For sure, we all want to increase organic site traffic from Google for free, but we don’t even know how we get it. Whether you’re an e-commerce store or a brick-and-mortar establishment, getting more website traffic is a shared goal among many business owners and marketers.
Your website is your online storefront, where visitors can learn more about your offerings, build trust in your brand, and eventually become leads and customers. But, having a beautiful, easy-to-navigate site isn’t going to gain you more customers if no one can find your site in the first place.
Ask any marketer or business owner what they’d like most in the world. And they’ll probably tell you “more customers.” What often comes after customers are on a business wish list? More traffic to their site.
Why Does Organic Site Traffic Matter?
There is such a thing as free website traffic, but there is no magic button or tool that just magically generates it independent of your own efforts. If you’re considering an automatic website traffic generator of any sort for your business (paid or free), there are three reasons to avoid them.
Google can detect spammy behavior, gets suspicious of spikes in inactivity, and monitors how users are interacting with your website. Using an automatic traffic bot or generator is likely to attract the wrong kind of attention from Google which will hurt your reputation with them and thus your ranking.
The ultimate purpose of getting more visitors to your website and ranking higher on Google is to increase the number of people who interact with (and hopefully become customers of) your business. If your visitors aren’t targeted, they aren’t likely to engage with your website. And you’re more likely to see your lead and conversion rates decline.
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If your website is attracting bot traffic, you run the risk of getting blocked from online advertising platforms. Or, even worse, getting removed from Google. Cheap website traffic is not worth it! Take the time to build up high-quality and sustainable traffic to your site.
There is no point in getting more traffic to your website if those visitors are not likely to engage. Whether with your pages, convert into leads, or become customers. Unfortunately, increasing your website traffic does not happen overnight. It takes effort, but the effort you put in will equate to the quality of the traffic you generate.
How To Increase Organic Site Traffic From Google
Some businesses wonder why it’s important to get website traffic in the first place, let alone a website. In today’s world, even for brick-and-mortar establishments, a website is an absolute must. At the very least, potential customers can become more familiar with your business.
But ideally, it’s formatted in such a way that your visitors can enter your funnel and eventually convert into customers. With this type of website, your traffic is both an important indicator and a driver of business growth. And as such, it can help you in very numerous ways.
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Like, see how well your marketing is working, gathering insights about your audience to make decisions, or even improving your SEO and search engine credibility. As you also generate more leads, increase conversions, and get more customers. Yet, achieving these benefits requires driving traffic to your website the right way, and a focus on driving quality traffic.
But, in reality, there are many ways to increase site traffic directly from Google search results. But, since not all of them are as helpful as you may think, it’s good to boil everything down. In this article, we will cover some basic SEO optimizations to help increase your website’s organic Google traffic. So, let’s get started:
1. Online Directory Listings
There isn’t one set-it-and-forget-it tool that generates free and high-quality website traffic to your website. Rather, there exists a mix of channels that work together to drive visitors. Some require effort, some require time, and some require money. Some of the strategies and channels that drive traffic to your website include Online Directory Listings.
Did you know that an optimized Google My Business listing gets 7x more visits than an incomplete one? And don’t forget that your listing links to your website. So, this is a great way to get more traffic to your website. Keeping in mind, Google is getting smarter and smarter with its results pages each day.
If your listing provides all of the information a potential customer needs to make a decision, they might forego your website and contact/visit your business directly — even better than a website visit! Below are some more feature benefits of using Google My Business to increase organic site traffic:
The Google Listing:
- Is free and easy to set up for any web business.
- Allows you to show up for searches relevant to your business and location.
- Increases your visibility on a platform whose users have the intent to buy.
- Drives qualified traffic to your site and your store.
- Affords customers the opportunity to post reviews and even further boost your presence.
Also, keep in mind that Google My Business:
- Enables your business to get found in mobile searches, which have surpassed desktop.
- Uses visuals to provide consumers with a sense of what it’s like to actually be at your business.
- It knocks down uncertainty which is a major barrier to entry.
- Equips searchers with the ability to interact with your business directly in your listing.
- Also, it increases the chances of engagement and obtaining new customers.
Given the many benefits of a Google My Business listing, you can’t afford to not have one as a local business. Just create your listing and keep it updated as much as possible.
2. On-page SEO
Another point to take into account to increase organic site traffic from Google is to quickly fix your on-page SEO correctly and on time. At this point, I would like to emphasize two fundamental issues. The first of these is not to fall for what is known as keyword stuffing.
This means repeating the main keyword many times throughout the post. Before, Google saw this type of practice as normal; now, the fact of forcing the keyword several times is a reason for a penalty, so it is better not to abuse it. Closely related to this comes the second option – using related semantics, that is, using synonyms of the main keyword.
This will help you improve the quality of your post, and make it more semantically rich. And, it will also be helpful for the positioning of the keyword on SERP, since Google also recognizes what synonyms are. But, there are many other On-page SEO tactics you can perform on each of your website pages.
To increase their rank in search engines and get more visitors. This includes producing high-quality content that your audience is searching for. And then write concise meta descriptions for your pages. The meta description appears below your URL in search results.
Other tactics to use include:
- content marketing strategy
- free online directories and review sites
- adding hashtags to posts
- landing pages copywriting
- target long-tail keywords
- sending out regular newsletters
- install site kit by Google
Knowing what a page is about and what will result in a click makes users much more likely to do so. On-page SEO tactics such as these are free but do take some time.
3. Off-page SEO
Indeed you have been told on several occasions during your SEO training that you should get external links that point to your website or blog, right?
This is to improve the authority of your website, i.e., how Google recognizes you against the pages of your competition. And this authority is valued from 1 to 100. This way, your business authority is measured according to how Google sees your website. And this authority value is possible to improve thanks to external links.
Previously, getting many links, was rewarding, the more, the merrier, which was known as a link farm. Now Google has modified its algorithm, giving more relevance to the links of pages that have the same authority as yours or higher. So that more power is given to the links of web pages that have high authority.
Comment on blogs and social media posts, answer questions people are posting, and participate in conversations about your industry.
4. UX VIP
Now that Google is aware that users like to browse your website, the fact of getting a good user experience is getting more and more rewarding. This can be seen as the user spends a lot of time browsing the web page. And that he/she does not go away from your site by clicking the back button.
To improve your users’ experience, you can insert videos on your blog. Including images and infographics, and also use internal link building to structure your page correctly. So that the time the user spends browsing your website is made much longer than usual.
By doing this, you ensure that Google recognizes your site as relevant to users and helps you rank better on the SERP result page. The more you engage with your community, the more exposure and profile visits you get. If your social media profiles contain a link to your website, then you’ve turned your engagement into another channel for website traffic.
5. Guest Blogging
Apart from personal blogging, it’s good to have an industry influencer publish a blog post on your site. Or turning an interview with them into a blog post. It can help to drive traffic both through organic search and also via that influencer promoting the content to their audience. This can also help to add more variety to your content and show your visitors that you are active in your field.
Alternatively, you could ask the influencer to mention your business in their own review or round-up post. This method is still free, but you still need collaboration with the influencer to be exchanged for mutual benefit. You can also be a guest blogger. Identify complementary businesses in your area whose audience is relevant to your business.
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And then thereafter, see if you can contribute a post to their blog with a link back to your website. However, make sure your content is relevant and useful to your audience. So that it’s more of an even exchange. It’s also free to be active in online groups and on websites that are relevant to your business and community — and it helps you to obtain more traffic.
Just be sure to engage moderately and in a sincere way in blog comments too. Not to mention, avoid including links to your website in your comments — lest you appear spammy. And as a result, you’ll hurt your online and business reputation. Increased traffic should not be the goal of your engagement, but rather a secondary result.
In conclusion, a good SEO has to work in the medium or long term. That’s if you’ll want to increase organic site traffic from Google. So that the expected results are obtained. But it can be improved with a little bit of SEO training. As well as some growth hacking tips like the ones I just told you above.
Remember to bet at all times on the quality and user experience that you are going to offer on your website. And, of course, base your entire SEO strategy on good keyword research. Google Analytics is also free to use. The insights gleaned from it can help you to drive further traffic to your website.
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Use tracked links for your marketing campaigns and regularly check your website analytics. This will enable you to identify which strategies and types of content work. Or even the ones that need improvement, and which ones you should not waste your time on.
I hope this guide on how to increase organic site traffic from Google was useful to you. But, if you’ll need more support, you can Contact Us and let us know how we can help you. You can also share some of your additional thoughts, suggestions, questions, and recommendations in our comments section below.