Why Gojek Leads The Super Apps Supremacy Race In Southeast Asia

Today, many super apps are launched in the multi-service market across different regions from all over. Those are Careem, Snapp, Rappi, Gojek, Grab, Glovo and many others from various locations worldwide. But Gojek, amongst all those, received tremendous fame amongst users across Southeast Asia. This blog will give you complete information about why Gojek leads the race of super app supremacy in Southeast Asia. 

It is a firm situated in Indonesia, founded in 2010, and headquartered in Jakarta. Formerly, the company offered services of delivering couriers and ride-hailing through a call center with just 20 Ojeks(drivers) on hand. Currently, it has a network of 2 million drivers and is offering services to users across 8 countries with over 190 million installs. 

Thus, it is evident that by receiving popularity across entire Southeast Asia, Gojek must have a massive user base. As per sources, 29 million MAUs were recorded from Indonesia, while Vietnam, Thailand, and Singapore trailed behind by 4.3 million, 2 million, and 0.8 million monthly active users, respectively in 2019. An image for the same is displayed below to gain a proper understanding of these figures.
So, from the above figures, you might have received an idea about the significance of Gojek, but how did it receive such a rise in a whole Southeast Asian region? There are some reasons behind that mentioned in the next section.

Why Does Gojek Lead The Race of Super Apps in Southeast Asia?

Along with enormous business organizations, medium and small-size enterprises also contribute an equal share in raising and maintaining the GDP of any country.

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Thus, to satisfy the need for such ventures and to satisfy the demands of accessing every service available across town, Gojek allowed enrolling any scale ventures to register in an application.

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Not only does it help the customers to meet their needs, but it also boosts sales by 3.5% of medium and small-scale startups. 

Thus, it helped the entrepreneurs to receive more orders; the other reasons apart from this behind Gojek becoming the key player are mentioned below:


Customers are core elements for the upliftment of any venture. Hence, if they feel comfortable satisfying their needs using an application, then they would prefer to use it multiple times.

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In the same manner, Gojek also provides the utmost convenience to all users in accessing wide-range services to get any sort of requirements fulfilled from a single destination along with several features, which might be the factor resulting in Gojek’s win.

Fulfilling Local Needs

Gojek concentrated on meeting the requirements of local customers, which assisted in earning fame in its native region. A firm offers customized services to consumers to get their jobs done quickly. Not only locally but also in other countries, by planning an extension to satisfy the local purposes in Vietnam and Thailand, Gojek has launched its solution without using its name, such as Go-Viet and Get, and would operate its business independently.

So, after observing the specific reasons driving Gojek ahead in a race of multi-service apps and its rise in demands among users considerably, you as an entrepreneur might have planned to opt for Gojek like app development and placed their venture to secure and reputed market position, gain certain benefits in a business as stated below.

What are the Perks of Getting Gojek Like Solution Developed?

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Shifting from a single service venture to an online multi-service one by getting a Gojek similar platform benefits the enterprise in many ways. Those are mentioned below:

Operational Enhancements

Every tedious task can be accomplished by startup owners, including analysis of an enterprise’s profit and sales, Onscreen Evaluation System, tracking employees’ activities, managing users and partners, analyzing order history, etc. Such functions can be performed easily by entrepreneurs by using a solution similar to Gojek, which reduces the hassles of business owners and increases the operational capacity of the venture.

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Stretched Profit Margins

The profits of an enterprise get considerably incremented, as they receive multiple revenue streams by utilizing a solution like Gojek. Using a solution similar to Gojek, entrepreneurs can charge a commission from all the stakeholders associated with a platform. In addition, admins also earn from the advertisement made into an app for a particular product. Hence, compared to a conventional approach, startup owners can significantly hike their business profits.

Solid Online Presence

As the solution comes equipped with numerous marketing options, an admin can make the presence of their ventures firm enough using the various options they receive. It includes adding posts on different social media platforms due to its terrific penetration in users’ lives, emails, and SMSs regarding discounts/deals/new product launches to the customers. The options for performing such tasks are provided within a solution to make the strong presence of a venture.

Moreover, enterprises gain many other benefits from using a multi-service platform like Gojek. It is because users nowadays prefer using these solutions in their daily lives to gain several services. 


Therefore, by going through facts and figures related to Gojek and specific reasons which helped it to lead the race of super app supremacy in Southeast Asia, as a startup owner, you must have stuck with a plan in your head of getting a solution like Gojek. It is also a suitable option for your venture according to the current trends adopted by users, which would help your enterprise to stay afloat in the market.

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