Social Media Management | How To Start Your SMM Plan

Basically, Social Media Management touches on a number of important elements, all of which form part of a well-structured digital marketing strategy.

Not to mention, social media has created an unprecedented opportunity for brands. Today, your business can engage directly with customers and the benefits of doing so include:

  • Uncovering valuable insights about your buyers and how they view your products, services, and brand
  • Handling complaints expediently
  • Developing a stronger value proposition by putting your brand out there and showing prospects and customers you care

Together, these benefits also help socially active brands build better solutions. Your digital marketing strategy addresses how your brand will position itself online to generate more business. These tools help to know how a brand is performing and the areas to choose to be more productive. In addition, it helps learn how to grow an online business and attract more followers.

What is Social Media Management?

Social media management is the process of creating, publishing, promoting, and managing content across social media channels like Facebook, Instagram, Twitter, LinkedIn, YouTube, and Pinterest.

And the easiest way to view it is to at least consider that it includes three major disciplines. Whereby, the three disciplines include social media listening, social media profiling (or even analytics), and social media engagement.

Simply put, it’s the process of managing a complete social media strategy. But social media management is a little more strategic. It involves more than just replying to tweets and comments.

And as mentioned earlier, social media management is linked to other important aspects of your online digital marketing strategy. Digital marketing strategies are built on strong factual information.

After all, to create a successful business, you’ve got to know specifics about your market and how your solution will help solve a particular problem.

What are Social Media Management tools?

Social media management goes beyond just posting updates to your company’s social media profiles. It also includes engaging with your audience and looking for new opportunities to increase reach and visibility.

A longlasting and fruitful social media strategy is concerned with the use of social media platforms to build awareness, generate leads, and sales.

Social media management is a practice that supports your digital marketing and social media strategies. It’s an important part of running an effective social media strategy. Simply, because it explains how your brand will participate.

For instance, think content publishing, rules of engagement with customers, etc. on social media platforms to generate results. These tools tend to make work easier in social media management in terms of analytics.

Additionally, they also help in running brand campaigns and event promotions. Some of these tools include:

1.Google analytics 

This tool is key to measuring the return on investment of a brand. As a result of data from social media platforms and applications.

The amount of traffic been brought to the business. The visitors from all over the world who want to know more about the brand. As well as time spent by each visitor.

2. Tweet binder 

This tool is effective if a  brand wants to know if it’s performing better on Twitter.

For instance, while running their sales campaign and events. Also trending hashtags for clicks and likes.

They are able to know what campaign or event to tweet at a specific time.

3.Rival IQ 

This tool helps a brand to dig deeper into its social media platforms. This analyses how Facebook, Twitter, Pinterest, and linked in is performing.

In fact, this tool helps creates better dashboards that help in Google and SEO analytics.


A brand is able to grow and increase its following. At least, by utilizing the groups or communities within its online platforms.

This tool helps in, for example, the Facebook or Google+ groups analysis of how a brand is been shared.

5. Sendible  

This tool is very much effective especially in this digital era of marketing. In fact, a brand needs to know how it’s performing.

The keywords being used by its followers or other brands. It also helps in tracking SEO which is a major element in business success.

It all Starts With Your Customer

Behind every successful digital marketing strategy is a marketing team with a very clear and detailed understanding of who their buyers are. They know all there is to know about how their customers think. Fact is, unless you know your buyers, you won’t know how to appeal to them.

Understanding buyers isn’t what it used to be. You need to move beyond demographics and start focusing on what your buyers value. You need to know how they feel about the challenges they face and how they expect your solution to deliver when they commit to it.

A great place to start is by creating personas for all types of buyers you have. A well-defined persona will help you establish the most important challenges, needs, and desires your buyers have. With this information, you’ll be able to produce social media content that appeals to your buyers along their buyer journey.

If you haven’t created a persona just yet, try Digital Marketer’s customer avatar template. It includes all you need to get started, along with a helpful explanation of how to build yours.

Social Media Listening

This is when you gather all the information that is being said about your brand. While on the other hand, social analytics help you understand all the social media talk. Thus any possible business changes.

It is also an act of networking. It’s usually on a scale of 1-on-1 with customers over social channels. Most brands take on the information to close the loop with customers on their issues. Companies often have multiple social media accounts on different platforms.

So they use social media management software. Allowing a marketing team to stay on top of their online presence. The team directed to the task, only focus on creating and carrying out plans.  To help generate and post content.

However, today’s consumer demand is easy.  all because of nonstop customer support via social channels.

Social Breakers & Managers

Social managers schedule posts. Respond to questions. Manage communities and engage in conversations.

Leading companies combine their social customer service effort with their programs. This includes addressing issues to the right team. Updating customers about pending issues. Closing the loop with the customer by providing a solution.

The managers grab and process every mention of brand, products, and services. First, a social listening program is formed to ensure the brand starts right. The data is gathered via social listening. To analyze how customers and prospects feel and what they need from the brand.

The goal is to make sure the confidence in the data will need a comprehensive and flexible social analytics effort. This is to keep up with the latest demands. Once you understand the data share the findings broadly across the business.

Who is a Social Media Handler?

Social media is too wide and important to leave a chance. As a result, it’s becoming part of our livelihood. A critical channel for building brand awareness. In addition to generating leads, and staying connected with customers.

People mostly use social channels to interact with brands. They also use social media to ask for recommendations. Raise the products and services they love. In addition, complaining about bad customer experiences. Customers want you to respond as they reach out to brands.

They want a fast response and an accurate one. Also a brand’s personality through social media presence. Combining social media management and engagement is the only way to stay aware of what is being said about your brand.

Plus fulfill customers’ social expectations. This ensures the brand is offering the art of customer experience. Hence reduces the overall cost of serving customers.

Social Media Engagement

Social media has become a resource for customer care. Gone are the days where customers were waiting in a long line with the hope of a change. On the other hand willing to stay on hold until they are helped.

Meanwhile, they know the world is watching. Customers know that brands are likely to resolve their issues if they publicly ask for assistance. For many brands, this can create issues as they rely on a marketing team to run their online initiatives.

Therefore, through a hybrid team of customer support specialists like jmexclusives, a brand is able to balance the mix of addressing the increase in customer engagement and support. Furthermore, all brands like yours get online.

Choose the Right Social Media Platform

Social platforms appeal to various ages and interests. For example, TikTok is a fast-growing video-based social platform. 41% of users are between the ages of 16 and 24. They produce comedic sketches, record themselves singing songs, and more.

If you’re a social media marketing manager for an accounting SaaS solution, it’s easy to see that TikTok isn’t where you should spend time trying to grow your brand.

On the other hand, LinkedIn is a professional social media network. More people turn to it for insights on business, including thought leadership content. Developing a series of strong, in-depth articles about common challenges that your buyers experience could lead to more awareness and potentially more leads for your business.

Choosing the right platform is a matter of understanding what kind of users each platform attracts.

The easiest way to determine whether your buyers are on a certain social media platform is to use information gathered from your personas and access each platform. Create an account and begin searching for users, hashtags, questions, and content related to your industry.

As you search, collect your findings. Your goal is to build a case for whether you should invest time on the social media platform. If you find that there aren’t many users and there’s little content, move onto the next platform.

Consistency is another Key

Social media management is an important component of both a digital and social media strategy. It is a blueprint for how you manage your content and interactions with customers through social media.

Having determined what types of content you’ll publish and how often, you need to take action and do so consistently. Social media is a highly competitive space and your customers are being engaged by brands that are both in your industry and others, all trying to sell your customers something.

To stand out, you’ll need to consistently publish content to stay top-of-mind. Doing so also supports buyers at each stage of their journey to becoming active and ready to spend money with your brand.

And while posting content and replying to comments and queries are key elements, structuring your content calendar and consistently publishing content are also crucial.

As not all buyers are ready to purchase from your brand immediately, you’ll need to nurture them with content that keeps your brand top-of-mind for when they become active buyers.

Why is Social Media Management important?

Now that you know the answer to the pressing question, what is social media management, it’s time to talk about why social media management is important for your small business.

The first and perhaps most obvious reason is that your customers are active on social media.

They want to see content from brands like yours, and they are often open to the messages you present on social channels more than they are advertising messages.

Additionally, social media management is cost-effective. Small businesses often have to do more with less when it comes to their marketing budget.

Social media management allows you to experience significant results when it comes to lead generation and conversion. This eliminates high out of pocket costs that come along with traditional marketing tactics like billboards or TV ads.

Managing your social media effectively allows you to get the most out of this powerful channel. Consistently creating and publishing valuable content can help you establish authentic connections with your target audience. While social media advertising helps you reach new audiences that are most likely to be interested in your products or services.


I hope the above-revised guide on Social Media Management was useful to your business and also your marketing team.

But, you can also Contact Us for more support and help or send your questions, contributions, and more research articles through [email protected]. Or even leave them in the comments box below.

Here are additional and useful topic links;

  1. Digital Marketing Channels Every Business Needs Online
  2. Online Marketing | What Beginner Marketers Should Know
  3. Facebook Likes | Cost Per Like & How To Increase Likes
  4. Paid Search | A Beginners Guide In Online Marketing
  5. Outbound Marketing | Everything Marketers Should Know

You can also check more information on hashtag tracking.

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