If you’re a video game streamer or a content creator Facebook Stars are a great way to start for you to make money. Especially, for those that have a plan to take this path as their new carrier. Bearing in mind, there are many platforms that you can choose from. One of these is Twitch, YouTube Gaming, and the Facebook Gaming.
Most of these streaming platforms have a different kind of monetization and one of those is a form of Stars from Facebook. Notably, the social media giant Facebook just recently launched its Star donation function. For all of their content creators who are doing live streams. Whilst, allowing their fans to send a donation through the now-called Facebook Stars.
Basically, the Stars is one of the monetization tools on Facebook which will allow streamers to get donations from their fans during their live stream. Stars can be converted to cash for them to cash out their earnings. And now, let’s learn more below.
What Facebook Stars Are All About
Facebook Stars is a toolkit feature that allows you to monetize your live streams. Viewers can buy Stars and send them to you while you’re streaming. Fans can also send animated, virtual gifts to different star amounts that will appear in your stream. Basically, Stars is a virtual good that lets fans show creators love and gives creators the ability to show love back.
For your information, with this toolkit, viewers can purchase Stars and send them to you to show support. Perse, you’ll earn 1 cent from Facebook for every Star you receive. Moreover, if you are interested in using the Facebook Stars feature, all you’ll need to do is fill in an interest form in order to let the Facebook team know.
Ultimately, the overall Facebook Stars universe is expanding from live broadcasts to multiple content types — including on-demand video and more. Whilst, allowing users to create deeper connections with their fans using Stars. Remarkably, there are two categories: stars for on-demand video and stars for live broadcasts to all interested Facebook parties.
Below are other main benefits you’ll enjoy from the stars program:
- A simple way to earn: For every Star, you receive from a fan, Creators earn 1 cent from Facebook
- Connect with fans: Stars are a fun way for fans to express themselves and show you support
- Be creative and authentic: Being yourself is all it takes to get rewarded for building a loyal fan base
On one hand, you can easily and quickly earn money with Stars for on-demand video. Uniquely, the stars for on-demand video give you the opportunity to use the features you know and love from Stars for Live to the on-demand video. For example, while recognizing Stars senders, liking comments from Stars senders, and reviewing your Stars insights.
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By the same token, the stars for live broadcast allows you to earn money on your live videos, both during and after your live broadcast. Take your live stream to the next level with Stars! For every Star you receive, Facebook will pay you $0.01 USD. Unlike Twitch, most of its streamers are from overseas.
Facebook Gaming on the other hand is new, and it’s a good opportunity for all streamers that have just started their carrier as a streamer. Facebook also targeted audiences depending on your localities, primarily those that speak your native language.
This is also the key ingredient in getting the right fans and followers. Most of the newborn local streamers in the Philippines started their carrier on Facebook Gaming. Overall, you’ll need to be eligible for receiving a star as a Facebook video streamer.
The other key metrics you’ll need to meet include:
- By category, have at least a Gaming Video Creator Page
- Stream from an eligible country with at least 100 Page followers
- Stream Video gaming content for at least four hours in the last 14 days
- Stream Video gaming content on at least two days in the last 14 days
- Adhere to the Community Standards and Partner Monetization Policies
Once you have those matrices, you can now stream on Facebook and receive stars from your fans. Suffice it to say, viewers can buy Stars and send them to you while you’re living or on past live videos that had Stars enabled. In other words, you’ll get paid for creating evergreen content with Facebook Live.
You’ll also stay relevant even after the live broadcast is over. Meaning, that your content will live on as video-on-demand. Whilst, providing your fans with the opportunity to watch when it’s most convenient for them.
To Enable Your Features For Facebook Stars:
- Click on the notification that you received or go to Creator Studio > Monetization to begin setup.
- Accept Terms and Conditions. At this point, you can begin using Stars, but we recommend a setup to get paid
- So that Facebook can route your Stars earnings in your payments account in a timely, consistent manner
- Set up a Payment account. If you’ve already set up a payout account, you can select your existing account
- Otherwise, you can also set up an additional account.
- To set up a new payout account:
- Add your details when prompted
- You will need your tax form
- Upload your tax form
- Link your bank or PayPal account
- Next, review all your details and you are good to go!
That’s all! Your setup is now complete. The next steps are not required to complete the setup and can be done later.
- Go to Creator Studio > Monetization > Stars to continue setting up Stars
- Follow the best practices outlined in the basic tips to get started with Stars
- Go live with Stars enabled
As a matter of fact, your viewers will now be able to send you Stars in your live streams. Please note that you should only post content you have the right to post. If you’re not sure about the extent of your rights to post content, you may want to contact a legal professional to advise you on your rights.
Moreover, through the Help Centre, you’ll also find more information about intellectual property on Facebook. Be that as it may, Video Ecosystem, Creator Studio, and even the Rights Manager are other unique tools that can also come in handy.
The Topmost Best Steps To Get Started With Facebook Stars
First of all, in order to manage your Stars settings, go to Creator Studio > Monetization > Stars. However, note that you can set up Stars and add your financial information at a later date (within six months of signing the terms of service). That said, you can read and learn more about how to set up Stars in detail.
But, if you’re having trouble with an issue not addressed here, you can contact the support team directly. Secondly, it’s important to realize, that all the accumulative stars will be computed at the end of the month, and when you reach at least 10,000 stars or 100 USD. Whereby, you’ll receive your payout after 30 days — in a majority of countries, it takes up to 60 days.
Having said that, you can go ahead to learn more about the payment cycles in detail. Payments can be made using PayPal, Bank Transfer, or a Cheque – depending on the country you currently reside in. Take your live stream to the next level and earn money with Stars – a virtual good that lets fans show creators love and creators show love back during live videos.
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In this case, you’ll earn money on your own terms. Encourage your fans with shout-outs or perks that fit your content and style. Go live, show love, and get paid. Please note that you should only post content you have the right to post.
Eventually, if you’re not sure about the extent of your rights to post content, you may want to contact a legal professional to advise you on your rights. More information about intellectual property on Facebook is available in their Help Centre. All in all, to make the most out of Stars, these best steps may help.
Step #1: Introduce Your Community To Facebook Stars
Let your viewers know that they can now support you by sending Stars. Film yourself explaining what Stars are and what viewers will receive when they send stars (such as thanks, personal interactions, or recognition from you – or you can let them know how they can support you. Perse, by sending Stars without anything in return).
Pin the video to the top of your Page to help your viewers know what to expect. On the same note, make sure that you go live regularly. And, by that I mean you set a regular time to go live on your Page and tell your viewers on your Page when you will be live. Forthwith, try going live 1-2 times a week for at least 30 minutes.
For example, you can schedule your live broadcast in advance – this helps with viewer watch time as they will know when to tune in and can set reminders. A great example is Matthew Santoro – who creates videos with “amazing facts and creepy stories.” And then, he uses challenges around a Stars goal to encourage fan participation.
Step #2: Create Your Own Facebook Stars Goal
Remarkably, the Star’s goals allow viewers to contribute to a target or an objective that you set in a more meaningful way. Goals appear as an overlay and should include what you are saving up for and the goal amount. Both the setup and enablement of Stars (mobile or desktop) are required. More so, in order to offer a Stars goal during your live broadcast.
With that in mind, you can learn how to set up your Stars goals in detail. As well as how to add them to your live and on-demand videos. As an example, let’s consider Idressitalian – the travel vlogger who goes live multiple times a day. Particularly, in order “to bring Italy” to his fanbase. He successfully used the Stars goal functionality to get it all.
Whereby, he hit a whopping one million Stars in one day, promising to visit his top Star senders. “Stars is easy for me. Stars are easy for my fans. There’s magic when someone sends stars!” he added. Previously, back to Matthew Santorohe mentioned above, he equally set a goal of 100,000 Stars to purchase new production tools for his videos.
Step #3: Promote Your Facebook Stars Regularly
Continue talking about Stars in your live videos. Explain to your viewers what they will get when they send you Stars. This can be accomplished through the Stars goals that you set. For example, you can take a look at the Braanxo case.
Braanxo is a beauty creator – who hosts makeup tutorials several times a week. Then again, she consistently calls out the value of sending Stars. In the description of this video, for example, she reminds fans that her weekly top Stars sender chooses her make-up look on Mondays. Her monthly top Stars sender receives a thirty-minute one-to-one beauty session.
On the other hand, Dry Bar Comedy made a straightforward explainer video – to let their fans know how to send Stars and the benefits of doing so. In this case, Stars will help Dry Bar support comedians and bring more comedic content to viewers.
Step #4: Recognize Your Senders & Pin Educational Comments
Give shout-outs to Star senders during your live broadcasts by calling out their names, answering their questions, or responding to their comments. Star senders are highlighted in your video comments, making them easily identifiable.
That said, you can learn more about the many different ways to engage with Star senders in detail. Even country musician Hillary Klug touched on how Stars serve as a means to aid creators that are important to you. “I highly recommend Facebook Stars for other artists and musicians like me,” Klug said. “It gives fans a way to show their appreciation and support.
I love this feature and I’m very proud to use it on my Facebook Page.” In the same fashion, try and pin any relevant educational comments. Such as writing a comment on your own live video explaining what Stars are and how to send them. However, make sure that you pin your comments to the top of your comments section.
Step #5: Recognize And Interact With Your Active Senders
Reward big Star senders by pinning their comments or giving them a more elaborate shout-out to express your gratitude. Your interaction with Star senders may help other viewers notice the value of sending Stars. Use the Stars sender filter at the top of Live, which is where creators can see a list of Stars senders rank-ordered by Stars amounts.
For instance, we can settle at Mojobrookzz in this case – a comedian goes live almost every night to engage with his followers. Whereas, he allows fans to call in and get relationship advice. And then, he makes sure that he shouts out Stars senders during all of his lives to show appreciation. Equally, make sure that you start rewarding your biggest Star senders.
In particular, by pinning their comments or giving them a more elaborate shout-out to express your gratitude. Your interaction with Star senders may help other viewers notice the value of sending Stars. Use the Star sender filter at the top of Live, which is where creators can see a list of Star senders ranked by Star amounts.
Equally important, it’s also good to review your Facebook Star’s insights to actualize overall performance. Whereby, you can also your estimated earnings on Stars and review your top Star senders in Creator Studio > Insights > Earnings.
How To Create A Facebook Stars Goal
A Facebook Stars Goal allows viewers to contribute to a target or an objective in a more meaningful way. It’s similar to how a personal fundraiser works as you are allowed to set a Stars goal for your community along with a predetermined reward if the goal is met. At all costs, your Goals will appear as an overlay in your videos.
They’ll show details of your goal and the goal amount. For sure, Stars Goals can include anything in relation to an incentive for viewers. Such as exclusive behind-the-scenes video content. That’s if you receive a certain number of Stars during your live broadcast. Star’s goals also help with the promotion and awareness of Stars – always attached to your live videos.
The Two Stars Goal Types Are:
- Page-Level Goals:– They’ll automatically appear in your live videos until the goal is met
- Video-Level Goals:– They can be manually attached to specific videos
Important to realize, that the Stars sent to the video with a video-level goal will only count towards that specific goal. Furthermore, the Stars setup and enablement (mobile or desktop) is required to offer a Stars goal during a live broadcast.
To Create Your Stars Goal:
- Go to Creator Studio > Monetisation > Stars.
- Click on the Goals tab, or scroll down to Tools > Stars goals and click on Manage goals.
- Click + Add Stars goal.
- Enter the goal amount, title, and description.
- Click Publish.
For your information, you can set up Stars and add your financial information at a later date (within six months of signing the terms of service). Not to mention, as you create your first Stars goal, your Facebook Creator Studio will give you a preview. You can also start adding your Stars Goal to your live videos. That said, in order to add your goals, follow these simple steps.
On Mobile:
- Tap Live from the publishing box of your Page.
- Tap the Stars Box under the “Start Live Video” option.
- Select the Stars goal that you’ve already created.
- And then, tap on the ‘Select Goal‘ tab.
- After that, you can now seamlessly “Go Live” to engage your audience.
On Desktop:
- From your Page, click on Live to open Live Producer
- Navigate to the Stars Widget within the Stream Setup.
- Attach a Stars Goal to your video from the list of available goals.
- You easily locate the list of Available Goals in the drop-down menu.
- After that, you can now “Go Live” to engage your audience.
NB: In addition, using the desktop, you can also add your Stars Goal to even non-live videos as well.
Simple Steps:
- Upload your non-live video from Creator Studio or from your Page.
- On the right-hand panel under Video Details, select the Stars option tab.
- In the section “Add Stars Goal“, use the drop-down menu to attach a goal, already within the Creator Studio.
- Complete your Video Upload and then use the above guides to add your Stars Goal
- The next thing is to Know What Viewers See to better offer them the best experience
Unfortunately, for some reason, you can only add a Stars Goal to non-live videos on the desktop at this time. Otherwise, your Stars Goal will be visible to viewers on your video, along with a progress bar on how close you are to achieving your goal. Learn more about the viewer experience with Stars in detail. And then, start tracking your Stars Goal progress.
Forthwith, to check goal progress during or after your live video, go to Creator Studio > Monetisation > Stars. And then, thereafter, click on the ‘Goals‘ tab. Or rather, scroll down to ‘Tools‘ and click on the ‘Manage Goals‘ button option. By doing so, you’ll be able to see the progress of each of your Star’s Goals. Next, discover the right ways to engage your Star senders.
Engage your Facebook Star Senders while going live
First of all, let us address the Star Senders — it’s time to support creators. Keep in mind, that even Project Nightfall, Emma Chinedum Comedy, and many other similar creators that you follow are all receiving these Stars as well. This way, you can help and support such creators to earn money from the Stars you send them.
And, as they make a living this way, you’ll also get more exclusive and relevant content that suits your demand. Secondly, the next thing is to address the creative content creators — discover the right ways to engage your Facebook Star Senders while going live with Stars. By all means, come up with a strategic plan that best fits both you and your target Star senders.
As an example, engaging with Star senders during your live broadcasts and in your on-demand videos is a very good start. It’s a great way to let your viewers know that you appreciate their support. Potential Star senders will be able to see the value of sending Stars to creators they love. Whilst, allowing you to earn more money while gaining new fans.
Promote Stars in live videos and give shout-outs to senders
Promoting Stars in your live videos is a great way to show how sending Stars can help benefit you and what Star senders receive in return. If you have a Stars goal on your video, you can talk about how the money that you receive from Stars will fulfill that goal so that viewers know where their support will be going. Likewise, give shout-outs to Star senders in live videos.
Try to give shout-outs to Star senders during your live broadcasts by calling out their names, answering their questions, or responding to their comments. If you’re live on mobile, you can see your Star senders by clicking the Star button on the top left of the screen. You’ll also see top Star senders as well as Star senders’ comments which will be highlighted in yellow.
New Feature! Use the Facebook Link to access the Stars Store
There’s also a new way that you can utilize by using the Facebook link to direct senders to the Stars Store. Whereby, you can share this link to help both your viewers and senders to buy Stars at any time. The best thing is that Facebook Pay offers zero in-app transaction fees for this transaction. What’s more, buyers have a variety of methods to make their payments.
What are you waiting for? Go ahead and Buy Stars at a very special and considerable discount price! Stock up on Stars to keep your balance full. You can even get some bonus Stars for free with your purchases! Meaning, that the more you buy the higher the chances of getting those free and bonus Stars. You don’t need to worry about any related safety issues too.
For one thing, Stars are kept in your balance account after every purchase at all times. Perse, your balance never expires! This means, that you can send available Stars from your balance at any time. A unique way to support others.
Respond to your viewer’s comments amidst the non-live videos
You can also recognize Star senders after your live broadcast or on non-live videos by responding to their comments. You can identify Star sender comments by filtering comments on the video or using Inbox+ in Creator Studio:
- Go to Creator Studio > Inbox+
- Click on the Show drop-down menu and select Star comments
And now, you’ll be able to engage with your Star senders, especially, through comments across all of your non-live video and live video posts. You should also explore the other different methods to go live with Stars, and then decide on the best fit.
If you’re having trouble with an issue not addressed here, you can contact Facebook directly for more help. Also, read some best practices for Facebook Stars, or learn more about Stars payouts as well as Facebook Stars For Gaming in full detail.
The Other Key Ways To Make Money Through Facebook
Besides using the Facebook Stars feature, there are other ways that you can choose to use it – that’s if you want to make money through Facebook as well. For example, you can start by exploring a variety of Facebook Monetization Application Tools that best fit your needs – check your eligibility, and then apply. See, it’s quite simple and very easy to get started.
This means, that you’ll get rewarded for the many ways you build community. So, by all means, the monetization tools provide you with the flexibility to earn money on your own terms – in ways that make sense for you, your community, and your content. Your Pages will be reviewed to make sure that they meet all the Partner Monetization Policies by Facebook.
And then, you’ll receive an update by email and on this page informing you of the next steps when the review is complete. The first thing is to make sure that you meet the collective criteria to apply for these monetization tools. And then, thereafter, complete the setup tasks for the tools that you’re interested in using – to submit your qualifying pages for Facebook review.
The main toolkits:
- In-stream ads
- Paid online events
- In-stream ads for live streamers
- Brand Collabs Manager
- Fan Subscriptions
From the list above, Instant Articles allow you to monetize your articles with this fast-loading native format preferred by readers. Whilst, for paid online events, you’ll earn money by hosting events online that guests can pay to attend. And, as for the Fan Subscriptions, it works on an invitation-only basis. Create a subscription for your Page and earn a monthly income.
For example, if your preferred page isn’t following the Partner Monetisation Policies (See Policy Issues), it means that you’ll have not met the criteria to apply for monetization tool access. The page(s) should also have reached the minimum requirement of 10,000 followers. You should also build your video library with active videos.
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Just like it’s the case with YouTube public watch hours, for eligible video minutes viewable, it all narrows down to creating engaging content. Whereby, in the last 60 days, you needed a total of 600,000 on-demand, live, and previously live minutes viewed. Including replayed minutes, but not including boosted, cross-posted, or paid watch time.
In terms of limited originality of content violation, this kicks in if you shared content that was unoriginal, or repurposed content from other sources with limited added value. There are a few other examples of the most common behaviors flagged for limited originality. Such as voiceover, commentary, graphics, or creative editing that doesn’t add any value.
The other most common behaviors include:
- Limited Editorialization: Content that the Page did not film or produce, with minor but not meaningful enhancements
- Content Aggregation: If the Page compiles and posts videos from multiple pages or third-party content creators
- Duplicative Content: Content that already exists on Facebook that the page had no meaningful role in creating
Always remember, that your particular pages can only monetize content that’s original or meaningfully enhanced. If your page had no role in creating a piece of content and doesn’t meaningfully alter its source, that content violates the limited originality policy. All these rules for monetization can help you better understand the type of acceptable content on Facebook.
NB: If you think that they’ve (Facebook) got it wrong, you can request another review. Reviews usually take 2-3 working days to complete, but some violations may require more time.
Choose a monthly price, offer exclusive benefits and grow the community of people who subscribe to support you. Last but not least, there are the In-stream ads for live streamers as well. To include short ads in your live streams and previously live videos to earn money. You decide which videos you want to monetize with pre-roll, mid-roll, or image ads.
And then, you can choose when Facebook can tailor the ad experience to your viewers based on where they’re watching. You can view all the criteria basics in detail to fully understand what’s all needed for a streamer. Likewise, you can now use Business Suite to easily view payouts and manage payout settings for all of the ways you earn on Facebook.
Takeaway Notes:
In nutshell, you can use Facebook Live to show love to your fanbase. Go live to inspire your fans – share your gifts and talents with them. Generate excitement around real-time content, and produce a social viewing experience for your community to engage in conversation. More so, as you also give them an opportunity to spark a dialogue with you in real time.
Just check your eligibility for Stars and start earning money. Take your live stream to the next level — earn money with Stars by connecting with fans during live videos. Stars are a fun way for fans to express themselves. In addition to showing your support in the comments of a video. Try to engage with Groups, Live, Live Audio Rooms, and Reels to see more success.
In addition to that, there are also other valuable programs such as the We The Culture plus lots of bonuses that you’ll equally enjoy. All in all, make sure you encourage your fans with shout-outs or perks that fit your content and style – earn money on your own terms. Stars lets fans show creators love and creators love them back. Go live, show love, and get paid!
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By reviewing your insights regularly, you can make decisions on future content. And even learn more about your audience. Facebook Stars are now available across versatile formats. You can learn more about how you can use stars to drive success in detail. More so, while earning money at multiple moments in your content creation journey.
That said, it’s our hope that the guide above is useful. But, if you’ll need more support, you can Contact Us and let us know. Furthermore, our team of Web Tech Experts Taskforce will be more than glad to sort you out free of any chargeable fees.
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