What Are Custom URL Channels? Google AdSense Guide

Having Custom URL Channels on your AdSense account can greatly help increase your daily revenue even faster. By getting advertisers to bid on your websites or blogs real estate space. But, the point is when you sign in to your Adsense account.

When you click online Ads you, you click on custom URL channels. If you are using Google Adsense on your blog or website, you already know how important it is to know what exactly is generating revenue. May it be a particular page, or a particular ad slot or an ad of a specific size, etc.

What Are Custom URL Channels?

There are so many variables that affect the revenue and many of it is unique to your website and the layout of the website. The Custom URL Channels gives you the ability to track Adsense performance for a specific domain or webpage. And you can create channels for a single page or a hierarchy of pages based on the URL.

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For example, if you enter www.mydomain.com/category/our-blogs-research-articles/ then all pages that start with this URL will be tracked by this channel. Therefore, the custom channel or URL channel is an important factor in understanding Adsense.

What are Custom URL Channels?

Google AdSense Custom URL Channels help you increase your daily revenue earned faster. By getting advertisers to bid on your websites or blogs real estate space. But, the point is when you sign in to your Adsense account. Or when you click on online Ads, as you click on one or even more custom URL channels.

It is in deciphering and analyzing such data that the channels come in handy. You can create various different channels to segment and group ad units and/or pages. So that you get a pretty detailed idea as to what, which, and where is generating revenue for you.

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Eventually, the Google Adsense Engineers provide you with the ability to create URL channels as well as Custom Channels. So, Adsense channels are basically a reporting option. Creating channels gives you the ability to compare and contrast various factors.

As I mentioned earlier, you can have URL channels and custom channels. You can learn more through the renisfischer help & support forum. And in addition to that, you can also, visit www.support.google.com/adsense support topics for more.

How are Custom URL Channels created?

There are a few steps to create Custom Channels. Now that the URL Custom Channels allow you to group ad units so that you can track the ad performance as a group. Group the Ad units in various different ways.

Also, you can track all ads across a section of your website or you can group ads in a slot across all pages. And in addition, you can group ads by size, color, or slot location on the page. There are so many variables that affect the revenue and many of it is unique to your website and the layout of the website.

After you have identified the URLs that you want to track, you can create channels from the Google Adsense web interface.

How to Create Custom URL Channels
  1. Go to Google Adsense account and sign in
  2. Click on the My Ads tab in the top menu
  3. In the left-hand side menu, choose a product (eg. Products)
  4. Click on URL channels link
  5. Click on New URL Channel button at the top of the panel
  6. On the popup box, enter the list of URLs to track
  7. Click the Add URL Channels button to create and save channels
How to Create Custom Channels

Once you have created Ad units and ads are displaying on your site, you can start grouping these various ad units into channels.

  1. Go to Google Adsense account and sign in
  2. Click on the My Ads tab in the top menu
  3. In the left-hand side menu, choose a product (eg. Products)
  4. Click on the Custom channels link
  5. Click on the New Custom Channel button at the top of the panel
  6. Enter a Name for the channel
  7. From the list of Ad Units on the left side select the units that you want in this channel
  8. Click the Save button to save the channel

How is a URL Channel vs Custom Channels different?

Both URL and Custom Channels can be used with the same product for a website. Even though both do not alter your data in any way. It is just a different perspective of your data.

In order to contrast between the two types of channels further, let’s look at some examples that might be more explanatory.

  • First, Do you know if the ad unit on the top of the page generates more revenue than the ad on the bottom, if so by how much? Create two custom channels, one with all ad units that appear on the top of the page and another with all ad units that appear at the bottom.
  • Secondly, Do you know which ad size works best on your site? Create a custom channel for each of the ad sizes that you use on the site. For example a large horizontal and small rectangle.
  • Finally, Do you know which section of the site generates more revenue? Create URL channels for different sections of the site that you want to compare.

What are the Revenue impacts?

Just creating a channel by itself will not increase your revenue. Once you have the various channels set up and configured, you start by exploring the reports generated by these channels. You can view these reports under the Performance Reports tab and then the Advanced Reports section.

Hopefully, the reports will show which of your ad units are the most successful in which location on the page. It will also show you many website specific information depending on how you have set up your channels. Most of these reports can be further segmented using other dimensions such as time, date, and location.

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By understanding what works best for your particular website, you can start by optimizing for those factors. Also, work towards removing ads or slots that are not working on your site.  Eventually, these actions should pay off and increase your revenue.

Takeaway,

I’m not a PRO user of Google Adsense yet, but I have heard that using custom channels might increase your revenue from ads up to 400%. And of course, I believe that depends, how efficiently you are targeting bidders.

What I do believe for sure is that, in order to get someone to click on your ads, you must have to provide traffic to your site. And also, the difference in how many clicks you receive for your Adsense ads will be huge. In that case, if compared to when you have 100 users in a month or 10 000 users in a month.

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Therefore, in a nutshell, don’t concentrate just on Adsense, but also concentrate on ways to get more traffic to your site. And use Adsense (including Custom Channels), to optimize your performance.

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