How Facebook Monetization Works | Creator Studio Guide

The Facebook Monetization rules apply to all posts and interactions on Facebook. Including rules against hate speech, calls for violence, and sexualized content. Meaning, any content posted by publishers or creators that breaches the Community Standards may cause them to become ineligible.

In addition, breach of these set standards may even make publishers lose their eligibility to monetize using the monetization features. Including their policies regarding intellectual property, authenticity, user safety, etc.

How Facebook Monetization Works

Generally speaking, Facebook is quite possibly the most enduring social media channel in existence.

No other online media giant has caught so much flack for data collection. Whereby, as of early 2019, it boasts more than 2.7 billion active monthly users, with 500,000 new users added daily. And it’s important for Facebook to be a place where people feel empowered to communicate.

After all, their Community Standards apply around the world to all types of content and explain what is and is not allowed on Facebook.

What is Facebook Monetization?

In order for publishers and creators to make money from their Facebook content, they must comply with Facebook Monetization Partner Policies. These rules apply to behaviors, pages, and payments. And there is a separate set of policies specifically for monetized content.

Monetised content must pass an additional level of standards above and beyond the Facebook Community Standards. These additional rules are called Content Monetisation Policies. These include deeper restrictions on the content itself and the formats in which it is presented.

From the video tutorial above, it’s ” a complimentary discussion on Facebook video monetization.” Meaning that; Facebook is now paying creators to advertise on top of their videos.

As can be seen, Facebook is taking a little bit of a playbook from the YouTube playbook. Where YouTube pays its creators for video content. In other words, AdSense for videos.

How much money does Facebook Monetization pay?

According to the 2:00 video tutorial segment above, you can do it with your YouTube channel. So every video you release, you do run advertisements on that channel.

Of course, you should block any of your competitors from being able to run ads on your channel. But yeah, it’s just a little bit extra money for the business. And it kind of pays for editing and some extra stuff. But it’s certainly a very small percentage of the overall revenue of the business.

That in mind, as on the 5:00 video tutorial segment above, you get about $2,000-$2,500 per million views, so it’s not that much money. However, it depends on your channel and your audience. Right? Let’s say you have a golfing channel, and Rolex wants to advertise on top of your channel.

You’re probably going to make a lot more from those million views than, let’s say, a relationship advice channel. So, it does depend on your audience.

Related Topic: How to Monetize YouTube Content | A Step-by-step Guide

Personally, I’m a big believer. You drive everyone to the main source of your income and double down on that. Simply, because the last thing you want people to do is to click over and go to someone else’s website.

Clearly, when they could be clicking over, going to your website, and buying your products or services. In general, the way you gotta look at it is if someone is advertising on your video.

And whether it’s through Facebook or YouTube: they’re paying the company, the network, YouTube or Facebook, etc. Eventually, they’re taking a huge cut; whatever portion you’re getting, surely, you’re keeping it. But, it’s not as high compared to if you sold your product share service.

Additionally, you need to keep in mind, the person who’s paying to advertise, if they keep advertising in the long run, not only are they paying a bigger fee than what you’re seeing because of the middleman taking a cut, but they’re making a killing because they have to recuperate their costs from whatever product or service that they’re selling.

How Facebook Monetization Works

When you monetize on Facebook with features such as in-stream ads or Instant Articles, you can earn revenue from ads that run in your content. Through the Community StandardsMonetisation Eligibility Standards, and other relevant policies, Facebook is able to encourage a seamless expression.

This creates a safe environment for everyone, including content creators and advertisers. But, in order to monetize your videos on Facebook, you must satisfy the Partner Monetisation Policies. Therefore, to do this, you must: comply with their Community Standards, Payment Terms, Page Terms, etc.

Related Topic: Reducing Links to Low-Quality Web Page Experiences

You must also adhere to the Content Monetisation Policies, read and agree to the Content Monetisation Terms, share authentic content, and develop an established presence on Facebook.

By including ads in your videos, you confirm that you have the right to use all of the content in each video. That in mind, you can read and learn more about their Partner Monetisation Policies. The Community Standards serve as guidelines for communication and include (but are not limited to) intellectual property, authenticity, and user safety.

Here are some tips to keep monetizing on this platform;
  • First of all, review their Community Standards. Particularly, to ensure that your content on the platform (links videos, text, or photos) follows the policies.
  • Secondly, make sure that you have the right to post your content – content cannot breach anyone else’s intellectual property.
  • Again, keep your site domain “clean” by making sure that your followers don’t experience low-quality content within your website.

Lastly, take a look through the Content Guidelines for Monetisation. Moreover, following these guidelines will help keep your content eligible if you’re monetizing through in-stream ads or Instant Articles.

How to get started with in-stream ads

To learn whether you can use in-stream ads in your videos check your Page’s eligibility. In-stream ads are only available to Pages that publish videos in certain languages and countries.

So, before you can place in-stream ads in your videos, you will need to check your Page’s eligibility in Creator Studio. If you’re eligible for in-stream ads, use the following steps to onboard and begin including them in your videos.

Only Facebook Pages are eligible to use in-stream ads. You’re eligible for in-stream ads if you are 18 years or older and meet the following criteria:

Publish videos from a Page

You must publish videos from a Page, not a profile, to be eligible for in-stream ads. Learn how to convert a profile to a Page and about our video template for Pages.

Make sure that you meet the Partner Monetisation Policies. You must meet the Partner Monetisation Policies, not only for your page to be eligible for in-stream ads but to stay eligible.

Have 30,000+ 1-minute views and 10,000 Page followers

This metric helps determine how successfully you’ll be able to monetize with in-stream ads.

In the last 60 days, you need to have had at least 30,000 one-minute views on videos that are at least three minutes long. Videos must be published from a Page that has at least 10,000 followers.

Be in an available country and language

Review our current (but growing!) list of supported countries and languages. It is also recommended that you Publish 3-minute Videos.

Videos themselves must be at least three minutes long to be eligible for in-stream ads. To check your Page’s eligibility, head to Creator Studio > Monetisation overview.

But, if you checked your eligibility and aren’t yet approved, take these steps before you try again:

Step One: Create a Page or Convert a Profile

If you haven’t already, either create a Page from which to publish your videos or convert a profile to a Page. Once you’ve created a Page, consider using Facebook’s video page template to give your videos even more visibility.

Once you’ve converted to a Page, you will also be able to access Page insights, boost posts, and give others access to edit your Page.

Step Two: Improve your Content Distribution

Audience distribution can help you increase your followers and improve engagement with your videos.

This will help you meet the following two eligibility requirements: 10,000+ Page followers and at least 30,0000 1-minute views on 3-minute videos. You can get more tips to improve your distribution.

Step Three: Meet the Partner Monetisation Policies

Please ensure that your Facebook page and content meet the Partner Monetisation Policies. And while you create, share, and monetize content on Facebook, it’s important to understand the guidelines and policies.

These guidelines are intended to preserve an authentic and safe environment for people to engage around content. If you aren’t eligible for in-stream ads, review the Partner Monetisation Polices and make sure that there’s nothing you’ve missed.

Before you get started
  • Choose your financial admin or the person who will receive all financial information relating to in-stream ads.
  • You can assign multiple financial admins. And then choose an editor to enable and disable ads. You can assign multiple editors.
  • Have your tax ID (this could be a VAT number or other government-issued tax ID), your bank account, or International Bank Account Number (IBAN).
  • Lastly, have your company’s address, phone number, and email address.

The next step is on how to Set up In-stream Ads in Creator Studio. If eligible, you can begin the in-stream ads onboarding process from within Creator Studio.

  1. Choose the Page(s) you want to onboard.
  2. Review and accept the terms and conditions.
  3. Set up your payment account and choose how to receive your earnings.
  4. Enable automatic placements to earn ads in all of your videos published in the last 30 days.
  5. Select Next to complete the setup.

There are two places where you can enable in-stream ads on your back catalog of content. The first is when you onboard your Pages to in-stream ads. Forthwith, you can choose to automatically monetize all eligible videos uploaded in the last 30 days in one step.

The second place is in your monetization settings. Backfill will only monetize the last 30 days of eligible videos. If you have older videos you would like to monetize, try bulk monetization in Facebook Creator Studio.

How to remain Eligible for Facebook Monetization

To simply put, Facebook regularly reviews some of the most common breaches that can lead to publishers and creators becoming demonetized.

Especially at the Page-level to help publishers and creators remain eligible. These include, among other relevant policies, the following: Community Standards breaches, copyright, and intellectual property claims, and Instant Articles implementation.

In that case, page owners are able to use their content to earn money on Facebook. However, doing so requires compliance with certain policies. Facebook Monetisation standards are broken down into three sets of rules:

1. Community Standards

These are the foundational rules against unsafe content that depicts graphic violence, nudity, and hate speech.

In most cases, even non-monetized content must follow this set of rules. Basically, the Community Standards are rooted in the following principles:

  • Safety: People need to feel that the content they share is protected enough to build healthy communities.
  • Voice: Facebook is committed to embracing diverse views and allowing for productive discourse wherever possible.
  • Equity: Since the Facebook community is diverse, they believe that all creators should be valued stakeholders.

Again, bearing in mind, multiple breaches or severe infractions can affect specific pieces of content. As well as result in loss of all monetization features. You can read and learn more about the Content Guidelines for Monetisation.

In this case, if you believe that your content may have breached their Community Standards, you can check for a notification in your support inbox. Read and learn more about the Community Standards.

2. Partner Monetization Policies

These standards typically apply at the Page-level. They address the behavior of your Page as a whole.

They include rules for the content that your Page creates, how that content is shared, and how your Page receives and makes online payments. You can read and learn more about Partner Monetisation Standards.

3. Content Monetization Policies

Mainly, these rules typically apply at the content level. Whereas, they address the content of each individual video or post that your Page publishes.

Also, they include rules against violent, sexual, criminal, graphic, or even profane content. You can read and learn more about the Content Monetisation Standards and Partner Monetisation Policies.

What about Copyrights and Intellectual Property claims

Pages and accounts that share content with their audience on Facebook are an important part of the ecosystem. Adding value for both the Facebook community and advertisers. Facebook builds monetization tools to help these individuals and organizations generate meaningful, reliable revenue that’s sustainable over time.

The Facebook Terms of Service do not allow you to post content that breaches someone else’s intellectual property rights. Including but not limited to copyright and trademark infringements. So, you should only post content that you have the right to post.

How can I make money on Facebook? and 9 Ways to Monetize Your Facebook Page

If you’re not sure about the extent of your rights to post content, you may want to contact a legal advisor to advise you on your rights. More information about intellectual property on Facebook is available in their Help Centre.

You can check a specific Page or video’s ability for Facebook Monetization at any time in Facebook Creator Studio. And if you believe that one of your videos or Pages has been incorrectly restricted, you can submit an appeal directly to the Facebook reviews team. You can also read and learn more about Demonetisation.

What about Domain Review on Instant Articles

According to Facebook, Instant Articles content extends beyond what is posted by a publisher on their Page. And therefore, can only be comprehensively checked by looking at the domain that feeds the content into Instant Articles.

For this reason, Facebook uses a combination of machine learning and manual review to assess a website’s quality. An example of this is providing low-quality web experiences to users that land on your website.

Related Topic: Video Marketing | 5 Simple Steps to Get Started in 2020

As a matter of fact, I’ve heard from their community that they’re disappointed when they click on a link that leads to a web page containing little substantive content. Or rather, if it’s covered in disruptive, shocking, or malicious ads.

You can also lose access to Instant Articles because of low traffic thresholds. Or not publishing Instant Articles consistently during a period of time. All in all, to reapply for access, you can submit your domain for review once more. That is when you have at least ten articles in your production library.

What is Facebook Brand Collabs Manager?

Brand Collabs Manager makes it easier to get discovered for paid partnerships and unlock the earning potential of your Facebook presence. Connect with brands looking to promote their products and services through the relationship you have with your followers, and then collaborate on campaigns that can increase your engagement.

Seamlessly, earn money with Brand Collabs Manager. A branded content label is applied to a post as a result of brand collaboration and comes from a creator, publisher’s Page, or verified profile “with” a business partner’s Page. A paid partnership label is applied to the post in grey (as a metadata timestamp).

Related Topic: What is Sponsored Content? How Blog Sponsorship Works

Facebook and Instagram remain committed to helping you turn your passion into a livelihood. Having said that, in this article, you’ll find some exciting updates about managing your presence and earning money doing what you love. See all the new ways to monetize on Facebook & Instagram.

Finally, I hope the above-revised guide on Facebook Monetization was helpful enough. But, if you’ll need more help from our team, please feel free to Contact Us. You can also share your thoughts in the comments section or even donate to support our research projects here.

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