not use social media. That is shocking! Every single small business around the world should reap the benefits of using social media and social media marketing tips.
It is an inexpensive and easy way to communicate with your clients and customers. And if you do not use social media to market your business, you could be missing out on revenue.
But social media is overwhelming, where do you begin? Here are some easy tips on how to use social media for small business owners.
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Make a Social Media Marketing Strategy
Small businesses often do not have the budget to hire a digital marketing agency to handle their social media marketing strategy. But that does not mean you cannot DIY it.
Before you create a social media marketing campaign, think about the following:
- ROI from social media marketing
- Audience demographics
- Positives of your current social media posts
- Negatives of your current social media posts
- Check out your competitors
This data will help you build your strategy. Your strategy should include what you want to communicate to your clients e.g. products, discounts, and services. It should also include the platforms and consistency of posts.
Also, invest in some social media scheduling tools like Buffer or Hootsuite. They will allow you to schedule your posts in advance. Posting live is unnecessary and unrealistic as a busy small business owner.
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Choose the Right Platforms
One of the best social media marketing tips is that it is better to focus on one or two platforms rather than a selection.
The reason? It is likely your target audience is not them all either!
For example, Facebook marketing is ideal for businesses like restaurants, plumbers, and florists. Instagram marketing is perfect for small eCommerce stores.
And TikTok marketing is great for skincare and young clothing brands. The easiest way to get TikTok likes is to be creative and focus on what your audience wants to see.
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Create a Huge Content Resource
So, your social media marketing strategy states you need to post a new product photograph on Instagram every Monday. To do that, you will need to have the actual photographs to post.
The most overwhelming part of social media as a small business is the content and resources to post.
Hire a photographer to take professional photos for your business so you have an ample supply for social media posts. And if you need to create videos for TikTok, schedule a day every week or two weeks to create them all at once.
Running out of ideas? Look at what your competitors are doing and/or create weekly themes. On Mondays, you could post a quiz on Instagram stories. And on Fridays, you could post a product demonstration video on TikTok.
Use These Social Media Marketing Tips to Grow Your Small Business
Being a social media marketer is a huge skill that many entrepreneurs and small business owners do not have. But with a little effort and these social media marketing tips, you will be able to run a more effective business.
Want to learn more about social media marketing? Check out our other business-related posts for more expert advice.