In its bare form, a business website design has a single domain to carry different pages. And we should all know that by now, as well as the benefits a website can provide for your business. It’s shocking to witness how many businesses don’t actually have a website or online presence! If you have a business and no website, you are losing out on great business deals.
Bearing in mind, that having a website helps accomplish many different marketing strategies to grow your business. And, as a business owner, or webmaster you need to know where your consumers are. So, what happens when consumers know your business and what you can offer. Yet, they can’t reach you? That is one of the risks you take!
Particularly, by not having a website for your business. For generations, retail was simple. Brands are sold to retailers and retailers sold to shops. But in the age of the internet, consumers can interact directly with brand manufacturers. This may seem like a small thing. But, has been a dramatic change in the way people interact with business owners.
A recent study highlights the need for a good brand website. Thus, the majority of consumers expect a better experience from a brand and from a retailer. A personalized website with a cohesive design and strong content solidifies your expertise. Hence, presents the opportunity to demonstrate what sets your practice apart from the rest.
What Is A Business Website Design & Development?
In general, a business website design is the center of any brand’s web universe. It’s often the place where another marketing activity is attempting to drive traffic. Your business website strategy and how you engage a visitor are the deciding factors in the daily battle with competitors both large and small. It’s vital that you understand the strategies behind sites.
A business website design is also known as website development and both of them involve either website styling or structuring. And it’s also a good choice to learn a general introduction to coding since it’s super easy to get started. Whether you’re looking for a career or just want to learn how to code, learning how to develop a web is simply for you.
Related Resource: What Is Business Blogging? SEO Webmaster Simple Guide
To enumerate, website design broadly refers to the tasks associated with developing websites for hosting via intranet or the internet. Whereby, the web development process includes web design, web content development, client-side/server-side scripting, and network security configuration, among other tasks.
Website Design is also known as Website Development and both of them involve either website styling or structuring. And it’s also a good choice to learn a general introduction to coding since it’s super easy to get started! You can learn more about how to create a site in detail for free!
The Benefits of a Good Business Website Design?
Standing out in a competitive market is difficult. However without memorable branding to set you apart from other chiropractic practices in your local market. It can be next to impossible. Furthermore, having a professional logo and consistent branding will increase the value of your practice.
Generate new business and give you a strong online presence. Differentiating your chiropractic practice through your practice’s website is a great place to start. Below are more benefits of a good brand based website:
1. It provides an instant visual presentation
Nothing matters more than having an interactive business website. Even just a few years ago, most websites were nothing more than an electronic brochures. Their real potential was not noticeable.
Now the change is drastic. The visitors have the ability to control and interact with a well-design website. You can take a virtual tour, and spin an object around to see all sides. To provide direct feedback, and much more. Furthermore, not every organization can afford television advertising, but a website provides a visualization element.
It’s always available to anyone with Internet access. If a customer has questions that require better answers on a website on phone. This is a valuable asset to your marketing mix.
2. It offers accessibility through search engines
There is a good possibility that you found this website through a search engine such as Google, Yandex, Bing, and Yahoo among others. Between 80-95 percent of all traffic usually comes from search engines.
You can target visitors who are actively looking for you, your product, your service, or your information. It’s an extremely cost-effective way to advertise to those who like what you have to offer. Availability is also key. No other medium for being available 24/7/365 even compares to a website. With the modest cost of developing a website and putting it online.
There is nothing even close to being as cost-effective. You can easily misplace Printed materials. TV and radio commercials air at preset times. While with a website you can visit at a time that is convenient for the visitor. Also, it’s more engaging with a proper design.
3. A website targets each visitor specifically
An effective website design meets every visitor’s needs. With proper targeting, you have the attention of your visitors. By strategically planning, you can customize each area to the type of visitor who can benefit from it.
It’s even possible to customize web pages to individual users for added convenience. And then again, by the same token, it is also very easy for you to update a website at any given time. Unlike printed materials, you can change websites on a minute-by-minute basis if need be. Unlike the expensive production costs of video and the editing time for good adverts.
Overall, a good website design can make them even more attractive. Plus, videos can appear and printed materials are available for instant download.
4. It saves on printing and mailing costs
In most cases, a good business website such as the jmexclusives site saves you a lot of finances and resources like printing and mailing costs. Whilst, making printed materials available on your website to the visitors.
Thus, they’ll have instant access and they’ll not have to wait for your mail to arrive. Hence save on printing and mailing. It can have even more impact because you illustrate things. For instance, movements and animation that printed materials alone cannot show. In addition, it also improves your customer relations strategy even further.
Aside from the fact that when a customer asks you for your website address, they expect you to have one. There are numerous benefits to your customer relations.
These are only a few:
- Customers can make a knowledgeable buying decision. If they are deciding between you and a competitor. Then, your website could mean the difference between who gets the business.
- It also provides a way for customers to benefit from a sale. If you provide information or support through a website that makes them happier about buying from you. Also, it strengthens your business.
- By providing an opt-in mailing list, your customers and website visitors will give you permission to contact them. This may be about special offers or additional things they may interest them in purchasing from you.
5. A good website gives your business credibility
A study in 2015 by Verisign reports that 84% of consumers believe that small businesses with websites are more credible than ones without an online presence. To take it one step further, the study also concludes that 65% of consumers consider a brand company email to be more credible.
Rather than, a generic email account such as Gmail, Outlook.com, AOL, or Yahoo mail. The days of matchbook advertising don’t exist anymore. To remain relevant and credible, small businesses must invest in one. For instance, if all your competitors have websites and your business doesn’t, who do you think looks more credible?
The Main Characteristics of a Good Business Website Design & Development
In the first place, a good website design and development plan govern everything involving the visual aesthetics and usability of a website. Such as color scheme, layout, and information flow. In addition to everything else relating to the visual aspects of the UI/UX (user interface and user experience).
But, what are some common tools that distinguish the web designer from the web developer? By all means, on one side, a bad website is easy to recognize. They are just flat-out bad, and often ugly. They hurt your eyes, have terrible navigation, and are also annoying. This quickly sends visitors away by irritating, confusing, or dizzy.
If you could use a good laugh then check out Websites That Suck. While, on the other side, a good website is the most common type, but harder to identify as it usually looks just like an effective website. It should have a professional appearance, sensible navigation, good content, etc. It is not difficult to create a good one, so most fall into this category.
Learn More: 42 Must-Have Features for Your Business Website
The problem is, well does not equal effectiveness. Meaning, that an effective website is a kind that has the most benefits. The primary difference between a good and an effective one. Besides profit, is that it anticipates the needs of the customer/visitor and meets those needs. Ironically, these are rare. Most websites try to “sell” rather than address the needs of the visitor.
To be effective they require more planning and effort to create, but the rewards are worth it. And then again, they also need a good web hosting plan that is equally resourceful for whatever they want to do online.
A good business website content marketing strategy considers the reader, and how they scroll around your website. As well as the marketing messages that the reader must see. Depending on the nature of a business, the website may be the lifeblood of sales activity, or simply an information hub. It also bears some of the following key elements in mind:
#1: Online Retailer
This type of website is focused on engaging the visitor, leading them into specific areas of interest, whilst providing an incentive to possibly buy one or more products that have been specifically chosen for them. There is an online shop with a shopping cart and checkout facility. This is more commonly known as an e-commerce website.
Due to its nature, it is very easy to provide a “cold” experience, a pop-in, pop-out transaction-lead facility. The challenge with this kind of website is that it is very easy to attract visitors who shop at price. The danger is that the visitor is a habitual shopper and they continue to shop on the internet for better bargains.
There is no brand loyalty here and as soon as they find products cheaper than yours, they are gone. Without a good website marketing strategy and content strategy, it could prove difficult to entice a shopper to repeat custom. Most of us are familiar with this type of website and most likely will have shopped on them.
A good example of a well-known online shop is Amazon, which has continued to refine its strategies to provide a warmer buying experience. They make good use of ‘customers who bought this item also bought’ and ‘frequently bought together’ cross-selling tactics.
#2: Business Catalog
The next category of a business website is similar to the online retailer. This is the catalog style, whereby products are displayed however there isn’t a checkout to complete a purchase. The strategy behind this type of website is to present an online catalog or brochure. Typically, this could be a manufacturing business that sells to wholesalers or retailers.
More so, with the product eventually being sold to the end-user. A typical example is a car manufacturer. This type of website will have information for their customers to refer end-users and it allows the eventual purchaser to gather information before committing to visiting the business and engaging with a salesperson.
The website, therefore, provides multiple functions in respect of brand awareness, information, and a safe place to browse without the pressure of a salesperson hovering, ready to pounce! It should support the sales and marketing teams by allowing prospects access to certain data to form an opinion, which in turn will hopefully lead to an inquiry.
#3: Manufacturer or Wholesaler
Our third example is a manufacturer/wholesaler that may publish paper catalogs and/or have showrooms. The strategy behind these small business websites is very different. Their online presence is to provide contact details, almost like a directory, pointing the visitor to the right place or person to answer their inquiry.
There can be multiple reasons for less content on these websites. Perhaps there are too many products to list online and therefore it would be cost-prohibitive to add them to the website. They may sell products where the supplier prohibits the goods from being advertised. They may sell many end-of-line products.
The main strategy could simply be personal contact. The business is local/regional and they wish to develop closer, long-term relationships with their customers. To achieve this, a visitor to the website is encouraged to pick up the phone and discuss their requirements with customer service. With modern technology, this could be facilitated by a web chat room.
#4: Business Service Solutions
Service industries employ different website strategies again. They tend to be brand lead. The content describes the services they offer and provides a small amount of valuable information, including testimonials.
Generally, this is used to show competence and to provide the visitor with a degree of confidence that they will be looked after. Not forgetting, that the online information serves as a catalyst to a lead target customer or buyer. Potentially, while also offering an opportunity for a faster sale when the prospect and salesperson finally meet.
To be more personal, typically these websites have team photographs with the view to demonstrate experience and expertise to provide the visitor with more confidence and direction in respect of who they should be speaking. A typical example would be a consultant or a firm of accountants.
5#: Overall brand and products
If the business sells fast-moving, fast-changing products, the maintenance for a shop/product display/catalog may not really fit with the product lines. Speed sales usually require a completely different approach. However, if you’re strictly speaking about the general concepts of website design & development the distinction is a little clear.
All in all, these two roles play a major part in building the websites and apps we know. With this in mind, web design & development ranges from creating plain text pages to complex web-based applications. Such as social network applications and electronic business applications.
A Working Business Website Design & Development Tips
Your business website is an integral part of a larger marketing plan. It is therefore important to understand the role it must play. Your website is usually the cornerstone of any online marketing plan, providing a presence for your business. It’s the online equivalent of owning a high street shop or prominent office.
As well as have absolutely clear planning about what functions your unique business website must perform, both emotionally and logically. As an example, small business websites must include a website marketing strategy and website content strategy. The website marketing strategy covers the business purpose, the performance functions, how to find it, etc.
In that case, let’s try and understand the key principles involved in website styling and structuring. Below, allow me to answer the following questions. To create and develop a working web-based business strategy, you need to ask yourself and answer a few questions.
You can consider some of these questions first:
- What are the features of a business website that make the site effective and successful?
- What are the characteristics that make it different from the unsuccessful or not-so-successful websites?
In simple words, a successful business website is an effective website that attracts more customers to the business. With that in mind, below are some of the key features to consider, and they are quite simple yet so powerful!
#1 Tip: Be simple, easy-to-use, and user-friendly
The most basic characteristic that a successful website should possess, in my opinion, is that it should be very simple, easy to use, and user-friendly. These terms sound simple but are difficult to implement.
We, human beings, have a tendency of making everything complex. Making something amazingly simple is probably the most difficult task for most of us. It’s not really easy to make things simple. But simple things are very powerful. For example, simple messages are powerful.
Similarly, a simple website is more powerful and effective. A complex website will be annoying to the visitors.
To make a website simple, you have to eliminate unnecessary elements from it. You have to keep only the essential ones, such as contact information, product details, etc.
“Simplicity boils down to two steps: Identify the essential. Eliminate the rest.”- Leo Babauta
A successful business website should be easy to use. You have to try to save the time and effort of your website visitors, by making the site easy to use. So take appropriate steps to minimize the amount of effort your site visitors have to put to access and use your website.
An easy-to-use and user-friendly website will let the user perform a task, such as finding some information on the site or filling up a form, with minimal effort.
So the most basic feature of an effective business website is that it will be extremely simple, easy to use, and super user-friendly.
#2 Tip: Responsive and mobile-friendly business website design
Another characteristic of a good business website is that it should be responsive and mobile-friendly.
“Responsive design is Google’s recommended design pattern.” — from developers.google.com
A responsive site can, very easily, be viewed from any device with any screen size. So whether your visitors are visiting your website from a mobile phone, tablet, laptop, or desktop computer, they should be able to view the site, without having to zoom in or zoom out from their web browsers and without having to scroll horizontally. You can achieve this with responsive web design.
So whatever the screen size is, a responsive web design ensures that the website users can access the site without any problems and can perform various tasks on the site without any issues. They will get the ease of use on all devices.
Besides, optimizing the design to make it more mobile-friendly is highly recommended because a great percentage of Internet users will access your website from mobile devices.
#3 Tip: Easy navigation with some effective Call-to-Action
On one hand, easy navigation allows easy access to various sections of the website. On your site, how easy it is for your users to access certain pages? Make sure that your customers or potential customers can easily navigate from one part to another of your business website.
If you think that you don’t have easy navigation on your site, you can contact an expert to fix it. On the other hand, it’s also good to consider effective Call-to-Action (CTA) tools as great elements of a brand site as well. Note that one of the most important characteristics of a successful business website is that it should have an effective call to action.
If you tell your potential customers to take some action, the chance that they will take action increases. So, on the homepage, after describing your products and services, you can tell them in a simple manner to buy them. You can also have a simple call-to-action at the end of each blog post on your site.
The point I’m trying to make in this section is that the call-to-action text should be simple yet powerful.
#4 Tip: SEO friendly business blogging section
A blog is another very important feature of a successful business website. Do not underestimate the power of a blog. It does not just educate people, it also attracts new customers to your business. This kind of marketing is known as content marketing. For many businesses, content marketing is the biggest channel of lead generation.
But, make sure that you’re publishing blog posts that your target customers will enjoy. If your blog posts appear on Google’s first page when your target customers type in some search terms, you’ll get so many new visitors to your website, and they may also purchase products and services that you offer from your website.
You have to know what kind of topics your target customers will love to read on. If they are developers, you have to write blog posts about development. On the other hand, if they are company owners, you have to write about leadership, entrepreneurship, etc. Through some analysis and online research, you can get a better idea of lead website customers.
As well as what your target buyers will love to read about. So the blog section on your site will serve two purposes — it will educate and inform your customers about your products and new updates and will bring new visitors to your website.
Learn More: Blog SEO | How To Increase Website Rank With Categories
On the same note, it’s important to realize, that a successful business website should be search engine friendly. It should be easily accessible to search engines. If your website is not SEO friendly, it will not rank well on search engines. So you will not get much organic traffic.
By making your website SEO-friendly, you can increase the visibility of your website. An SEO-optimized website will get more exposure in front of your target potential buyers. But keep in mind that you should not over-optimize your website for SEO. Over-optimization will hurt your website’s SEO.
“If it isn’t on Google, it doesn’t exist.” — Jimmy Wales, co-founder of Wikipedia. If your website comes on the first page of Google and other search engines for several keywords that have decent search volume, you will get a lot of organic traffic — new visitors every month to your website, which may convert into customers.
#5 Tip: Have clear contact information and a nice contact form
An effective business website should have clearly visible contact information and a nice contact form. Make it easy for your potential buyers to contact you. Put the contact information on such an area of your website so that your website visitors don’t have to spend much time finding it. Usually, there are many websites that have contact information.
But, finding it is difficult because of where the contact information is placed on the website. Keep the contact information on such an area of your website so that your website visitors can find it in seconds, regardless of what page of your website they are visiting. You can put it in the footer or near the navigation menu.
If you have a contact form on your website, make it easy for your website visitors to contact you. Do not keep too many mandatory fields in the contact form. If there are too many mandatory fields on the form, it will be difficult to contact you, it will take them more time to complete the form. As a result, they may simply leave the page and won’t probably contact you.
After all, which means you’ll lose customers. I think 2 fields are sufficient — email address and message. If you have more things to know from them, you can ask them later.
#6 Tip: A high-speed performance business website
First of all, before anything else, a successful business website will communicate effectively with the target customers. Having a great website copy is of utmost importance.
A successful business website should communicate directly with the target customers. This means, that when your target customers read something on the homepage of your site or on other pages, they should have a feeling like you’re talking to them only, not others. That aside, it’s also good to create a high-speed performing business website as well.
Moreover, a high-speed performance loading site is one of the most basic characteristics that a successful business website should possess. Who wants to wait for a page to load? People want things instantly on the Internet so that they can save more of their precious time and can focus on things that are more important to them.
Therefore, it means that if your website is super fast, people will love it. A fast website improves the user experience. It gives the users an amazing experience. It also improves SEO performance. You should also, keep in mind, that Google gives more priority to high-performance websites in terms of their special rank algorithms among other site positioning tools.
Takeaway Notes:
In conclusion, every 9 out of 10 consumers rely on the internet to locate and evaluate local goods and services. Understanding these numbers and the online habits of consumers makes it difficult to understand why 46% of small businesses do not have one. For 54% with a business website, they benefit from a clear advantage when considering discoverability.
Additionally, a survey in 2015 by Redshift Research found that 83 percent of the businesses that do have one say: “their online platforms give them a competitive advantage over businesses without websites.” With over 3.5 billion Google searches occurring each day, your customer could be seconds away from locating and patronizing your small business.
Business websites allow potential customers to access your business and learn about your products and services 24/7. In the early days of the web, the answer was simple: designers design and developers code. However, in today’s world, you can find a web designer who doesn’t know at least a little HTML and CSS.
Hence, you won’t have to look far for a front-end web developer who can whip up a storyboard. For one thing, most people learn web coding because they want to create the next Facebook or find a job in the industry. That said, if you’re still in demand for more useful and related website design & development tips, put into consideration the following links.
More Resourceful Reference Topics:
- Content Design and Development Guidelines
- Website Ranking On Page One | How Do You Get Started?
- Website Redesign – The Complete Guide
- Techopedia: What does Web Development mean?
- Cybermill: Creative web design in York and Selby
- Web Development – Techopedia Review
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