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Having excellent client feedback on your brand's Facebook page is a good example of social proof. If it comes down to your business and close competition, your positive reviews could sway potential customers to your side. An effective tactic that most companies employ to make sure customers provide feedback after purchasing a product is by simply reaching out to customers and asking them for a testimonial.
The number of minutes people are spending reading news sites has dramatically increased from last year. And because almost everywhere people are prohibited from interacting with friends in real life, many have turned to social media platforms to stay connected even virtually.