Through TripAdvisor, you can learn more about Tours & Sightseeing, Means of Transfers & Transport, Walking & Biking Tours, Day Trips & Excursions, etc. But, the list — is just endless! Bearing in mind, the main Segments Of The Hospitality Industry are 4.
To enumerate, the four segments of the hospitality industry include food and beverages, Travel and Tourism, lodging, and recreation — you can learn more in detail. Specifically, TripAdvisor is best suitable for any company that deals with customer satisfaction. As well as those focused on meeting leisurely needs rather than just basic customer needs.
But, with the broadness of the hospitality industry, some defining aspects are important to understand. More than ever, we are seeing brands trying to provide a one-stop-shop for all their lead customer needs. Perse, in order to keep them within their website or app. And, as such, that’s where a great web-based application such as TripAdvisor comes in.
Not forgetting, the hospitality industry is a broad category of fields within the service industry. Whereby, it includes lodging, event planning, theme parks, transportation, cruise line, food and/or drinks service, etc. As well as other additional fields within the travel and tourism industry.
Such as hotels, tourism agencies, restaurants, and even bars. In reality, the hospitality industry is a multibillion-dollar industry. And, as I mentioned, it highly depends on the availability of leisure time, disposable income, and complete customer satisfaction. A hospitality unit such as a restaurant, hotel, or amusement park consists of various key units.
Such as facility maintenance and direct operations (servers, housekeepers, porters, kitchen workers, bartenders, management, marketing, and human resources, etc.). So, what is TripAdvisor and how does it work? Well, we’ll look into that in more detail below.
What Is TripAdvisor?
Tripadvisor is an online travel research company, empowering users to plan and enjoy the ideal trip. Basically, its travel research platform aggregates all reviews and opinions of members about various destinations, and accommodations (including hotels, B&Bs, specialty lodging, and vacation rentals). As well as restaurants, and activities throughout the world through its flagship brand.
Uniquely, it’s the only site where Landmarks, Places of interest, and tour operators are listed free of charge, irrespective of commercial relationships. Tours and activities will be bookable on TripAdvisor only if the suppliers of such tours and activities contract with one of TripAdvisor’s affiliate companies.
More so, in order to have their products available for bookings or reservations through the TripAdvisor site. Or, otherwise, if the listing is displayed as part of a commercial licensing arrangement with a third-party business. As an example, we can consider rental properties in this case scenario.
Technically, the subsidiaries of Tripadvisor, Inc. (NASDAQ: TRIP), own and operate a portfolio of travel media brands and businesses. All under the leadership of its President & CEO — Stephen Kaufer. Whilst, operating under various websites and apps, that are equally useful and resourceful to travelers and businesses alike.
Its other entities include:
- www.viator.com, etc.
Through its web platform, vacation rental properties are listed only if the owner/manager contracts with one of TripAdvisor’s affiliate companies as an advertiser. Or, otherwise, if the listing is displayed as a part of a commercial licensing arrangement with a third-party business.
What Is A TripAdvisor Listing?
The results displayed are not necessarily exhaustive of all offers that may be available, whether on the Internet or otherwise. Marketers regard a cascade of online one-star ratings as a “review bomb”. Similarly, positive reviews hold the power to metamorphose an entity’s fortunes.
Prior to the advent of TripAdvisor, the guests or travelers had an insignificant impact on an entity’s business. But, after the emergence of TripAdvisor and other such travel review websites, the guests or travelers gained much more power. As a result, they seriously inflict damage to a hotel’s reputation, and the power to make or break a business.
TripAdvisor listing works just like any other web-related hospitality listing management platform if I may start. Only that it’s more of a business’s page or place on TripAdvisor. It primarily contains the location, traveler ratings, popularity ranking, photos, and reviews.
This page may also have content that the business provides, such as Management Responses and Management Photos to traveler reviews. Having a listing comes packed with mind-blowing benefits of TripAdvisor which we will be taking up later in the course of our discussion.
Why Hospitality Businesses Should Use TripAdvisor
There are many benefits of using TripAdvisor every Hospitality Businesses should know. Particularly, the very business-oriented benefits to Hotels when it comes to their lead customers conversion. Hotels, restaurants, and airlines are listed free of charge, and once listed on the website, businesses are not delisted, except where noted below.
Currently, the website of TripAdvisor is available in about 49 markets and 28 languages. Not to mention, it’s renowned for its popularity in ranking web-listed properties. This usually ranks hotels based on the scores from the travelers.
The primary aim of the statistics depicted in the image above is to prove that your audience has a high level of trust in the ratings and reviews on TripAdvisor. Therefore, neglecting TripAdvisor listings can be devastating for you and your business.
Related Topic: Why Google Reviews Matter | How to Get More + Feedback
Being one of the biggest travel websites in the world, TripAdvisor plays a crucial role in providing an equal platform for both hoteliers and travelers. TripAdvisor is often regarded as the Google of the traveling ecosystem. In other words, what Google is to search for, Uber is to cabs, Amazon is to books, TripAdvisor is to travel search.
It’s often considered to be so dominant that it is almost regarded as a monopoly. Negative reviews are often considered to be devastating for a business, so hoteliers tend to think of them in rather dismissive terms. Unfortunately, the emergence of concepts such as “reputation economy” has resulted in the spawning of a shadow industry of fake reviews,
Fake reviews that can be traded, sold or bought online. In the case of TripAdvisor, this particular trend usually amounts to an existential threat. Simply, because its business apparently depends or revolves around the concept of having real consumers post real reviews.
In nutshell, TripAdvisor promises to benefit your property in multiple ways that are hitherto unimaginable by you. Having said that, below are a few more significant and resourceful benefits of utilizing TripAdvisor as your properties listing tool if I may say so.
Consider the following:
- Uniquely, it empowers your business to widen its reach by attracting and engaging potential customers.
- With your TripAdvisor business account, you can lure the guests to check out your property by visiting your website and booking with you.
- In some cases, it can also subtly aid in getting direct bookings. This is by far one of the biggest advantages of TripAdvisor for hotels.
- There’s also TripAdvisor Business Advantage Feature that empowers you to do even more.
Primarily, popularity ranking is based on the reviews posted by users and it reflects the impression of the users of a certain property. The popularity ranking of an organization is more important than you might realize. The closer you are to the top, the chances of the users finding your business.
Especially, when they search for properties in your area increases exponentially. With that in mind, there are three primary factors that impact your Popularity Ranking on TripAdvisor that you should know.
- Quality of Reviews
- Quantity of Reviews
- Recency of Reviews
Quality of Reviews
You can set the expectations of the guests prior to their arrival by ensuring sufficient information is provided regarding the business and all of it is up to date and accurately reflects your business. Thus, you should try and fulfill or exceed the expectations of the guests in order to keep the positive reviews flowing towards you.
Quantity of Reviews
Likewise, you should encourage guests to write reviews since having more reviews is apparently better for your Popularity Ranking.
Recency of Reviews
Recent reviews usually carry more weight in your ranking, whereas, the impact of older reviews decreases over time. Therefore, it is advisable to keep encouraging guests to share their experiences in the form of feedback online. However, please note that commercial relationships with Tripadvisor do not have an impact on your Popularity Ranking.
Tripadvisor takes the integrity of content very seriously. All reviews must be authentic narrations of the users. In addition, as I mentioned the TripAdvisor Business Advantage Feature depicts an evolution of your Business listings subscription product.
Whereby, launched in 2010, you can get a lot of privileges and promotional features. Whilst, helping you market your property better, improve your online reputation and differentiate your property from that of the competitors.
More Reviews Eventually Lead To Higher Number Of Bookings
As your property keeps receiving more reviews, the average ratings gradually increase. Again, more reviews mean a variety of feedback helping the hotels often time locate the target areas with ease to bring about the necessary improvements.
And as per the opinion of the researchers, additional reviews help in setting the expectations of the travelers, and eventually, the ratings usually revolve around or centralize around an average that is more accurate. Therefore, it is advisable to consistently collect reviews.
And then, yield a better assessment of your hotel which is more significant for both your guests and you. The impact of extreme reviews is nullified with the inflow of more reviews. Moreover, reviews can be regarded as an opportunity to assess the performance of your business.
This is so because negative reviews usually reflect your shortcomings and the potential for improvements can definitely enhance your service quality and performance. In addition, such reviews can also reveal insights into the expectations of the guests and how you can better manage them. You can see all the full benefits in detail.
How TripAdvisor Works
It’s important to realize, the web tool strongly recommends not to write reviews yourself or ask friends or employees to do it. You can check what is and isn’t acceptable from their guidelines. Businesses that breach the rules stand to be penalized, and their Popularity Ranking also suffers.
Equally, it all comes down to great hospitality. Therefore, giving your customers a memorable experience, learning from the feedback, encouraging reviews, and enjoying your success by watching all your hard work pay off is a great way to allow better and positive reviews to keep pouring in.
- How to calculate TripAdvisor ranking
- The Secret to Improving Your Tripadvisor Ranking
- Tips for Improving Your Tripadvisor Ranking
- How does TripAdvisor rank hotels?
- How The TripAdvisor Algorithm Works
That said, how do you list your hospitality industry business or properties? Well, first of all, in order to be listed on TripAdvisor, accommodations must meet all of the required criteria. In that case, you can see all the required guidelines to list business properties in detail. And then, you can learn how the site works in detail.
Typically, a majority of web-based consumers visit hundreds of travel sites in planning a trip. So, TripAdvisor set out to bring all of that content together in one place. By bringing all of the social sharing that consumers do into the app. That’s why they created a “feed” of everything a user’s friends, family, and people they follow have to say about a place.
The new TripAdvisor’s future-proof social app brings information to help in the discovery and inspiration stage from all sorts of sources, brands, and influencers travelers trust, together with insightful opinions on what to do and see. And, there’s just so much to what users can do with the new TripAdvisor Social App.
Learn More About TripAdvisor: Why It’s Rebranding As A Travel Social Media Platform
For instance, users have access to helpful and inspirational videos, photos, articles, and guides from friends and family. As well as from over a thousand brands, publishers, and influencers. Including Condé Nast Traveler, GoPro, National Geographic, and Time Out magazine.
As travelers search for a specific destination on TripAdvisor’s new app, their travel feed automatically surfaces relevant content from the global TripAdvisor community. With that in mind, you can read and learn more — in this article — about how the new app is more than just a social travel experience companion.
For many years now, TripAdvisor has been a go-to resource for anyone looking for advice on everything from restaurants to hotels. The site’s simple-to-understand ranking system makes it easy to look for the best places to visit in any given area. You can learn more about Why It’s Rebranding As A Travel Social Media Platform in detail.
TripAdvisor Alternatives | Other Best Related Software Picks
Finding the right software to run operations such as automated check-ins and concierge services is a big key to hotel efficiency. Luckily, many tools create seamless data sharing between machines and people and open up a lot of opportunities when it comes to managing your business.
Besides TripAdvisor, you can also consider Monkport. Whereby, the Monkport Software entails a host of features aimed at automating hotel management. It can be deployed from the cloud, or on Windows, Android, iOS devices, and SaaS platforms. Generally, it’s used to manage reservations, front desk operations, guest experience, and workers management.
2. eZee Technosys
Likewise, many hotels also use the brainchild of eZee Technosys for hotel reservations, rate management, revenue maximization, and event management. In fact, EZee Frontdesk is rated among the fastest-growing software in the property management realm. Plus, it makes linking smart devices such as tablets and smartphones possible, which adds versatility.
3. FCS CosmoPMS
As for FCS CosmoPMS, it’s a tool that gives hoteliers the power to create a seamless flow of data. More so, used for reservation confirmations, front desk operations, and real-time monitoring of resources. That’s why it’s a great choice to optimize room-assignment efficiency and simplify check-in. And you’ll love how it maintains company, guest, and travel-agent data to help you manage revenue, rate-setting, and customer discounts.
4. Maestro PMS
By the same token, Maestro PMS offers hotels and hospitality establishments a host of cloud-based solutions spanning front desk, hotel reservations, POS, and event management. It consolidates efficient property management into a single tool and gives you the option to install on Windows-based systems or run directly from the cloud.
5. SkyTouch Hotel OS
This property management software from Skytouch Technology is designed for desktops, tablet devices, and smartphones. It’s optimized to help with real-time operations monitoring, hotel reservation services, front desk operations, inventory management, resource distribution, sales, housekeeping, and catering management.
Hotelogix, on the other hand, is used in over 100 countries worldwide. It entails a single-point dashboard and a multi-device booking engine capability. Additionally, the software is available in nine languages and allows the integration of third-party software such as Trivago and TripAdvisor.
On the other hand, Tracktik is an intuitive piece of software that allows hoteliers to manage perhaps the single most important resource in any business: the workforce. It lets your management keep track of your teams and makes sure the business stays efficient. Not to mention that it streamlines operations via cloud management services, mobile-based solutions (both Android and iOS), and desktop platforms. It even offers powerful finance-management modules.
Generally, Cloudbeds is a hotel management software designed to simplify hotel operations management via its integrated management suite. That suite includes reservation management, room assignment, accounting, and housekeeping tools. As an added bonus, the software works seamlessly with top travel sites such as TripAdvisor and Expedia Travel.
Markedly, Hoteliga is a cloud-based hotel management software that makes invoicing, hotel reservation, revenue control, and customer management as easy as possible. It also incorporates multi-currency support which is an important aspect often overlooked in competing companies.
10. Smart Hotel Software
Equally important, Smart Hotel Software contains a set of tools suitable for central reservations, guest relationship management, housekeeping, and more. It includes features like guest folios, check-in, and check-out confirmations, and advance deposit alerts. As well as integrated POS, and information sharing capabilities across multiple platforms.
In nutshell, Tripadvisor is the world’s largest travel guidance platform that helps hundreds of millions of people each month. More so, to become better travelers, from planning to booking to taking a trip. Travelers across the globe use the Tripadvisor site and app to discover where to stay.
Additionally, they also learn what to do, and where to eat based on guidance from those who have been there before. With more than 988 million reviews and opinions of nearly 8 million businesses, travelers turn to Tripadvisor to find deals on accommodations.
In addition to book experiences, reserve tables at delicious restaurants, and discover great places nearby. As a travel guide company available in 43 markets and 22 languages, it makes planning easy no matter the trip type.
While some properties consider TripAdvisor as their best friend, others think of them as their worst enemy. However, in the case of online reviews, it is a reliable platform for hoteliers and is that one place that every hospitality professional turns to.
- Business Advantage
- Sponsored Placements
- Advertise with Us
- Write a Review
- Add a Place
- Travelers’ Choice
- Help Center
- Tripadvisor Plus
That’s It! In addition to TripAdvisor, you now have an added list of other hotel management tools to consider above. But, if you’ll have more additional software that’s worth mentioning, you can as well share it with us in our comments section below. Finally, you can also Contact Us just in case you’ll need more customized support.