Social Media Engagement is more than just the accumulation of followers across social platforms. That's why businesses that focus on building their social media profiles highly benefit. They also grow through better marketing outreach and ROI. A greater brand reputation awareness makes it easier to attract new customers.
Having excellent client feedback on your brand's Facebook page is a good example of social proof. If it comes down to your business and close competition, your positive reviews could sway potential customers to your side. An effective tactic that most companies employ to make sure customers provide feedback after purchasing a product is by simply reaching out to customers and asking them for a testimonial.
Social Media Listening, also known as Social Media Monitoring, is the process of identifying and assessing what is being said about a company, individual, product or brand on the Internet. Conversations on the Internet produce massive amounts of unstructured data.