If you want to learn how to start a small business online, then you are in the right place. Whilst, bearing in mind, that in today’s digital economy, every business needs to be online to grow and survive in the competitive environment. Furthermore, the aftermath of the COVID-19 Pandemic has really changed how most people run and operate their web-based businesses.
For instance, lockdowns and losses have forced most offline businesses to consider shifting online to reach and stay in touch with their customers. With the growing availability of internet services and users, it becomes perfect sense to start a business online. However, starting an offline business is not easy. It can be challenging for most entrepreneurs to get started.
Especially, the ones who are not aware of how online business works. One thing is for sure, it requires awareness, knowledge, and a proper strategy to start a small business online so as to generate traffic or even make some sales. In this post, we will explain the simple steps to start a small business online and grow it easier to reach a wide audience and attract customers.
The Simple Steps To Start A Small Business Online
When starting a Small Business Online, you can follow a proven sequence of simple steps to guarantee success in converting organic traffic and getting sales. Unfortunately, most people who are just starting out make the mistake of looking for a product first, and a market second. On that note, to boost your success chances, you can focus on things like your target market.
The basic step is to find a group of people who are searching for a solution to a problem — make sure that you can help them out if they are not finding many results. The internet makes this kind of market research easy for everyone. As an example, you can visit online forums like Quora or Reddit to see what questions people ask and what problems they’re trying to solve.
Next, make sure that you do thorough keyword research as well — to find keywords that a lot of people are searching for, but don’t have a ton of competition with other websites that operate in the same business industry. By the same token, you can also try to check out your potential competitors by visiting their sites and taking note of what they’re doing to fill the demand.
And then, thereafter, you can now use the details and information from what you’ve learned to help you create a small business online to cater to the solution services and products for a market that already exists — make sure that you do it better than what the existing competitors are already doing. Forthwith, the next thing is to utilize some of these other steps.
Step #1: Start with the right approach
Many people make the mistake of looking to sell a product without identifying the customer’s needs. The right approach to starting a business is to find an audience looking for a solution to a problem. To do so, you can research online forums.
Not to mention, this is where most people always ask questions. Look for keywords and phrases a lot of people are using to search for solutions to specific problems. Then think of a product or service you can offer to mitigate or fulfill their needs.
Step #2: Build your website
Once you know your market and product/service, you need a professional website to showcase your business. Remember to keep it simple and easy to navigate for your visitors. You only get a few seconds to grab the attention of your visitors.
For your information, just a simple design with easy navigation and a compelling copy can make your lead visitors stay longer on your website. Thus, it’s always best to get the website developed by a professional web developer or company.
Step #3: Write some articles on your website
It’s the content that makes people visit your website and see your products and services. Create informational and helpful content around the problems for which you offer a solution with your product/service. If you have time to create helpful content, you can do it yourself, and, if not skilled at writing content and want to learn, search for online writing classes.
Bear in mind, it’s very easy to search for online writing classes. All you need is to type “online writing classes near me” and your search engine will show you a list of writing classes. Another option is to get the content written by a professional writer. Whereby, you can go ahead and hire a writer or get it done by a freelancer content writing expert.
Step #4: Write a copy that sells
Try to write a compelling copy on your website that would help you to take your visitors through a process to the point where they make a purchase. Luckily, there’s a proven sales copy formula that takes visitors through the selling process. In particular, from the moment they arrive at your web business, up to the moment that they interact with it and make a purchase.
The topmost tips to help you create a compelling business content copy:
- Entice your customer interest by writing a great product headline or topic title
- Talk about your services and products plus how this benefits the target customers
- Define the ultimate problem goal that your solutions or products will help them solve
- Establish your credibility as a solver of this problem and highlight a few success stories
- Include some testimonials from people who have used your services or products before
- Use some creative Calls To Action (CTAs) to make them an offer that they can’t deny
- Make a strong guarantee by creating some sense of urgency surrounding the user behavior
- Ask them to buy your product/service, offer coupons, have free trials, create demos, user guides, how-tos, and the like.
In simple terms, throughout your marketing copy, you need to focus on how your product or service is uniquely able to solve people’s problems or make their lives better. Think like a customer and ask “What’s in it for me?” ”Is it really worth it (in terms 0f price affordability)? ”Will I get value for my money (in terms of refund policies, support capacity, and the like)?
Step #5: Use SEO and PPC to get traffic on your site
Now that you have built a website and started creating content for your business, it’s time to get some traffic to your website. The easiest way to get traffic on a new website is to use pay-per-click advertising. The primary benefit of PPC advertising is that you only pay for an advertisement when a visitor clicks on it. Another approach to getting traffic is search engine optimization.
However, it’s important to realize, that SEO is a process that takes time to rank your website. But, we recommend that you use this approach as it helps you build authority and drive traffic for longer. Whether you use PPC or SEO or both, you need to focus on keywords that people use to search for products or services related to your business.
Step #6: Establish a reputation for your business
Today, most people look online for information. You can offer that information for free on other websites. Doing this will help you drive more traffic to your website and rank it better on search engines. The technique is called backlink building, in which you insert a link in the content you write and publish it on other websites for their visitors to read your content.
As well as for their web users to click on the link, and are redirected to your website. Create articles, infographics, and videos that people find useful. Publish content on social media and online directories. Show yourself as an expert in your industry on forums and social networking platforms where your audience hangs out the most.
On one hand, the more traffic you drive back to your website, the more authority you will build for your business. While, on the other hand, once you build good authority, people will find your business to buy from you.
Step #7: Use Back-end sales and upselling
One of the most important strategies in online marketing is to develop lifetime value for your customers. At least 1/3rd of the customers are likely to buy from you again if you use the right approach to follow up with them. So, use upselling and back-end selling to make your customer buy from you again.
- Offer them products that complement their previous purchase
- Send loyalty coupons to their email or links to coupons to their contact number.
- Offer some related products on your “Thank You” page they see after they buy a product.
Overall, once you reach this stage, you can also utilize other analytics and performance measurement tools to help you track, and learn how your business is performing. This will also help you to better plan for the next steps. Including but not limited to both organic (traffic and sales) as well as paid (marketing and advertising) digital online campaign strategies.
Clearly, we can simply say that the Internet and the emergence of new technology are changing so fast — one year of online business equals around five years offline. However, the principles of starting and growing a successful online business are the same. Be that as it may, if you are looking to start a small business online you can follow our key steps highlighted above.
Moreover, if you have been running a business for a while, you can conduct a quick overview to check if you are neglecting something. The fact is that; following these steps will enable any individual or group to start and establish a successful online business regardless of location. But, if you’ll need more support, you can always Consult Us at any time for more help.
Reference: Image Source