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How To Write A Blog Post (That People Want To Read) In 8 Steps

Do you want to create or write a blog post that is loved by thousands of target readers? Well, this guide will help you. It sounds simple enough to write a blog post. You can open any text editor and start typing. But… I’m a writer, so I know how it can end. Deciding on a topic and organizing your thoughts is the first step — towards achieving a readership of 20 people a year later.

It’s not a good feeling, right? So, how do you create something extraordinary? What is something people want to read and receives thousands of visits per month? Keep reading; for I’ll show you how to create a blog post that everyone wants to read. If you’re publishing high-quality blog content, you’re already off to a great start in terms of online marketing.

However, many factors will determine your web content success. Such as knowing the high-ranking topic choices, the quality of your overall context flow, the best time to post a blog, etc.  If you’re a blogger, then you know how overwhelming it is to be new(ish) to blogging. May it be your job to blog, or even market services and products for others, business blogging matters.

Even if you are marketing your own projects, time management is, and will become, key even here. In fact, your ability to work and manage your time is directly related to how much money you make from your blog. The more you do (the right things), the more money you should make. And now, we’re here! Let’s first familiarize ourselves with what “consistent readers” are.

How To Build A Loyal Readership 

A steady readership is a sign that your blog posts generate both ongoing and stable interest over time. This surge in traffic is often called a “spike” or “spike of Hope,” but it quickly degenerates into a “flat line of Nope.” This is what’s happening: You see a nice increase in traffic after the post has been published and shared with your network. But, this referral traffic quickly fades.

The big question is, how can you keep the traffic coming in? Let me give you a hint. 51% of all website traffic comes via organic search. This refers to traffic that comes from search engines. Organic traffic will account for more traffic than any other source combined — good news for most websites. All thanks to SEO! As an example, Ahrefs has approximately 170+ blog posts.

And, it receives around 240k monthly searches from search engines. That’s an average of 1.4k per month for each blog post. It’s not rocket science, and you can also achieve similar results. For instance, by carefully planning your blog content, you can help your posts get the attention they deserve. Other elements include finding the perfect day to share posts.

As well as the best time when your target audience is online and hungry for such particular quality content. At a minimum, you’ll want to try and publish new content every week. Not to mention, many blogs have achieved success by publishing around three times per week. As for the web tech experts’ blog, we’ve found publishing four times per week to be the sweet spot.

Steps To Write A Blog Post Like A Professional

In general, besides publishing four times per week, on your website blog, to write a blog post that most people would want to read, it’s good to mention that quality is also very essential. Meaning, that you’d want to kill two birds with one stone — getting enough traction for your blog content while, at the same time, gaining enough momentum to keep the fire burning.

As a general rule of thumb, it makes sense to write a blog post on various topics — but stay relevant. Publish as much content as possible without compromising quality. After all, even search engines like Google or Bing favor blogs that are updated frequently. Meaning, that the more content you publish, the better your chances are of climbing the search engine ranking.

By all means, it’s far better to publish one skyscraper post per week rather than three mediocre articles. Moreover, if you push out tons of low-quality content, you risk getting lost in the noise — with millions of posts published every single day. You’ll also likely struggle to retain readers, who may quickly grow tired of being bombarded by poor-quality content.

As I aforementioned, time management is an important component of becoming a successful and profitable blogger. Therefore, you may wish to revamp the daily management of your time.  So, now that you know the basics of blog posting, how do you come up with a working strategy? Well, with that in mind, based on Ahrefs’s approach, below are some key tips to consider.

Step 1: Pick The Topic You Wish To Write About

But, how do you go about your blogging schedule? First of all, don’t make the mistake of jumping right into writing and publishing blog posts or emails. Instead, take the time to brainstorm and develop a list of tasks. Decide what you want to do for the day, week, and month. List down the topmost items to consider first on a scrap sheet of paper.

If working for yourself as a blogger, as opposed to client-based work or blogging, you have more freedom to decide. You might assume that you are done after brainstorming your daily tasks, but you’re really not. Moving on, you’ll need to prioritize the things on your list that will make the biggest difference in the results you’re hoping to get.

Are you opposed to many topics? These are great ideas. Don’t panic if you don’t know or struggle to think of more great ideas. Look at the success stories of your favorite blogs or even those of your competitors. You can add any domain to Ahrefs Site Explorer and go to the TOP PAGES report. This will show you the top content of that site in terms of organic traffic.

These pages are your topic ideas. The keywords and phrases associated have been proven to be very popular so you can write about them. You can also enter your term in Keywords Explorer to get content ideas where most ratchet Asian girl is one of the good keyword terms. These reports will provide a large list of keyword ideas. All you have to do now is look around. And then, find the most interesting topics. It should suffice to make a list of topic ideas 5 to 10.

Step 2: Select The Most Promising Blog Post Topics

Keep your list of ideas handy, as we will filter them to ensure that only the best candidates are left. You want to write about what people search for month after month to drive long-term visitors to your site. You can do this by using a mixture of guesswork and tools such as Google Trends, which displays the relative popularity of any search query you enter.

Suppose you have three topics left from the previous step: 2 and Mario Kart. Google Trends will show you the most popular topic if you enter all three terms. Mario Kart wins! However, there is one drawback: Google Trends is great for tracking trends but doesn’t show the volume of searches. While “Mario Kart” is the clear winner; it could get four searches per month.

On the contrary, the other terms will only get one search. If this happens, none of the terms would be considered popular. Ahrefs is the answer. Enter your keyword or topic into hares’ Keywords Explorer, and scroll down for the SERP overview. You can now see the column that shows you the estimated monthly organic traffic for the top-ranking web pages.

It’s crucial to do so — you may find some topics not worth your time or effort. Ahrefs can take more than 20 hours to create a blog post. It’s not worth the effort if we only get a few post visitors per month. To save you the trouble and disappointment, it’s a good idea to weed out topics that are unlikely to be popular. Mario Kart clearly is a topic with high traffic potential.

Step 3: See If Your Search Results Ranking Is Possible

We now have a few ideas, so it is time to look for competition and intent. Let’s begin with the competition. Enter your topic at Ahrens’ Keywords Explorer. The Keyword Difficulty Metric gives you an idea of the difficulty it would take to rank among the top 10 Google Search Results. A KD below ten is considered “rank-able” by beginner bloggers.

However, you must be aware 0f the search intent in SEO before drafting. You must ensure that your keyword has “informational intention. “To do this, visit the SERP overview in Keywords Explorer. It shows you the top-ranking pages that match your query. This is Mario Kart. This is not an informational query.

The results that are not from “wiki” pages (see highlights) are product pages. This indicates that the query is commercially motivated. This means that people searching for Mario Kart are not in learning mode but buying mode. It isn’t easy to rank blog articles for these topics because Google’s job is to give searchers what they are looking for.

However, not all is lost. We can find thousands of similar informational keyword ideas if we look at the Questions report on the “Zetpo” seed keyword. Be sure to filter out topics you are unlikely to rank for. There should be a few promising topics left. All that remains is to create the post!

Step 4: Organize Your Work By Creating An Outline Plan

In this case, you should start by putting your ideas down and organizing them into a structure. This stage doesn’t need to be very concrete. This outline is the base of your post. Plan out the main topics that you wish to cover, then follow up with the sub-topics. Each section should be given a name.

NOTE FROM THE EDITOR: Are you unsure what topic to write about?

Well, to get some inspiration, you can use the Ahrefs Content Gap Tool to start. Let’s take, for example, a review of the Nintendo Switch. You could copy and paste the pages that rank highest for “Nintendo Switch Review” into your browser, then click “Show keywords” for the list of keywords.

This is what I see when I look through the list:
  • The durability of the Nintendo Switch,
  • Number of players that Nintendo can switch,
  • Nintendo switch visual screen quality outlook,
  • Nintendo switch build-up quality, etc.

Eventually, these are all topics that we may want to cover in our post. Here is an example of what your outline might look like. Header: Nintendo Switch Review: It is Amazing! Subheader: What makes the Nintendo Switch so special? Sub-sub-header is a great selection of games Sub-sub header:

Durability, screen quality Sub-sub header Number of players Subheader Sub-sub-header: Solo play games Sub-sub-header for cooperative games This will create a visual hierarchy that reflects the importance of each post, with headers being most important and only be used once per post. At the same time, sub-headers are more important than sub-sub-headers.

It’s easy to optimize your post for SEO. Ahrefs works exclusively in Google Docs. We recommend this Because of a few reasons, which will be explained as we go. This is an instant perk: Hit the “Normal text” button in the Gods menu bar. A dropdown will open with the options to choose from. This is HTML formatting, and it uses header tags to show the previous structure.

Step 5: Publish Your Blog Post For The Right Readership Time

Generally, the best time to post weblogs, or rather the perfect blogging frequency will vary depending on your target audience and goals. For example, if you’re trying to increase your click-through rate (CTR), you may need to publish more frequently. However, if you’re blogging to raise general brand awareness, you might benefit from a less aggressive publishing schedule.

Notably, if you live in a different time zone than your readers, then it can be a problem. Imagine having your peak time as 3 a.m. where you live. Scheduling posts can be very handy for this. In addition, scheduling posts also comes in handy when you are going on vacation. You can simply schedule your blog posts and enjoy your holidays without worrying anymore.

You’ll concentrate on other things and stop worrying about how you’ll write a blog post and publish the content on time. In short, The ability to schedule blog posts in WordPress is a great way to regulate content output and timing. What if you have a lot of articles waiting to go live? Well, publishing them in a single go may not be the best approach.

Scheduling posts helps you better manage your workload regarding your website’s content. It might not create articles for you or build your website’s pages, but it’ll, surely, help you. By automating a small part of the publishing process. So, whatever the reason is, having a schedule for your blog posts is also a very good idea.

Step 6: Schedule Your Blog Post For The Right Audience Time

It’s important to realize, that the main reason why most people use WordPress as their preferred CMS — content management system — is its great features. For instance, it has the ability to schedule your posts to be published at a future time. Sounds great, right? Well, this extremely useful feature is slightly hidden which is why many beginners don’t even notice it.

Specifically, there’re so many reasons why schedule blog posts for even the readers of this website. At times, it could be due to constant power outages lasting a whole day or two. Some cases of internet connection failure here and there. Or maybe, we are just off on a weekend or even on a long vacation. It’s one of the best ways to make sure of a constant content flow.

So, your site readers can stay put always — nobody cares about your other daily commitments. Sometimes, it’s also good to schedule WordPress posts if there are upcoming events that are deemed fit for your reader’s attention. Like a Cancer Campaign, Black Friday, or any other similar occasion. Particularly, something that affects your overall web-based business.

And as for holistic SEO, it’s the best strategy to make use of the traffic-targeted posting. So, by scheduling your posts, you never have to worry about publishing your articles at a specific time. You can finish writing and schedule them to go live on the day and time that you choose. Once you finish writing, you can schedule the post to be published at a specific date and time.

Another reason to schedule your posts is to benefit from peak traffic hours. There is a certain time in a day when each website gets the peak of its users. By publishing at that time, you can leverage existing traffic to increase your page views.

Step 7. Turn Your Social Followers Into Active Blog Post Readers

After you write a blog post, before you start thinking of conversions, you’ll need to find out how you can Get Plus Followers first. By creating a social media campaign that will engage your target audience and then convert them into active readers. Start by creating a schedule that helps you engage with your following consistently.

You can also try and automate your posts throughout the day to space your content out and save you time. Luckily, there are different apps to help you distribute your content throughout the week — so that you’ll have things to talk about. Find out the best times to through your content out there. You may have followers globally, and you have to cater to their time zones.

Think about the impact each timed social media post has on people. Have specific times throughout the day and night when you respond to comments. And even repost them to help spread more awareness about what you’re talking about. The more you engage and become accessible to people’s questions and concerns answers, the better you’ll be in the long run.

You’ll discover that; you can write a blog post at any given time — at your own pace — get ahead on your editorial calendar and share on social media at the right time. This is a great start to know your target audience even better. And, as a result, you’ll learn the best time to post weblogs. Learn how to turn social followers into clients with your readers in mind.

8. Increase Your Blog Reputation Presence Plus Your Skills 

It is best to start with marketing tactics that you know will work. Since there is less gambling, your work and the energy you put forth should pay off. For example, you can ”submit a guest blog article “ that has more potential” than using Twitter to generate clicks to your older blog posts. New blogs can generate buzz, which generates shares, clicks, followers, and fans.

The biggest time-waster when working as a blogger — which is online digital marketing channels to be precise — has a lot of things revolving around it. Yes, this seems ironic, but it is true. There are millions of things to do on the computer and online in our businesses. Therefore, it is easy to get distractions and waste time with something that is interesting right now.

But, it may also be wasteful in retrospect. So, set some rules for yourself. For example, not checking your email, when you’re writing. And no communication with friends on Facebook Messenger while writing emails related to your blog. In terms of your content writing skills building, engage with other bloggers — try to join a guest posting program for free to be featured.

Consider a business blog as a marketing channel that helps businesses front on online search results. Exclusively, business blogging is a marketing tactic that uses blogging to get your business more online visibility. Additionally, it helps the business increase its online visibility, and awareness, convert new leads, close new deals, and also support its general online growth.

Summary Thoughts: 

Technically, it normally takes time and effort to produce even a single good blog post. And, that can make keeping your editorial calendar full almost feel impossible to accomplish. But, with a well-planned blog schedule, you can make it all possible, and easy to maintain in the long term. The topmost way to write a blog post and schedule it successfully is to start small.

Forthwith, as you eventually work your way all up — while staying focused on your overall goals. And, just like there is a way to create a successful blog routine scheme — the first strategy is to always plan your editorial calendar ahead. After planning for your editorial calendar, you should then publish your blog articles on a regular basis — also use the scheduling feature.

Finally, I hope this guideline on how to write a blog post and publish it at the right time will be of help to you or even your web content writers. More so, as you create your own strategy on the best time to write articles and post or schedule them. Likewise, for some other ways to get more eyeballs on your blog content, you can also learn how to increase blog traffic in detail.

But, all in all, if you’ll need more customized support, you can always Contact Us and let us know how we can come in. Additionally, feel free to share your additional opinions, thoughts, suggestions, or even related contribution questions (for FAQ Answers) in our comments section. You can also share this helpful guide with other readers or even Donate to support us.

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