Social Media Listening, also known as Social Media Monitoring, is the process of identifying and assessing what is being said about a company, individual, product or brand on the Internet. Conversations on the Internet produce massive amounts of unstructured data.
Tag: What is Social Engagement?
Social media engagement is more than just the accumulation of followers across social platforms. Moreover, businesses that focus on building their social media engagement can highly benefit from better marketing reach and ROI. Not to mention, a greater brand reputation awareness makes it easier to attract new customers.