Before we even talk of Spectoos — the no #1 platform to add website testimonials, let’s first discuss testimonials. Testimonials are essential tools for all business websites, today. And every type of business can benefit from incorporating testimonials across all web assets. If you’re not already displaying your testimonials, now is the time.
A testimonial is a third-party statement that comments on how good someone or something is. That said, you can place website testimonials on a dedicated ‘Testimonials’ page, as well as on your ‘About Us’ page, product pages, and more. Ever heard the phrase that happy customers are your biggest advocates?
One thing for sure, happy customers are gold for your business. And not just because they buy but also because they add value to your marketing strategy. Understandably, most consumers won’t trust your business right off the bat. They’ll first need to sniff around for proof that your company is credible and that your product will resolve their problems or satisfy their needs.
What is Spectoos?
Spectoos is an affordable testimonial widget that you can use to create a great website testimonial page. In order to highlight all the positive words you’ve received and more. All you need is to Sign up to use the Spectoos testimonial widget and watch what a big difference it makes for your business.
This plugin allows you to easily collect and display your website customer testimonials that convert. It has a powerful dashboard to give you all the information you need to optimize your customer testimonials. Such as total views, testimonials click-through rate percentage, a call to action button click-through rate percentage, number of leads, and leads conversion rate percentage.
You’ll also be able to share with your customers and get authenticated testimonials in a breeze. Get up and running in minutes, simply share the request form page URL with your customers and get authenticated testimonials, it is that easy!
On the other hand, whenever we talk of workflow automation, Spectoos has powerful tagging tools to ease your workflow and save you a ton of time. Tag your widgets and enjoy the power of automated workflow. You can use multiple widgets to display a different group of testimonials, all done automatically once you set it up.
And as for the mini-sites, it’s also SEO optimized in order to help your brand or business website rank high in SERPs. A public page created automatically for your account with your testimonials. The page is SEO optimized and will rank your brand high on the search engine result page.
In short, you can use Spectoos to:
- Display Customer Testimonials in No Time: Collect customer testimonials to build a visually compelling widget to embed easily on any page.
- Build Trust With Your Audience: Real opinions from real people matter — it’s why each testimonial links to a credible and verified social profile.
- Increase Conversion & Generate More Leads: Grow your business by leveraging your testimonials and increasing your website conversions.
With Spectoos, you can also fully customize your widgets and pages to match your brand. All the testimonial widgets and pages are fully customized. While allowing you to match your brand colors and font size to those of your website design. So, go ahead and Start For Free! You can also see all its free features.
Website Testimonial Best Practices & Tips
A Website Testimonial Page represents a webspace location for an endorsement, recommendation, or statement. Especially, by someone who is sharing a positive experience with a business or product. And this one of the reasons why many businesses choose to publish customer testimonials on their website.
Simply, because it helps to provide social proof to others who may be visiting the site. To boost the credibility of your business and the desirability of your brand online, create a website first. A website that not only describes your services, but that also highlights positive customer reviews.
Get It & Install It Here: WordPress Super Testimonial Plugin
These reviews can take the form of quotes, short videos, and more. Taking advantage of positive customer reviews is a popular marketing strategy for small businesses. After reading the words of satisfied customers, they might just be convinced to buy. Glowing customer reviews provide your audience with all your business social proof.
Thus the idea that — if so many people are loving your product, it must actually be good. But, as you start placing testimonials on your website, make sure to keep in mind the following best practices:
1. Combine text with visuals
Including photographs and other visuals makes your testimonials more credible. Photos of your customers, as well as videos that show your customers using the product, are particularly powerful.
2. Use concrete numbers
Specificity is key for creating testimonials that are both believable and encourage conversion. Ask customers to provide statistics in their testimonials, such as percentages and concrete numbers that represent their growth and success as a result of using your product.
3. Show your product in action
Use your website testimonials to highlight specific use cases of your product. It’s also helpful to place testimonials on side-by-side product pages so that customers can connect the dots between the positive review and the actual product.
4. Mix and match formats
Experiment with different testimonial formats to see which are most effective in converting website visitors into customers. Feel free to use a combination of customer quotes, videos, case studies, social media screenshots, and more, and A/B test different types. There are plenty of ready-made testimonial features you can use on your site.
5. Keep it authentic
Anyone can write their own testimonials, so it’s important your audience knows they’re from real customers. Make sure your testimonials are written in a believable customer voice. Also provide the customers’ full name, their business’s website and logo if applicable, and photos of them using the product to add authenticity and credibility.
Good reviews are an important part of online reputation management. Website testimonials have enormous power in converting prospective customers, so it’s important you harness their full potential by implementing them thoughtfully and strategically.
You can ask for testimonials by contacting returning customers. And then also, look for testimonials on social media, in email messages, and more. When it comes to asking for customer testimonials, start by sending an email to your biggest fans. But, the email should be considerate and polite, short enough for them to read quickly, and easy for them to respond to.
The second way to get customer testimonials is to simply keep your eyes open for them. Scroll your social media pages and your email messages for notes of thanks from customers, and listen for in-person praise. Any words of kindness can be turned into website testimonials.
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Just keep in mind that you should ask customers for permission to use the testimonials on your website before publishing them. Whichever option you choose, be sure to avoid these common email mistakes when writing to your clients. Like using a misleading tone or reaching out at an inappropriate hour.
Also, make sure to add an email subject line that will guarantee engagement and a positive response from your valuable customers. Below are some tips and ideas you can use when designing and building your own testimonials page.
What you should consider:
- Show your product in action
- Use the highest-quality photos and video you can manage (send out a crew if you can!)
- Make your customers look good (not just your own business and your product)
- Ask your customers to share concrete numbers that demonstrate the ways you helped their business
- Give visitors to your page the ability to filter testimonials or case studies by industry, company size, and location so they can find the stories that are most relevant to them
- Try out different formats – tweets and other social media posts can be testimonials! (Just get permission)
- Make it easy for more customers to submit a testimonial
- Don’t forget to use testimonials across your site where you want to drive conversions – including the home page
- Don’t just use quotes; show examples of your product in action
- Display a mixture of familiar logos and real customer faces
When someone you know recommends a restaurant, you are more likely to dine there, right? Compared to when you just stumble upon an ad online. Even positive feedback from a stranger will earn trust points. Because reviews show that the product has been tried and found to be worthwhile (or not).
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A 2014 consumer survey confirmed that more than 85% of consumers rely on online reviews and customer testimonials when researching local businesses. That’s because social proof – especially testimonials – is something people trust, believe in, and depend on.
However, simply collecting customer testimonials isn’t enough. Once you’ve received customer testimonials, you need to know how to leverage those powerful words and use them to your advantage. Testimonials are objective and concrete messages to all potential customers that your service is a good one (learn more).
Finally, build trust with your customers by displaying authentic testimonials using Spectoos. Get Started Today! You can Contact Us if you’ll need more help or even visit their official website for more guidelines. Share some of your additional thoughts, contributions, suggestions, or even question in our comments section below.